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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pro Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI Jurnal Kewarganegaraan Gemilang: Jurnal Manajemen dan Akuntansi Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences Journal of Law, Education and Business Riset Ilmu Manajemen Bisnis dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Journal of Management Accounting, Tax and Production Jurnal Projemen UNIPA Jurnal Ekonomi, Manajemen, Akuntansi
Ikhwan, Syariefful
Program Studi Manajemen, FEB Universitas Muhadi Setiabudi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Kelayakan Usaha Pengolahan Arum Manis UKM Dio di Desa Tegalreja, Kecamatan Banjarharjo, Kabupaten Brebes Lili Nur Intan; Syariefful Ikhwan; Findhy Dwita Kumala; Roni; Dumadi
Journal of Accounting and Finance (JACFIN) Vol. 1 No. 1 (2019): Februari
Publisher : Universitas Muhadi Setiabudi

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Abstract

This research was conducted at UKM Arum Manis "Dio" in Tegalreja, Banjarharjo District, Brebes Regency. This study aims to analyze the feasibility of Small and Medium Enterprises (SMEs) Arum Manis "Dio". Data analysis methods that can be used in this study using cost and profit analysis formulas. Calculation of business feasibility, the formula used is Revenue Cost (R / C), Benefit Cost Ratio (B / C), and Return on Investment (ROI). The results showed that the average receipt at the Arum Manis "Dio" UKM was Rp. 96,000,000.00 per month with production costs incurred of Rp. 57,297,953.00 per month. The production cost consists of fixed costs of Rp. 520,953.00 per month and variable costs of Rp. 56,777,000.00 per month. From the results of data analysis, it was found that the profit obtained at the Arum Manis "Dio" UKM was Rp. 38,702,047.00 per month. Based on the calculation of business feasibility (R/C) Ratio is a comparison between receipts and total costs obtained value (R/C) Ratio 1.675 or 1.675 > 1. (B/C). Ratio is a comparison of profits with total production costs greater than zero, namely having a ratio of 0.675 or 0.675 > 0. Based on the comparison of profit and production capital, an ROI value of 57.5% can be drawn, so it can be concluded that the Arum Manis "Dio" SME can be said to be feasible and profitable.
Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Kasus pada Kedai Kopi He Kafei) Rudi Syaiful Anwar; Syariefful Ikhwan; Nur Khojin
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 1, No 1 (2022): October 2022
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.548 KB) | DOI: 10.57235/aurelia.v1i1.34

Abstract

AbstrakPada penelitian ini bertujuan untuk mengetahui secara signifikan pada variable Customer Realtionship Management pada kedai kopi He kafei untuk dapat meningkatkan loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Objek penelitian yang saya teliti ialah pada kedai kopi he kafei. Pada penelitian ini inforamasi dikumpulkan dengan melakukan observasi, wawancara, dan kuesioner. Jumlah responden sebanyak 286 konsumen. Dari hasil penelitian ini menujukan bahwa variabel customer relationship Management loyalitas pelanggan memiliki pengaruh yang kurang signifikan terhadap variabel media sosial. Pada uji regresi berganda pengaruh variabel customer relationship management dan loyalitas pelanggan dengan nilai sig. 0,000 0,05. Pengaruh variabel customer relationship management dan loyalitas dengan nilai sig. 0,000 0,05. Pengaruh variabel customer relationship mmanagement dan loyalitas pelanggan dengan nilai sig. 0,000 0,05. dan pengaruh variabel customer relationship management dan loyalitas pelanggan melalui kepuasan pelanggan dengan nilai 0,541. Sedangakan pengaruh tidak langsung X melalui Z terhadap Y adalah 0,062 x 0,541 = 0,603. Maka dari itu pengaruh total yang diberikan X terhadap Y merupakan pengaruh langsung dan pengaruh tidak langsung yaitu : 0,646 + 0,603 = 1,249. Hasil ini menunjukan bahwa secara tidak langsung X melalui Y memiliki pengaruh yang signifkan terhadap Z.Kata Kunci: Customer Relationship Management, Loyalitas Pelanggan, Kepuasan Pelanggan AbstractThis study aims to determine significantly the variable Customer Realtionship Management at the coffee shop He Kafei in order to increase customer loyalty with customer satisfaction as an intervening variable. The object of research that I researched is the he cafe coffee shop. In this study, information was collected by conducting observations, interviews, and questionnaires. The number of respondents as many as 286 consumers. The results of this study indicate that the customer relationship management variable customer loyalty has a less significant effect on social media variables. In the multiple regression test the influence of customer relationship management and customer loyalty variables with sig. 0.000 0.05. The influence of customer relationship management and loyalty variables with the value of sig. 0.000 0.05. The influence of customer relationship management and customer loyalty variables with the value of sig. 0.000 0.05. and the influence of customer relationship management variables and customer loyalty through customer satisfaction with a value of 0.541. While the indirect effect of X through Z on Y is 0.062 x 0.541 = 0.603. Therefore, the total effect given by X to Y is a direct and indirect effect, namely: 0.646 + 0.603 = 1.249. These results indicate that indirectly X through Y has a significant effect on Z.Keywords: Customer Relationship Management, Customer Loyalty, Customer Satisfaction
Analisis Pengaruh Kompensasi, Motivasi dan Komitmen Affective terhadap Kinerja Karyawan (Studi Empiris di PT Nagamas Surya Kencana Tegal) Diantoro; Syariefful Ikhwan; Akbar Nuur PDW; Ari Kristiana; Khalid Iskandar
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This research was conducted to determine the effect of compensation, motivation, and organizational commitment on the performance of employees of PT Nagamas Surya Kencana Tegal. This research was conducted during August 2017. Data collection was carried out using a questionnaire that had been tested for validity and reliability by measuring a 5-point Likert scale. The sample in this study were employees of PT Nagamas Surya Kencana Tegal with 50 respondents. Hypothesis testing is done by multiple regression analysis using the SPSS. The results of this study indicate that partially compensation has a positive and significant effect on employee performance; obtained t count> t table (2.466> 1.678) and has a significance value of 0.018 (0.018 <0.05). Motivation has a positive and significant effect on employee performance; by obtaining the value of t count> t table (2.915> 1.678) and has a significance value of 0.013 (0.006 <0.05). Affective commitment has a positive and significant effect on employee performance; obtained t count> t table (2.126> 1.678) and has a significance value of 0.039 (0.039 <0.05). And compensation, motivation, and organizational commitment simultaneously have a positive and significant effect on employee performance by obtaining f count> f table (33.409> 3.20), and have a significance value of 0.000 (0.000 <0.05).
Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen terhadap Loyalitas Pelanggan di Toko Mebel Sinar Jaya, Losari, Brebes Laeli Istifana; Syariefful Ikhwan; Muhammad Syaifulloh; Akbar Nuur PDW; Hendri Sucipto
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

The purpose of this study is to determine and analyze the effect of service quality on customer loyalty, the effect of consumer satisfaction on customer loyalty, and the influence of service quality and customer satisfaction together on customer loyalty. Research Location at Sinar Jaya Shop, Losari, Brebes. Data This research uses a quantitative approach using a type of survey research. The collected data is analyzed by describing or describing through frequency and percentage tables. The research used includes explanatory research through associative research, which is research that aims to explain the relationship between two or more variables with the aim of obtaining valid data. The research data used is subject data in the form of opinions, attitudes, experiences or characteristics of a person or group of people who are the subject of the study. Data were obtained using questionnaires in the form of written lists of questions which were then shared with respondents to fill out, documents in the form of report cards from respondents, literature studies derived from several literature and other supporting readings. The results of this study are known to be the Adjusted R Square value of 0.533. The coefficient of determination of 0.533 expresses the magnitude of the contribution of independent variables (X1 and X2) of 53.30% in explaining the variability of dependent variables (Y). Based on the regression equation Y = 15.382 + 0.257 X1+ 0.194 X2 can be interpreted that every increase in one unit of service quality and customer satisfaction variables will increase the customer loyalty variable by 0.257 units of service quality, plus 0.194 units of customer satisfaction at a constant of 15,382.
Pengaruh Gaya Kepemimpinan, Motivasi, Disiplin Kerja, Budaya Organisasi dan Stres Kerja terhadap Kinerja Karyawan PD BKK Brebes Lutfianah Ulfa; Syariefful Ikhwan; Andi Yulianto; Dwi Harini; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

The purpose of the study was to determine the strength of leadership style, motivaation, discipline, organizational culture, and work stress on the performance of employees of PD BKK (District Credit Bank) Brebes. The population used is PD BKK Brebes employees spread across several branches. Sampling using cluster sampling technique (regional sampling) with a total sample of 52 from 7 office branches. The method of data collection uses questionnaires, interviews and documentation. Data were analyzed using validity tests, reability tests with Alpha Cronbach, multiple linear regression tests with partial test hypothesis testing (t test), simultaneous tests (F test). The results of the analysis in this study showed that simultaneously or together all variables affect employee performance with a calculated F of 33,064 > F of table 2.40 with a probability of 0.000 < of 0.05. For the partial test, the leadership style variable had a positive and significant effect on performance with a calculated value of 2,802 > t table 2.01. The motivation variable had a positive and significant effect on performance with a calculated t value of 2,398 > t table 2,012, the discipline variable had a positive and significant effect on performance with a calculated t value of 3,292 > t table 2,012. The organizational culture variable had a positive and significant effect on employee performance of the calculated t value of 2,554 > t table 2,012. The variable work stress had a negative and insignificant effect on employee performance of the calculated t value of -1,673 < t table 2.012. The conclusion of this study shows that all free variables, namely leadership style, motivation, discipline and organizational culture have a positive effect on employee performance partially and work stress variables do not affect employee performance partially, but all free variables simultaneously affect employee performance.
Pengaruh Marketing Mix, Kualitas Pelayanan dan Citra Merk terhadap Keputusan Pembelian Produk Piston Murdiono; Syariefful Ikhwan; Muhammad Syaifulloh; Roby Setiadi; Roni
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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This study aims to determine and analyze the influence of marketing mix, quality of branding and brand image on the purchasing decision of fim piston on CV Takkara Auto Part Brebes in 2017-2018. This type of research is comparative causal research. This study used primary data and this research method used a questionnaire with a sample of 80 respondents. Hypothesis testing using multiple linear regression analysis. The results of this study partially influenced the marketing mix significantly on purchasing decisions, with a calculated t value of 14,180 > t table of 1,992 and a significance value of 0.000 < 0.05. Service quality has a significant positive effect on purchasing decisions, with a calculated t value of 6.482 > t table of 1.992 and a significance value of 0.000<0.05. And the brand image has a significant positive effect on purchasing decisions, with a calculated t value of -6.187 > t table of -1.992 and a significance value of 0.001 < 0.05. Simultaneously marketing mix, service quality and brand image have a significant effect on purchasing decisions, with a calculated F value of 375,591 > F of 2.725 and a significance value of 0.000 < 0.05.
Pengaruh Pengendalian Internal Piutang terhadap Efektivitas Penagihan Piutang Usaha pada CV Dian Ayu Setiabudi Brebes Anggi Ayu Saputra; Nasiruddin; Syariefful Ikhwan; Dwi Harini; Muhammad Badrun Zaman
Journal of Accounting and Finance (JACFIN) Vol. 2 No. 1 (2020): Februari
Publisher : Universitas Muhadi Setiabudi

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Abstract

This research aims to know the influence on account receivable internal of accounts receivable collection efectiveness at CV DIAN AYU SETIABUDI. As for the internal control elements consist of a control environment, risk assessment, control activities, information and communication as well as monitoring and supervision. The population in this study are employees of CV DIAN AYU SETIABUDI. the number of the sample in this research as much as 31 respondents who were determined by purposive sampling technique. Technique of data analysis in this study uses descriptive analysis and multiple linear regression. The results showed that: (1) control Environment haven’t influence on the effectiveness of accounts receivable collection indicated by t calculate equal 0.675 with 0.506 significant value (2) risk assessment haven’t influence on the effectiveness of accounts receivable collection indicated by t calculate equal 0.729 with 0.473 significant value (3) control Activities haven’t influence on the effectiveness of accounts receivable collection indicated by t calculate equal 1.870 with 0.073. significant value (4) information and communication haven’t influence on the effectiveness of accounts receivable collection indicated by t calculate equal 1.191 with 0.245 significant value (5) Monitoring and supervision have to influence on the effectiveness of accounts receivable collection indicated by t calculate equal 2.531 with 0.018 significant value (6) a control environment, risk assessment, control activities, information and communication as well as monitoring and supervision simultaneously influence toward the effectiveness of accounts receivable collection. (7) Adjusted R Square value 73.5% indicates that ability of control environment, risk assessment, control activities, information and communication as well as monitoring and supervision is capable of explaining the variable effectiveness of accounts receivable collection 73.5% while 26.5% explained by variables other than the research variables.
Analisis Pemasaran Ikan Asin Di Desa Krakahan Kecamatan Tanjung Kabupaten Brebes (Studi Kasus Pada UD. Dasti) Dwi Ariyanti Barkah; Syariefful Ikhwan
Journal of Economics and Management (JECMA) Vol. 5 No. 1 (2023): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v5i1.936

Abstract

Penelitian yang dilaksanakan di Desa Krakahan, Kecamatan Tanjung, Kabupaten Brebes tepatnya di usaha pengasinan ikan yang bertempat pada UD. Dasti. Penelitian yang bertujuan untuk mengetahui saluran pemasaran produk ikan asin yang diproduksi oleh UD. Dasti. Selain itu untuk mengetahui margin pemasaran, farmer’s share serta efisiensi pemasaran pada setiap saluran pemasaran yang terbentuk dalam UD. Dasti. Penelitian ini termasuk dalam jenis penelitian deskriptif kuantitatif. Metode pengumpulan data yang digunakan dalam penelitian ini dengan cara observasi langsung ke lapangan dan wawancara pada produsen UD. Dasti. Data yang diperoleh berupa data primer dan data sekunder. Kemudian data yang diperoleh dianalisis dengan teknik pendekatan kuantitatif. Hasil penelitian yang diperoleh menunjukan bahwa terdapat tiga pola saluran pemasaran yang terbentuk dalam UD. Dasti yaitu: pola saluran pemasaran I terjadi dari produsen UD. Dasti ke pedagang besar kemudian ke pedagang pengecer lalu ke konsumen. Pola saluran pemasaran II dari produsen UD. Dasti ke pedagang pengecer lalu konsumen, dan pada pola saluran pemasaran III terjadi dari produsen UD. Dasti langsung ke konsumen. Pola saluran pemasaran I memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 21.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 73,6% dan esisiensi pemasarannya sebesar 10,10%. Pola saluran pemasaran II memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 13.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 81,1% dan esisiensi pemasarannya sebesar 4,53%. Dan pola saluran III farmer’ memperoleh farmer’s share dari tiga jenis ikan yang diasinkan sebesar 100% dan esisiensi pemasarannya sebesar 1,07%. Kata Kunci : Saluran Pemasaran, Margin Pemasaran, Farmer’s Share dan Efisiensi Pemasaran
PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B Annissa Atussholiha; Syariefful Ikhwan; Roby Setiadi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.871

Abstract

This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google form). The results showed that the E-WOM variable had a positive effect on visiting decisions with a significance value (sig) of 0.000 < probability 0.05 and a tcount of 5,458 > ttable of 1,985. The attractiveness variable has a positive effect on the decision to visit with a significance value (sig) of 0.009 < probability 0.05 and a tcount of 2.667 > ttable of 1.985, so it can be interpreted that the variation of all independent variables, namely E-WOM and attractiveness can affect the decision to visit
Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe Mohamad Basuni; Roby Setiadi; Gian Fitralisma; Syariefful Ikhwan
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.873

Abstract

Consumer behavior is the basis for consumers to make purchasing decisions. Consumer behavior is an activity that is closely related to the process of purchasing goods or services. In this study, the independent variable is consumer behavior (X), while the dependent variable is online purchasing decisions (Y). This study aims to examine and analyze the influence of consumer behavior in making online purchasing decisions for the people of Brebes Regency on e-commerce shoppe. The type of research used is quantitative research. The processed data is the result of distributing questionnaires to the public or consumers randomly via google form, the number of population is unknown with a sample of 100 respondents who have been processed using SPSS 22. Data analysis techniques used in this study are validity test, reliability test, test normality, simple linear regression test, coefficient of determination test (R²), and t-test (Partial). Based on the t-test (Partial) shows a positive and significant influence on online purchasing decisions with a value of 0.000 <0.05
Co-Authors Ainul Musyafiah Akbar Nuur PDW Akhsiva Nurul Maulida Andi Yulianto Andi Yulianto Anggi Ayu Saputra Annissa Atussholiha Annissa Atussholiha Azzah Hanifah Bangun Satrio Nugroho Dewi Mulyani, Indah Dewi Nurul Aini Diantoro Dumadi Dumadi Dumadi Dumadi Dumadi, Dumadi Dwi Ariyanti Barkah Dwi Harini DWI HARINI Dwi Harini Faka Khaerul Birul Hasip Findhy Dwita Kumala Gian Fitralisma Gisela Maslakhatul Umah Hendri Sucipto Indah Dewi Mulyani Indriyani, Azizah Khalid Iskandar Kristiana, Ari Laeli Istifana Lili Nur Intan Lutfianah Ulfa M. Ajis Susilo M. Ibnu Nasirin Mohamad Basuni Mohamad Basuni Mohammad Badrun Zaman Muhammad Badrun Zaman Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Murdiono Nasiruddin, Nasiruddin Ni’matul Maulla Noer Dyah Rahmawati Zaeni Nur Khojin Putri Ulfa Putri Ulfa Riono, Slamet Bambang Riyadi Riyadi Robi Setiadi Roby Setiadi Roby Setiadi Roni Roni Rudi Syaiful Anwar Setiadi, Roby Siti Musdalifah Sri Tahany* Tahany*, Sri Tri Octaviani Umamatul Khoeriyah Wahyu Wibowo Wibowo, Maulana Ade Yenny Ernitawati