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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pro Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Kewarganegaraan Gemilang: Jurnal Manajemen dan Akuntansi Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Journal of Management and Social Sciences Journal of Law, Education and Business Riset Ilmu Manajemen Bisnis dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Journal of Management Accounting, Tax and Production Jurnal Projemen UNIPA Digital Innovation : International Journal Of Management Journal of Citizen Research and Development Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ikhwan, Syariefful
Program Studi Manajemen, FEB Universitas Muhadi Setiabudi
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Indeks Kepuasan Masyarakat (IKM) Terhadap Kualitas Pelayanan Publik Bidang KB-KKK DP3KB di Kabupaten Brebes Alamsyah, M. Viter; Setiadi, Roby; Ikhwan, Syariefful
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.091 KB) | DOI: 10.31316/jk.v6i3.3982

Abstract

AbstrakTujuan Penelitian ini adalah untuk meneliti Kualitas Pelayanan Publik Bidang KB-KKK DP3KB Di Brebes, metode yang digunakan dalam menganalisis data hasil penelitian setelah sitabulasikan adalah metode deskriptif kuantitatif dengan mengunkan analisis indeks kepuasan masyarakat, hasil penelitian ini menunjukan bahwa pelayanan yang diberikan oleh bidang KB-KKK DP3KB di Kabupaten Brebes berjalan dengan baik, dengan indeks 3.181 dengan mutu pelayanan 79.525 berada dikategori B yakni kinerja unit pelayanan baik.Kata Kunci: Indeks Kepuasan Masyarakat, Kualitas Pelayanan AbstractThe purpose of this study was to examine the quality of public services in the KB-KKK DP3KB sector in Brebes, the method used in analyzing the research data after it was tabulated was a quantitative descriptive method using the analysis of the community satisfaction index, the results of this study showed that the services provided by the family planning sector The DP3KB KKK in Brebes Regency went well, with an index of 3,181 with a service quality of 79,525 in category B, namely the performance of the service unit was good.Keywords: Community Satisfaction Index, Service Quality
Strategi Marketing Mix Dalam Meningkatkan Volume Penjualan Menggunakan Analisis Swot Olahan Bawang Merah Pada PT. Sinergi Brebes Inovatif Putri Ulfa; Syariefful Ikhwan; Dwi Harini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.870

Abstract

This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.
Pengaruh Harga , Kualitas Produk dan Keragaman Produk Terhadap Keputusan Pembelian Dalam Membeli Produk CV Amanah Sentosa Tegal ( studi kasus pada toko brebes utara) Yuni Inda Yani; Syariefful Ikhwan; Hendri Sucipto
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.313

Abstract

Amanah Sentosa Tegal is a small company engaged in the distribution sector which provides snack food products. The aim of this research is to determine the influence of price, product quality and product diversity on purchasing decisions for CV Amanah Sentosa Tegal. The approach used in this research is an associative approach. The research population is infinite with a purposive sampling technique, so that a sample of 500 shops is taken. Data analysis techniques in this research use instrumental tests including validity and reliability, classical assumption tests including normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, t test, F test, and determination test. data processing using the software program SPSS (statistical package for the social scienceb) 0.25 for windows. This is evidenced by the tcount value of 0.2646 > ttable of 0.1991 with a significance value of 0.040 <0.05. Partially, product quality variables influence purchasing decisions at CV Amanah Sentosa Tegal. This is evidenced by the tcount value of 2.086 < ttable of 0.1991 with a significance value of 0.035 > 0.05. And product diversity variables affect purchasing decisions at CV Amanah Sentosa Tegal. This is evidenced by the tcount value of 2.975 < ttable of 0.1991 with a significance value of 0.004 > 0.05. and the price variable is the most dominant variable y. This is evidenced by the Fcount value of 39.450 > Ftable of 2.49.
Pengaruh Strategi Bauran Pemasaran Digital Terhadap Kinerja Pemasaran melalui Manajemen Hubungan Pelanggan di Objek Wisata Pantai Randusanga Indah Brebes Riyadi Riyadi; Syariefful Ikhwan; Azizah Indriyani; Andi Yulianto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4397

Abstract

This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were taken using purposive sampling techniques. Data analysis was conducted using the Structural Equation Modeling (SEM) model with the AMOS program. The results showed that the digital marketing mix strategy had a significant effect on customer relationship management with a CR value of 11.252 (CR ≥1.96) and a probability value ≤ 0.05. However, the digital marketing mix strategy has no significant effect on marketing performance with a CR value of -,434 (CR ≥1.96) and a probability value of 0.664 (p ≤ 0.05). Similarly, customer relationship management also has no significant effect on marketing performance with a value of CR 1,261 (CR ≥1.96) and a probability value of 0.207 (p ≤ 0.05).
Pengaruh Content Marketing dan E-WOM Terhadap Keputusan Pembelian pada C offee Shop Galdina Kopi dengan Brand Awareness sebagai Variabel Intervening Gisela Maslakhatul Umah; Syariefful Ikhwan; Azizah Indriyani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4426

Abstract

This study aims to find out how content marketing and E-WOM affect the Purchase Decision of Galdina Kopi Coffee Shop with Brand Awareness and Buying Interest as Intervening Variables. This study uses a type of quantitative descriptive research using AMOS 22 Structural Equation Modelling (SEM) analysis. The population used in this study is catering customers with a total of 220 respondents. The results of the study show that content marketing has a positive effect on brand awareness with a CR value of 9,372 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Content marketing has no positive effect on purchase decisions with a CR value of 0.438 (CR ≥ 1.96) and a probability value of 0.661 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has no positive effect on purchase decisions with a CR value of 0.840 (CR ≥ 1.96) and a probability value of 0.401 (p ≤ 0.05). Brand awareness has a positive effect on purchase decisions with a CR value of 3,666 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Buying interest had no positive effect on the purchase decision with a CR value of 1.186 (CR ≥ 1.96) and a probability value of 0.236 (p ≤ 0.05).
Konten Pemasaran, dan Disonansi Kognitif : Dampaknya terhadap Kepuasan dan Retensi Konsumen SPBU Shell Jakarta Ita Aulia; Syariefful Ikhwan; Hendri Sucipto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2953

Abstract

Shell is a multinational energy company that has long operated in Indonesia, including in the retail sector through its network of Public Fuel Filling Stations (SPBU). In today's digital era, competition in the gas station industry depends not only on fuel price and quality, but also on effective marketing strategies, particularly through digital media. This study aims to analyze the influence of digital marketing strategies implemented by Shell gas stations on customer satisfaction and retention. The research approach used was quantitative with a survey method of customers at the Shell CV Suar Surya Sakti gas station in Jakarta. The data collection instrument was compiled based on indicators of digital marketing content, social media engagement, cognitive dissonance, customer satisfaction, and customer retention. Data analysis was conducted using the Structural Equation Modeling (SEM) method. The results showed that digital marketing content and social media engagement did not have a significant direct influence on customer satisfaction. Cognitive dissonance – the feeling of discomfort resulting from a mismatch between expectations and reality – also did not directly affect customer satisfaction. However, if this dissonance is not handled properly, it can negatively impact customer retention and long-term brand loyalty. These findings suggest that digital marketing strategies need to go beyond simply attracting attention; Content must be able to build perceptions that align with actual customer experiences. Furthermore, proactively addressing dissatisfaction is a crucial factor in customer retention. Although the direct effect is insignificant, understanding cognitive dissonance remains crucial for maintaining brand consistency and consumer trust. Overall, the SEM model used demonstrated excellent Goodness of Fit values, making it suitable for empirical use to explain the relationships between variables. The practical implication of this research is the need to strengthen digital communication strategies that are more personalized, responsive, and aligned with Shell's brand values.
The Influence of Green Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study on Cafe Sudut Temu in Slawi) Firda Fiah Zaini; Syariefful Ikhwan; Ari Kristiana; Dumadi Dumadi; Roby Setiadi
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.537

Abstract

This study aims to examine the effect of green product, green price, green promotion, and green place on customer loyalty, with customer satisfaction as an intervening variable at Cafe Angle Temu in Slawi. The study uses a descriptive quantitative method with Structural Equation Modeling (SEM) analysis assisted by AMOS software. The total number of respondents was 437 customers of Cafe Corner Temu in Slawi. The results indicate that green promotion has a positive effect on customer satisfaction, with a CR value of 6.045 (CR ≥ 1.96) and p = 0.000 (p ≤ 0.05). In contrast, green product does not significantly affect customer satisfaction (CR = -0.505, p = 0.614), green price has no effect (CR = -0.233, p = 0.816), and green place is also not significant (CR = 1.908, p = 0.056). Regarding the path to customer loyalty, green place has a positive effect on customer loyalty (CR = 8.827, p = 0.000). Meanwhile, green product (CR = 0.002; p = 0.998), green price (CR = 1.528; p = 0.126), green promotion (CR = -1.518; p = 0.129), and customer satisfaction (CR = 0.426; p = 0.670) do not show a positive effect on customer loyalty.
Analisis Iklan Media Sosial dan Kualitas Produk terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Intervening pada UMKM Sambal K’diyah Kabupaten Brebes Novanka Yanusa; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Roby Setiadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4957

Abstract

This study analyzes the influence of social media advertising and product quality on purchase decisions, with customer satisfaction as a mediating variable at UMKM Sambal K’diyah in Brebes Regency. A quantitative method with SEM-PLS analysis was employed using a sample of 155 respondents. The results show that social media advertising and product quality have a significant positive effect on customer satisfaction (β = 0.630 and β = 0.373). Product quality also significantly influences purchase decisions (β = 0.664), as does customer satisfaction (β = 0.204). Furthermore, customer satisfaction mediates the relationship between both independent variables and purchase decisions. The R² values of 0.570 for customer satisfaction and 0.705 for purchase decisions indicate a strong predictive model. This study highlights the importance of digital promotion and product quality in increasing customer satisfaction and purchase decision-making.
The Positioning of Coffee Shops Based on Consumer Perceptions: Study of Coffee Shops in Brebes Regency Aziz, Muhamad Syahrul; Iskandar, Khalid; Ikhwan, Syariefful
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v8i1.25394

Abstract

The coffee shops are starting to bloom in Indonesia and are attracting more and more coffee lovers. Coffee shop growth rates also occur in Brebes Regency. Many new coffee shop brands offer new facilities and concepts to the community, especially the Brebes Regency area, so that every coffee shop entrepreneur must know the positioning in order to survive in the competition. The purpose of this study was to determine the mapping of consumer perceptions of the 3 coffee shops included in the research object in Brebes Regency, namely Kelirumology Coffee, Rajaswa Coffee and Warkop 12 based on the attributes of service quality, brand, location, facilities, price, menu diversity, and atmosphere so that useful to know the positioning of the coffee shop. Positioning is determined by reading the perceptual maps generated based on multidimensional scaling (MDS) analysis. The research data were obtained from questionnaires, library research, and direct observation according to the research objectives. The analysis technique uses multidimensional scaling with a sample of 86 respondents from consumers who have visited the 3 coffee shops. The results showed that consumers have their own perception of each brand based on the attributes of service quality, brand, location, facilities, price, menu variety and atmosphere. On the perception map, the coffee shop brand Kelirumologi Kopi leads because it is in quadrant I with positive coordinates in each dimension. Coffee shop brand Warkop 12 is in quadrant III. The Rajaswa Coffee brand is in quadrant IV. The results of the Kelirumologi Coffee coffee shop mapping lead with superior menu diversity, prices and facilities. But Kelirumologi Kopi has a weakness in brand attributes. Rajaswa Coffee coffee shop ranks second with excellence in brand and location attributes. But Rajaswa Coffee has weaknesses in the attributes of service quality and menu variety. Coffee shop Warkop 12 last place with excellence in service quality and atmosphere. And Warkop 12 has weaknesses in the attributes of location and price.
Pengaruh Kesadaran Merek, Asosiasi Merek, Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Pada Produk Jamu Tolak Angin Cair Di Toko Nirmala Brebes Azzah Hanifah; Tri Octaviani; Slamet Bambang Riono; Muhammad Syaifulloh; Syariefful Ikhwan
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.362

Abstract

Effective marketing programs and efforts to educate consumers about the efficacy and use of products can help create greater awareness and build loyalty. This study investigated the influence between brand awareness, brand association, product quality, product price, and customer loyalty on Tolak Angin products at Nirmala Brebes Store. The population of this study was Tolak Angin customers at the Nirmala Brebes Store. The sample was taken 25% of the population of 412 people, so 103 respondents were obtained. The results showed that brand awareness has a positive and significant effect on customer loyalty, brand associations have a positive and significant effect on customers, product quality has a positive and significant effect on customers, price has a positive and significant effect on customers. Simultaneously, brand awareness, brand association, product quality, and product price have an influence on customer loyalty of Tolak Angin products at Nirmala Brebes Store by 84.4%.
Co-Authors Adjizah, Adjizah Ainul Musyafiah Akbar NP Darma Wahana Akbar Nuur PDW Akhsiva Nurul Maulida Alamsyah, M. Viter Andi Yulianto Andi Yulianto Anggi Ayu Saputra Annissa Atussholiha Annissa Atussholiha Ari Kristiana Aziz, Muhamad Syahrul Azzah Hanifah Bangun Satrio Nugroho Dewi Mulyani, Indah Diantoro Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi Dumadi, Dumadi Dwi Ariyanti Barkah Dwi Harini DWI HARINI Faka Khaerul Birul Hasip Farizal, Ahmad Findhy Dwita Kumala Firda Fiah Zaini Gian Fitralisma Gisela Maslakhatul Umah Hendri Sucipto Hendri Sucipto Indah Dewi Mulyani Indriyani, Azizah Ita Aulia Khalid Iskandar Kristiana, Ari Kristiana, Ari Laeli Istifana Lili Nur Intan Lutfianah Ulfa M. Ajis Susilo M. Ibnu Nasirin Mohamad Basuni Mohamad Basuni Mohammad Badrun Zaman Muhammad Badrun Zaman MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Murdiono Nasiruddin, Nasiruddin Ni’matul Maulla Ni’matul Maulla Noer Dyah Rahmawati Zaeni Novanka Yanusa Nur Khojin Putri Ulfa Putri Ulfa Riono, Slamet Bambang Rismayanti, Aisyah Nur Riyadi Riyadi Robi Setiadi Roby Setiadi Roby Setiadi Roni Roni Rudi Syaiful Anwar Setiadi, Roby Siti Musdalifah Sri Tahany* Sucipto, Hendri Tahany*, Sri Tri Octaviani Umamatul Khoeriyah Valentine, Listantia Wahyu Wibowo Wibowo, Maulana Ade Yenny Ernitawati Yuni Inda Yani