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PENGARUH PERILAKU KONSUMEN TERHADAP MINAT BERKUNJUNG KE PANTAI SERANG KABUPATEN BLITAR Najiyah, Virqotin; Fatmawati, Erlin Widya; Kurniastuti, Tri
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 12 No 1 (2018): Mei 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.745 KB) | DOI: 10.35457/viabel.v12i1.421

Abstract

Serang beach is one of the beaches in Blitar Regency. Visits to Serang Beach attractions are influenced by various factors. In this study the factors studied to determine the influence of visiting interest to Serang Beach is promotional factors, economic factors, factors of infrastructure and psychological factors. Sampling in this research is by accidental sampling method, in which the researcher has the freedom to choose who the consumer is met to be sampled, with the number of respondents as many as 100 people. Data analysis was done by using multiple linier regression analysis method, data processing was done by SPSS Statistics 16 for Windows program. The result of the research shows that promotion factor, economic factor, facility factor and psychological factors significantly (together) have an influence on the interest of visiting Serang Beach, and psychological factor is the most dominant factor influencing the interest to visit Serang Beach tourism object.
ANALISIS KEPUASAN KONSUMEN SARI BUAH BELIMBING MANIS (Arverrhoa carambola L) (STUDI KASUS DI UD CEMARA SARI KELURAHAN KARANGSARI KECAMATAN SUKOREJO KOTA BLITAR) Safiq, Fauzan Al; Fatmawati, Erlin Widya
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 12 No 2 (2018): November 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.042 KB) | DOI: 10.35457/viabel.v12i2.496

Abstract

This study aims to determine the attributes of starfruit juice "Cemara Sari" which isconsidered important by consumers as well as to find out the level of customersatisfaction and map of crabs from starfruit juice "Cemara Sari". Research has beencarried out around star fruits agrotourism in Sukorejo Subdistrict, KarangsariSubdistrict, Blitar City, which began in February to March 2018. The research wasconducted by distributing questionnaires and interviews with the respondents. The dataobtained were tested using validity and reliability tests to determine the feasibility of thevariables. used in the questionnaire, in addition to knowing the level of customersatisfaction using the Customer Satisfaction Index (CSI) and to find out the mapquadrant attribute starfruit juice "Cemara Sari" using the Importance PeformanceAnalisys (IPA). The results showed that the variables in the questionnaire feasible to usewith r table of 0.196 and the results of the validity shows the lowest value is 0.448 andreliability (alpha) of 0.763. The results of the Customer Satisfaction Index (CSI) countshow a value of 69.79% and the Importance Peformance Analisys (IPA) addressQuadrant 1 in the contents of the variable smell and price, Kudran 2 in the contents ofthe taste variable, shelf life, packaging ability to protect the product and practicality ofpackaging, 3 In the contents of the texture, product color and attractiveness of thevariable, quadrant 4 is filled with the packaging color variable.
ANALISIS PERHITUNGAN NILAI TAMBAH PADA AGROINDUSTRI STROBERI (Studi Kasus Pada Pelaku Usaha Di Desa Pandanrejo, Kecamatan Bumiaji, Kota Batu) Widya Fatmawati, Erlin
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 14 No 1 (2020): Mei 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v14i1.992

Abstract

This study examines the value added strawberries are processed into food that is more economical. This research is important because one of the obstacles faced by entrepreneurs in selling strawberries, the fruit is easily damaged. The purpose of this reseach was describe the characteristics of entrepreneurs agro-industry and agro-industry to analyze value added strawberries. Doing agroindustrial strawberries means providing added value to the products processed strawberries oriented higher selling prices. With the processing of strawberries, is expected to provide additional revenue businesses. By using the analysis of the value added by Metode of Hayami, it can be concluded that the three preparations of strawberries, namely dodol strawberries, strawberry jam and strawberry juice, which has the highest added value is the strawberry juice.
ANALISIS KELAYAKAN BUDIDAYA MELON HIDROPONIK DI GREEN HOUSE KEBUN KITA KECAMATAN KANDAT KABUPATEN KEDIRI Tiara Intan Johar Setyowati; Erlin Widya Fatmawati; Vifi Nurul Choirina
JURNAL ILMIAH NUSANTARA Vol. 2 No. 6 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i6.6567

Abstract

Hydroponics is a modern agricultural innovation that enables plants to grow in a controlled environment, ensuring optimal productivity and quality. Melon (Cucumis melo L.) was selected as the research commodity due to its high economic value and continuously increasing market demand. This study aims to analyze the business feasibility of hydroponic melon cultivation at Green House Kebun Kita in Kediri Regency. The research employed a descriptive quantitative analysis, collecting data on production costs, revenue, and profit, and utilizing financial indicators such as the Revenue Cost Ratio (R/C) and the Break-Even Point (BEP). The findings indicate that the business is profitable and feasible to operate, with a total revenue of IDR 287,000,000 and a net income of IDR 216,160,708 per season. An R/C value of 4.05 and a BEP reached at 474.54 units demonstrate high efficiency. The implication of this study is that hydroponic melon cultivation not only provides a strong prospect for profit but also supports sustainable agricultural practices, provided that cost efficiency and price stability are maintained..
Analisis Pendapatan Usahatani Tebu (Saccharum Officinarum L.) Tanam dan Kepras Di Kecamatan Kandat Agustin, Ferica; Winahyu, Nastiti; Fatmawati, Erlin Widya
JURNAL ILMIAH AGRINECA Vol 24 No 1 (2024): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v24i1.3012

Abstract

Differences in cultivation techniques cause differences in the use of production factors in sugarcane farming. The aim of this research is to determine the factors used in planting sugar cane and coconut farming and to analyze the level of income from planting sugar cane and coconut farming. The results of the analysis show that the farming business being carried out is profitable. The results of the R/C Ratio analysis for planted sugar cane and palm fruit are 1.13 and 1.38. An R/C Ratio value of more than 1 indicates that the farming business is feasible to run or cultivate.
Sosialisasi Manajemen Keuangan Pengolahan Daging dan Telur Burung Puyuh Winahyu, Nastiti; Niam, Muhammad Alfa; Mahmudah, Siti; Fatmawati, Erlin Widya
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2024): JANUARI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i1.1785

Abstract

Kegiatan pengabdian ini memiliki tujuan yaitu untuk memberikan pelatihan serta ilmu kepada peserta mengenai manajemen keuangan produk olahan daging dan telur puyuh. Fokus pengabdian yaitu peserta bisa memahami dan menghitung keuntungan dari produk olahan dalam bentuk puyuh ungkep dan ekado. Pelaksanaan kegiatan dilakukan di laboratorium Peternakan Fakultas Pertanian Uniska-Kediri dengan melibatkan peserta dari Pondok Lansia NU An-Nuur dan Pondok Pesantren Darussalam Kota Kediri serta beberapa fasilitator dari Uniska-Kediri. Hasil dari pengabdian ini menunjukkan bahwa adanya peningkatan pengetahuan peserta dari 34,93 persen menjadi 83,04 persen. Peserta mengetahui potensi dan pemasaran produk olahan berbasis burung puyuh. Selain itu, peserta memahami bahwa pengolahan dan kemasan dapat meningkatkan harga jual dan keuntungan produk olahan puyuh ungkep dan olahan ekado.
Analysis of Added Value of Brown Sugar, Cane Shell, Coin, and Crystals Agroindustry at Pt Tiga Dewi Timur Raya, Mojo District, Kediri Regency: Analisis Nilai Tambah Agroindustri Gula Merah Tebu Batok, Koin, dan Kristal di PT Tiga Dewi Timur Raya Kecamatan Mojo Kabupaten Kediri Siska Yunia Ekawati Siska; Erlin Widya Fatmawati; Nastiti Winahyu
JURNAL AGRI-TEK : Jurnal Penelitian Ilmu-Ilmu Eksakta Vol. 26 No. 1 (2025): JURNAL AGRI-TEK
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/agtek.v26i1.179

Abstract

Tujuan penelitian ini untuk mengetahui proses pengolahan gula merah tebu batok, koin, dan kristal, mengetahui nilai tambah dan keuntungan, serta Net Profit Margin (NPM) yang diperoleh PT Tiga Dewi Timur Raya. Penelitian dilaksanakan pada bulan November 2024-Januari 2025, yang bertempat di PT Tiga Dewi Timur Raya Kecamatan Mojo Kabupaten Kediri. Penelitian ini menggunakan metode deskriptif kuantitatif, yaitu menggambarkan kondisi penelitian dengan data berupa angka. Metode pengambilan data dalam penelitian ini menggunakan data primer dan data sekunder. Metode analisis data menggunakan metode Hayami dan Net Profit Margin (NPM). Hasil penelitian menunjukkan proses pengolahan gula merah tebu meliputi tahapan penerimaan bahan baku, penimbangan, penggilingan, pengolahan, dan pemasaran. Perhitungan nilai tambah 3 macam produk olahan gula merah dengan metode hayami diperoleh nilai tambah gula merah kristal sebesar Rp16.578/kg, gula merah koinRp5.578/kg dan gula merah batok Rp3.328/kg dengan rasio nilai tambah gula merah kristal 82,89%, gula merah koin 61,98%, dan untuk gula merah batok 49,30%, termasuk dalam kategori kriteria tinggi menurut (Kipdiyah et al,2013) jika nilai tambah >40%. Net Profit Margin (NPM) laba bersih yang diperoleh dari proses pengolahan  yaitu pada gula merah kristal sebesar 37,45%, gula merah koin 22,10% dan gula merah batok 12,80%. Sesuai teori yang dikatakan oleh Desmoond Wira (2015), jika NPM >5% maka usaha tersebut menguntungkan, sebaiknya jika NPM<5% maka usaha tersebut tidak menguntungkan.
Optimalisasi Pemasaran Digital untuk Meningkatkan Daya Saing P4S Tani Makmur Jaya Blitar Fatmawati, Erlin Widya; Dita Serdani, Army; Puspitorini, Palupi; Izati, Nazla Haqqul
Keris: Journal of Community Engagement Vol. 5 No. 2 (2025): In Press: KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v5i2.1661

Abstract

Digital marketing needs to be implemented immediately in every business entity as a strategic approach to promote products, services, or brands to the targeted audience. The main problems faced by the partner include a lack of digital marketing skills, suboptimal use of social media, and limited integration with e-commerce platforms. P4S Tani Makmur Jaya in Blitar strives to enhance the reach and effectiveness of agricultural product marketing. This outreach activity discussed the use of various platforms such as Instagram, Facebook, and TikTok, which, although available, had not been utilized to their full potential. In addition, integration with e-commerce platforms such as Tokopedia and Shopee was also considered a way to expand market access. The training method used included direct material delivery to participants and hands-on creation of e-commerce accounts using mobile phones. As a result of this community service activity, participants successfully created several social media and e-commerce accounts such as Shopee, TikTok, Tokopedia, and Facebook. Participants, under the guidance of the facilitators, also succeeded in producing promotional videos and photos for their e-commerce accounts. Sales through the Shopee account successfully reached customers outside Blitar, particularly for organic fertilizer products. The implementation of digital marketing is expected to increase the competitiveness of the P4S Tani Makmur Jaya Group in Blitar, create new opportunities, and strengthen its position in the digital market.
Penerapan Smartfarming Berbasis IoT Pada Kelompok Tani: Kontrol Nutrisi dan Monitoring Lingkungan Erlin Widya Fatmawati; Samudi; Titik Irawati; Fadilla Eka Wahyuni
Santri : Journal of Student Engagement Vol. 5 No. 1 (2026): Santri : Journal of Student Engagement
Publisher : Universitas Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/santri.v5i1.2275

Abstract

Purpose of this activity is to empower farmer groups through premium melon cultivation training based on Internet of Things (IoT) technology to increase agricultural productivity and efficiency. This training is carried out by integrating theory and practice of using IoT devices, such as humidity sensors, temperature and automatic irrigation control. The results of this program show an increase in farmers' knowledge and skills in utilizing technology for environmental monitoring and plant nutrition management. The significant impacts of this program include increasing productivity by up to 30%, melon quality meeting premium market standards, and reducing the risk of crop failure through early detection of problems. Apart from that, this training succeeded in encouraging farmers' independence in operating IoT devices and strengthened the competitiveness of local agriculture. However, obstacles such as initial technology costs and limited internet infrastructure are challenges that need to be overcome. It is hoped that this program can become a technology-based empowerment model for other agricultural sectors, with the potential to expand access to national and international markets. Sustainability of the program requires continued training support, development of processed melon products, and IoT-based data analysis to optimize efficient and environmentally friendly agricultural practices.
Determinants of Consumer Purchasing Decisions for Vanilla Products (A Case Study of Vanilla Global Indonesia) Sulung Anugerah Sahara; Erlin Widya Fatmawati; Endro Puji Astoko
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 5 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v5i1.1800

Abstract

Vanilla is a high-value commodity with significant demand in domestic and international markets, making consumer behavior an essential aspect of its marketing strategy. Understanding the factors that drive purchasing decisions can help businesses like Vanilla Global Indonesia optimize their offerings and marketing efforts to meet consumer needs effectively. The purpose of this research is to determine the characteristics of consumers of vanilla products at Vanilla Global Indonesia and to find out what factors influence the decision to purchase vanilla products at Vanilla Global Indonesia. This research was carried out in 2023 with 50 respondents from consumers who made purchase decisions at Vanilla Global Indonesia, with an age qualification of more than 17 years. Regression analysis with classical assumption tests is used in this study to see the variables of quality, price, packaging, and promotion, and their influence on purchasing decisions for Indonesian global vanilla products. This research shows that 20 people came from Korea, and the number of customer respondents with a D3 education level is as many as 20 people, with customers having a chef job level of 21 people. This analysis showed that quality, price, packaging, and promotion positively affect purchase decisions, which means that if the variable increases, then the consumer's purchasing decision for Vanilla will also increase. The product quality variable significantly influences consumer purchasing decisions for Vanilla, with a coefficient of 0.470.