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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Bimbingan dan Konseling Ar-Rahman Aptisi Transactions on Technopreneurship (ATT) Jurnal Penelitian dan Pengkajian Ilmu Pendidikan: e-Saintika JAAF (Journal of Applied Accounting and Finance) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Akuntansi Kesatuan International Journal of Marketing and Human Resource Research Jurnal Dharma Bhakti Ekuitas Jurnal Sosial dan Teknologi Jurnal Locus Penelitian dan Pengabdian Economic Reviews Journal Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Journal of Accounting Inaba Banking & Management Review Journal of Economics, Management, Accounting and Computer Applications Journal on Mathematics Education Media Pendidikan Matematika
Hamdani, Deni
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Pengaruh Green Marketing dan Corporate Social Responsibility (CSR) terhadap Brand Equity pada PT Pertamina (Persero) Sari, Putri Amalia; Mubarok, Dadan Abdul Aziz; Hamdani, Deni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5343

Abstract

Tujuan dari penelitian ini yakni menguji pengaruh Green Marketing dan Corporate Social Responsibility terhadap Brand Equity pada PT Pertamina (Persero). Metodologi penelitian yang dipergunakan merupakan metode kuantitatif dengan data primer yang didapat melalui penyebarluasan kuesioner berbasis Google Formulir. Karena ukuran populasi tidak diketahui secara pasti, maka jumlah sampel ditetapkan melalui teknik purposive sampling yang pada akhirnya menghasilkan 200 responden. Teknik analisis yang dipergunakan yakni metode analisis jalur dengan pengolahannya memanfaatkan perangkat lunak SmartPLS versi 4.0. Temuan hasil penelitian memperlihatkan bahwa Green Marketing berpengaruh positif dan signifikan terhadap Brand Equity. Corporate Social Responsibility juga terbukti berpengaruh positif dan signifikan terhadap Brand Equity. Konsumen menilai bahwa Pertamina mampu menerapkan teknologi yang lebih tepat guna dan berkelanjutan, serta mengelola operasionalnya dengan memperhatikan aspek kelestarian lingkungan. Selain itu, pelaksanaan program CSR yang konsisten juga dinilai mampu membangun kepercayaan dan penghargaan dari konsumen, karena mereka melihat perusahaan sebagai pihak yang bertanggung jawab secara sosial. Kedua faktor tersebut berkontribusi pada peningkatan Brand Equity, sehingga dapat menjadi taktik penting bagi perusahaan dalam membangun dan mempertahankan kekuatan merek di pasar. Saran yang diberikan yaitu Perusahaan disarankan untuk memperkuat bukti nyata dari setiap klaim dan program yang disampaikan seperti lebih memperkuat kampanye publik dan meningkatkan transparansi dan komunikasi sosial terhadap Masyarakat.
Pengaruh Kompensasi, Keadilan, dan Kepuasan Kerja Terhadap Loyalitas Karyawan Di PT. UDI Wulansari, Evi; Siddiq, Andhika Mochamad; Hamdani, Deni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5389

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi, keadilan, dan kepuasan kerja terhadap loyalitas karyawan di PT. UDI Kota Bandung. Loyalitas karyawan merupakan faktor penting dalam mendukung keberlangsungan dan kinerja perusahaan, karena karyawan yang loyal cenderung memiliki komitmen tinggi, disiplin, serta keinginan untuk bertahan dalam jangka panjang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 60 karyawan tetap PT. UDI Kota Bandung. Teknik analisis data yang digunakan meliputi uji asumsi klasik, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, serta pengujian hipotesis melalui uji t dan uji F dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa tingkat loyalitas karyawan berada pada kategori tinggi, sementara kompensasi dan keadilan berada pada kategori cukup rendah, serta kepuasan kerja berada pada kategori tinggi. Secara parsial, hasil uji t menunjukkan bahwa kompensasi dan kepuasan kerja tidak berpengaruh signifikan terhadap loyalitas karyawan, sedangkan keadilan berpengaruh signifikan dan positif terhadap loyalitas karyawan. Hasil uji F menunjukkan bahwa kompensasi, keadilan, dan kepuasan kerja secara simultan berpengaruh signifikan terhadap loyalitas karyawan. Nilai koefisien determinasi menunjukkan bahwa sebesar 36,3% loyalitas karyawan dapat dijelaskan oleh ketiga variabel independen tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, keadilan menjadi faktor dominan yang perlu diperhatikan perusahaan dalam meningkatkan loyalitas karyawan di PT. UDI Kota Bandung.
Perception of Micro Small and Medium Enterprises Performers, Accounting Understanding and Socialization on The Inplementation of Accounting Standard for Micro Small and Medium Entity Hamdani, Deni; Kosadi, Ferry; Febriyanti, Diah
Journal of Economics, Management, Accounting and Computer Applications Vol. 2 No. 2 (2025)
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/jemaca.v2i2.14

Abstract

The research objective is to determine the extent of the implementation Accounting Standard for MSME’s Entity to the variables that influence it by covering: perception, understanding of accounting, and socialization. Descriptive and verificative methods were used in this study with double multiple regression analysis. The research population is Handicraft MSME’s registered at the Office of Cooperatives for Micro, Small and Medium Enterprises in Bandung. Sampling using Proportional with the Slovin Formula. For Parsial results showed   Perceptions of MSME actors had no effect on the application of Accounting Standard for MSME’s Entity, Accounting understanding and Socialization of Accounting Standard for MSME’s Entity had a significant influence on the application of Accounting Standard for MSME’s Entity. For Simultaneous result showed  perceptions of MSME’s actors, Accounting Understanding, and Socialization of Accounting Standard for MSME’s Entity affect the Implementation of Accounting Standard for MSME’s Entity. These result hoped had implication that Accounting Standard for MSME’s Entity can be one of the drivers of financial literacy for MSME’s so that they gain wider access to financing from the banking industry.
Work Life Balance, Organizational Culture and Work Discipline on Organizational Commitment and Their Implications on Employee Performance Susanti, Indah; Ismail, Gurawan Dayona; Sofiati, Nunung Ayu; Sumawidjaya, Riyandi Nur; Hamdani, Deni
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.6107

Abstract

Employee performance is the level of achievement of a person's work results according to the tasks and standards set, which is seen from how he or she carries out his or her work and meets organizational demands. This study aims to empirically test and analyze the influence of work-life balance, organizational culture and work discipline on organizational commitment and its implications for employee performance. The research method used in this study is a quantitative research method with a descriptive and verification approach. The data sources used are primary data sources and secondary data sources. Data collection techniques in this study are interviews, questionnaires, observations, and library research. The population in this study is all employees totaling 105 people. The sampling technique used in this study is a purposive sampling technique. The analytical tools in this study are SPSS 25 and SmartPLS 4. Testing of measurement models or outer models in this study are convergent validity, discriminant validity, Average Variance Extracted (AVE), composite reliability, Cronbach alpha. Testing of structural models or inner models in this study is the coefficient of determination (R2) and Predictive relevance (Q2). The results of this study indicate that work-life balance, organizational culture, and work discipline have a positive and significant effect on organizational commitment, both partially and simultaneously, with a 92% effect, with the remaining 8% being influenced by other variables not examined in this study. Organizational commitment has a positive and significant effect on employee performance, and organizational commitment can mediate the relationship between work-life balance and employee performance. Meanwhile, organizational commitment cannot mediate the relationship between organizational culture and work discipline on employee performance.
The Influence of Information Technology Utilization in Taxation, Tax Socialization, and Tax Sanctions on Individual Taxpayer Compliance at the Bandung Cibeunying Primary Tax Office Nadhir, Maziyyah; Ginting, Wajib; Hamdani, Deni
Jurnal Indonesia Sosial Sains Vol. 7 No. 2 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i2.2223

Abstract

Taxes are a potential source of state revenue to be able to achieve development success, so that from year to year tax revenues are expected to continue to increase in an effort to finance national development. Taxpayer compliance is an important factor in realizing tax revenue targets. The higher the taxpayer's compliance, the more tax revenue will increase, and vice versa. This study aims to test and analyze the influence of information technology in taxation, tax socialization, and tax sanctions on the compliance of individual taxpayers at the Bandung Cibeunying Pratama Tax Service Office. The research method uses explanatory research, a data collection technique using primary data obtained through the distribution of questionnaires. The research sample was 100 respondents, the sampling method used accidental sampling. The data analysis technique used multiple linear regression analysis. The results of the study show that descriptively the application of information technology in taxation, tax socialization, and tax sanctions is optimal, while taxpayer compliance is still low. As for verifiability, the results were obtained that: (1) information technology in taxation has a significant effect on taxpayer compliance, (2) tax socialization has a significant effect on taxpayer compliance, (3) tax sanctions have a significant effect on taxpayer compliance, and (4) information technology in taxation, tax socialization, and tax sanctions have a significant effect on taxpayer compliance.
Pengaruh ROE, NPL, dan LDR Terhadap PBV Perbankan di BEI 2020-2024 Lestari, Risa Fuzi; Kosadi, Ferry; Hamdani, Deni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6376

Abstract

Selama rentang waktu 2020 hingga 2024, studi ini mengkaji pengaruh Return On Equity (ROE), Non Performing Loan-Gross (NPL-Gross), serta Loan to Deposit Ratio (LDR) terhadap Price to Book Value (PBV) pada emiten perbankan yang terdaftar di Bursa Efek Indonesia. Bank-bank kategori "Big Four" seperti BBCA, BMRI, dan BBRI menjadi indikator utama iklim investasi di BEI, sektor perbankan memainkan peran penting sebagai tulang punggung ekonomi nasional. Seringkali, stabilitas pertumbuhan ekonomi nasional diukur melalui kinerja dan valuasi saham perbankan. Data sekunder dari 31 perusahaan telah diolah selama lima tahun melalui metode kuantitatif dengan teknik analisis panel data. Hasil pengujian Chow dan pengujian Hausman menunjukkan Model Efek Tetap sebagai pilihan utama; verifikasi asumsi klasik membuktikan bahwa data bersifat normal dan tidak mengandung multikolinearitas. Secara parsial, ROE, NPL-Gross, dan LDR memberikan dampak negatif signifikan terhadap PBV berdasarkan temuan riset ini. Di sisi lain, pengujian simultan mengindikasikan bahwa ketiga variabel tersebut berpengaruh secara material terhadap PBV. Nilai R-Square sebesar 0,62 menunjukkan bahwa variabel independen mampu menjelaskan 62% variasi PBV. Sementara itu, faktor eksternal di luar ruang lingkup penelitian ini turut menyumbang 38% variasi sisanya. Penelitian ini memberikan wawasan berharga bagi investor dan regulator dalam menilai kinerja valuasi bank di tengah dinamika pasar modal Indonesia. Temuan ini juga mendorong eksplorasi variabel tambahan untuk model yang lebih komprehensif di masa depan.
Pengaruh Struktur Modal dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan Kinerja Keuangan Sebagai Variabel Intervening : Studi Kasus PT Fajar Farmatama Puspita, Irna; Sumawidjaja, Riyandi Nur; Sofiati, Nunung Ayu; Hamdani, Deni
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5421

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal dan ukuran perusahaan terhadap nilai perusahaan dengan kinerja keuangan sebagai variabel intervening pada PT Fajar Farmatama dengan periode waktu 2015–2024 sebagai sampel penelitian, di mana analisis regresi linear berganda dan uji Sobel dilakukan. Pengolahan data pada penelitian ini menggunakan aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa ukuran perusahaan memiliki pengaruh positif terhadap nilai perusahaan, sedangkan struktur modal dan kinerja keuangan tidak berpengaruh signifikan terhadap nilai perusahaan. Kinerja keuangan sebagai variabel intervening tidak berperan signifikan dalam memediasi hubungan antara struktur modal dan ukuran perusahaan terhadap nilai perusahaan. Implikasi dari penelitian ini adalah memberikan wawasan yang berharga bagi manajemen dan pemegang saham untuk memberikan perhatian khusus terhadap peningkatan nilai perusahaan melalui variabel-variabel yang diteliti.
Analysis Of The Impact Of Training, Motivation, And Performance On Employee Productivity Of Pt Food Beverage Indonesia (Chatime Bandung) Priscilla Simone, Rachel; Teja, Andri Hertanto; Dayona Ismail, Gurawan; Ayu Sofianti , Nunung; Hamdani, Deni
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5460

Abstract

Employee productivity is the ability and structured process to produce optimal output through efficient, timely, and quality utilization of resources. Thiis study aiims to empirically test and anallyze the effeect of training, motiivation, and performance on emplloyee productivity, both partially and simultaneously. The metthod usedwin thiis sttudy is a quantitatiive researrch method wiith a descriptiive and veriification approach. Thewdata sourrces usedware priimary datawsourrces and secondarry datawsourrces. Data colllection techniiques in thiis study are interviiews, questionnaires, observations, library research both online and offline. The popullation in thiis study is alll 98 employees, so the samplling techniique used in thiis study is a census samplle or census sampling. The analytical tool in this study is SPSS 25. The data validity technique uses vallidity tests and relliability tests with cllassical assumptiion tests, and data anallysis techniiques use mulltiple regressiion anallysis, correllation anallysis, and determiination anallysis. Hypothesiis testiing uses theututest (partial) andutheuFutest (simultaneous). The resullts of this sttudy are, 1) training has a positiive and signifiicant effeect on employee productivity partially. 2) motivation has a posiitive and signifiicant effeect on employee productivity partially. 3) Performance has a posiitive and significant efffect on employee productivity partially. 4) Trainiing and motivation have a posiitive and signifiicant efffect on employee productivity simultaneously. 5) Training and performance have a positiive and signifiicant efffect on employee productiviity simultaneously. 6) Motiivation anduperformance haveua posiitive and siignificant efffect ongemployee productiivity simultaneously. 7) Trainiing, motivation, and performance have a posiitive and signifiicant efffect on employee productiivity simultaneously, with an effect of 89.3%, with the remaining 10.7% being inflluenced by other variiables not examiined in thiis study.
Co-Authors Andre Suryaningprang Ayu Sofianti , Nunung Baehaqi Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Dayona Ismail, Gurawan Fauzan, Krisna Febriyanti, Diah Ferry Kosadi Homan, Hery Syaerul Indah Susanti Insani, Natasya Ismail, Gurawan Dayona Junaidi, J. Karlina, Ai Lathiful Anwar Lestari, Risa Fuzi Muldiani, Nadia Muttaqin, Ridlwan Nadhir, Maziyyah Nunung Ayu Sofiati (Efi) Nurhalisa, Silvi Prastiyanti, Tamara Priscilla Simone, Rachel Purwanto Puspita, Irna Putra, Fadli Padila Riska Rahmawati Riyandi Nur Sumawidjaja Salsabila, Nilza Humaira Sari, Putri Amalia Shabrian, Mochammad Siddiq, Andhika Mochamad Siska Willy Subanji Subanji Subarna , Ayi Sukoriyanto Sumawidjaya, Riyandi Nur Sutisna Sutisna Syarif, Devyanthi Teja, Andri Hertanto Ulayya, Ulilla Virginia, Tiara Rahma Wajib Ginting Wulansari, Evi Yono, Yono Yoyo Sudaryo Yulis Tyaningsih, Ratna