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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Briliant: Jurnal Riset dan Konseptual Jurnal ABDINUS : Jurnal Pengabdian Nusantara SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) JAMI: Jurnal Ahli Muda Indonesia Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Dharma: Jurnal Pengabdian Masyarakat e-Jurnal Apresiasi Ekonomi Business and Economic Publication El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Medika: Medika Journal of Ekonomics, Finance, and Management Studies
Fiernaningsih, Nilawati
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Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Improving the Quality of Coffee Beans and Branding of Coffee Products of Sekar Adji MSMEs Malang Through Inovokasi Program Grants Noer Syamsiana, Ika; Datumaya Wahyudi Sumari, Arwin; Fiernaningsih, Nilawati; Nurwicaksana, Wahyu Aulia; Nafisah, Nihayatun; Findi, Putri; Anggraini Ningrum, Annisa; Ibrohim Farros, Ammar; Wildan Fikri, Mohammad
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 6 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v6i2.13119

Abstract

Background: Coffee is a key plantation commodity in Indonesia, with Gunung Kawi producing Robusta, Arabica, and Excelsa varieties. However, local farmers still rely on traditional drying methods and outdated marketing, affecting bean quality and sales. This community service program seeks to address these issues by introducing a 30 kg-capacity rotary dryer to meet the SNI 01-2907-2008 standard and by providing digital marketing training to enhance competitiveness. Contribution: This program significantly supports Sekar Adji MSMEs by introducing a rotary dryer that enables coffee drying to meet national quality standards. Combined with digital marketing training and improved packaging, it enhances product promotion and competitiveness in the digital market, ultimately boosting MSME revenue. Method: The program involves four main activities: manufacturing and training on the use of a 30 kg-capacity rotary dryer, providing digital marketing training to enhance social media and e-commerce use, redesigning coffee packaging for better appeal, and restructuring the MSME organization to improve adaptability and management efficiency. Results: The program introduced a 30 kg-capacity rotary dryer and digital marketing training. The dryer reduced moisture content to 11.5%, and product packaging was improved with five new designs. The program significantly increased marketing reach and MSME revenue. Digital platforms such as Instagram, Tokopedia, and TikTok Shop were utilized to expand online presence, and a new organizational structure enhanced business operation. Conclusion: Analysis of the results shows that the program positively impacted product quality and sales at Sekar Adji MSMEs, primarily by improving drying processes and enhancing digital marketing through targeted training.
Co-Authors Afandi, Yosi Aini, Yulis Nurul Aisya, Narocha Mihasu Akhlis Rizza, Muhammad Akhsanu Takwim, R N Anggraheny Ikawanty, Beauty Anggraini Ningrum, Annisa Anugrah, Silvy Aprilia Citra Arwin Datumaya Wahyudi Sumari Az zuhri, Fahmi Muhammad Dja'far, Veri Hardinansyah Djajanto, Ludfi Fauzi Ahmad Muda Findi, Putri Hasan, Moch Rizaldi Herijanto, Pudji Himmah, Mahmudatul Ibrohim Farros, Ammar Ismanto Ismanto Ismanto Kristianingsih, Tatiana Kurnia Sari, Deva May Lailatudzurrohmah, Lailatudzurrohmah Lina Budiarti, Lina Maskur Maskur Mochammad Junus Mujiono, M Nafisah, Nihayatun Nisaa, Diva Khoirun Nurwicaksana, Wahyu Aulia Pradana, Kristoforus Raditya Rachma Bhakti Utami Rahmatillah Nurhalizah, Marshanda Sarosa, R. Moechammad Sarwendah, Retno Gandhes Sephiana, Rafin Niftha Syamsiana, Ika Noer Takwim, R N Akhsanu Tanzila Fitriana, Kumaira Wahyu Widyananda Widayani, Anna Wildan Fikri, Mohammad Windi Zamrudy Zhafran, Iklil Zubaidi Zubaidi Zubaidi