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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal Riset Terapan Akuntansi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Megasains International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship BASHAIR IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Geosfera: Jurnal Penelitian Geografi Innovative: Journal Of Social Science Research Jurnal Akuntansi, Keuangan dan Perpajakan MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Kajian Akuntansi IIJSE Jurnal Ekonomi, Manajemen, Akuntansi Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Syahputra, Rizki
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Journal : International Journal Of Science, Technology

 1 
Analysis Of The Influence Of Product Quality, Price Perceptions, And Location Strategies And Services On Rantauprapat Clothing Panjaitan, Ahmad Padlan; Simanjorang, Elida Florentina Sinaga; Syahputra, Rizki
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.489

Abstract

This study aims to determine the effect of product quality, price perception and location and service strategies on clothing purchasing decisions at Raza Distro Rantauprapat. The population in this study were all consumers of Raza Distro Rantauprapat who had decided to buy clothes at Raza Distro. The sample used in this study was taken as many as 100 respondents using a non-probability sampling technique with an accidental sampling approach. The analytical method used is multiple linear regression analysis. The results of this study using the regression equation formed are Y = 14.054 + 0.105X1 + 0.419X2 + 0.308X3 + 0.342X4, which means that price perception has the greatest influence compared to three other independent variables such as product quality, location strategy, and service. Overall, the results of this study indicate that the variables of product quality, price perception, location, and service strategies have a positive and significant impact on clothing purchasing decisions at Raza Distro Rantauprapat.
The Influence of Price, Product Quality, and Service on Apparel Purchase Satisfaction at Emi Boutique Hasibuan, Nur aida; Lubis, Junita; Syahputra, Rizki
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.514

Abstract

The fashion business is a business that continues to grow rapidly, the latest fashions are published every day making business people engaged in this business sector to always keep abreast of the updates that occur. The updates that occur do not only focus on the design and fashion of clothing, but also consumer behavior in the fashion sector, which requires businesses to continue to pay attention to consumer behavior. Consumer satisfaction is the center of attention for companies engaged in the fashion business, not least at Emi Boutique, which is also always crowded with consumers who are looking for the best quality clothes. This research was conducted at Emi Boutique by analyzing the effect of price perception, product quality and service quality on customer satisfaction at Emi Boutique. The study was conducted with a quantitative approach using primary data and analyzed using SPSS. The results of this study indicate that all predictive variables have a specific and significant effect on customer satisfaction who shop for fashion products at Emi Boutique.
Co-Authors Abdul Rahman Ade Parlaungan Nasution, Ade Parlaungan Agung Hari Saputra Andhika, M. Rezki Andrean, Keke Anita Putri, Anita Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arianti, Gusva Asnora, Fazhil Hanafi Darmawati Simanjuntak - Deliana , Deliana Deliana, Deliana Dewi Astuti Dina Arfianti Siregar - Eka Nurmala Sari Elvina Elvina Elvira Elvira Ernidawati, Ernidawati Fakhruddin Fakhruddin Giananti, Attiya Shakila Hanggadireksa, Bimo Hasanah, Diah Hasanuddin Hasanuddin Hasibuan, Irwansyah Hasibuan, Nur aida Hutagalung, Geby Tarina Idris Idris Indra, Aulia Jamaludin, Mohd Faizal Bin Januriansyah, Yudis Listia, Engla Lubis, Abdul Leman Lubis, Junita Lukcyhasnita, Andam Lumbantoruan, Peronika M. Rezki Andhika Manurung, Mindo Marpaung, Rian Rinaldi Mayanti, Riska Melia, Yona Mgh, Tagun Multi, Sri Indah Mulya, Dara Eka Permata Munawaroh Munawaroh Napitupulu, Ilham H. Napitupulu, Ilham Hidayah Neni Hermita Nova Jayanti Harahap Nur Lena Nurfadila, Anya Panggabean, Tara Sri Melati br Panjaitan, Ahmad Padlan Pasaribu, Alfredo Flarianus Pasaribu, Laili Habibah Pasaribu, Sari Adinda Pebriani, Nur Syifa Pitriyani Pitriyani Purba, Sadaukur Aeroki Putri, Indah Widya Rambe, Ayu Nurzannah Rambe Nurzannah Rambe, Bhakti Helvi Rambe, Ismayani Rizal, Adilla Alya Rizanty, Nurul Rahmadani Rohman, Muhammad Faisal Sabda, Rozianti Salsabila, Febry Defma Samosir, Syahnita Saragih, Siti Zahara Satria, Defni Septiani, Viona Shella, Melda Okta Simanjorang, Elida Florentina Sinaga Simanjuntak, Daslan Sinambela, Tasya Siregar, Zulkifli Musanip Sitopu, Chintya Lauren Situngkir, Anggiat Surianti, Meily Suroto Suroto Ulfa, Zulia Yudi Prayoga Yusuf, Fadel Yusuf, Fahri Zufrie, Zufrie Zulkarnain Zulkarnain