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All Journal ProTVF Communicatus: Jurnal Ilmu Komunikasi PAX HUMANA PRofesi Humas Alhadharah: Jurnal Ilmu Dakwah Journal of Economic, Bussines and Accounting (COSTING) COMMED: Jurnal Komunikasi dan Media Koneksi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communication TECHNO-SOCIO EKONOMIKA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Yumary: Jurnal Pengabdian kepada Masyarakat DEDIKASI PKM Komunika: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship Alhadharah: Jurnal Ilmu Dakwah Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Scriptura : Jurnal Ilmiah Jurnal Ilmu Komunikasi Andalan Eastasouth Journal of Positive Community Services Jurnal Media Pengabdian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Proceedings of Jogjakarta Communication Conference (JCC)
Mujianto, Haryadi
Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Informasi Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Dinamika Proses Produksi Berita oleh Jurnalis RTV pada Penyajian Berita Lensa Indonesia Asami, Andriansyah Sofwan Jabar; Mujianto, Haryadi; Hendrawan, Heri
Koneksi Vol. 9 No. 1 (2025): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v9i1.33562

Abstract

Mass media plays an essential role in disseminating information to the public. In the digital era, television must adapt to technological advancements to remain relevant. Rajawali TV (RTV), through its news program Lensa Indonesia, strives to deliver accurate and engaging news. This study aims to analyze the dynamics of news production by RTV journalists, including the challenges they face, particularly female journalists. This research employs a case study method with a descriptive qualitative approach. The hierarchy of media influence theory is used to understand the internal and external factors that influence news production. The findings indicate that editorial policies influence journalists’ independence in structuring news. Additionally, digitalization requires journalists to be more adaptive in presenting news across multiple platforms. Other challenges include external pressures such as political and economic interests, as well as persistent gender stereotypes affecting female journalists. Nevertheless, journalists strive to uphold professionalism and journalistic ethics in delivering news. This study is expected to provide insights for the media industry to enhance journalistic quality and promote gender equality in the broadcasting sector. Media massa memiliki peran penting dalam menyebarkan informasi kepada masyarakat. Di era digital, televisi harus beradaptasi dengan perkembangan teknologi agar tetap relevan. Rajawali TV (RTV) memulai program Lensa Indonesia berupaya untuk menyajikan berita yang akurat dan menarik. Penelitian ini bertujuan untuk menganalisis dinamika proses produksi berita oleh jurnalis RTV, termasuk tantangan yang dihadapi, terutama oleh jurnalis perempuan. Penelitian ini menggunakan metode studi kasus dengan pendekatan deskriprif kualitatif. Teori hierarki pengaruh media digunakan untuk memahami faktor internal dan eksternal yang mempengaruhi produksi berita. Hasil penelitian menunjukan bahwa kebijakan redaksi mempengaruhi indenpendensi jurnalis dalam menyusun berita. Selain itu, digitalisasi menuntut jurnalis lebih adaptif dalam menyajikan berita di berbagai platfrom. Tantangan lain yang dihadapi adalah tekanan eksternal, seperti kepentingan politik dan ekonomi, serta stereotip gender yang masih ada terhadap jurnalistik perempuan. Meskipun demikian, jurnalis tetap berusaha menjaga profesionalisme dan etika jurnal dalam menyampaikan informasi. Peneletian ini diharapkan dapat memberikan wawasan bagi industri media dalam meningkatkan kualitas jurnalistik serta memperjuangkan kesetaraan gender di dunia jurnalistik.
The Impact of Micro-Influencers on Consumer Trust in Digital Business Mujianto, Haryadi; Zakiah, Kiki; Yuningsih, Ani
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has changed the landscape of business communication, especially social media-based marketing strategies. One growing trend is the use of micro-influencers, namely individuals with between 10,000 and 100,000 followers, who have high levels of engagement and are considered more authentic than macro-influencers or celebrities. This study aims to analyze the impact of micro-influencers on consumer trust in digital businesses, focusing on the factors that influence trust and how that trust impacts purchasing decisions. This study uses a quantitative method with data collection techniques through surveys. The main variables analyzed include authenticity, transparency of support, audience engagement, and brand loyalty. The results of the study show that micro-influencers have a significant influence on consumer trust, especially because they are considered more personal, honest, and transparent in providing product recommendations. The high level of interaction between micro-influencers and their audiences also increases emotional attachment and loyalty to the brands they promote. In addition, micro-influencer-based marketing strategies have proven to be more effective in building long-term relationships with consumers compared to traditional advertising or macro-influencers. These findings are expected to provide insight for businesspeople and marketers in developing more effective digital marketing strategies that are oriented towards consumer trust.  
Strategi Komunikasi melalui Pembelajaran Jurnalistik untuk Mengembangkan Kreativitas Menulis Santri di Pondok Pesantren Sinarsari Regtria Cahaya Maulida; Haryadi Mujianto; Detya Wiryany
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5361

Abstract

This research is based on the low level of journalism learning in the Sinarsari Islamic Boarding School environment, resulting in a lack of interest in students' writing skills in the Youth Scientific Work extracurricular activity. Based on the data, it shows that the level of students' interest in writing creativity has not reached its maximum level from year to year, one of which is due to the low level of journalism learning and the tight schedule of students' activities. This study aims to examine how the impact of the quality of journalism learning can affect students' writing creativity during the Youth Scientific Work extracurricular activity process. In this study, a qualitative analysis method approach was applied by collecting data through interviews, observation, and documentation. This research study is more about researchers explaining the development of students' writing creativity through the Youth Scientific Work extracurricular activity. Respondents in this study were students of the Sinarsari Islamic Boarding School and supervising teachers who actively participated in the Youth Scientific Work extracurricular activity. Humanistic theory is used as an analytical framework to see how journalism learning can develop students' creativity. With five main dimensions, namely self-actualization, self-concept, learning, organism experience and autonomy, independence and responsibility. The results of this study indicate that journalism learning significantly influences the development of students' creativity. The researchers recommend more in-depth guidance regarding journalism learning to foster more imaginative characters and open up opportunities for self-development.
Dedi Mulyadi’s personal branding through “barracks” viral content Hidayat, Dasrun; Lyndon, Novel Anak; Mujianto, Haryadi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.64028

Abstract

Background: Social media has become a strategic medium for building political personal branding. Kang Dedi Mulyadi (KDM) utilizes platforms such as YouTube and TikTok to display a leadership style close to the community. One of his viral contents, “nanti dijemput ke barak (to be picked up to the barrack)”, reflects a personal branding strategy based on local cultural values. Purpose: This research analyzes KDM’s digital personal branding strategy against visual and verbal narratives in digital content and public responses. Methods: It uses a descriptive qualitative method with a cultural public relations approach, a communication approach that emphasizes aspects of West Javanese local culture in building and managing relationships. To collect the data, the study examined verbal and visual data on videos on KDM social media accounts. Results: Kang Dedi Mulyadi builds an image as a humanist leader, simple, and attached to Sundanese cultural values. The phrase ‘picked up to the ‘barracks’symbolizes the emotional closeness between the leader and the people. This strategy is effective because it combines populist approaches, local wisdom, and digital storytelling. Conclusion: KDM’s personal branding represents local culture in a communicative and modern way. Implications: The theoretical implications show the importance of integration between political and cultural communication. Meanwhile, this strategy can be a model for other public figures in building an authentic and relevant image in the digital space.
MANAJEMEN REDAKSI MEDIA ONLINE HARIAN GARUT NEWS Febrina, Ismira; Mujianto, Haryadi; Wiguna, Jayaesni
Jurnal Digital Media dan Relationship Vol. 6 No. 2 (2024): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v6i2.1879

Abstract

Penelitian ini dilatarbelakangi oleh penurunan jumlah pengunjung pada situs website hariangarutnews.com selama 3 bulan terakhir, jumlah tersebut mencapai angka 42,8 persen. Dalam mengelola sebuah perusahaan media massa dibutuhkan manajemen redaksional yang baik sebagai faktor kunci keberhasilan sebuah perusahaan media massa. Penelitian ini bertujuan untuk mengetahui manajemen redaksi yang dilakukan oleh Harian Garut News dalam menentukan topik pemberitaan. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dengan teori yang digunakan yaitu Manajemen Redaksi model George R. Terry. Teknik pengumpulan data observasi non partisipan, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa pada tahap Planning Harian Garut News berjalan dengan sukses, dengan mengembangkan isu-isu terkini kemudian melakukan rapat proyeksi untuk menentukan perkembangan isu-isu tersebut. Pada tahap Organizing, telah dibentuk unit kerja secara terstruktur dimulai dari atasan hingga bawahan. Dalam tahap Actuating, berbagai tindakan telah diambil, termasuk memberikan pelatihan kepada para wartawan serta memberikan motivasi untuk membuat wartawan semangat dalam menjalankan tugas. Pada tahap Controlling Harian Garut News telah berjalan sesuai dengan yang ditetapkan dan evaluasi berfokus pada aspek-aspek pengembangan.
Sosialisasi Pemasaran Digital pada UMKM Desa Selaawi Talegong Kabupaten Garut Mustopa, Ridwan; Mujianto, Haryadi; Ikhsan, Akhmad Fauzi
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.39086

Abstract

Desa Selaawi merupakan desa yang mayoritas warganya bermatapencaharian sebagai petani dan pedagang kecil. Disamping desa ini termasuk daerah rawan bencana alam seperti tanah longsor dan gempa bumi, Warga Desa Selaawi dituntut untuk menjalankan program desa mandiri dalam rangka mendukung perkembangan perekonomian desa. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk membantu memberikan pemahaman dan pendampingan mengenai strategi pemasaran digital kepada warga desa. Metode yang digunakan adalah dengan memberikan sosialisasi berupa seminar dan penyuluhan. Hasil kegiatan pengabdian kepada masyarakat ini adalah gambaran mengenai antusiasme warga Desa Selaawi dalam mengikuti sosialisasi pemasaran digital, dan bertambahnya wawasan dan keterampilan warga mengenai pemasaran digital dimulai dari potensi menjual produk secara digital, mengemas produk hingga memasarkan produk secara domestik maupun internasional.
Dampak Eksposur Digital Marketing Marketplace Terhadap Peningkatan Penjualan PT. Mitra DC Mujianto, Haryadi; Yatnosaputro, Rosanti Utami Dewi Suyatman; Fitria, Indah; Yulianita, Neni
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 9 No 2 (2023): Oktober 2023 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v9i2.3173

Abstract

Tujuan dari penelitian ini adalah mengetahui seberapa dampak eksposur digital marketing OLX terhadap peningkatan penjualan PT. Mitra DC di bandung. Metode penelitian yang digunakan adalah metode deskriptif dan verikatif. Teknik pengumpulan data yang digunakan pada penelitian ini adalah kuesioner, studi pustaka dan dokumentasi. Objek dalam penelitian ini adalah konsumen PT. Mitra DC yang pernah membeli produk perangkat komputer.  Sampel ysng digunakan sebanyak 84 orang dengan menggunakan teknik Rumus Slovin. Hasil penelitian menunjukan bahwa berdasarkan hasil uji hipotesis yang sudah dilakukan terdapat dampak eksposur digital marketing penggunaan OLX terhadap peningkatan penjualan dimana dalam pengujian ini diperoleh nilai thitung Sebesar 14.974, sedangkan jika dilihat dari derajat kebesaran (df) yang digunakan untuk menghitung ttabel dalam penelitian ini sebesar 1,663. Kesimpulan, bahwa t hitung > t tabel yang mana 14.974>1,663 itu berarti Ho ditolak dan Ha diterima. Dari penjelasan tersebut hipotesis dinyatakan diterima artinya terdapat dampak eksposur digital marketing OLX terhadap peningkatan penjualan PT Mitra DC.
Integrasi Public Relations Digital Dan Strategi Pemasaran Pada UMKM Sepatu Cibaduyut Kota Bandung Ramdan, Ahmad Taufiq Maulana; Rasyi Lubis, Ira Aryanti; Mujianto, Haryadi
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 10 No 1 (2024): April 2024 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v10i1.3641

Abstract

Abstract This research was motivated by the anxiety of Cibaduyut MSMEs in carrying out digital public relations and marketing strategies that are suitable for their business development. This study aims to explore the integration between digital Public Relations and marketing strategies implemented by Micro, Small and Medium Enterprises in the Cibaduyut Shoe sector, Bandung City. This research uses a descriptive qualitative approach to explore a deep understanding of how MSMEs integrate digital PR and their marketing strategies in facing challenges and seizing opportunities in the digital environment. Data was collected through literature studies and interviews with Cibaduyu Shoe MSME actors and Cibaduyut Shoe MSME managers. Data analysis is carried out with an inductive approach, where the collected qualitative data is analyzed thematically. Researchers can identify patterns, trends, and relationships between various elements related to the integration of digital PR and marketing strategies in Cibaduyut shoe MSMEs. The result of this study is that MSMEs that integrate digital PR in marketing strategies have a competitive advantage in the digital market by strengthening brand image, increasing online visibility, and expanding their market reach. MSMEs understand the characteristics of digital audiences to develop effective marketing strategies. It is necessary to develop MSME skills and knowledge in managing digital PR and holistic marketing strategies, including an understanding of digital platforms, creativity in content, and continuous analysis of campaign performance to take advantage of opportunities in the digital era. This reinforces the call for governments and relevant institutions to support MSMEs with relevant training programs. Keyword: Digital PR, marketing strategies, MSMEs. Abstrak Penelitian ini dilatarbelakangi oleh keresahan UMKM Cibaduyut dalam melakukan strategi digital public relations dan pemasaran yang cocok untuk perkembangan usaha mereka. Penelitian ini bertujuan untuk mengeksplorasi integrasi antara Public Relations (PR) digital dan strategi pemasaran yang diterapkan oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor Sepatu Cibaduyut, Kota Bandung. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk menggali pemahaman mendalam tentang bagaimana UMKM mengintegrasikan PR digital dan strategi pemasaran mereka dalam menghadapi tantangan dan memanfaatkan peluang dalam lingkungan digital. Data dikumpulkan melalui studi literatur dan wawancara dengan pelaku UMKM Sepatu Cibaduyu dan pengelola UMKM Sepatu Cibaduyut. Analisis data dilakukan dengan pendekatan induktif, di mana data kualitatif yang terkumpul dianalisis secara tematis. Peneliti dapat mengidentifikasi pola-pola, tren, dan hubungan antara berbagai elemen yang terkait dengan integrasi PR digital dan strategi pemasaran pada UMKM sepatu Cibaduyut. Hasil dari penelitian ini adalah UMKM Sepatu Cibaduyut yang mengintegrasikan PR digital dalam strategi pemasaran memiliki keunggulan kompetitif di pasar digital dengan memperkuat citra merek, meningkatkan visibilitas online, dan memperluas jangkauan pasar mereka. UMKM memahami karakteristik audiens digital untuk mengembangkan strategi pemasaran yang efektif. Diperlukan pengembangan keterampilan dan pengetahuan UMKM dalam mengelola PR digital dan strategi pemasaran holistik, termasuk pemahaman tentang platform digital, kreativitas dalam konten, dan analisis kinerja kampanye secara terus-menerus untuk memanfaatkan peluang di era digital. Hal ini memperkuat panggilan bagi pemerintah dan lembaga terkait untuk mendukung UMKM dengan program pelatihan yang relevan. Kata-kata kunci: PR Digital, strategi pemasaran, UMKM.
Representasi Pesan Moral dalam Film Dokumenter ”Ngawitan Ngariksa Jagat” Yoga Anggara; Haryadi Mujianto; Ismira Febrina
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5416

Abstract

“Ngawitan Ngariksa Jagat” is a documentary genre film offering that shows the lives of the Sundanese Wiwitan harmonious community. This film is an orientation documentary genre in discussing the Sundanese Wiwitan perspective in general society and the perspective of the wider community. This research uses a descriptive qualitative approach with Roland Barthes' semiotic analysis method, which involves examining signs in videos at three levels: connotation (figurative meaning), denotation (actual meaning), and myth (history). Data is collected through documentation from relevant sources such as journals, books, films and websites. Primary data comes from observations of the film "Ngawitan Ngariksa Jagat" Instagram, while secondary data includes articles, journals and other documents. Researchers select and analyze relevant scenes to obtain moral meaning through semiotic analysis. The research results show that various aspects of Sundanese culture, such as religious rituals, music and traditional clothing, have deep meanings that reflect the harmonious relationship between humans and God and their ancestors. Meaning of Denotation and Connotation Every cultural element, from historical explanations to worship practices, contains deeper meaning. The myths that emerge in this practice emphasize the importance of sincerity, respect for ancestors, and awareness of cultural identity. This shows that cultural beliefs and values ​​play an important role in shaping people's behavior and attitudes.
Co-Authors AA Sudharmawan, AA Achmad Wildan Kurniawan Alviola Sylva Excelsa Ani Siti Anisah, Ani Siti Ani Yuningsih Ari Muhammad Badar Asami, Andriansyah Sofwan Jabar Asih Handayanti Astri Fitria Angeline Azizah Nurfatimah, Amatillah Chotijah Fanaqi Darmawan, Aditya Dasrun Hidayat Denis Nopia Fitriani Deri - Hudaya, Deri - Detya Wiryany Dewi, Fransiska Dwi Novianti Rusliani Falahudin Falahudin Fatika, Cindi Febrina, R. Ismira Firmansyah Firmansyah Gantha Pagarsandya Gita Anggraeni Permana Gita Garliani Hardan Adha Apriana Hendrawan, Heri Hilman Aliansyah Hilyatu Sadiyah Husnusyifa, Annisa Iis Zilfah Adnan, Iis Zilfah Ikhsan, Akhmad Fauzi Indah Fitria Indah Fitria, Indah Kenny Kharismawati Kiki Zakiah Darmawan Leadya Raturahmi Livia Ayu Safitri Lyndon, Novel Anak Mey Irma Rimayanti Mohammad Firmansyah Bratadiredja Muhammad Agus Muljanto Mustopa, Ridwan Neneng Lisna Rahayu Sidiq Neni Yulianita Nurhadi, Zikri Nurul Syamsiah Perdana, Agri Aulian Purwaningsih, Neneng Eka Putri, Rossy Chelsea Qordhowi, Ahmad Yusuf Rahayu, Asri Sri Ramdan, Ahmad Taufiq Maulana Rasyi Lubis, Ira Aryanti Raturahmi, Leadya Regtria Cahaya Maulida Resty Mustika Pratiwi Rosanti Utami Dewi S.Y Roy Burju Sihombing Salwa Salbina Gustiandi Septadinusastra, Vina Alvinia Syalsa Syabila Putri Tajkiatunnufus, Taza Wiguna, Jayaesni Yandi Hermawandi Yani Srimulyani Yatnosaputro, Rosanti Utami Dewi Suyatman Yoga Anggara Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Zikri Fachrul Nurhadi, Zikri Fachrul