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All Journal ProTVF Communicatus: Jurnal Ilmu Komunikasi PAX HUMANA PRofesi Humas Alhadharah: Jurnal Ilmu Dakwah Journal of Economic, Bussines and Accounting (COSTING) COMMED: Jurnal Komunikasi dan Media Koneksi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communication TECHNO-SOCIO EKONOMIKA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Yumary: Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship Alhadharah: Jurnal Ilmu Dakwah Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Scriptura : Jurnal Ilmiah Jurnal Ilmu Komunikasi Andalan Eastasouth Journal of Positive Community Services Jurnal Media Pengabdian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Proceedings of Jogjakarta Communication Conference (JCC)
Mujianto, Haryadi
Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Informasi Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pelatihan Teknik Penulisan Esai sebagai Strategi Komunikasi Literasi Bagi Fatayat NU Kabupaten Garut Mujianto, Haryadi; Fanaqi, Chotijah; Pratiwi, Resty Mustika; Azizah Nurfatimah, Amatillah
Jurnal Media Pengabdian Komunikasi Vol 5, No 1 (2025): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v5i1.412

Abstract

Keterampilan menulis esai merupakan kemampuan penting dalam menyampaikan ide, opini, dan gagasan secara sistematis dan menarik. Namun, banyak anggota Fatayat Nahdlatul Ulama (NU) Kabupaten Garut yang menghadapi tantangan dalam menulis esai yang efektif, baik dari segi teknis maupun struktur penulisan. Program pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas anggota Fatayat NU dalam menulis esai melalui pelatihan intensif. Metode yang digunakan meliputi pemaparan teori, praktik langsung, dan pendampingan personal dalam penulisan esai. Hasil dari program ini menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai struktur esai, penggunaan bahasa yang efektif, dan kemampuan menyusun argumen secara logis. Evaluasi dilakukan melalui penilaian esai yang dihasilkan peserta sebelum dan setelah pelatihan. Berdasarkan hasil evaluasi, 85% peserta berhasil menghasilkan esai yang memenuhi kriteria baik. Program ini diharapkan dapat mendorong anggota Fatayat NU Kabupaten Garut untuk lebih aktif dalam menulis dan berkontribusi pada literasi di komunitas mereka.
Dinamika Proses Produksi Berita oleh Jurnalis RTV pada Penyajian Berita Lensa Indonesia Asami, Andriansyah Sofwan Jabar; Mujianto, Haryadi; Hendrawan, Heri
Koneksi Vol. 9 No. 1 (2025): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v9i1.33562

Abstract

Mass media plays an essential role in disseminating information to the public. In the digital era, television must adapt to technological advancements to remain relevant. Rajawali TV (RTV), through its news program Lensa Indonesia, strives to deliver accurate and engaging news. This study aims to analyze the dynamics of news production by RTV journalists, including the challenges they face, particularly female journalists. This research employs a case study method with a descriptive qualitative approach. The hierarchy of media influence theory is used to understand the internal and external factors that influence news production. The findings indicate that editorial policies influence journalists’ independence in structuring news. Additionally, digitalization requires journalists to be more adaptive in presenting news across multiple platforms. Other challenges include external pressures such as political and economic interests, as well as persistent gender stereotypes affecting female journalists. Nevertheless, journalists strive to uphold professionalism and journalistic ethics in delivering news. This study is expected to provide insights for the media industry to enhance journalistic quality and promote gender equality in the broadcasting sector. Media massa memiliki peran penting dalam menyebarkan informasi kepada masyarakat. Di era digital, televisi harus beradaptasi dengan perkembangan teknologi agar tetap relevan. Rajawali TV (RTV) memulai program Lensa Indonesia berupaya untuk menyajikan berita yang akurat dan menarik. Penelitian ini bertujuan untuk menganalisis dinamika proses produksi berita oleh jurnalis RTV, termasuk tantangan yang dihadapi, terutama oleh jurnalis perempuan. Penelitian ini menggunakan metode studi kasus dengan pendekatan deskriprif kualitatif. Teori hierarki pengaruh media digunakan untuk memahami faktor internal dan eksternal yang mempengaruhi produksi berita. Hasil penelitian menunjukan bahwa kebijakan redaksi mempengaruhi indenpendensi jurnalis dalam menyusun berita. Selain itu, digitalisasi menuntut jurnalis lebih adaptif dalam menyajikan berita di berbagai platfrom. Tantangan lain yang dihadapi adalah tekanan eksternal, seperti kepentingan politik dan ekonomi, serta stereotip gender yang masih ada terhadap jurnalistik perempuan. Meskipun demikian, jurnalis tetap berusaha menjaga profesionalisme dan etika jurnal dalam menyampaikan informasi. Peneletian ini diharapkan dapat memberikan wawasan bagi industri media dalam meningkatkan kualitas jurnalistik serta memperjuangkan kesetaraan gender di dunia jurnalistik.
The Impact of Micro-Influencers on Consumer Trust in Digital Business Mujianto, Haryadi; Zakiah, Kiki; Yuningsih, Ani
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of digital technology has changed the landscape of business communication, especially social media-based marketing strategies. One growing trend is the use of micro-influencers, namely individuals with between 10,000 and 100,000 followers, who have high levels of engagement and are considered more authentic than macro-influencers or celebrities. This study aims to analyze the impact of micro-influencers on consumer trust in digital businesses, focusing on the factors that influence trust and how that trust impacts purchasing decisions. This study uses a quantitative method with data collection techniques through surveys. The main variables analyzed include authenticity, transparency of support, audience engagement, and brand loyalty. The results of the study show that micro-influencers have a significant influence on consumer trust, especially because they are considered more personal, honest, and transparent in providing product recommendations. The high level of interaction between micro-influencers and their audiences also increases emotional attachment and loyalty to the brands they promote. In addition, micro-influencer-based marketing strategies have proven to be more effective in building long-term relationships with consumers compared to traditional advertising or macro-influencers. These findings are expected to provide insight for businesspeople and marketers in developing more effective digital marketing strategies that are oriented towards consumer trust.  
Strategi Komunikasi melalui Pembelajaran Jurnalistik untuk Mengembangkan Kreativitas Menulis Santri di Pondok Pesantren Sinarsari Regtria Cahaya Maulida; Haryadi Mujianto; Detya Wiryany
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5361

Abstract

This research is based on the low level of journalism learning in the Sinarsari Islamic Boarding School environment, resulting in a lack of interest in students' writing skills in the Youth Scientific Work extracurricular activity. Based on the data, it shows that the level of students' interest in writing creativity has not reached its maximum level from year to year, one of which is due to the low level of journalism learning and the tight schedule of students' activities. This study aims to examine how the impact of the quality of journalism learning can affect students' writing creativity during the Youth Scientific Work extracurricular activity process. In this study, a qualitative analysis method approach was applied by collecting data through interviews, observation, and documentation. This research study is more about researchers explaining the development of students' writing creativity through the Youth Scientific Work extracurricular activity. Respondents in this study were students of the Sinarsari Islamic Boarding School and supervising teachers who actively participated in the Youth Scientific Work extracurricular activity. Humanistic theory is used as an analytical framework to see how journalism learning can develop students' creativity. With five main dimensions, namely self-actualization, self-concept, learning, organism experience and autonomy, independence and responsibility. The results of this study indicate that journalism learning significantly influences the development of students' creativity. The researchers recommend more in-depth guidance regarding journalism learning to foster more imaginative characters and open up opportunities for self-development.
Dedi Mulyadi’s personal branding through “barracks” viral content Hidayat, Dasrun; Lyndon, Novel Anak; Mujianto, Haryadi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.64028

Abstract

Background: Social media has become a strategic medium for building political personal branding. Kang Dedi Mulyadi (KDM) utilizes platforms such as YouTube and TikTok to display a leadership style close to the community. One of his viral contents, “nanti dijemput ke barak (to be picked up to the barrack)”, reflects a personal branding strategy based on local cultural values. Purpose: This research analyzes KDM’s digital personal branding strategy against visual and verbal narratives in digital content and public responses. Methods: It uses a descriptive qualitative method with a cultural public relations approach, a communication approach that emphasizes aspects of West Javanese local culture in building and managing relationships. To collect the data, the study examined verbal and visual data on videos on KDM social media accounts. Results: Kang Dedi Mulyadi builds an image as a humanist leader, simple, and attached to Sundanese cultural values. The phrase ‘picked up to the ‘barracks’symbolizes the emotional closeness between the leader and the people. This strategy is effective because it combines populist approaches, local wisdom, and digital storytelling. Conclusion: KDM’s personal branding represents local culture in a communicative and modern way. Implications: The theoretical implications show the importance of integration between political and cultural communication. Meanwhile, this strategy can be a model for other public figures in building an authentic and relevant image in the digital space.
Co-Authors AA Sudharmawan, AA Achmad Wildan Kurniawan Alviola Sylva Excelsa Ani Siti Anisah, Ani Siti Ani Yuningsih Ari Muhammad Badar Asami, Andriansyah Sofwan Jabar Asih Handayanti Astri Fitria Angeline Azizah Nurfatimah, Amatillah Chotijah Fanaqi Darmawan, Aditya Dasrun Hidayat Denis Nopia Fitriani Deri - Hudaya, Deri - Detya Wiryany Dewi, Fransiska Dwi Novianti Rusliani Falahudin Falahudin Fatika, Cindi Febrina, R. Ismira Firmansyah Firmansyah Gantha Pagarsandya Gita Anggraeni Permana Gita Garliani Hardan Adha Apriana Hendrawan, Heri Hilman Aliansyah Hilyatu Sadiyah Husnusyifa, Annisa Iis Zilfah Adnan, Iis Zilfah Indah Fitria Indah Fitria, Indah Kenny Kharismawati Kiki Zakiah Darmawan Leadya Raturahmi Livia Ayu Safitri Lyndon, Novel Anak Mey Irma Rimayanti Mohammad Firmansyah Bratadiredja Muhammad Agus Muljanto Mustopa, Ridwan Neneng Lisna Rahayu Sidiq Neni Yulianita Nurhadi, Zikri Nurul Syamsiah Perdana, Agri Aulian Purwaningsih, Neneng Eka Putri, Rossy Chelsea Qordhowi, Ahmad Yusuf Rahayu, Asri Sri Ramdan, Ahmad Taufiq Maulana Rasyi Lubis, Ira Aryanti Raturahmi, Leadya Regtria Cahaya Maulida Resty Mustika Pratiwi Rosanti Utami Dewi S.Y Roy Burju Sihombing Salwa Salbina Gustiandi Septadinusastra, Vina Alvinia Syalsa Syabila Putri Tajkiatunnufus, Taza Wiguna, Jayaesni Yandi Hermawandi Yani Srimulyani Yatnosaputro, Rosanti Utami Dewi Suyatman Yoga Anggara Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Zikri Fachrul Nurhadi, Zikri Fachrul