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All Journal ProTVF Communicatus: Jurnal Ilmu Komunikasi PAX HUMANA PRofesi Humas Alhadharah: Jurnal Ilmu Dakwah Journal of Economic, Bussines and Accounting (COSTING) COMMED: Jurnal Komunikasi dan Media Koneksi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communication TECHNO-SOCIO EKONOMIKA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Yumary: Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship Alhadharah: Jurnal Ilmu Dakwah Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Scriptura : Jurnal Ilmiah Jurnal Ilmu Komunikasi Andalan Eastasouth Journal of Positive Community Services Jurnal Media Pengabdian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Proceedings of Jogjakarta Communication Conference (JCC)
Mujianto, Haryadi
Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Informasi Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Dampak Media Sosial Terhadap Budaya Pembentukan Budaya “Alone Together” Haryadi Mujianto; Zikri Fachrul Nurhadi
Scriptura Vol. 13 No. 2 (2023): DECEMBER 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.2.120-128

Abstract

Bermedia sosial merupakan salah satu aktifitas yang menunjukkan gaya hidup masyarakat di era digital. Media sosial memberikan manfaat besar bagi para penggunanya dalam hal akses informasi, pemesanan transportasi, pesan instan, bahkan untuk keperluan hiburan. Fenomena yang terjadi adalah perubahan perilaku dan aktifitas pada para pengguna media sosial. Seringkali ditemui kelompok yang sedang mengalami “alone together” atau “sendiri bersama” di tengah keramaian. Penelitian ini bertujuan untuk mengetahui dampak media sosial terhadap pembentukan budaya “alone together”. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dan verifikatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner terhadap 100 orang responden mahasiswa Universitas Garut. Sampel diambil berdasarkan kategori non purposive sampling. Analisis data menggunakan regresi linier sederhana dengan bantuan software IBM SPSS 20.0. Hasil penelitian menunjukkan bahwa terdapat dampak yang signifikan dari media sosial terhadap pembentukan budaya alone together dengan besaran koefisien determinasi 67,5%, sedangkan sisanya 32,5% dipengaruhi oleh variabel lainnya.
Sosialisasi Literasi Digital Marketing Untuk Meningkatkan Perekonomian UMKM Mujianto, Haryadi; Fatika, Cindi; Rahmawati, Hilda; Purwaningsih, Neneng Eka
Jurnal Media Pengabdian Komunikasi Vol 4, No 1 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i1.282

Abstract

Abstract Internet media has become a major necessity in various aspects of community activities throughout the world. Almost all individual and company activities involve the use of the internet, from education, work to business. The phenomenon that occurs is that there are still many business actors who do not utilize the internet, one of which is MSME actors in Pamalayan Village, Cisewu District, most of whom use social media platforms only as entertainment. Lack of socialization regarding digital marketing and marketplaces is one of the obstacles experienced by MSME players. MSMEs are required to be able to adapt to internet technology to be able to push their products into wider marketing areas. By utilizing the internet, MSMEs have the opportunity to develop their business with a wider reach domestically and internationally at relatively low costs and in a fast time. The aim of this Community Service is to carry out socialization programs in the form of seminars and training regarding digital marketing and marketplace literacy in Pamalayan Village. The method used in this activity is seminars and training in the form of lectures and direct practical assistance, while the method used in preparing this article is the descriptive method. The result of this PKM activity is that business actors in Pamalayan Village, Cisewu District, Garut Regency received a deeper introduction to digital marketing and the use of marketplaces as a means of online promotion to expand product sales areas and reach more potential target markets. Regular support from the government and private institutions is also needed to increase public insight and knowledge in the form of seminars, training and capital. It is hoped that this activity can contribute to increasing the knowledge and skills of the Pamalayan Village community in business development in line with technological developments. Keywords: Digital marketing; literasi; UMKM.  Abstrak Media internet menjadi kebutuhan utama pada berbagai aspek kegiatan masyarakat di seluruh dunia. Hampir seluruh aktivitas individu maupun perusahaan tidak luput dari penggunaan internet mulai dari pendidikan, pekerjaan hingga bisnis. Fenomena yang terjadi adalah masih banyaknya pelaku usaha yang kurang memahami pemanfaatan internet, salah satunya Pelaku UMKM di Desa Pamalayan Kecamatan Cisewu yang kebanyakan menjadikan platform media sosial hanya sebatas hiburan. Kurangnya sosialisasi mengenai digital marketing dan marketplace menjadi salah satu hambatan yang dialami para pelaku UMKM. UMKM dituntut untuk bisa beradaptasi dengan teknologi internet untuk dapat mendorong produknya ke area pemasaran yang lebih luas. Dengan memanfaatkan internet, Pelaku UMKM memiliki kesempatan untuk mengembangkan usahanya dengan jangkauan yang lebih luas secara domestik maupun internasional dengan biaya yang relatif murah dan waktu yang cepat. Tujuan Pengabdian Kepada Masyarakat ini adalah melaksanakan program sosialisasi berupa seminar dan pelatihan mengenai  literasi digital marketing dan marketplace di Desa Pamalayan. Metode yang digunakan dalam kegiatan ini yaitu seminar dan pelatihan berupa ceramah dan pendampingan praktik secara langsung sedangkan metode yang digunakan dalam penyusunan artikel ini adalah metode deskriptif. Hasil dari kegiatan PKM tersebut yaitu pelaku usaha di Desa Pamalayan Kecamatan Cisewu Kabupaten Garut mendapatkan pengenalan lebih dalam tentang digital marketing dan pemanfaatan marketplace sebagai salah satu sarana promosi online untuk memperluas area penjualan produk dan menjangkau target pasar yang lebih potensial. Dukungan secara berkala dari pemerintah dan lembaga swasta juga diperlukan untuk meningkatkan wawasan dan pengetahuan masyarakat dalam bentuk seminar, pelatihan maupun permodalan. Kegiatan ini diharapkan dapat berkontribusi dalam meningkatkan  ilmu dan keterampilan masyarakat Desa Pamalayan dalam pengembangan usaha seiring dengan perkembangan teknologi. Kata-kata kunci: Literasi; pemasaran digital; UMKM.
DUA WAJAH SELEBGRAM: ANALISIS DRAMATURGI GOFFMAN DALAM PENGELOLAAN AKUN INSTAGRAM Putri, Rossy Chelsea; Nurhadi, Zikri; Mujianto, Haryadi
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 1 (2024): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i1.152

Abstract

Selebgram menjadi fenomena yang semakin umum di dunia media sosial saat ini. Sebagai figur publik yang populer di platform tersebut, selebgram sering kali membagi kehidupan mereka menjadi dua akun untuk menjaga keseimbangan antara kehidupan pribadi dan karier serta untuk melindungi privasi mereka. Para selebgram menyadari bahwa Instagram dapat mengubah citra diri seseorang sehingga dalam beberapa kasus, mereka memilih untuk membagikan cerita dan keluh kesahnya di akun Instagram. Tujuan penelitian ini adalah untuk menjelaskan panggung depan, panggung tengah dan panggung belakang. Penelitian ini menggunakan metode kualitatif dengan pendekatan teori Dramaturgi Goffman. Teknik pengumpulan data yang digunakan oleh peneliti adalah wawancara, observasi, studi kepustakaan dan dokumentasi. Hasil penelitian menunjukan bahwa Panggung depan adalah akun utama atau publik yang digunakan untuk menjaga citra profesional dan berinteraksi dengan pengikut, sedangkan panggung tengah adalah akun pribadi yang menunjukkan sisi selebgram yang lebih autentik. Sementara itu, di belakang panggung adalah ruang privat yang tertutup untuk umum, tempat para selebgram menjaga privasi tertinggi.
The effect of advertising television broadcast migration on the attitude of television users Nurhadi, Zikri Fachrul; Mujianto, Haryadi; Tajkiatunnufus, Taza
ProTVF Vol 8, No 2 (2024): September 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i2.52949

Abstract

Background: This research was motivated by ratifying the Job Creation Law, which was related to implementing television broadcasts in Indonesia, which were initially analogue to digital. This transition has implications for the progress of the digital television broadcast industry in overcoming inefficiencies in the analogue TV broadcasts that have been used so far. Purpose: This study aims to assess how advertising affects viewers’ cognitive, emotional, and conative attitudes as it transitions from analogue to digital TV broadcasts in the media. Method: The research method uses descriptive methods with a quantitative approach. Data collection techniques include distributing questionnaires and conducting literature studies. This research involved 100 respondents who were obtained using the probability sampling technique in the random sampling category. Results: The study’s findings indicate that the use of advertisements to promote the switch from analogue to digital TV broadcasts has a significant impact on the attitudes of television viewers in the Garut Regency with regard to cognition, affect, and conative thinking. These attitudes are demonstrated by the audience’s acceptance of new information or knowledge (cognitive), their feelings of trust following exposure to these advertisements (affective), and their desire to switch to digital TV broadcasts right away (conative). Conclusion: Indicators of advertising exposure through frequency, duration, and attention have a strong influence in influencing audiences, especially cognitive, affective, and conative aspects, where the information provided can provide new perceptions and knowledge for people who constantly see advertising broadcasts transitioning to digital TV broadcasts on television. Implications: The results of this research can provide understanding and insight regarding the transition to digital TV broadcasting and how important information is so that one day, television users who read the results of this research can pay attention to the advertisements shown on television to understand and implement the information they receive.
The Effect of Online Reporting About Paid Vaccine on Public Trust in Government Mujianto, Haryadi; Iis Zilfah Adnan; Nurul Syamsiah
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.511

Abstract

This research was motivated by public unrest with the news about paid vaccines, where the beginning of this vaccine was not charged at any cost. The purpose of this study is to measure how much influence paid vaccine news on online media has on public trust in the government. The research method used is descriptive research to describe the variables to be explained and also in the analysis of how much influence the variables have. The approach used is a quantative approach with data collection techniques, namely by using questionnaires that have been tested for validity and reliability, the subjects of this study are the people of Garut Regency as many as 100 respondents, statistical data analysis using regression analysis, determination coefficient analysis and hypothesis testing. The results showed based on the F test in table VII.1, the calculated F value is 51.870 with a value significance of 0.000 then the hypothesis H0 is rejected and H1 is accepted. This means there is influence between online reporting about paid vaccines and public trust that the Rioting of News in Online Media Regarding Paid Vaccines Against Public Trust in the Government had a significant influence. The influence of Online Media Reports on Paid Vaccines on Public Trust is quite strong. And there is a strong influence on the community from the news of this Paid Vaccine.
Effectiveness of Communication Through Zoom Meeting Media On Student Attitiudes Mujianto, Haryadi; Leadya Raturahmi; Hilman Aliansyah
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.617

Abstract

The purpose of this study is to find out the role of lecturers and students in conducting distance learning (PJJ) through zoom meeting with the level of communication effectiveness on student attitudes. The research method used is a questionnaire survey method to calculate the Validity and Reliability test. The approach used in this study is a quantitative approach with data collection techniques, namely questionnaires. The subjects of this research are active students of the Faculty of Communication and Information, University of Garut as many as 700 people. The sampling technique used is simple random sampling. The results showed that there was an effect of the effectiveness of communication through the media zoom meeting on the attitude of the students of Fkominfo Garut University, this can be seen from the total score obtained by 5083, where the results are between the 3930 line and the 5280 line. The attitude of students of the Garut University communication science study program during learning through the media zoom is in the good category. Because the score shows the number 6632, where the result is between the 5016 line and the 6688 line.
REPRESENTASI GENDER DALAM FILM TELEVISI KISAH NYATA Handayanti, Asih; Septadinusastra, Vina Alvinia; Rahayu, Asri Sri; Haryadi Mujianto; Neni Yulianita
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.636

Abstract

The research was conducted on two Real Story FTV titles entitled "My Wife Is Like a Loaner Sucking My Money" and "My Feelings Are Being Played by My Husband". The research objective was to find out how gender is represented in Real Story FTV. This study uses a qualitative approach, with the method of critical discourse analysis model of Norman Fairclough. The analysis was divided into three stages, but the ones used in this study only reached the Text analysis stage (Micro level). The results of the study concluded that gender representation in the two FTV titles Real Stories is represented unequally, and causes gender bias. Many women are labeled as materialistic, money-crazed, usurpers, and men are labeled as someone who is unfaithful. The conclusion is that the media, through the FTV TV Show Real Stories, still represents gender unfairly, causing gender bias among the public to be difficult to eliminate.
Promotion Strategy of @hobimakan_garut Instagram Account to Increase Sales Zikri, Zikri Fachrul Nurhadi; Haryadi Mujianto; Syalsa Syabila Putri
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.661

Abstract

This research is motivated by the large amount of competition in the culinary business, this competition makes business people compete to carry out promotions in various ways, one of which is using the social media Instagram. There are still many culinary business actors who have not used or utilized social media properly and correctly. The aim of this research is to explain the promotional strategy carried out by @hobimakan_garut in promoting culinary delights using the Marketing Mix 4C Context, Communication, Collaboration and Connection approach. The research method used in this research is a descriptive method with a qualitative approach. Data collection techniques use in-depth interviews, literature study, documentation and observation. The subjects in this research were business actors who had promoted the Instagram account @hobimakan_garut, totaling 2 business actors and 3 managers @hobimakan_garut. The research results show that aspects of the Context approach always pay attention to managing language structure, conveying information, characteristics and clarity in every content posted through a photo or video. In Communication @hobimakan_garut utilizes various features to communicate with followers, such as feeds, reels, comments columns, direct messages, insta stories, Instagram live and question boxes. Collaboration applies the tagline "guys guys guys". @hobimakan_garut connection by regularly uploading content every day. The conclusion is that business actors who have carried out promotions on the Instagram account @hobimakan_garut have experienced an increase in sales.
Penguatan Karakter Melalui Kegiatan NGAWARUNG di Desa Mekarmulya Pada Kegiatan KKN Tematik Anisah, Ani Siti; Mujianto, Haryadi
JPM: Jurnal Pengabdian Masyarakat Vol 3, No 3 (2024): Jurnal Pengabdian Masyarakat
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jpm.v3i3.41641

Abstract

Penguatan karakter di kalangan siswa sekolah dasar menjadi salah satu fokus utama dalam pendidikan untuk mempersiapkan generasi yang berintegritas dan siap menghadapi tantangan masa depan. Kegiatan NGAWARUNG (Ngabahas Wawasan Bari Ngariung) merupakan salah satu upaya yang dilakukan dalam program KKN Tematik untuk mencapai tujuan tersebut. Kegiatan ini dilaksanakan di Graha Mekarmulya dengan peserta dari siswa kelas 6 SDN 1 Mekarmulya. Melalui pendekatan belajar sambil bermain, kegiatan ini bertujuan untuk mengembangkan berbagai aspek karakter siswa, termasuk pemahaman konsep diri, empati, kepedulian sosial, integritas, kejujuran, disiplin, tanggung jawab, kreativitas, inovasi, kepemimpinan, dan kerja sama. Metode yang digunakan mencakup pemaparan materi menggunakan presentasi, disertai dengan sesi berbagi untuk memberikan kesempatan kepada peserta dalam mengungkapkan pandangan mereka. Hasil dari kegiatan ini diharapkan dapat membentuk karakter siswa yang lebih kuat, siap menghadapi berbagai tantangan, dan berkontribusi positif bagi masyarakat. Evaluasi dilakukan melalui observasi langsung selama kegiatan berlangsung serta diskusi dengan peserta untuk mengidentifikasi dampak yang telah dicapai.
Integrasi Public Relations Digital Dan Strategi Pemasaran Pada UMKM Sepatu Cibaduyut Kota Bandung Ramdan, Ahmad Taufiq Maulana; Rasyi Lubis, Ira Aryanti; Mujianto, Haryadi
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 10, No 1 (2024): April 2024 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v10i1.3641

Abstract

Abstract This research was motivated by the anxiety of Cibaduyut MSMEs in carrying out digital public relations and marketing strategies that are suitable for their business development. This study aims to explore the integration between digital Public Relations and marketing strategies implemented by Micro, Small and Medium Enterprises in the Cibaduyut Shoe sector, Bandung City. This research uses a descriptive qualitative approach to explore a deep understanding of how MSMEs integrate digital PR and their marketing strategies in facing challenges and seizing opportunities in the digital environment. Data was collected through literature studies and interviews with Cibaduyu Shoe MSME actors and Cibaduyut Shoe MSME managers. Data analysis is carried out with an inductive approach, where the collected qualitative data is analyzed thematically. Researchers can identify patterns, trends, and relationships between various elements related to the integration of digital PR and marketing strategies in Cibaduyut shoe MSMEs. The result of this study is that MSMEs that integrate digital PR in marketing strategies have a competitive advantage in the digital market by strengthening brand image, increasing online visibility, and expanding their market reach. MSMEs understand the characteristics of digital audiences to develop effective marketing strategies. It is necessary to develop MSME skills and knowledge in managing digital PR and holistic marketing strategies, including an understanding of digital platforms, creativity in content, and continuous analysis of campaign performance to take advantage of opportunities in the digital era. This reinforces the call for governments and relevant institutions to support MSMEs with relevant training programs. Keyword: Digital PR, marketing strategies, MSMEs. Abstrak Penelitian ini dilatarbelakangi oleh keresahan UMKM Cibaduyut dalam melakukan strategi digital public relations dan pemasaran yang cocok untuk perkembangan usaha mereka. Penelitian ini bertujuan untuk mengeksplorasi integrasi antara Public Relations (PR) digital dan strategi pemasaran yang diterapkan oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor Sepatu Cibaduyut, Kota Bandung. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk menggali pemahaman mendalam tentang bagaimana UMKM mengintegrasikan PR digital dan strategi pemasaran mereka dalam menghadapi tantangan dan memanfaatkan peluang dalam lingkungan digital. Data dikumpulkan melalui studi literatur dan wawancara dengan pelaku UMKM Sepatu Cibaduyu dan pengelola UMKM Sepatu Cibaduyut. Analisis data dilakukan dengan pendekatan induktif, di mana data kualitatif yang terkumpul dianalisis secara tematis. Peneliti dapat mengidentifikasi pola-pola, tren, dan hubungan antara berbagai elemen yang terkait dengan integrasi PR digital dan strategi pemasaran pada UMKM sepatu Cibaduyut. Hasil dari penelitian ini adalah UMKM Sepatu Cibaduyut yang mengintegrasikan PR digital dalam strategi pemasaran memiliki keunggulan kompetitif di pasar digital dengan memperkuat citra merek, meningkatkan visibilitas online, dan memperluas jangkauan pasar mereka. UMKM memahami karakteristik audiens digital untuk mengembangkan strategi pemasaran yang efektif. Diperlukan pengembangan keterampilan dan pengetahuan UMKM dalam mengelola PR digital dan strategi pemasaran holistik, termasuk pemahaman tentang platform digital, kreativitas dalam konten, dan analisis kinerja kampanye secara terus-menerus untuk memanfaatkan peluang di era digital. Hal ini memperkuat panggilan bagi pemerintah dan lembaga terkait untuk mendukung UMKM dengan program pelatihan yang relevan. Kata-kata kunci: PR Digital, strategi pemasaran, UMKM.
Co-Authors AA Sudharmawan, AA Achmad Wildan Kurniawan Alviola Sylva Excelsa Ani Siti Anisah, Ani Siti Ani Yuningsih Ari Muhammad Badar Asami, Andriansyah Sofwan Jabar Asih Handayanti Astri Fitria Angeline Azizah Nurfatimah, Amatillah Chotijah Fanaqi Darmawan, Aditya Dasrun Hidayat Denis Nopia Fitriani Deri - Hudaya, Deri - Detya Wiryany Dewi, Fransiska Dwi Novianti Rusliani Falahudin Falahudin Fatika, Cindi Febrina, R. Ismira Firmansyah Firmansyah Gantha Pagarsandya Gita Anggraeni Permana Gita Garliani Hardan Adha Apriana Hendrawan, Heri Hilman Aliansyah Hilyatu Sadiyah Husnusyifa, Annisa Iis Zilfah Adnan, Iis Zilfah Indah Fitria Indah Fitria, Indah Kenny Kharismawati Kiki Zakiah Darmawan Leadya Raturahmi Livia Ayu Safitri Lyndon, Novel Anak Mey Irma Rimayanti Mohammad Firmansyah Bratadiredja Muhammad Agus Muljanto Mustopa, Ridwan Neneng Lisna Rahayu Sidiq Neni Yulianita Nurhadi, Zikri Nurul Syamsiah Perdana, Agri Aulian Purwaningsih, Neneng Eka Putri, Rossy Chelsea Qordhowi, Ahmad Yusuf Rahayu, Asri Sri Ramdan, Ahmad Taufiq Maulana Rasyi Lubis, Ira Aryanti Raturahmi, Leadya Regtria Cahaya Maulida Resty Mustika Pratiwi Rosanti Utami Dewi S.Y Roy Burju Sihombing Salwa Salbina Gustiandi Septadinusastra, Vina Alvinia Syalsa Syabila Putri Tajkiatunnufus, Taza Wiguna, Jayaesni Yandi Hermawandi Yani Srimulyani Yatnosaputro, Rosanti Utami Dewi Suyatman Yoga Anggara Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Zikri Fachrul Nurhadi, Zikri Fachrul