Article Per Year (5 Year)
p-Index From 2021 - 2026
7.517
P-Index
This Author published in this journals
All Journal ProTVF Communicatus: Jurnal Ilmu Komunikasi PAX HUMANA PRofesi Humas Alhadharah: Jurnal Ilmu Dakwah Journal of Economic, Bussines and Accounting (COSTING) COMMED: Jurnal Komunikasi dan Media Koneksi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communication TECHNO-SOCIO EKONOMIKA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Yumary: Jurnal Pengabdian kepada Masyarakat DEDIKASI PKM Komunika: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship Alhadharah: Jurnal Ilmu Dakwah Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Scriptura : Jurnal Ilmiah Jurnal Ilmu Komunikasi Andalan Eastasouth Journal of Positive Community Services Jurnal Media Pengabdian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Proceedings of Jogjakarta Communication Conference (JCC)
Mujianto, Haryadi
Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Informasi Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ProTVF

 1 
The effect of advertising television broadcast migration on the attitude of television users Nurhadi, Zikri Fachrul; Mujianto, Haryadi; Tajkiatunnufus, Taza
ProTVF Vol 8, No 2 (2024): September 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i2.52949

Abstract

Background: This research was motivated by ratifying the Job Creation Law, which was related to implementing television broadcasts in Indonesia, which were initially analogue to digital. This transition has implications for the progress of the digital television broadcast industry in overcoming inefficiencies in the analogue TV broadcasts that have been used so far. Purpose: This study aims to assess how advertising affects viewers’ cognitive, emotional, and conative attitudes as it transitions from analogue to digital TV broadcasts in the media. Method: The research method uses descriptive methods with a quantitative approach. Data collection techniques include distributing questionnaires and conducting literature studies. This research involved 100 respondents who were obtained using the probability sampling technique in the random sampling category. Results: The study’s findings indicate that the use of advertisements to promote the switch from analogue to digital TV broadcasts has a significant impact on the attitudes of television viewers in the Garut Regency with regard to cognition, affect, and conative thinking. These attitudes are demonstrated by the audience’s acceptance of new information or knowledge (cognitive), their feelings of trust following exposure to these advertisements (affective), and their desire to switch to digital TV broadcasts right away (conative). Conclusion: Indicators of advertising exposure through frequency, duration, and attention have a strong influence in influencing audiences, especially cognitive, affective, and conative aspects, where the information provided can provide new perceptions and knowledge for people who constantly see advertising broadcasts transitioning to digital TV broadcasts on television. Implications: The results of this research can provide understanding and insight regarding the transition to digital TV broadcasting and how important information is so that one day, television users who read the results of this research can pay attention to the advertisements shown on television to understand and implement the information they receive.
Co-Authors AA Sudharmawan, AA Achmad Wildan Kurniawan Alviola Sylva Excelsa Ani Siti Anisah, Ani Siti Ani Yuningsih Ari Muhammad Badar Asami, Andriansyah Sofwan Jabar Asih Handayanti Astri Fitria Angeline Azizah Nurfatimah, Amatillah Chotijah Fanaqi Darmawan, Aditya Dasrun Hidayat Denis Nopia Fitriani Deri - Hudaya, Deri - Detya Wiryany Dewi, Fransiska Dwi Novianti Rusliani Falahudin Falahudin Fatika, Cindi Febrina, R. Ismira Firmansyah Firmansyah Gantha Pagarsandya Gita Anggraeni Permana Gita Garliani Hardan Adha Apriana Hendrawan, Heri Hilman Aliansyah Hilyatu Sadiyah Husnusyifa, Annisa Iis Zilfah Adnan, Iis Zilfah Ikhsan, Akhmad Fauzi Indah Fitria Indah Fitria, Indah Kenny Kharismawati Kiki Zakiah Darmawan Leadya Raturahmi Livia Ayu Safitri Lyndon, Novel Anak Mey Irma Rimayanti Mohammad Firmansyah Bratadiredja Muhammad Agus Muljanto Mustopa, Ridwan Neneng Lisna Rahayu Sidiq Neni Yulianita Nurhadi, Zikri Nurul Syamsiah Perdana, Agri Aulian Purwaningsih, Neneng Eka Putri, Rossy Chelsea Qordhowi, Ahmad Yusuf Rahayu, Asri Sri Ramdan, Ahmad Taufiq Maulana Rasyi Lubis, Ira Aryanti Raturahmi, Leadya Regtria Cahaya Maulida Resty Mustika Pratiwi Rosanti Utami Dewi S.Y Roy Burju Sihombing Salwa Salbina Gustiandi Septadinusastra, Vina Alvinia Syalsa Syabila Putri Tajkiatunnufus, Taza Wiguna, Jayaesni Yandi Hermawandi Yani Srimulyani Yatnosaputro, Rosanti Utami Dewi Suyatman Yoga Anggara Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Zikri Fachrul Nurhadi, Zikri Fachrul