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Helviani, Helviani
Sembilanbelas November Kolaka University
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Journal : Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam

 1 
ANALISIS SALURAN PEMASARAN USAHA GULA AREN (Studi Kasus : Desa Puudongi Kecamatan Polinggona Kabupaten Kolaka) Campina Illa Prihantini; Yuli Purbaningsih; Alda Sari; Helviani; Fikram; Umbu Joka; Muh. Ilham Taufik; Sri Hardina
Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Vol 5 No 02 (2022): Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam
Publisher : STIE Bakti Bangsa Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.287 KB) | DOI: 10.56998/jr.v5i02.48

Abstract

This study aims to determine the marketing channels and marketing margins of palm sugar for each level of the institution in Puudongi Village, Polinggona District, Kolaka Regency. This research is a case study research. Primary data is obtained directly from palm sugar processing farmers while secondary data is in the form of statistical data, annual reports, research reports, journals and other data related to the topic of this study. The sample in this study were all palm sugar business actors in Puudongi Village as many as 7 people. The results showed that there are three main marketing channels in marketing palm sugar in Puudongi Village. . Marketing channel I is the most inefficient marketing channel because it has the longest marketing channel among the other two marketing channels.
Co-Authors A. Mardiana Aan Wilhan Juliatmaja Aan Wilhan Juliatmaja Abdul Rahim Afa, Musadia Afsitin Joan Tatra Agusriyadin, Agusriyadin Ahmad Tarmizi Abdul Karim Alda Sari Amin, Muhtar Aminah Sagista Aminah Sagista Aminah Sagista Andri Estining Sejati Annisah Amaliah Ansharullah ansharullah Ansharullah ansharullah Aprianto Rahman Arruan Bulawan, Juniaty Ashari Ashari Asni Asni Azhar Bafadal Bahari Bahari, Bahari Bahari, Dodi Ismundar Bahari, Dody Ismunandar Basrin, Basrin Budiyanto Bustang Bustang Dewaldi, Dewaldi Dewi Dewi Diana Pratiwi Sa’Pangan Doddy Ismunandar Bahari Fikram Fitrah Adelina H. Syahrir H. Syahrir Handayani, Fitrianti Hasbiadi Hasbiadi Hisrah, Hisrah Husnaeni Husnaeni Irsan Rahman, Irsan Juniaty Arruan Bulawan Kartomo Kartomo, Kartomo Kasmin, M. Oby Kasmin, Muh Obi Kasmin, Muhamad Oby La Mpia Laode Muhsafaat Marlina Marlina Masitah Masitah Masitah Masitah Masitah Muh. Ilham Taufik Muh. Obi Kasmin Muhammad Yusuf Muhtar Amin Nekstriani, Nekstriani Noor, Aulia Uswa Nurhalisa Nurhalisa Nursalam . Nursalam Nursalam Nursalam Nursalam Nursalam Nursalam Nursalam, Nursalam Obi Kasmin, Muh. Prihantini, Campina Ila Prihantini, Campina Illa Purbaningsih, Yul Purbaningsih, Yuli Rahmat Ari. F Rahmawati, Rahmawati Raodatul Jannah Rosmini Rosmini Sain Siti Aida Adha Taridala Sitti Aida Adha Taridala Sri Hardina Suci Ramadani Surahturohmi, Indriani Nurul Syahri Wahyuni Syahrir Syahrir Tamrin Tamrin Tamrin Taswin Taufik, Muh. Ilham Umbu Joka Wahyuni, Syahri Wilhan J, Aan Wilhan Juliatmaja, Aan Yuli Purbaningsih Yuli Purbaningsih Yunike, Lian Zulkharnanim, Zulkharnanim