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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Jurnal Sosio Agribisnis AGRIMOR Abditani : Jurnal Pengabdian Masyarakat Musamus Journal of Agribusiness Agro Bali: Agricultural Journal Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Mitra Mahajana: Jurnal Pengabdian Masyarakat Agrimansion: Agribusiness Management & Extension International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Kepada Masyarakat Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Pengabdian Multidisiplin Indonesian Community Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Agribusiness Journal Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Agrotech Journal Joong-Ki Joong-Ki
Helviani, Helviani
Sembilanbelas November Kolaka University
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Journal : AGRIMOR

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Analisis Hubungan Bauran Pemasaran dengan Nilai Penjualan Pembibitan Jati (Tectona grandis) di CV Mitra Perapi Desa Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka Helviani Helviani
AGRIMOR Vol 6 No 2 (2021): AGRIMOR - April 2021
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v6i2.1276

Abstract

This study aims to determine how the correlation of the mix marketing (product, price, place, and promotion) with the sales value of teak (Tectona grandis) at CV Mitra Perapi, Anaiwoi Village, Tanggetada District, Kolaka Regency. Respondents in this study were managers and all workers or employees of CV Mitra Perapi, totaling 30 people. The main variables in this study are marketing mix (product, price, place, and promotion) and sales value. The analytical tool used in this study is the Spearman correlation analysis. The results showed that the range of the highest Spearman correlation coefficient was in the price marketing mix, which was 0.655 which meant that the relationship between the marketing mix (price) and the sale value of teak seedlings had a strong correlation. Meanwhile, the lowest spearman correlation coefficient is in the promotional marketing mix, which is 0.136, which means that the correlation between the marketing mix (promotion) and the sale value of teak seeds does not show a significant correlation because the resulting correlation coefficient value shows a very low or weak correlation.
Co-Authors A. Mardiana Aan Wilhan J Aan Wilhan Juliatmaja Abdul Rahim Afsitin Joan Tatra Agusriyadin, Agusriyadin Ahmad Tarmizi Abdul Karim Alda Sari Amin, Muhtar Aminah Sagista Aminah Sagista Aminah Sagista Andri Estining Sejati Annisah Amaliah Ansharullah ansharullah Aprianto Rahman Arruan Bulawan, Juniaty Ashari Ashari Asni Asni Aulia Uswa Noor Azhar Bafadal Bahari Bahari, Bahari Bahari, Dodi Ismundar Bahari, Dody Ismunandar Basrin Basrin Budiyanto Bustang Bustang Dewaldi, Dewaldi Dewi Dewi Diana Pratiwi Sa’Pangan Doddy Ismunandar Bahari Fikram Fitrah Adelina H. Syahrir H. Syahrir Handayani, Fitrianti Handayani, Fitrianti Hasbiadi Hasbiadi Hisrah, Hisrah Husnaeni Husnaeni Indriani Nurul Surahturohmi Irsan Rahman, Irsan Juniaty Arruan Bulawan Kartomo Kartomo, Kartomo Kasmin, M. Oby Kasmin, Muh Obi Kasmin, Muhamad Oby La Mpia Laode Muhsafaat Marlina Marlina Masitah Masitah Masitah Masitah Masitah Muh. Ilham Taufik Muhammad Yusuf Muhtar Amin Nekstriani, Nekstriani Nurhalisa Nurhalisa Nursalam . Nursalam Nursalam Nursalam Nursalam Nursalam, Nursalam Obi Kasmin, Muh. Prihantini, Campina Ila Prihantini, Campina Illa Purbaningsih, Yuli Rahmat Ari. F Rahmawati, Rahmawati Raodatul Jannah Rosmini Rosmini Sain Siti Aida Adha Taridala Sitti Aida Adha Taridala Sri Hardina Suci Ramadani Syahri Wahyuni Syahrir Syahrir Tamrin Taswin Taufik, Muh. Ilham Umbu Joka Wahyuni, Syahri Wilhan Juliatmaja, Aan Yul Purbaningsih Yuli Purbaningsih Yuli Purbaningsih Yuli Purbaningsih Yunike, Lian Zulkharnanim Zulkharnanim