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All Journal PSYMPATHIC JMM (Jurnal Masyarakat Mandiri) Psikologi Prima JPIB : Jurnal Psikologi Islam dan Budaya Jurnal Pengabdian Masyarakat Akademisi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Psychology Students Jurnal Pengabdian Kepada Masyarakat Indonesia
Tasya Augustiya
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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The Role of AI-Driven Recommendation Satisfaction in Repurchase Intention: A PRISMA-Based Systematic Review of E-Commerce Studies Idwan, Hanifah Fadila; Fairuz, Fikria Nabila Ramadhani; Azzahra, Paramitha Russelyva; Augustiya, Tasya
Psikologi Prima Vol. 9 No. 1 (2026): Psikologi Prima
Publisher : unprimdn.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/psychoprima.v9i1.8101

Abstract

This study aims to systematically review the relationship between user satisfaction with artificial intelligence (AI)-based recommendation systems and repurchase intention on e-commerce platforms. As competition in the digital commerce sector intensifies, understanding how AI-driven personalization shapes consumer loyalty has become increasingly critical. This study employed a Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology, in which an initial search using keywords “AI recommendation”,” customer satisfaction”, and “repurchase intention” on the Scopus database yielded 400 documents published between 2020 and 2025. Following a multi-stage screening process including removal of non-eligible document types, evaluation of title and abstract relevance, and full-text accessibility checks, 40 articles were ultimately included for analysis. Findings consistently demonstrate that customer satisfaction functions as the dominant mediating variable between AI recommendation quality and repurchase intention. Personalized recommendation systems reduce users' information overload, while AI-powered chatbots with empathetic and proactive strategies further enhance satisfaction. The effectiveness of AI recommendations in driving repurchase intention is contextual and moderated by demographic factors such as gender, age, and digital literacy. These findings extend existing consumer behavior theory by integrating user experience as a critical dimension in assessing AI system effectiveness on e-commerce platforms.
PELATIHAN PEREMPUAN SIAP KERJA BERBASIS TEORI CAREER READINESS SKILL UNTUK MENINGKATKAN KEYAKINAN DIRI ANGGOTA NASYIYATUL AISYIYAH KOTA BANDUNG DALAM PENCARIAN KERJA Tasya Augustiya; Novita Sari; Nurlaela Hamidah; Irfa Nabila Nursyaida; Indah Aulia Putri
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 3 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i3.38997

Abstract

Abstrak: Rendahnya kepercayaan diri dan keterampilan kesiapan kerja menjadi tantangan bagi perempuan muda dalam memasuki dunia kerja. Oleh karena itu, diperlukan upaya konkret untuk memberikan pembekalan melalui kegiatan pelatihan Career Readiness Skills bagi anggota Nasyiatul ‘Aisyiyah Kota Bandung. Terdapat tiga tahapan kegiatan dalam pengabdian ini yaitu persiapan, pelaksanaan, dan evaluasi. Kegiatan pelatihan ini menggunakan metode experiental learning, yaitu memberikan praktik langsung yang dipandu oleh fasilitator agar peserta memperoleh pemahaman secara optimal. Kegiatan ini diikuti oleh 30 peserta. Pelaksanaan kegiatan berjalan sesuai dengan rancangan dan mendapatkan tanggapan positif dari peserta. Pada akhir kegiatan dilakukan evaluasi menggunakan angket berisi 19 pernyataan skala Job search self-efficacy, 6 soal pre-test dan post-test, serta penilaian keterampilan. Hasil evaluasi menunjukkan adanya peningkatan pengetahuan sebesar 19,89%, peningkatan kualitas CV sebesar 41%, serta keterampilan wawancara mencapai 70%. Selain itu, tingkat kepuasan peserta tergolong tinggi dan menunjukkan adanya peningkatan kepercayaan diri dalam pencarian kerja.Abstract: Low self-confidence and a lack of job readiness skills pose challenges for young women entering the workforce. Therefore, concrete efforts are needed to provide training through Career Readiness Skills workshops for members of Nasyiatul ‘Aisyiyah in Bandung. This community service initiative consists of three phases: preparation, implementation, and evaluation. This training program employs experiential learning methods, which involve hands-on practice guided by facilitators to ensure participants gain optimal understanding. The program was attended by 30 participants. The implementation proceeded as planned and received positive feedback from participants. At the conclusion of the program, an evaluation was conducted using a questionnaire comprising 19 statements on the Job Search Self-Efficacy scale, 6 pre-test and post-test questions, and a skills assessment. The evaluation results showed a 19.89% increase in knowledge, a 41% improvement in CV quality, and a 70% improvement in interview skills. Additionally, participant satisfaction was high, and the results indicated an increase in confidence regarding job search.
Co-Authors Ahnaf Musyaffa Aline Mumtaz Kurniawan Alya Nur Afifah Ambar Sulianti, Ambar Arifah, Fathimah N. Ayu Lestari Azzahra, Paramitha Russelyva Bila Nurfadillah Dinda Hanifah Dyah Safitri Fairuz, Fikria Nabila Ramadhani Fariz Aryo Baskoro Ghina Shafa Kamila Heru Budiman Idwan, Hanifah Fadila Ihsan Indah Aulia Putri Irfa Nabila Nursyaida Izudin Al Mukhtar Kiki Sulistiya Rini Lea Nurbayu Rachma Linda Nur Rahmawati Lintang Khaerunisa Meisya Putri Syahrani Mila Kamelia Matmi Mita Anggraini Muhammad Dasrais Al-fatoni Muhammad Zaidan Ilham S Naiyla Septiani Nanda Shaumalia Putri Nasrudin, Endin Nazwa Salsabila Nuryadin Nena Dwi Cahya Maulidina Nizar Husni Halim Novia Astuti Dewi Novia Fitriani Novita Sari Nurlaela Hamidah Putri Salbya Qori Nurislamiaty Raissa Maharani Rindy Salsabila Anggieliani Irawan Rizki Abd.Rahman Rosiana Dewi Salvina Bintan Tazkia Tahrir, Tahrir YB Candrasuryya Mahendra Zahran Rabbani