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Journal : Al-Buhuts (e-journal)

Analisis Faktor Kesuksesan Berwirausaha pada Usaha Mikro dan Kecil di Kota Makassar Diputra, Indra; Amir, Muhammad; Ramadhina, Annisa; Kasman, Aswar
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.5886

Abstract

This study aims to examine the effect of Personality Traits Dimensions, consisting of five variables: Openness, Emotional Stability, Conscientiousness, Agreeableness, Extraversion, on entrepreneurial success. The researcher developed a structural model to test 5 hypotheses within the model. The data were analyzed multivariately using Structural Equation Modeling (SEM) with confirmatory factor analysis. The sample for this study included micro and small enterprises (MSEs) in Makassar city, totaling 342 MSEs. The results show that the ability of the five independent variables within the personality dimensions to influence entrepreneurial success is 17.7%, while the remaining percentage is influenced by other unexamined variables. The Openness variable is the only construct that significantly influences Entrepreneurial Success, while the other four constructs in the independent variables (Emotional Stability, Conscientiousness, Agreeableness, Extraversion) do not show significant effects on Entrepreneurial Success. The researcher found that openness (Openness) to everything faced and anticipated by MSE entrepreneurs, with indicators such as intellect and imagination, is proven to be a key to their success in running a business.
Peran Moderator Customer Value dan Destination Satisfaction pada Hubungan Core Tourism Resources terhadap Destination Image: Studi Kasus Destinasi Desa Wisata Amir, Muhammad; Dzulfadeln, Prawira Aditiya; Ardiansyah, Ardiansyah
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5955

Abstract

This study aims to examine the effect of core tourism resources on destination image and the moderating impact of customer value and destination satisfaction on the relationship between core tourism resources and destination image. Quantitative research approach with partial least squares structural equation modeling (PLS-SEM) analysis. Data were collected from 245 tourists from several tourist attractions in Gowa Regency. The results showed that natural resources and heritage resources have a positive effect on destination image. However, created resources do not affect destination image. Customer value can moderate the effect of Natural resources and created resources on destination image. However, customer value is unable to moderate the effect of heritage resources on destination image. Destination satisfaction is able to moderate the effect of natural resources and created resources on destination image. However, destination satisfaction does not moderate the effect of heritage resources on destination image