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All Journal Jurnal Istiqro' J-MAS (Jurnal Manajemen dan Sains) Tawazun: Jurnal Pendidikan Islam Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Revitalisasi : Jurnal Ilmu Manajemen Community Engagement and Emergence Journal (CEEJ) Bima Journal : Business, Management and Accounting Journal Jurnal Abdimas Kartika Wijayakusuma Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Jurnal Inovasi Pengabdian Masyarakat
Herawati, Siti
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Kampanye Kesadaran Lingkungan: Strategi Mengenalkan dan Menjual Produk Daur Ulang atau Jasa Pengelolaan Sampah di Kelurahan Melong Kecamatan Cimahi Septiarini, Eka; Ernawadi, Yadi; Herawati, Siti; Adialita, Tania; Nurtjahjadi, Edi; Sigarlaki, Faizal Fardhani; Nurmansyah, Abdul Ahmad Hafidh; Dhameria, Vita; Putra, Hariyadi Triwahyu; Ahmad, Lukni Burhanudin; Supriyadi, Cecep
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1065

Abstract

Kota Cimahi menghasilkan sampah sekitar 230 ton per hari, sementara kuota yang ditetapkan oleh TPA Sarimukti tidak lebih dari 100 ton per hari. Salah satu wilayah di Kota Cimahi yang turut berkontribusi memproduksi sampah adalah Kelurahan Melong Kecamatan Cimahi, tepatnya berada di RT 9, RT 10, dan RT 11. Masyarakat di lingkungan ini belum membiasakan membatasi timbulnya sampah, melakukan daur ulang sampah, dan/atau memanfaatkan kembali sampah sehingga memiliki nilai ekonomi. Oleh karena itu, tim pengabdian kepada masyarakat turut berpartisipasi membantu Pemerintah Kota Cimahi dalam program akselerasi mewujudkan masyarakat sejahtera di wilayah Melong melalui kampanye reduce, reuse, dan recycle (3R). Metode yang digunakan adalah pendekatan diseminasi berbasis edukasi singkat dalam durasi 2–3 jam. Secara keseluruhan, hasil kegiatan menunjukkan bahwa intervensi berupa edukasi dan pelatihan terbukti efektif dalam meningkatkan pengetahuan, kesadaran, dan motivasi masyarakat terkait pengelolaan sampah berbasis reduce, reuse, dan recycle (3R). Temuan ini mempertegas pentingnya strategi edukasi berbasis partisipasi dan motivasi kolektif dalam mewujudkan lingkungan yang bersih dan berkelanjutan.
Influence Of Product Quality On Repurchase Intention Mediated By Customer Satisfaction On Sunscreen Products In Cimahi City Syaputri, Delya Rubi; Herawati, Siti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1377-1386

Abstract

Purpose: This study aims to analyze the effect of product quality on repurchase intention with customer satisfaction as a mediating variable in the context of the highly competitive sunscreen market. Methodology: The research employs a quantitative approach with an explanatory design. Data were collected through structured questionnaires from 120 users of Nivea Sunscreen in Cimahi City selected using purposive sampling. The data were analyzed using simple and multiple linear regression, supported by the Sobel mediation test. Results: The results reveal that product quality significantly affects customer satisfaction (β = 0.428; p < 0.05) and repurchase intention (β = 0.269; p < 0.05), while customer satisfaction also significantly influences repurchase intention (β = 0.465; p < 0.05). The Sobel test confirms that customer satisfaction significantly mediates the relationship between product quality and repurchase intention (t = 4.95; p < 0.001). The results indicate that product quality has a significant positive effect on customer satisfaction and repurchase intention, while customer satisfaction also significantly influences repurchase intention. The Sobel test confirms that customer satisfaction significantly mediates the relationship between product quality and repurchase intention. Novelty: This study highlights the mediating role of customer satisfaction in explaining repurchase behavior within the sunscreen product category. Findings: Customer satisfaction strengthens the impact of product quality on repurchase intention, reinforcing the relevance of Expectancy-Disconfirmation Theory and the Theory of Planned Behavior. Originality: The originality of this study lies in its empirical evidence from a saturated cosmetic market, focusing on sunscreen products and mediation analysis. Conclusions: Enhancing product quality is essential to increasing customer satisfaction, which subsequently drives consumer loyalty and repeat purchases. Type of Paper: Empirical Quantitative Research Paper.
Co-Authors Abdurahman, Khairul Rizal Adialita, Tania Ahmad, Lukni Burhanudin Amaliah, Devi Anjellia, Raden Roro Dewita Anugrah, Fitria Dianingsih Asep Kurniawan Aulia, Azka Ananda Dhameria, Vita Freza Riana Hariyadi Triwahyu Putra Indah Fitriani Lailah, Siti Nur Ludiya, Eka Mulyana, Aam Rachmat Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Oktapiani, Saskia Dewi Rini Mulyani Sari Rukman Abdullah Sari, Amalia Kartika Septiarini, Eka Sigarlaki, Faizal Fardhani Supriyadi, Cecep Syaputri, Delya Rubi Wido Supraha Yadi Ernawadi