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MEASUREMENT MODEL: INTERESTS OF BUYING A SAMSUNG BRAND SMARTPHONE WITH CELEBRITY ENDORSER AS AN ANTESEDENT VARIABLES IN THE ERA OF COVID-19 Bayu Putra, Ramdani; Limakrisna, Nandan; Fitri, Hasmaynelis
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 2 (2020): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i2.669

Abstract

The occurrence of the Covid-19 Pandemic around the world has had an impact on changing consumer patterns and behavior. This study aims to analyze the impact of price on the buying interest of Samsung smartphones with Celebrity endorsers as an antecedent variable. The sample in this study were 98 students of the Putra Indonesia University YPTK Padang. This study uses structural equation modeling (SEM) with SmartPLS 3 as an analysis tool. The results of the study found that celebrity endorser is a factor that influences price and buying interest. Meanwhile, the price does not influence buying interest, nor does it play a role in strengthening the influence of Celebrity endorsers on buying interest. For this reason, producers must improve the quality of competitive prices while also maintaining the use of celebrity endorsers in supporting the marketing of their products.
Peran Perencanaan Dan Pengembangan Sdm Pada Umkm Kripik Balado Salsabila Kubu Parak Karakah Mahendra, Adiprana; Dela, Mutiara; Marsandi, Zilfa Aulia; Putra, Ramdhani Bayu; Fitri, Hasmaynelis
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2857

Abstract

This study aims to analyze the role of human resource planning and development in the small enterprise Kripik Balado Salsabila, located in Kubu Dalam Parak Karakah. In the face of market competition and the need for business sustainability, human resource management becomes a crucial aspect. This research uses a descriptive qualitative method with a case study approach. The results show that human resource planning is carried out informally based on production needs, while human resource development is implemented through on-the-job training. The main supporting factors include a harmonious work environment and operational flexibility, while inhibiting factors consist of limited funding and the absence of a structured HR management system. In conclusion, human resource planning and development play a significant role in improving productivity and sustaining the business operations of this small enterprise.
Analysis of the Influence of Raw Material Quality, Product Quality, and Price on Purchasing Decisions with Competitive Advantage as an Intervening Variable in Silungkang Restaurant Sumiarti; Putra, Ramdani Bayu; Fitri, Hasmaynelis
Asian Journal of Environmental Research Vol. 2 No. 1 (2025): January-April
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i1.293

Abstract

Business competition in the restaurant sector continues to experience quite rapid development, which means businesspeople have to be careful when making decisions. Therefore, the purpose of this study is to find out and analyze the influence of raw material quality, product quality, and price on purchasing decisions with competitive advantage as an intervening variable in Silungkang Restaurant. The sample of this study is 100 consumers of the Silungkang Restaurant. The model of this research is structural equation modeling (SEM), with an analysis tool using SmartPLS 3. The findings of this study show that raw material quality, product quality, and competitive advantage have a positive and significant influence on purchasing decisions. In addition, it was also found that the quality of raw materials, product quality, and price had a positive and significant effect on competitive advantage. Meanwhile, price has an effect, but significantly, on the purchase decision. For the indirect influence through the competitive advantage variable, it was found that competitive advantage could not play a role in strengthening the influence of price on purchasing decisions. However, indirect influence through competitive advantage variables, a significant influence was found on the quality of raw materials and product quality on purchasing decisions.
The Effect of Work Mutation and Position Promotion on Employee Work Performance Through Job Satisfaction as an Intervening Variable in The Service Padang City Trade Sekhana, Raimul; Wijaya, Ronni Andri; Putra, Ramdani Bayu; Fitri, Hasmaynelis
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 1 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of job mutations and promotion on job satisfaction of employees of the Padang City Trade Office. This research uses a quantitative type of research. The independent variables used are job mutations (X1) and promotion (X2), the dependent variable is job performance (Y), and the intervening variable is job satisfaction (Z). The sample selection technique used a clear sample, with a total of 94 employees of the Padang City Trade Department. The results of this study are job mutations that have a positive and significant effect on job satisfaction at the Padang City Trade Office. Job promotions have a positive and significant effect on job satisfaction at the Padang City Trade Department. Job transfers have a positive and significant effect on work performance at the Padang City Trade Service. Job promotions have a positive and significant effect on work performance at the Padang City Trade Service. Job satisfaction does not have a significant effect on work performance at the Padang City Trade Service. Job transfers do not have a significant effect on work performance through job satisfaction as an intervention at the Padang City Trade Service. Job promotion does not have a significant effect on work performance through job satisfaction as an intervention at the Padang City Trade Service.
Employee Performance Determination: The Effect of Transformational Leadership, Self-Efficacy, and Competence: Organizational Citizenship Behavior As A Mediating and Work Environment As A Moderating Roif, Fadhil; Havidz Aima; Yulasmi, Yulasmi; Putra, Ramdani Bayu; Fitri, Hasmaynelis
UPI YPTK Journal of Business and Economics Vol. 9 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v9i3.281

Abstract

This study aims to analyze the determinants of employee performance through the influence of transformational leadership, self-efficacy, and competency, with Organizational Citizenship Behavior (OCB) as a mediating variable and the work environment as a moderating variable. The research was conducted at the Food and Drug Monitoring Agency (BBPOM) in Padang, West Sumatra. Data was collected through survey of BBPOM employees to assess the direct and indirect effects between these variables. The results show that transformational leadership, self-efficacy, and competency have a significant impact on employee performance, both directly and through the mediation of OCB. Furthermore, the work environment plays a crucial role in moderating the relationships between these variables. In conclusion, the combination of transformational leadership, self-efficacy, competency, OCB, and conduciveness work environment significantly enhance employee performance. This research contribute to the development of human resources management in the public sector, significantly in improving organizational performance through leadership and fostering organizational citizenship behavior
Pengaruh Budaya Organisasi dan Kepemimpinan Terhadap Kinerja Karyawan dengan Komitmen Organisasi Sebagai Variabel Intervening pada Kantor KUD Sinar Makmur Bela, Anisa Oktana; Yulia, Yosi; Putra, Ramdhani Bayu; Fitri, Hasmaynelis
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v1i1.13

Abstract

This study aims to determine how big the influence of organizational culture and leadership on employee performance with organizational commitment as an intervening variable at the KUD Sinar Makmur Dharmasraya Office. The research variables are Organizational Culture (X1), Leadership (X2), Employee Performance (Y), and Organizational Commitment (Z). The method of collecting data is through surveys and distributing questionnaires to employees as respondents. The analytical method used is the test of the outer model and the inner model using the SmartPLS 3.0 data processing tool. The results show (a) Organizational Culture has a positive and significant effect on Organizational Commitment of 7.771 with a significant level (0.000 <0.05) (b) Leadership has a positive and insignificant effect on Organizational Commitment of 1.672 with a significant level (0.067>0.05) (c) Organizational Culture has a positive and significant effect on Employee Performance of 2,321 with a significant level (0.027 <0.05) (d) Leadership has a positive and significant effect on Employee Performance, of 12,993 with a significant level (0.000 <0.05) (e) Organizational Commitment has a positive effect and not significant to Employee Performance of 2,095 with a significant level (0.049 <0.05) (f) Organizational Culture has a positive and insignificant effect on Employee Performance through Organizational Commitment of 1.883 with a significant level (0.070> 0.05) (g) Leadership positive and insignificant effect on Employee Performance Through Organizational Commitment r 1.486 with a significant level (0.162>0.05). Based on the results of this study, it is expected that KUD Sinar Makmur Dharmasraya employees can improve their performance by improving leadership, and increasing organizational commitment.
Pengaruh Servant Leadership dan Kualitas Kehidupan Kerja Terhadap Organizational Citizenship Behavior (OCB) dengan Kepuasan Kerja Sebagai Variabel Intervening pada Dinas Pendidikan Kota Padang Fatril, Revina; Putra, Ramdani Bayu; Dewi, Rindy Cira; Fitri, Hasmaynelis
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v1i1.37

Abstract

The purpose of this study was to determine how big the influence of Servant Leadership and Quality of Work Life on Organizational Citizenship Behavior (OCB) with Job Satisfaction as an Intervening Variable at the Padang City Education Office. Methods of data analysis using a questionnaire, with a sample of 34 respondents. The data analysis method used is multiple linear regression analysis and path analysis. Based on the results of the study, it showed that Servant Leadership and Quality of Work Life had a positive and significant effect on Organizational Citizenship Behavior (OCB) with Job Satisfaction as an Intervening Variable. Contribution of Servant Leadership and Quality of Work Life to Organizational Citizenship Behavior (OCB) With Job Satisfaction as Intervening Variable has an effect of 69.3% while the remaining 30.7% is influenced by other variables outside this study. Based on the results of this study, it is expected that the Company's Management can improve Organizational Citizenship Behavior (OCB) by increasing Servant Leadership, Quality of Work Life and Job Satisfaction at the Padang City Education Office through each indicator.
Pengaruh Motivasi Kerja dan Kompensasi Kerja Terhadap Kinerja Karyawan Dengan Pandemi Covid-19 Sebagai Variabel Moderating pada Kantor Camat X Koto Anshari, Syuja Sobri Al; Elfiswandi; Putra, Ramdani Bayu; Fitri, Hasmaynelis
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v1i1.39

Abstract

This study aims to assess how much, the effect of work motivation and work compensation on employee performance with the covid-19 pandemic as a moderating variable. The method of collection was done by distributing questionnaires, with a sample of 50 respondents in the population of the X Koto Sub-District Office, Tanah Datar. The analytical method used is Moderated Regression Analysis (MRA) using SPSS 26 data processing tool. The results show that (1) There is a positive and significant influence on Work Motivation on Employee Performance at the X Koto Sub-District Office, Tanah Datar. (2) There is a positive and significant effect of Work Compensation on Employee Performance at the X Koto Sub-District Office, Tanah Datar. (3) The Covid-19 pandemic can weaken the influence of Work Motivation on Employee Performance at the X Koto Tanah Datar Sub-District Office. (4) The covid-19 pandemic can weaken the influence between Work Compensation on Employee Performance at the X Koto Tanah Datar Sub-District Office. The contribution of work motivation and work compensation variables to employee performance is 0.525 or 52.5% while the remaining 0.475 or 47.5% is influenced by other variables.
Pengaruh Keterlibatan Kerja dan Gaya Komunikasi Terhadap Prestasi Kerja dengan Komitmen Organisasi Sebagai Variabel Intervening pada Pegawai SMPN 1 Dharmasraya Chandra, Decky; Neldi, Mondra; Putra, Ramdani Bayu; Fitri, Hasmaynelis
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v1i1.40

Abstract

This study aims to determine how much influence work involvement and communication style have on work performance with organizational commitment as an intervening variable on employees of SMPN 1 Dharmasraya. The method used is Structure Equation Modeling (SEM) with Partial Least Square (PLS) 3.0. By distributing questionnaires as many as 63 respondents. The results of data analysis concluded that there was a significant positive effect between work involvement variables on organizational commitment variables. There is a positive and insignificant effect between the communication style variables on the organizational commitment variable. There is a significant positive effect between work involvement variables on work performance variables. There is a positive and insignificant effect between the communication style variables on the work performance variables. There is a significant positive effect between organizational commitment variables and work performance variables. There is a positive and insignificant effect between work involvement variables on work performance through organizational commitment. There is a positive and insignificant effect between the variables of communication style on work performance through organizational commitment.
Pengaruh Budaya Organisasi dan Komitmen Organisasi Terhadap Organizational Citizenship Behaviour dengan Dukungan Organisasi Sebagai Variabel Mediasi pada Karyawan PT. Famili Raya Padang Hariyono, Ridho; Putra, Ramdani Bayu; Dewi, Rindy Citra; Fitri, Hasmaynelis
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v1i1.42

Abstract

This study aims to determine the relationship between Organizational Culture and Organizational Commitment to organizational citizenship behavior through organizational support as a moderating variable. This research was conducted at PT. Famili Raya Padang data were collected through questionnaires distributed to 80 respondents. Data testing techniques in this study include validity tests, reliability tests with Alpha Cronbach, Inner Model and analysis: (1) Organizational Culture has a positive and significant effect on Organizational Support with a significant level of 0.039 <0.05. (2) Organizational Commitment has a positive and insignificant effect on Organizational Support with a significant level of 0.792 > 0.05. (3) Organizational Culture has a positive and significant effect on Organizational Citizenship Behavior with a significant level of 0.045 <0.05. (4) Organizational Commitment has a positive and significant effect on Organizational Citizenship Behavior with a significant level of 0.044 <0.05. (5) Organizational support has a positive and insignificant effect on Organizational Citizenship Behavior with a significant level of 0.716 <0.05. (6) Organizational support cannot mediate the influence of Organizational Culture on Organizational Citizenship Behavior with a significant level of 0.631 < 0.05. (7) Organizational support cannot mediate the effect of Organizational Commitment on Organizational Citizenship Behavior with a significant level of 0.921 < 0.05.