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All Journal J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE J-CEKI
Rachmani, Nizza Nadya
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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An Analysis of Business Strategy of A B2B Small Medium Enterprises in Tasikmalaya Handiri, Inka; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72945

Abstract

Business competition in the textile and clothing industry is getting tighter. Many competitors cause companies in that field to experience a decrease in sales. This study intends to formulate a business strategy using the SWOT analysis tool so that companies know what must be maintained and improved in increasing sales to excel in business competition. This study uses a qualitative method with a case study approach. The findings from the study used the QSPM matrix analysis. There are 3 priorities for the formulation of a new strategy, namely a field research strategy, a strategy for evaluating and analysing market trends, and increasing digital marketing. The implications obtained by the company are increasing market demand, developing markets, and being able to compete with competitors.
Keputusan Pembelian Merchandise K-Pop Ditinjau dari Promosi Pada Online Shop Sunfloca di Media Sosial Twitter Fadhilah, Annisa Nur; Nandang, Nandang; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7910

Abstract

K-Pop sukses menyita perhatian global. Agensi K-Pop memanfaatkan momentum ini dengan merilis merchandise resmi. Penelitian ini berfokus untuk menguji pengaruh promosi terhadap keputusan pembelian merchandise K-Pop di media sosial Twitter (studi kasus Sunfloca). Data untuk penelitian ini dikumpulkan menggunakan survei yang diselesaikan oleh 120 responden. Penelitian ini menerapkan metode kuantitatif dan didukung oleh pendekatan deskriptif dan verifikatif untuk menganalisis dan mengkonfirmasi temuan. Pengikut twitter Sunfloca menjadi populasi dalam penelitian ini. Teknik pengumpulan data menggunakan data primer dengan menyebarkan kuesioner dalam format google form yang disebar secara online. Temuan penelitian mengungkapkan bahwa promosi di media sosial mempunyai pengaruh yang signifikan dan positif terhadap keputusan pembelian merchandise K-Pop. Urgensi dari penelitian ini adalah memberikan wawasan yang dapat membantu Sunfloca dan bisnis sejenisnya dalam merancang, mengoptimalkan, dan meningkatkan strategi promosi yang dilakukan sehingga meningkatkan penjualan.
Peningkatan Kesadaran Merek Coffee Shop Pemkop Melalui Strategi Komunikasi Pemasaran Terpadu Ramadina, Alyka Audri; Yusuf, Ismail; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7916

Abstract

Coffee Shop Pemkop memiliki tantangan besar untuk mampu meningkatkan kesadaran merek di benak konsumennya dalam menghadapi kondisi maraknya merek kedai-kedai kopi lain yang berdekatan di lingkungan lokasi Pemkop. Penelitian ini bertujuan untuk mengetahui implementasi strategi komunikasi pemasaran terpadu dalam meningkatkan kesadaran merek Coffee Shop Pemkop. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Informan kunci yaitu pemilik Pemkop merangkap tim pemasaran dan informan tambahan karyawan dan konsumen Pemkop. Pengumpulan data ini melalui wawancara langsung, observasi dan dokumentasi. Temuan penelitian ini menunjukkan bahwa implementasi strategi komunikasi pemasaran terpadu Coffee Shop Pemkop dalam delapan elemen utama yaitu periklanan, promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran online dan media sosial, pemasaran mobile, pemasaran langsung dan basis data serta penjualan personal, berhasil saling terintegrasi dan aktif dijalankan untuk meningkatkan kesadaran merek di kalangan konsumen. Tingkat kategori kesadaran merek Pemkop saat ini masih berada pada tahap pengenalan (brand recognition) dimana pelanggan sudah mampu mengenali simbol dan tagline merek Pemkop. Memanfaatkan penggunaan elemen pemasaran media online dan media sosial yang diterapkan Coffee Shop Pemkop efektif dapat meningkatkan kesadaran merek pada aktivitas komunikasi pemasaran Pemkop. Urgensi penelitian ini dapat berkontribusi berupa wawasan dan pemahaman serta masukan terhadap Coffee Shop Pemkop dalam memaksimalkan pemasaran offline maupun pemasaran layanan online secara terintegrasi terhadap strategi komunikasi pemasaran terpadu.
Strategi Pengembangan Usaha CV Tungayua Menggunakan Business Model Canvas Nanga, Julia Beatrix; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.092 KB) | DOI: 10.37034/infeb.v5i1.213

Abstract

Competition between printing companies is getting tougher, so CV Tungayua must be able to create opportunities to survive in the midst of intense competition. One way that CV Tungayua can do to survive is to create a business strategy that is developed after knowing the current business model and evaluating the business model being carried out. This study aims to identify the CV Tungayua business model using the Business Model Canvas (BMC), evaluate the implemented business model, and devise a strategy for improvement for the development of the evaluation of the CV Tungayua business model that has been carried out. The method used is qualitative with analytical tools used by BMC and Tolo Branca's assistance as an evaluation of strengths, weaknesses, opportunities and threats. The results of the study show the identification of nine business model elements which indicate that the main strength comes from the value proposition block with the programs offered being able to meet and adapt customer needs. Meanwhile, the main weakness comes from revenue streams that have small margins. The main opportunities come from channels and the main threats come from main activities. The strategy that can be carried out is to optimize the key activity elements and revenue streams combined with the opportunities and strengths of the channel and value proposition to produce a strategy that provides development for CV Tungayua in South Jakarta City.
Analisis SWOT Social Enterprise Konveksi Berkah Astuti R, Wanda Puspa Dewi; Rachmani, Nizza Nadya; Koeswandi, Tika Annisa Lestari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.746

Abstract

Dalam menghadapi persaingan yang semakin ketat, Usaha Mikro, Kecil, dan Menengah (UMKM) perlu mengembangkan strategi bisnis yang kuat. Penelitian ini meneliti Konveksi Berkah, sebuah kewirausahaan sosial yang mengalami penurunan produksi, terutama selama pandemi COVID-19. Pendekatan yang digunakan untuk membantu Konveksi Berkah bertahan dan berkembang adalah dengan merumuskan model bisnis melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) guna mengidentifikasi faktor internal dan eksternal yang memengaruhi bisnis ini. Penelitian ini bertujuan untuk menganalisis kewirausahaan sosial Konveksi Berkah menggunakan metode kualitatif deskriptif. Hasil studi menunjukkan bahwa strategi bisnis Konveksi Berkah melibatkan pendekatan agresif atau strategi SO (Strengths-Opportunities), dimana Konveksi Berkah memaksimalkan kekuatannya untuk memanfaatkan peluang yang ada. Langkah-langkah strategis termasuk inovasi, terutama dalam pemasaran dengan mengadopsi digitalisasi, serta mempertahankan kualitas produk dengan harga yang terjangkau. Selain itu, upaya mempertahankan dan mengembangkan sumber daya fisik dan non-fisik yang dimiliki akan membantu Konveksi Berkah dalam mempertahankan posisinya, bersaing dengan pesaing, dan terus berinovasi, sehingga mengonfirmasi statusnya sebagai kewirausahaan sosial yang juga beroperasi sebagai bagian dari sektor UMKM.
Analisis Peran dan Dampak Social Enterprise di Kota Tasikmalaya Rachmani, Nizza Nadya; Nurfitriya, Mira; Agisny, A; Hani, Salmia; Setiawati, Novianti Amalia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.753

Abstract

This research proposed a framework to identify the impact of social enterprise on local communities in Tasikmalaya. Research on the impact of social enterprise on society in dealing with poverty problems, has been carried out in different locations, but no one has researched the impact of social enterprise in the Tasikmalaya area. Therefore, it is necessary to research the impact of the existence of a social enterprise on the surrounding community and in dealing with social problems that occur in the area around the existence of the social enterprise. This research used qualitative methods by collecting data through observation and in-depth interviews with social enterprise actors and the surrounding community. The results of the research showed that there are four roles of social enterprise that can be identified in Tasikmalaya, and five impacts of social enterprise on the recipient communities are found. In general, social enterprises have a positive impact on society in economic, social and environmental aspects.
Pengaruh Efikasi Diri Terhadap Perilaku Kewirausahaan Pada Penyandang Disabilitas di Pulas Katumbiri Bandung Nugraha, Imam Rizki; Fauziyah, Azizah; Rachmani, Nizza Nadya
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20286

Abstract

This study aims to determine the description of self-efficacy empowerment and how self-efficacy influences entrepreneurial behavior in people with disabilities in Pulas Katumbiri Bandung (PUKA). The object of this study is PUKA Bandung which accommodates people with disabilities to increase their self-confidence so that they are able to socialize and be appreciated by the community. This study uses a quantitative method with a descriptive and verification approach, a sample of 18 people included in the categories of disability one and two, taken through a purposive sampling technique. In people with disabilities in PUKA, self-efficacy with entrepreneurial behavior has a positive and significant influence of 61.5%, based on the results of simple linear regression and t-test. Other variables such as education, interest, and motivation have an influence of 38.5%.
The Effect of Marketing Mix on Purchase Decisions in Grilled Pempek Lenggang MSMEs at Pasar Lama, Tangerang City Juliyano, Irvan; Nandang, Nandang; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 7 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.945

Abstract

The Pempek Panggang Lenggang MSME located in Pasar Lama, Kota Tangerang, has experienced a decline in turnover due to competition. This study to analyze the marketing profile and purchasing decisions as well as their influence. The study used a quantitative research method with a survey approach, and data was obtained through questionnaires administered to 100 respondents who had purchased Pempek Panggang Lenggang in the last three months. The analysis includes descriptive statistics, classical assumption tests, and hypothesis test. The results of the study indicates that the marketing mix has a positive influence on purchasing decisions. This study provides practical implications for SME practitioners in designing more effective marketing strategies and theoretical implications for the development of marketing literature in the SME culinary sector.
Pengaruh Pelatihan Pemasaran Terhadap Kinerja Pemasaran: Pengaruh Pelatihan Pemasaran Terhadap Kinerja Pemasaran pada UMKM di Kelurahan Sukajaya Tajul, Ujang; Nandang, Nandang; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15240

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh pelatihan pemasaran terhadap kinerja pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Sukajaya. Latar belakang penelitian berangkat dari permasalahan rendahnya performa pemasaran sebagian besar UMKM yang masih mengandalkan cara tradisional, sehingga dalam dua tahun terakhir mengalami penurunan penjualan. Pelatihan pemasaran diposisikan sebagai upaya strategis untuk meningkatkan kemampuan pelaku usaha, khususnya dalam aspek promosi, inovasi produk, serta perluasan pangsa pasar. Metode yang digunakan ialah pendekatan kuantitatif dengan sifat deskriptif dan verifikatif. Data diperoleh melalui kuesioner yang dibagikan kepada 30 UMKM sebagai responden. Teknik analisis mencakup analisis deskriptif, uji asumsi klasik, regresi linear sederhana, uji t, dan perhitungan koefisien determinasi. Hasil penelitian menunjukkan bahwa pelatihan pemasaran memberikan pengaruh positif dan signifikan terhadap kinerja pemasaran sebesar 78,4%, sedangkan 21,6% dipengaruhi oleh faktor lain di luar variabel penelitian. Temuan ini menegaskan bahwa pelatihan pemasaran berperan dalam meningkatkan penjualan, memperkuat daya saing, serta memperluas jangkauan pasar UMKM. Dengan demikian, pelatihan pemasaran dapat direkomendasikan sebagai salah satu strategi kebijakan bagi pemerintah daerah maupun lembaga pendukung dalam mendorong keberlanjutan pengembangan UMKM.
Pengaruh Sosialisasi Self-Declare Terhadap Keputusan Sertifikasi Halal pada Pelaku UMKM Kota Tasikmalaya Ikhwan, Muhammad; Nandang, Nandang; Rachmani, Nizza Nadya
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.885

Abstract

This study aims to analyze the influence of self-declare socialization on the decision of micro, small, and medium enterprises (MSMEs) in Tasikmalaya City to obtain halal certification. The research employs a quantitative approach with a descriptive and verification design. The study population consists of MSMEs that meet the self-declare requirements, with a sample of 100 respondents selected using the convenience sampling technique. Data were collected through a Likert scale questionnaire and analyzed using validity testing, reliability testing, descriptive analysis, classical assumption testing, and simple linear regression. The results indicate that self-declare socialization has a positive and significant effect on halal certification decisions, with a positive regression coefficient and a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.670 shows that 67% of the variation in halal certification decisions can be explained by self-declare socialization, while the remaining 33% is influenced by other factors such as understanding, halal awareness, and perception. These findings suggest that the more effective the self-declare socialization, the greater the likelihood that MSMEs will decide to pursue halal certification.
Co-Authors Agisny, A Astuti R, Wanda Puspa Dewi Azizah Fauziyah Chatarina Umbul Wahyuni Dede Kurnia, Dede Fadhilah, Annisa Nur Handiri, Inka Hani, Salmia Ismail Yusuf, Ismail Ismail Yusup Juliyano, Irvan Kamil, Ihsanul Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Mubarok, Muhammad Luthfi Muhammad Ikhwan Muttaqin, Muhammad Tajul Nandang Nandang Nanga, Julia Beatrix Nugraha, Imam Rizki Nuraida, Siti Nurfitriya, Mira Nurulita, Vica Widiyana Pintanawati, Septia Pitriani, Seni Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rahmawati, Silma Ramadhani, Aldi Akbar Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Ridwan, Ilham Daffa Romadhona, Aulia Indah Permata Sari Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Sonny Rustiadi Susanti, Anissa Lia Tajul, Ujang Widiyana Nurulita, Vica