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All Journal Jurnal Silvikultur Tropika (JST) Jurnal Pendidikan Humaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Acitya Bhakti Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Cendekia Ilmiah Pedagogia : Jurnal Ilmiah Pendidikan

Rachmani, Nizza Nadya

Universitas Pendidikan Indonesia

Author-ID : 1123085

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analysis of Social Business Strategy (Case Study in Rumah Harapan Kita Foundation) Salmia Hany; Mira Nurfitriya; Nizza Nadya Rachmani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9666

This research aims to create an overview of business strategies, identify business strategies using the social enterprise model canvas and SWOT models, and formulate appropriate business social business strategies. The object of this research is the Rumah Harapan Kita Foundation, which is one of the social businesses in Tasikmalaya City. The method used is qualitative with a case study approach. The types of data used are primary and secondary with data collection techniques using observation techniques and unstructured interviews. Primary data was obtained from an in-depth interview process with the Rumah Harapan Kita Foundation, while secondary data was obtained from documents, websites, and foundation archives. The informant for this research is the CEO and Director of Entrepreneur of Rumah Harapan Kita Foundation. Data analysis uses the model analysis method from Miles and Hubermen (1992), namely: reducing data as a form of data sorting; processing data as data presentation; and verifying the conclusions of the data that has been analyzed. The research results show that the Rumah Harapan Kita Foundation's business strategy has not been structured systematically. Then, based on the results of the analysis using SWOT and SEMC, 8 SEMC elements need to be developed. So the formulation of Rumah Harapan Kita Foundation's business strategy is focused on the elements of customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key partners, and impact & measurement.

Analisis SWOT Social Enterprise Konveksi Berkah Wanda Puspa Dewi Astuti R; Nizza Nadya Rachmani; Tika Annisa Lestari Koeswandi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.746

Dalam menghadapi persaingan yang semakin ketat, Usaha Mikro, Kecil, dan Menengah (UMKM) perlu mengembangkan strategi bisnis yang kuat. Penelitian ini meneliti Konveksi Berkah, sebuah kewirausahaan sosial yang mengalami penurunan produksi, terutama selama pandemi COVID-19. Pendekatan yang digunakan untuk membantu Konveksi Berkah bertahan dan berkembang adalah dengan merumuskan model bisnis melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) guna mengidentifikasi faktor internal dan eksternal yang memengaruhi bisnis ini. Penelitian ini bertujuan untuk menganalisis kewirausahaan sosial Konveksi Berkah menggunakan metode kualitatif deskriptif. Hasil studi menunjukkan bahwa strategi bisnis Konveksi Berkah melibatkan pendekatan agresif atau strategi SO (Strengths-Opportunities), dimana Konveksi Berkah memaksimalkan kekuatannya untuk memanfaatkan peluang yang ada. Langkah-langkah strategis termasuk inovasi, terutama dalam pemasaran dengan mengadopsi digitalisasi, serta mempertahankan kualitas produk dengan harga yang terjangkau. Selain itu, upaya mempertahankan dan mengembangkan sumber daya fisik dan non-fisik yang dimiliki akan membantu Konveksi Berkah dalam mempertahankan posisinya, bersaing dengan pesaing, dan terus berinovasi, sehingga mengonfirmasi statusnya sebagai kewirausahaan sosial yang juga beroperasi sebagai bagian dari sektor UMKM.

Analisis Peran dan Dampak Social Enterprise di Kota Tasikmalaya Nizza Nadya Rachmani; Mira Nurfitriya; A Agisny; Salmia Hani; Novianti Amalia Setiawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.753

This research proposed a framework to identify the impact of social enterprise on local communities in Tasikmalaya. Research on the impact of social enterprise on society in dealing with poverty problems, has been carried out in different locations, but no one has researched the impact of social enterprise in the Tasikmalaya area. Therefore, it is necessary to research the impact of the existence of a social enterprise on the surrounding community and in dealing with social problems that occur in the area around the existence of the social enterprise. This research used qualitative methods by collecting data through observation and in-depth interviews with social enterprise actors and the surrounding community. The results of the research showed that there are four roles of social enterprise that can be identified in Tasikmalaya, and five impacts of social enterprise on the recipient communities are found. In general, social enterprises have a positive impact on society in economic, social and environmental aspects.

Entrepreneurship as Social Problem Solving : Case Study in Tasikmalaya Rachmani, Nizza Nadya; Nurfitriya, Mira; Koeswandi, Tika Annisa Lestari; R, Wanda Puspa Dewi Astuti
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v3i1.57404

Social problems are problems that are contrary to the social values adopted by society, such as poverty. Tasikmalaya Regency is one of the areas that has a fairly high poverty rate. MSMEs are one way to alleviate poverty. The purpose of this study is to determine the role of MSMEs in solving social problems in Tasikmalaya Regency. The results of this study are that SMEs play a role in reducing unemployment with the comparison that 1 UMKM is able to empower 2-9 workers. In addition, MSMEs in Tasikmalaya Regency are able to reduce the number of poor people. This can be seen from the average amount of wages received by workers in the MSME sector which is above the monthly expenditure for basic needs with a ratio of IDR 3.150.572,55 to IDR 977.655 per capita.

Improving The Welfare of Street Children with The Concept of Social Entrepreneurship in Majalaya District Lestari, Mia; Rachmani, Nizza Nadya; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

This article discusses solutions to social problems in Majalaya District, namely street children. Street children should be protected and their rights guaranteed as children in general, in order to become useful human beings and have a bright future. Currently, the handling of street children has begun to be activated properly. It can be seen from the number of shelter houses, orphanages, and studios that facilitate street children in developing themselves with education and soft skills. By being oriented to a social mission, or in this case to help provide the welfare of street children, the concept of social entrepreneurship can be used. Through the use of the embedded social enterprise model and the franchise model, where social enterprises are designed to achieve the goal of creating social and economic value, it will be suitable to be applied in a container to accommodate street children.

The Influence of Green Marketing Towards Buying Interest Products (Study at MSMEs Kiwari Bamboe) Widiyana Nurulita, Vica; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

The purpose of this study is to decide the impact of green marketing towards buying interest products in Kiwari Bamboe MSMEs. The object of this examination is Kiwari Bamboe Micro, Small and Medium Enterprises in Cintaraja, Tasikmalaya Regency. This study uses two variables to test the effect, namely the independent variable in this study is green marketing (X) and the dependent variable is buying interest (Y). This research was conducted using a survey method with a quantitative approach. The results of this study are that green marketing has a positive effect on product buying interest in Kiwari Bamboe MSMEs.

Analysis of Marketing Communication Strategies in Increasing Sales Volume of A.M Production House during Covid-19 Outbreak Muttaqin, Muhammad Tajul; Fauziyah, Azizah; Yusuf, Ismail; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine the marketing communication strategy used by A.M Production House in increasing sales volume during the Covid-19 outbreak. The research used in this case is qualitative experimental research, that is, research that does not use calculations or is termed scientific research that emphasizes the natural character of the data source. The sampling method used was nonprobality sampling method, namely purposive sampling. Samples are taken based on certain predetermined criteria. The data collected in this study consisted of primary data and secondary data. Primary data were obtained by means of directional interviews with A.M Production House owners and direct observation in the form of unstructured observations. Secondary data were obtained from previous journals and sales reports. The results of this study A.M Production House has a marketing communication strategy in increasing sales volume and which has been adjusted to this pandemic. so that sales can take place and experience an increase, and this research indirectly complements the previous research.

The Effect of Wages on Employee Satisfacation of Juan Racing Gear in Garut District Siahaan, Nadia Oktavian; Budiman, Arief; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine that there is an effect of wages on employee job satisfaction. the purpose of this study is to determine the effect of wages on employees Juan Racing Gear Satisfaction in Garut Regency The object of this research is Juan Racing Gear in Garut Regency. Juan Racing is a Micro, Small and Medium Enterprise (MSME) which was founded in 2013, and is engaged in fashion. This study uses two variables, namely wages as the X variable or the independent variable and job satisfaction as the Y variable or the dependent variable. This research was conducted with quantitative methods. The result of this study is that wages have a positive effect on employee job satisfaction at Juan Racing Gear SMEs.

Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume Mubarok, Muhammad Luthfi; Lestari, Mia; Nurfitriya, Mira; Rachmani, Nizza Nadya; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine the marketing strategies used by MuluMile in increasing sales volume. This type of research is using a qualitative descriptive approach. The data analysis used is descriptive analysis, referring to the 4P concept of the marketing mix (Product, Price, Promotion, Place) and then SWOT analysis is used. Based on the analysis conducted, MuluMile has strategies in increasing sales volume, namely: 1) Products, a strategy used to improve product quality. 2) Price, providing affordable prices by reducing the level of profit of a product. 3) Promotion, making information media in social media (WhatsApp, Instagram and Facebook). 4) Place, give good service. Based on the internal and external analysis carried out at the MuluMile company, it can be found that MuluMile is currently in a development strategy. Where the decision to be taken is to develop the company by improving quality andcompleteness of the product and reproduce all forms of promotion.

The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal Putri, Rissa Meldani; Koeswandi, Tika Annisa Lestari; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach, the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey.

Co-Authors A Agisny Adi Prehanto Agisny Agisny Agisny, A Ahmad Ridwan Rais Andi Sukendro Aprilya, Tasya Arief Budiman Arief Daryanto Asep Nuryadin Astuti R, Wanda Puspa Dewi Aulia, Siti Zahwa Azizah Fauziyah Belina Nur Panilan Chatarina Umbul Wahyuni Dede Kurnia Dede Kurnia Dede Kurnia, Dede Elsakira, Lena Eva Alawiah Fadhilah, Annisa Nur Fadila, Aldia Gian Sugiana Sugara, Gian Sugiana Handiri, Inka Hani Aliya Wardani Hani, Salmia Hasanah, Hajar Sri Iftia Nur Azizah Irma Siti Anisa Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Julia Beatrix Nanga Juliyano, Irvan Kahla, Talitha Kamil, Ihsanul Khairul Bariyyah Kodrat Sapto Adjie Koeswandi , Tika Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Lulu Alya Rudiyanto Mubarok, Muhammad Luthfi Muhamad Rizqi Mardiansyah Muhammad Ikhwan Muhammad Muhajirin, Muhammad Muhammad Rayza Hemawan Muttaqin, Muhammad Tajul Nandang Nandang Nandang Nandang Nanga, Julia Beatrix Novianti Amalia Setiawati Nugraha, Imam Rizki Nuraida, Siti Nuresa, Difa Nurfitriya, Mira Nurulita, Vica Widiyana Omo Rusdiana Pintanawati, Septia Pitriani, Seni Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rahimsyah, Anandha Putri Rahmawati, Silma Ramadhan, Aldi Akbar Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Ridwan, Ilham Daffa Risbon Sianturi Romadhona, Aulia Indah Permata Sari Salmia Hani Salmia Hany Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Siti Jahroh Sonny Rustiadi Susanti, Anissa Lia Syifa Fadillah Tajul, Ujang Wanda Puspa Dewi Astuti R Widiyana Nurulita, Vica Yayi Suryo Prabandari Zulfa, Nuraini Latifa

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