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All Journal Jurnal Silvikultur Tropika (JST) Jurnal Pendidikan Humaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Acitya Bhakti Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Cendekia Ilmiah Pedagogia : Jurnal Ilmiah Pendidikan

Rachmani, Nizza Nadya

Universitas Pendidikan Indonesia

Author-ID : 1123085

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Development of Social Business Model in the Green Creative Industry Sector: A Study on Boolenial Enterprises Nurulita, Vica Widiyana; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

The development of the creative industry is not optimal, this is due to the lack of attractiveness of the industry, the dominant position of creative businesses, the immature creative industry business model and the lack of guidance from the government, as well as the business risks that must be faced. This research uses a case study method so that a causal explanation of the conditions in the field can be produced and can answer the "how" and "why" questions so that comprehensive study results can be obtained and can answer the problems that arise in this research. Data was collected by means of literature studies and interviews. The data analysis process is carried out by describing the business through the Social Business Model Canvas (SBMC), and exploring the insights of the social business model with the middleman model.

Study of Entrepreneurial Values in Social Entrepreneur: A Case Study on Social Enterprise Misteripang Nuraida, Siti; Fauziyah, Azizah; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of the study to explain study of entrepreneurial values in social enterprise Misteripang. This research is a descriptive study with a qualitative approach that aims to examine the entrepreneurial values that exist in the Social Entrepreneur Misteripang. The variables in this study are entrepreneurial values in the Social Entrepreneur Misteripang which consist of being independent, creative, risk-taking, action-oriented, leadership and hard work. The participant or subject of this research is the owner of the Misteripang. Methods of data collection using in-depth interviews, documentation and literature study. The results of this study explain that: 1) There are six main entrepreneurial values in Owner Misteripang, namely independent, creative, risk-taking, action-oriented, leadership, and hard work. 2) Finding new entrepreneurial values from Misteripang entrepreneur, namely cooperation and communicativeness. 3) Entrepreneurial values that need to be improved are action-oriented.

An Analysis of Business Strategy of A B2B Small Medium Enterprises in Tasikmalaya Handiri, Inka; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72945

Business competition in the textile and clothing industry is getting tighter. Many competitors cause companies in that field to experience a decrease in sales. This study intends to formulate a business strategy using the SWOT analysis tool so that companies know what must be maintained and improved in increasing sales to excel in business competition. This study uses a qualitative method with a case study approach. The findings from the study used the QSPM matrix analysis. There are 3 priorities for the formulation of a new strategy, namely a field research strategy, a strategy for evaluating and analysing market trends, and increasing digital marketing. The implications obtained by the company are increasing market demand, developing markets, and being able to compete with competitors.

Keputusan Pembelian Merchandise K-Pop Ditinjau dari Promosi Pada Online Shop Sunfloca di Media Sosial Twitter Fadhilah, Annisa Nur; Nandang, Nandang; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7910

K-Pop sukses menyita perhatian global. Agensi K-Pop memanfaatkan momentum ini dengan merilis merchandise resmi. Penelitian ini berfokus untuk menguji pengaruh promosi terhadap keputusan pembelian merchandise K-Pop di media sosial Twitter (studi kasus Sunfloca). Data untuk penelitian ini dikumpulkan menggunakan survei yang diselesaikan oleh 120 responden. Penelitian ini menerapkan metode kuantitatif dan didukung oleh pendekatan deskriptif dan verifikatif untuk menganalisis dan mengkonfirmasi temuan. Pengikut twitter Sunfloca menjadi populasi dalam penelitian ini. Teknik pengumpulan data menggunakan data primer dengan menyebarkan kuesioner dalam format google form yang disebar secara online. Temuan penelitian mengungkapkan bahwa promosi di media sosial mempunyai pengaruh yang signifikan dan positif terhadap keputusan pembelian merchandise K-Pop. Urgensi dari penelitian ini adalah memberikan wawasan yang dapat membantu Sunfloca dan bisnis sejenisnya dalam merancang, mengoptimalkan, dan meningkatkan strategi promosi yang dilakukan sehingga meningkatkan penjualan.

Peningkatan Kesadaran Merek Coffee Shop Pemkop Melalui Strategi Komunikasi Pemasaran Terpadu Ramadina, Alyka Audri; Yusuf, Ismail; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7916

Coffee Shop Pemkop memiliki tantangan besar untuk mampu meningkatkan kesadaran merek di benak konsumennya dalam menghadapi kondisi maraknya merek kedai-kedai kopi lain yang berdekatan di lingkungan lokasi Pemkop. Penelitian ini bertujuan untuk mengetahui implementasi strategi komunikasi pemasaran terpadu dalam meningkatkan kesadaran merek Coffee Shop Pemkop. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Informan kunci yaitu pemilik Pemkop merangkap tim pemasaran dan informan tambahan karyawan dan konsumen Pemkop. Pengumpulan data ini melalui wawancara langsung, observasi dan dokumentasi. Temuan penelitian ini menunjukkan bahwa implementasi strategi komunikasi pemasaran terpadu Coffee Shop Pemkop dalam delapan elemen utama yaitu periklanan, promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran online dan media sosial, pemasaran mobile, pemasaran langsung dan basis data serta penjualan personal, berhasil saling terintegrasi dan aktif dijalankan untuk meningkatkan kesadaran merek di kalangan konsumen. Tingkat kategori kesadaran merek Pemkop saat ini masih berada pada tahap pengenalan (brand recognition) dimana pelanggan sudah mampu mengenali simbol dan tagline merek Pemkop. Memanfaatkan penggunaan elemen pemasaran media online dan media sosial yang diterapkan Coffee Shop Pemkop efektif dapat meningkatkan kesadaran merek pada aktivitas komunikasi pemasaran Pemkop. Urgensi penelitian ini dapat berkontribusi berupa wawasan dan pemahaman serta masukan terhadap Coffee Shop Pemkop dalam memaksimalkan pemasaran offline maupun pemasaran layanan online secara terintegrasi terhadap strategi komunikasi pemasaran terpadu.

Strategi Pengembangan Usaha CV Tungayua Menggunakan Business Model Canvas Nanga, Julia Beatrix; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Competition between printing companies is getting tougher, so CV Tungayua must be able to create opportunities to survive in the midst of intense competition. One way that CV Tungayua can do to survive is to create a business strategy that is developed after knowing the current business model and evaluating the business model being carried out. This study aims to identify the CV Tungayua business model using the Business Model Canvas (BMC), evaluate the implemented business model, and devise a strategy for improvement for the development of the evaluation of the CV Tungayua business model that has been carried out. The method used is qualitative with analytical tools used by BMC and Tolo Branca's assistance as an evaluation of strengths, weaknesses, opportunities and threats. The results of the study show the identification of nine business model elements which indicate that the main strength comes from the value proposition block with the programs offered being able to meet and adapt customer needs. Meanwhile, the main weakness comes from revenue streams that have small margins. The main opportunities come from channels and the main threats come from main activities. The strategy that can be carried out is to optimize the key activity elements and revenue streams combined with the opportunities and strengths of the channel and value proposition to produce a strategy that provides development for CV Tungayua in South Jakarta City.

Analisis SWOT Social Enterprise Konveksi Berkah Astuti R, Wanda Puspa Dewi; Rachmani, Nizza Nadya; Koeswandi, Tika Annisa Lestari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.746

Dalam menghadapi persaingan yang semakin ketat, Usaha Mikro, Kecil, dan Menengah (UMKM) perlu mengembangkan strategi bisnis yang kuat. Penelitian ini meneliti Konveksi Berkah, sebuah kewirausahaan sosial yang mengalami penurunan produksi, terutama selama pandemi COVID-19. Pendekatan yang digunakan untuk membantu Konveksi Berkah bertahan dan berkembang adalah dengan merumuskan model bisnis melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) guna mengidentifikasi faktor internal dan eksternal yang memengaruhi bisnis ini. Penelitian ini bertujuan untuk menganalisis kewirausahaan sosial Konveksi Berkah menggunakan metode kualitatif deskriptif. Hasil studi menunjukkan bahwa strategi bisnis Konveksi Berkah melibatkan pendekatan agresif atau strategi SO (Strengths-Opportunities), dimana Konveksi Berkah memaksimalkan kekuatannya untuk memanfaatkan peluang yang ada. Langkah-langkah strategis termasuk inovasi, terutama dalam pemasaran dengan mengadopsi digitalisasi, serta mempertahankan kualitas produk dengan harga yang terjangkau. Selain itu, upaya mempertahankan dan mengembangkan sumber daya fisik dan non-fisik yang dimiliki akan membantu Konveksi Berkah dalam mempertahankan posisinya, bersaing dengan pesaing, dan terus berinovasi, sehingga mengonfirmasi statusnya sebagai kewirausahaan sosial yang juga beroperasi sebagai bagian dari sektor UMKM.

Analisis Peran dan Dampak Social Enterprise di Kota Tasikmalaya Rachmani, Nizza Nadya; Nurfitriya, Mira; Agisny, A; Hani, Salmia; Setiawati, Novianti Amalia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.753

This research proposed a framework to identify the impact of social enterprise on local communities in Tasikmalaya. Research on the impact of social enterprise on society in dealing with poverty problems, has been carried out in different locations, but no one has researched the impact of social enterprise in the Tasikmalaya area. Therefore, it is necessary to research the impact of the existence of a social enterprise on the surrounding community and in dealing with social problems that occur in the area around the existence of the social enterprise. This research used qualitative methods by collecting data through observation and in-depth interviews with social enterprise actors and the surrounding community. The results of the research showed that there are four roles of social enterprise that can be identified in Tasikmalaya, and five impacts of social enterprise on the recipient communities are found. In general, social enterprises have a positive impact on society in economic, social and environmental aspects.

Analysis Of Marketing Innovation Using The Digital Marketing Canvas For UMKM Albaby Official Muhammad Rayza Hemawan; Mira Nurfitriya; Nizza Nadya Rachmani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11548

Innovation in a business is an important key to remaining competitive and improving the quality of products, services and marketing. So it can increase customer awareness and satisfaction and increase revenue. The aim of this research is to find out the description and formulation of Marketing Innovation using the Digital Marketing Canvas approach at Albaby Official MSMEs. The object of the research is an MSME that operates in the fashion sector, especially baby shoes. Located in Dramaga, Bogor Regency. Using a qualitative case study approach. This study focuses on understanding the problems faced by MSMEs regarding digital adoption and the innovations they implement. Using primary data through observation, semi-structured interviews with MSME owners and secondary data including MSME sales data. Alleged interim results : MSME Albaby Official is experiencing problems with products and marketing, the core problem is in marketing because MSME Albaby Official only uses the Shopee platform to market its products. It is hoped that by implementing marketing innovations in its business, MSME Albaby Official can increase brand awareness and increase revenue. The results of this research confirm that the application of the Digital Marketing Canvas has helped MSMEs in developing effective marketing strategies and adapting themselves to rapidly changing market dynamics.

Analisis Efektivitas Kualitas Konten Instagram Menggunakan Customer Response Index (CRI) pada Instagram @studio.dapur Agisny Agisny; Ismail Yusuf; Nizza Nadya Rachmani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11571

Penelitian ini bertujuan untuk mengetahui efektivitas kualitas konten instagram @studio.dapur. Metode yang digunakan dalam penelitian ini adalah kuantitatif deskriptif dengan total 100 responden yang merupakan followers dari @studio.dapur. Teknik analisis yang digunakan pada penelitian ini adalah Customer Response Index sebagai alat ukur efektivitas respon konsumen, dimana respon diukur dalam beberapa tingkatan yakni awareness, comprehend, interest, intention, dan action. Hasil penelitian ini menunjukan bahwa kualitas konten instagram menghasilkan nilai CRI sebesar 55% yang masuk dalam kategori cukup efektif.

Co-Authors A Agisny Adi Prehanto Agisny Agisny Agisny, A Ahmad Ridwan Rais Andi Sukendro Aprilya, Tasya Arief Budiman Arief Daryanto Asep Nuryadin Astuti R, Wanda Puspa Dewi Aulia, Siti Zahwa Azizah Fauziyah Belina Nur Panilan Chatarina Umbul Wahyuni Dede Kurnia Dede Kurnia Dede Kurnia, Dede Elsakira, Lena Eva Alawiah Fadhilah, Annisa Nur Fadila, Aldia Gian Sugiana Sugara, Gian Sugiana Handiri, Inka Hani Aliya Wardani Hani, Salmia Hasanah, Hajar Sri Iftia Nur Azizah Irma Siti Anisa Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Julia Beatrix Nanga Juliyano, Irvan Kahla, Talitha Kamil, Ihsanul Khairul Bariyyah Kodrat Sapto Adjie Koeswandi , Tika Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Lulu Alya Rudiyanto Mubarok, Muhammad Luthfi Muhamad Rizqi Mardiansyah Muhammad Ikhwan Muhammad Muhajirin, Muhammad Muhammad Rayza Hemawan Muttaqin, Muhammad Tajul Nandang Nandang Nandang Nandang Nanga, Julia Beatrix Novianti Amalia Setiawati Nugraha, Imam Rizki Nuraida, Siti Nuresa, Difa Nurfitriya, Mira Nurulita, Vica Widiyana Omo Rusdiana Pintanawati, Septia Pitriani, Seni Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rahimsyah, Anandha Putri Rahmawati, Silma Ramadhan, Aldi Akbar Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Ridwan, Ilham Daffa Risbon Sianturi Romadhona, Aulia Indah Permata Sari Salmia Hani Salmia Hany Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Siti Jahroh Sonny Rustiadi Susanti, Anissa Lia Syifa Fadillah Tajul, Ujang Wanda Puspa Dewi Astuti R Widiyana Nurulita, Vica Yayi Suryo Prabandari Zulfa, Nuraini Latifa

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