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All Journal Jurnal Silvikultur Tropika (JST) Jurnal Pendidikan Humaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Acitya Bhakti Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Cendekia Ilmiah Pedagogia : Jurnal Ilmiah Pendidikan
Rachmani, Nizza Nadya
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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EDUPRENEURSHIP 5.0: KULINER TASIKMALAYA UNTUK GENERASI DIGITAL Eva Alawiah; Risbon Sianturi; Irma Siti Anisa; Nizza Nadya Rachmani; Elsakira, Lena
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 6 (2024): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6te71s87

Abstract

This study discusses the concept of "Edupreneurship 5.0" in the context of the culinary industry in Tasikmalaya, West Java, which faces challenges and opportunities in the era of Industry 4.0 and Society 5.0. Edupreneurship 5.0 integrates advanced technologies, such as artificial intelligence and the Internet of Things (IoT), with entrepreneurship education to shape a generation of young people who are innovative and adaptable to the developments of the global market. Using a descriptive qualitative approach and a case study of the TO Mughni rice business, this research collects data through interviews and documentation to analyze the business background, capital, profits, employee management, and marketing strategies. The findings show that the entrepreneur has been able to survive and grow in a competitive environment by implementing efficient management strategies and utilizing digital platforms for marketing. The concept of Edupreneurship 5.0 is expected to facilitate the digital generation in developing technology-based culinary businesses, preserving local wisdom, and creating business models that are adaptive to the changing times. This article discusses "Edupreneurship 5.0: Tasikmalaya Culinary for the Digital Generation."
The Effect Of Entrepreneurship Training On Community Empowerment Levels In The Forum Komunitas UMKM Cisayong Syifa Fadillah; Mira Nurfitriya; Nizza Nadya Rachmani
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Empowerment is a process aimed at strengthening and enhancing the capabilities of individuals or vulnerable community groups so that they can independently identify needs, analyze potential, and determine the best solutions. However, community empowerment in the Forum Komunitas UMKM Cisayong has not been optimal, primarily due to low member participation in training sessions that only partially meet their needs. This study seeks to present an overview of entrepreneurship training and the extent of community empowerment and evaluate its impact on the level of community empowerment within the Forum Komunitas UMKM Cisayong. The research utilizes a quantitative method with both descriptive and verificative approaches. The study's population consists of 84 respondents, with a sample of 30 respondents selected through purposive sampling techniques. Data analysis was performed using simple linear regression in SPSS version 29, encompassing validity and reliability tests, classical assumption tests, and the regression analysis. The study's findings indicate a significant relationship between entrepreneurship training and community empowerment, with a coefficient of determination of 37,2%. This study concludes that entrepreneurship training positively and significantly enhances community empowerment within the Forum Komunitas UMKM Cisayong.
Analysis Of Internal Control System Over Merchandise Inventory At Du Anyam Kahla, Talitha; Azizah Fauziyah; Nizza Nadya Rachmani
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Du Anyam is a social enterprise that produces and distributes woven handicrafts. From 2021 to 2023, Du Anyam consistently faced discrepancies between the actual inventory data and the records in their system which could potentially impact stock reports. This research focuses on evaluating the company’s internal control system over inventory using the COSO Internal Control Framework. The framework was selected due to its comprehensive scope. This qualitative study utilized a case study approach, collecting data through interviews, documentation, and direct observation of Du Anyam's inventory management system. The findings indicate that the internal control system over inventory at Du Anyam, based on the COSO Internal Control Framework, is less effective in three principles and ineffective in two principles. Enhancing the existing internal control system's effectiveness will necessitate several efforts, including the establishment of an audit committee, the creation of written procedures for end-to-end inventory management, and the augmentation of human resources.
Pengaruh Efikasi Diri Terhadap Perilaku Kewirausahaan Pada Penyandang Disabilitas di Pulas Katumbiri Bandung Nugraha, Imam Rizki; Fauziyah, Azizah; Rachmani, Nizza Nadya
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20286

Abstract

This study aims to determine the description of self-efficacy empowerment and how self-efficacy influences entrepreneurial behavior in people with disabilities in Pulas Katumbiri Bandung (PUKA). The object of this study is PUKA Bandung which accommodates people with disabilities to increase their self-confidence so that they are able to socialize and be appreciated by the community. This study uses a quantitative method with a descriptive and verification approach, a sample of 18 people included in the categories of disability one and two, taken through a purposive sampling technique. In people with disabilities in PUKA, self-efficacy with entrepreneurial behavior has a positive and significant influence of 61.5%, based on the results of simple linear regression and t-test. Other variables such as education, interest, and motivation have an influence of 38.5%.
The Effect of Marketing Mix on Purchase Decisions in Grilled Pempek Lenggang MSMEs at Pasar Lama, Tangerang City Juliyano, Irvan; Nandang, Nandang; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 7 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.945

Abstract

The Pempek Panggang Lenggang MSME located in Pasar Lama, Kota Tangerang, has experienced a decline in turnover due to competition. This study to analyze the marketing profile and purchasing decisions as well as their influence. The study used a quantitative research method with a survey approach, and data was obtained through questionnaires administered to 100 respondents who had purchased Pempek Panggang Lenggang in the last three months. The analysis includes descriptive statistics, classical assumption tests, and hypothesis test. The results of the study indicates that the marketing mix has a positive influence on purchasing decisions. This study provides practical implications for SME practitioners in designing more effective marketing strategies and theoretical implications for the development of marketing literature in the SME culinary sector.
Pengaruh Pelatihan Pemasaran Terhadap Kinerja Pemasaran: Pengaruh Pelatihan Pemasaran Terhadap Kinerja Pemasaran pada UMKM di Kelurahan Sukajaya Tajul, Ujang; Nandang, Nandang; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15240

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh pelatihan pemasaran terhadap kinerja pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Sukajaya. Latar belakang penelitian berangkat dari permasalahan rendahnya performa pemasaran sebagian besar UMKM yang masih mengandalkan cara tradisional, sehingga dalam dua tahun terakhir mengalami penurunan penjualan. Pelatihan pemasaran diposisikan sebagai upaya strategis untuk meningkatkan kemampuan pelaku usaha, khususnya dalam aspek promosi, inovasi produk, serta perluasan pangsa pasar. Metode yang digunakan ialah pendekatan kuantitatif dengan sifat deskriptif dan verifikatif. Data diperoleh melalui kuesioner yang dibagikan kepada 30 UMKM sebagai responden. Teknik analisis mencakup analisis deskriptif, uji asumsi klasik, regresi linear sederhana, uji t, dan perhitungan koefisien determinasi. Hasil penelitian menunjukkan bahwa pelatihan pemasaran memberikan pengaruh positif dan signifikan terhadap kinerja pemasaran sebesar 78,4%, sedangkan 21,6% dipengaruhi oleh faktor lain di luar variabel penelitian. Temuan ini menegaskan bahwa pelatihan pemasaran berperan dalam meningkatkan penjualan, memperkuat daya saing, serta memperluas jangkauan pasar UMKM. Dengan demikian, pelatihan pemasaran dapat direkomendasikan sebagai salah satu strategi kebijakan bagi pemerintah daerah maupun lembaga pendukung dalam mendorong keberlanjutan pengembangan UMKM.
Pengaruh Sosialisasi Self-Declare Terhadap Keputusan Sertifikasi Halal pada Pelaku UMKM Kota Tasikmalaya Ikhwan, Muhammad; Nandang, Nandang; Rachmani, Nizza Nadya
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.885

Abstract

This study aims to analyze the influence of self-declare socialization on the decision of micro, small, and medium enterprises (MSMEs) in Tasikmalaya City to obtain halal certification. The research employs a quantitative approach with a descriptive and verification design. The study population consists of MSMEs that meet the self-declare requirements, with a sample of 100 respondents selected using the convenience sampling technique. Data were collected through a Likert scale questionnaire and analyzed using validity testing, reliability testing, descriptive analysis, classical assumption testing, and simple linear regression. The results indicate that self-declare socialization has a positive and significant effect on halal certification decisions, with a positive regression coefficient and a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.670 shows that 67% of the variation in halal certification decisions can be explained by self-declare socialization, while the remaining 33% is influenced by other factors such as understanding, halal awareness, and perception. These findings suggest that the more effective the self-declare socialization, the greater the likelihood that MSMEs will decide to pursue halal certification.
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian pada UMKM Gilby Kids Pitriani, Seni; Kurnia, Dede; Rachmani, Nizza Nadya
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11409

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan harga terhadap keputusan pembelian pada UMKM Gilby Kids di Kota Tasikmalaya. Latar belakang penelitian didasarkan pada penurunan penjualan yang dialami UMKM tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan harga terhadap keputusan pembelian pada UMKM Gilby Kids di Kota Tasikmalaya. Latar belakang penelitian didasari oleh fenomena penurunan penjualan yang dialami Gilby Kids. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif. Pendekatan deskriptif digunakan untuk menggambarkan kondisi promosi, harga, dan keputusan pembelian, sedangkan pendekatan verifikatif digunakan untuk menganalisis pengaruh promosi dan harga terhadap keputusan pembelian dengan uji analisis regresi linier berganda.  Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan harga terhadap keputusan pembelian.  Hasil penelitian ini diharapkan dapat memberikan kontribusi baik secara teoritis maupun praktis dalam memahami pengaruh strategi promosi dan harga terhadap pengambilan keputusan konsumen, serta menjadi acuan bagi pelaku UMKM dalam mengembangkan strategi pemasaran yang lebih efektif.
The Role of Training and Mentoring on Entrepreneurial Behavior Through the Entrepreneurial Intention Approach (A Case Study of the Vocational Training Center in Tasikmalaya Regency) Fadila, Aldia; Nandang, Nandang; Rachmani , Nizza Nadya
The Future of Education Journal Vol 4 No 8 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.953

Abstract

Training and mentoring play an important role in shaping entrepreneurial behavior. This study aims to describe training, mentoring, entrepreneurial intention, and entrepreneurial behavior to determine the extent to which training and the impact of mentoring through entrepreneurial intention affect entrepreneurial behavior among alumni of training participants at the Vocational Training Center (BLK) in Tasikmalaya Regency. The research method used is quantitative with a descriptive approach and path analysis. The population in this study consists of 88 participants, with the same number of 88 samples selected through Saturated Sampling. Data collection was carried out using a questionnaire in the form of a Google form, and the analysis was conducted using Structural Equation Modeling (SEM).
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada UMKM Kerupuk Mekar Sari Jatibening Kamil, Ihsanul; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15230

Abstract

Keputusan pembelian merupakan salah satu bentuk perilaku konsumen yang mencerminkan proses pemilihan terhadap suatu produk berdasarkan kebutuhan dan preferensi konsumen. Dalam konteks UMKM makanan ringan seperti Kerupuk Mekar Sari, kualitas produk dan harga merupakan dua faktor penting yang dapat memengaruhi konsumen dalam menentukan pilihan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen terhadap produk Kerupuk Mekar Sari di Jatibening. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan jumlah sampel sebanyak 100 responden, yang diperoleh menggunakan teknik accidental sampling. Teknik pengumpulan data dilakukan melalui kuesioner online menggunakan Google Form. Analisis data dilakukan dengan menggunakan uji regresi linear berganda, uji asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas), serta uji koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk dan harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian Kerupuk Mekar Sari, dengan kontribusi sebesar 70,1%. Sementara itu, 29,9% dipengaruhi oleh faktor lain diluar variabel yang diteliti. Kesimpulan dari penelitian ini adalah pentingnya pengelolaan kualitas dan harga secara konsisten dalam strategi pemasaran UMKM. Untuk penelitian selanjutnya disarankan untuk menambahkan variabel lain seperti loyalitas konsumen, promosi digital, atau persepsi nilai agar memberikan pemahaman yang lebih komprehensif.
Co-Authors A Agisny Adi Prehanto Agisny Agisny Agisny, A Ahmad Ridwan Rais Andi Sukendro Aprilya, Tasya Arief Budiman Arief Daryanto Asep Nuryadin Astuti R, Wanda Puspa Dewi Aulia, Siti Zahwa Azizah Fauziyah Belina Nur Panilan Chatarina Umbul Wahyuni Dede Kurnia Dede Kurnia Dede Kurnia, Dede Elsakira, Lena Eva Alawiah Fadhilah, Annisa Nur Fadila, Aldia Gian Sugiana Sugara, Gian Sugiana Handiri, Inka Hani Aliya Wardani Hani, Salmia Hasanah, Hajar Sri Iftia Nur Azizah Irma Siti Anisa Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Julia Beatrix Nanga Juliyano, Irvan Kahla, Talitha Kamil, Ihsanul Khairul Bariyyah Kodrat Sapto Adjie Koeswandi , Tika Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Lulu Alya Rudiyanto Mubarok, Muhammad Luthfi Muhamad Rizqi Mardiansyah Muhammad Ikhwan Muhammad Muhajirin, Muhammad Muhammad Rayza Hemawan Muttaqin, Muhammad Tajul Nandang Nandang Nandang Nandang Nanga, Julia Beatrix Novianti Amalia Setiawati Nugraha, Imam Rizki Nuraida, Siti Nuresa, Difa Nurfitriya, Mira Nurulita, Vica Widiyana Omo Rusdiana Pintanawati, Septia Pitriani, Seni Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rahimsyah, Anandha Putri Rahmawati, Silma Ramadhan, Aldi Akbar Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Ridwan, Ilham Daffa Risbon Sianturi Romadhona, Aulia Indah Permata Sari Salmia Hani Salmia Hany Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Siti Jahroh Sonny Rustiadi Susanti, Anissa Lia Syifa Fadillah Tajul, Ujang Wanda Puspa Dewi Astuti R Widiyana Nurulita, Vica Yayi Suryo Prabandari Zulfa, Nuraini Latifa