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All Journal J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE J-CEKI
Rachmani, Nizza Nadya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect of Ristorante's Rebranding on Pizza Hut Customer Loyalty After the Boycott in Greater Jakarta Ramadhan, Aldi Akbar; Yusuf, Ismail; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 8 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1111

Abstract

This study is motivated by changes in consumer behavior following the boycott issue against several international brands, including Pizza Hut Indonesia, which has affected customer loyalty. In response to this situation, Pizza Hut introduced a new concept called Ristorante in the Jabodetabek area. This research tends to examine the influence of the Ristorante rebranding on customer loyalty after the boycott. The study applied a quantitative method with a descriptive and verificative approach. The participants contained of one hundred and fifty respondents choosed through purposive sampling. Data were collected using a Likert-scale questionnaire with five levels of responses and examined using a simple linear regression method. The findings revealed that the rebranding variable obtained an average score categorized as high, while the customer loyalty variable was also classified as high. The regression analysis indicated that rebranding had a positive and significant influence on customer loyalty. This result suggests that the better the implementation of the Ristorante rebranding strategy by Pizza Hut, the greater the level of customer loyalty established after the boycott. These findings confirm that a well-executed rebranding strategy can serve as an effective means to rebuild consumer trust and strengthen brand loyalty during a reputational crisis.
Rekonstruksi Ekonomi Lokal Melalui Pelatihan UMKM Pasca Bencana Gempa di Kabupaten Sumedang Fauziyah, Azizah; Rustiadi, Sonny; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.803

Abstract

Adanya gempa bumi akibat sesar baru di Kabupaten Sumedang pada akhir tahun 2023 mengakibatkan adanya keterpurukan ekonomi bagi para pelaku UMKM. Oleh karena itu, kegiatan ini dilakukan untuk membantu pelaku UMKM membuat strategi usaha pasca gempa dengan penggunaan content promosi digital pada usaha yang dijalankan. Pengabdian ini terdiri dari 3 tahapan, persiapan, pelaksanaan dan evaluasi dengan adanya indikator keberhasilan berupa kualitatif dan kuantitatif. Kemampuan UMKM di Kabupaten Sumedang dalam melakukan rekonstruksi ekonomi pasca gempa cukup baik yang dilihat dari tercapainya seluruh indikator. Pelaku UMKM bersedia untuk memperbaiki strategi bisnis pasca gempa dengan penggunaan content promosi digital dengan keterbatasan pemahaman penggunaan istilah yang digunakan. Terdapat sepuluh strategi untuk mempertahankan usaha melalui optimalisasi content promosi digital dengan adanya evaluasi.
Pengaruh Pendidikan Kewirausahaan terhadap Keberlanjutan Usaha Siswa Pintanawati, Septia; Fauziyah, Azizah; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15092

Abstract

Keberlanjutan usaha merupakan tantangan utama dalam pengembangan kewirausahaan di kalangan pelajar SMK. Banyak siswa yang memulai usaha melalui Program Sekolah Pencetak Wirausaha (SPW), namun hanya sebagian kecil yang mampu mempertahankan usahanya setelah program berakhir. Kondisi ini turut berkontribusi pada tingginya angka pengangguran lulusan SMK, termasuk di SMK Muhammadiyah Kota Tasikmalaya. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan terhadap keberlanjutan usaha siswa SMK Muhammadiyah Kota Tasikmalaya. Penelitian ini menggunakan mentode kuantitatif dengan pendekatan deskriptif verifikatif. Populasi dalam penelitian ini adalah seluruh siswa peserta program Sekolah Pencetak Wirausaha (SPW) di SMK Muhammadiyah Kota Tasikmalaya tahun ajaran 2023/2024 sebanyak 418 siswa, dengan teknik purposive sampling yang menghasilkan sampel sebanyak 35 siswa kelas XII yang melanjutkan usaha setelah mengikuti program SPW. Pengumpulan data dilakukan melalui kuesioner yang telah diuji validitas dan reliabilitasnya, serta wawancara awal untuk memperoleh gambaran awal penelitian. Teknik analisis data yang digunakan mencakup analisis deskriptif, uji validitas dan reliabilitas, serta analisis regresi linier sederhana dengan uji t. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif dan signifikan terhadap keberlanjutan usaha siswa. Artinya, semakin tinggi pula potensi keberlanjutan usaha yang dijalankannya. Temuan ini memberikan implikasi bahwa sekolah perlu terus meningkatkan kualitas program pendidikan kewirausahaan melalui metode yang aplikatif dan berbasis pengalaman nyata, agar siswa tidak hanya mampu memulai usaha tetapi juga memiliki daya tahan untuk mempertahan usaha secara berkelanjutan dalam jangka panjang. Penelitian selanjutnya disarankan untuk mengkaji pengaruh variabel eksternal seperti lingkungan sosial, akses permodalan, serta peran pendampingan usaha dalam meningkatkan keberlanjutan usaha siswa.
The Influence of Marketing Mix on Purchase Decision in the Kiyoptiykey Entrusted Service Setiawati, Novianti Amalia; Nandang, Nandang; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 9 (2025): #1
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i9.1230

Abstract

Amidst the growing interest of Indonesians in Korean culture, especially K-Pop, the demand for K-Pop merchandise has increased. However, direct purchases from official platforms based overseas are often hampered by high shipping costs and taxes, causing many consumers to turn to entrusted service. Kiyoptiykey is one such proxy service for purchasing K-Pop merchandise. Despite high market interest, Kiyoptiykey has experienced a decline in sales because the majority of transactions come from repeat customers, while the number of new customers has not increased significantly. Therefore, this study was conducted to analyze the effect of the marketing mix on purchasing decisions for Kiyoptiykey's entrusted service using descriptive quantitative methods on 118 respondents who were consumers who had used the service or purchased merchandise from Kiyoptiykey at least once. Data analysis was performed through validity and reliability tests, classical assumption tests, and hypothesis testing using simple linear regression with the help of SPSS. The results of this study indicate that all dimensions of the marketing mix have a positive effect on purchasing decisions and influence 80% of them. These findings identify that the more effective the marketing mix strategy, the stronger the consumer's purchasing decision for Kiyoptiykey's entrusted service.
Brand Awareness and Its Impact on Purchase Decisions for K-Pop Merchandise on Weverse Shop Hasanah, Hajar Sri; Koeswandi, Tika; Rachmani, Nizza Nadya
The Future of Education Journal Vol 5 No 1 (2026): #2 IN PROGRESS
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1623

Abstract

This study aims to determine the effect of brand awareness on K-pop merchandise purchases made through the Weverse Shop application. The study employs a quantitative approach by distributing online questionnaires. This study uses primary data as its data source. The study population consisted of Indonesian K-pop fans who were familiar with and had access to the Weverse Shop application. A total of 100 people were surveyed. The analysis techniques included validity and reliability tests, simple linear regression, t-tests, and the coefficient of determination (R²). The results show that brand awareness significantly influences purchasing decisions. Regression analysis proves that brand awareness positively affects purchasing decisions; the greater a consumer's awareness of a brand (in this case, Weverse Shop), the greater their tendency to purchase merchandise through that platform.
The Effect of Financial Literacy on the Intention to Use Peer-to-Peer (P2P) Lending (Case Study of MSMEs Assisted by Rumah Berdaya Cilegon) Nuresa, Difa; Fauziyah, Azizah; Rachmani, Nizza Nadya
The Future of Education Journal Vol 5 No 1 (2026): #2 IN PROGRESS
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1665

Abstract

Fintech peer-to-peer lending has become a popular alternative source of business funding for MSMEs, but its use is not matched by adequate financial literacy skills. The purpose of this study is to determine the effect of financial literacy on the intention to use peer-to-peer lending among MSMEs under the guidance of Rumah Berdaya Cilegon. This study uses an explanatory quantitative approach. The sampling technique uses probability sampling, and the application of the Slovin formula results in a sample size of 77. Data were collected through questionnaires and analyzed using descriptive analysis, classical assumption tests, simple linear regression analysis, T-tests, and coefficient of determination tests. The results of the study indicate that financial literacy has a positive and significant effect on the intention to use peer-to-peer lending.
Co-Authors Agisny, A Astuti R, Wanda Puspa Dewi Azizah Fauziyah Chatarina Umbul Wahyuni Dede Kurnia, Dede Fadhilah, Annisa Nur Handiri, Inka Hani, Salmia Hasanah, Hajar Sri Ismail Yusuf, Ismail Ismail Yusup Juliyano, Irvan Kamil, Ihsanul Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Mubarok, Muhammad Luthfi Muhammad Ikhwan Muttaqin, Muhammad Tajul Nandang Nandang Nanga, Julia Beatrix Nugraha, Imam Rizki Nuraida, Siti Nuresa, Difa Nurfitriya, Mira Nurulita, Vica Widiyana Pintanawati, Septia Pitriani, Seni Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rahmawati, Silma Ramadhan, Aldi Akbar Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Ridwan, Ilham Daffa Romadhona, Aulia Indah Permata Sari Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Sonny Rustiadi Susanti, Anissa Lia Tajul, Ujang Widiyana Nurulita, Vica