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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Jurnal Pengabdian Mandiri Jurnal Inovasi Kerja Nyata (JIKN)
Yanti, Rina Trisna
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PENGENALAN MEREK PEMASARAN PADA USAHA KRIPIK PISANG IBU ARI (Studi kasus di Jln. Puyang Sakti Kota Manna ) Ameilia, Deva; Afriani, Sulisti; yanti, Rina Trisna; nasution, Suswati
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4878

Abstract

Brand recognition marketing is promoting a brand's product or service in a way that elevates the brand as a whole. This involves creating and maintaining brand-consumer relationships and marketing brand attributes traits that people develop when they describe a particular brand. In this guide, Brand or brands are able to create interactive communication with consumers. The stronger a brand, the stronger the interaction with consumers. In order to introduce a brand or brands to the public, including brands, especially the local Ibu Ari banana chip business, by way of popularizing the brand, one of which is a marketing communication strategy, which is a marketing activity that seeks to disseminate information, persuade, increase the target market so that the product is accepted.The implementation of marketing brand recognition is carried out in several steps, such as creating a brand identity for Ibu Ari's banana chip business and using social media. The brand identity was created to introduce the Ibu Ari banana chip brand more clearly and up to date in the market, while the use of social media was made so that consumers could easily recognize and remember the Ibu Ari brand and give a positive image to the brand.From the results of the evaluation, the community service program entitled "Marketing Brand Recognition in Ibu Ari's Banana Chips Business" succeeded in having a positive impact on the continuity of the business. Debfab thus implementing effective marketing brand recognition can be a solution for businesses in facing increasingly competitive competition.
The Effect Of Service Quality And Company Image On Customer Satisfaction At Sinar Mas Insurance Bengkulu City Ican Ramadis; Herlina, Yeni; Yanti, Rina Trisna
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2025): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i2.153

Abstract

The company as an organisation has a goal of making a profit, therefore the company will try to attach importance to customer satisfaction. The purpose of this study was to examine whether there is an effect of service quality and company image on customer satisfaction at Asuransi Sinar Mas Bengkulu City. This company is the largest general insurance company in Indonesia. Based on the characteristics of the study, the research sample was obtained, namely 97 respondents, the method used in collecting data for this study was a questionnaire. The data analysis method in this study is the Multiple Linear Regression Research Instrument Test Hypothesis Determination Coefficient. Based on the results of this study, it is concluded that the service quality variable has an effect on customer satisfaction. The service quality variable (X1), shows t count of 1.722> t table 1.661 with a significant level of 0.008 <0.050. So it can be concluded that the service quality variable has a positive and significant effect on customer satisfaction Asuransi Sinar Mas Bengkulu Branch. This means that the hypothesis is accepted. The company image variable has an effect on customer satisfaction. The company image variable (X2), shows t count of 1.711> t table 1.661 with a significant level of 0.06 <0.050. So it can be concluded that the company image variable has a positive and significant effect on customer satisfaction. This means that the hypothesis is accepted. independent variables, namely the service quality variable (X1) and the corporate image variable (X2) simultaneously affect the dependent variable, namely customer satisfaction (Y). This means that the hypothesis is proven, namely the variables of service quality and company image together or simultaneously have a positive effect on customer satisfaction of Asuransi Sinar Mas Bengkulu Branch.
Peningkatan Kesadaran Masyrakat Tentang Bahaya Sampah Melalui Pembuatan Papan Edukasi (di RT. 33 RW. 04 Kel. Pematang Gubernur Kota Bengkulu) Puteri, Pongki Resmala; Syafitri, Delfi Ayu; Putra, Septa Zakaria; Saputra, Oven Handeco; Ilahi, Firman Rama Nur; yanti, Rina Trisna; Suwarni, Suwarni; Handayani, Tita
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.9111

Abstract

Waste is something that is simply thrown away, and in many cases, waste causes problems for the environment. The World Bank report shows that the amount of waste in cities around the world is expected to continue to increase by 70% from this year to 2025, from 1.3 billion tons per year to 2.2 billion tons per year (Fitri Amalia ,2021). From the results of a field survey that has been conducted in RT 33 RW 04, Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City, we found that there is still a lot of waste that is not disposed of in its place, thrown in random places and also scattered everywhere. This is what motivates us, students of KKN-T UNIVED RT 33 RW 04 Kelurahan Pematang Gubernur to provide education to create public awareness not to litter. The purpose of installing this waste education sign is to provide awareness to the public about the dangers of littering. The waste sign itself is to explain how long it takes for waste to decompose. The methods used are presentation and consultation. The results of this activity aim to increase public awareness of the dangers of littering and improve the welfare of the people of RT 33 RW 04 Kelurahan Pematang Gubernur (cindy purba,2023).
Analisis Studi Kelayakan Bisnis Pada Usaha UMKM Ayam Geprek Crunchy Sawah Lebar Kota Bengkulu : Tinjauan Aspek Legalitas, Sistem Pemasaran, Dan Keuangan Astuty, Kamelia; Vera, Nirta; Yanti, Rina Trisna; Paramita, Tesi
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8585

Abstract

Improving the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the digital era is one of the important challenges in supporting economic growth. In analyzing the business feasibility study of the Ayam Geprek Crunchy MSME business in Sawah Lebar, Bengkulu City, focusing on three main aspects: legality, marketing system, and finance. A business feasibility study is essential to ensure that the business is not only financially viable, but also fulfills legal aspects and has an effective marketing strategy. From the legality aspect, the study highlights the importance of having licensing documents such as a Trade Business License (SIUP), Taxpayer Identification Number (NPWP), and halal certification that can increase consumer confidence and facilitate access to capital. In the marketing aspect, the Ayam Geprek Crunchy business utilizes direct marketing, social media, and delivery services to expand market reach, as well as segmenting and targeting consumers appropriately to increase competitiveness in the midst of intense market competition. From a financial perspective, the analysis shows that the geprek chicken business has a large enough profit margin, relatively low operating costs, and high sales potential, making it possible to reach the break-even point in a short time and providing promising profit prospects. The results of this study conclude that the Ayam Geprek Crunchy business in is feasible to run, with a note of the need for risk management and sustainable business development strategies.
Sosialisasi Pengelolaan Limbah Plastik Menjadi Eco Paving (di RT. 33 RW. 04 Kel. Pematang Gubernur Kota Bengkulu) Putri, Tiara Renita; Oktafiani, Lisa; Akbar, Akbar; Sakira, Hanni; Tampati, Riko; Yanti, Rina Trisna; Handayani, Tita; Susanti, Neri
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.9112

Abstract

Plastic waste is a major environmental concern, especially when it is not properly managed. Uncontrolled plastic can pollute soil and water and negatively impact health and ecosystems. As a solution, students from KKNT UNIVED 2025 conducted socialization and demonstration activities in RT 33 RW 04, Pematang Gubernur Subdistrict, Bengkulu City, focusing on turning plastic waste into eco paving. The program aimed to raise awareness and provide skills for the community in waste processing. The methods included initial surveys, educational outreach and live demonstrations. The result revealed strong enthusiasm among participants and increased community capacity in creating valuable products from plastic waste.
Startegi Pemasaran Pada Kind Ichi Pie’n Cake Kota Bengkulu Puspita sari, Indah; Afriani, Sulisti; Yanti, Rina Trisna
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2022): Januari-Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i1.5

Abstract

The purpose of this study was to determine the marketing strategy carried out by Kind Ichi Pie'n Cake in Bengkulu City. This study uses the method of analysis of Internal Factor Evaluation (IFE) and External Factor Evaluation by selecting consumers who come as respondents.Based on the results of the calculation of external internal factors, the total score for the internal strategy factor is 2.76 and the total external score is 2.44. From the results of this study, Bengkulu City's Kind Ichi Pie'n Cake is located in cell 4 using a strategy stability . This strategy shows that the company is in a stable condition, where the company focuses on existing business units by improving weaknesses and building company advantages
MENUMBUHKAN MINAT BERWIRAUSAHA MELALUI PENGENALAN DIGITAL MARKETING PADA SISWA SISWI SMAN 10 KABUTEN SELUMA PROPINSI BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Effendi, Yanto; Herlin, Herlin; Kurniawan, Kimas
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Berwirausaha merupakan hal yang tidak mudah untuk dilakukan, namun demikian jika kitab isa memanfaatkan peluang yang ada maka berwirausaha pun menjadikan hal yang menjanjikan bagi masa depan untuk membantu perekonomian keluarga ataupun menjadi mata pencarian utama dalam menopang kehidupan keluarga. Kegiatan PkM kami kali ini dilakukan untuk menumbuhkan minat berwirauha para siswa dan siswi SMAN 10 Seluma melalui pengenalan digital marketing yang berlangsung pada tanggal 22 Januari 2024. Kegiatan PkM tersebut dihadiri oleh 35 orang siswa dan siswi serta didampingi oleh beberapa guru sekolah. Metode yang digunakan adalah dengan menggunakan metode ceramah, diskusi dan tanya jawab. Materi yang diberikan mengenai minat berwirausaha dan digital maketing. Harapan bahwa nanti setelah mereka menyelesaikan studi maka bisa berwirausaha walaupun hanya kecil-kecilan sambil melanjutkan studi ke jenjang yang lebih tinggi lagi maupun tidak. Menumbuhkan minat mereka dengan mengarahkan mereka untuk selalu bisa memanfaatkan peluang, pandai memanfaatkan waktu serta selalu berpikir positif akan kemajuan usaha. Pemanfaat digital marketing yang kami contohkan diantaranya melakukan promosi usaha mereka secara digital misalnya yang paling sederhana melalui facebook, Instagram ataupun tiktok yang rata rata mereka miliki di handphone mereka. Kami berharap hal ini bisa menambah wawasan dan pengetahuan agar usaha yang nanti akan mereka jalankan bisa dikenal oleh masyarakatu luas. Abstract Entrepreneurship is not an easy thing to do, however, if the book is able to take advantage of the opportunities that exist, entrepreneurship also makes a promising thing for the future to help the family economy or become the main livelihood in sustaining family life. Our PkM activities this time were carried out to foster the entrepreneurial interests of students and students of SMAN 10 Seluma through the introduction of digital marketing which took place on January 22, 2024. The PkM activity was attended by 35 students and students and accompanied by several school teachers. The method used was by using lecture, discussion and question and answer methods. The material provided is about entrepreneurial interest and digital maketing. The hope is that later after they finish their studies, they can be entrepreneurs even though it is only small while continuing their studies to a higher level or not. Growing their interest by directing them to always be able to take advantage of opportunities, be good at utilizing time and always think positively about business progress. The utilization of digital marketing that we exemplify includes promoting their business digitally, for example the simplest through Facebook, Instagram or TikTok, which most of them have on their cellphones. We hope that this can add insight and knowledge so that the business they will later run can be recognized by the wider community. Kata kunci: minat, wirausaha, digital marketing
PENGENALAN PEMASARAN ONLINE KERUPUK KERITING PADA PABRIK KERUPUK BAHAGIA KELURAHAN KEBUN TEBENG KECAMATAN RATU AGUNG KOTA BENGKULU Ssetiawan, Youngky; Afriani, Sulisti; Yanti, Rina Trisna; Herlin, Herlin; Yustiantianti, Nirta Vera
Jurnal Semarak Mengabdi Vol 4 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i1.202

Abstract

The introduction of the marketplace aims to add a new online marketing strategy for the curly cracker factory in Kebun Tebeng Village, Ratu Agung District, Bengkulu City in order to expand the marketing network and increase income turnover in sales. Data collection uses observation, interviews and documentation methods. The curly cracker factory began producing and selling its products in 2010. Initially, the cracker factory was selling crackers by utilizing marketing from customers through word of mouth and stall to stall. To increase sales of curly cracker products, this cracker factory needs another alternative to market its products so that it can expand its network by introducing products through the marketplace (Facebook). Using the marketplace platform is not only profitable for the Krupuk Factory itself, but with the training and knowledge provided, Krupuk factory employees can also directly experience the benefits of using the marketplace platform.
Influencing Factors The Works Discipline of Employees Mercure Hotel Bengkulu City Tiopani, Deby Elsa; Yanti, Rina Trisna; Effendi, Yanto
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.129-134

Abstract

Purpose: This research aims to find out the factors influencing the work discipline of employees at the Mercure Hotel, Bengkulu City. Methodology: This type of research is descriptive analysis.  The sampling method uses the census method, where part of the population is sampled.  The data collection method in this research uses a quantitative method which is carried out by distributing questionnaires. opinions and perceptions given by respondents using a Likert scale.  The analytical method used is rating scale analysis.. Results : it is proven that the factors that influence employee work discipline include indicators of motivation, education and training, leadership and welfare. The leadership factor is the most dominant factor influencing employee work discipline. Findings: at the Mercure Hotel, Bengkulu City, we found that the lowest factor was education and training. It would be best to provide discipline training for employees so that they can improve their performance in the future. Novelty and Originality: This research contributes to improving human resources in improving organizational performance. Conclusion: factors that influence employee work discipline from indicators of motivation, education and training, leadership and welfare at the Mercure Bengkulucity. The leadership factor is the most dominant factor influencing employee work discipline at the Mercure Bengkulu . Type of Paper: riset paper
MINAT BERWIRAUSAHA PADA WANITA DI KOTA BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Ellya, Ellya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11156

Abstract

You don't have to be a man to open a business, this can also be done by women. With various factors behind this. The aim of this research is to determine women's interest in business, especially the factors that are behind it. This research used 31 women who opened businesses, the data collection method used a questionnaire distributed using Google Form. The analysis method used is frequency distribution. From the research results, it is known that the factors that encourage women's interest in opening a business are several factors which include: the presence of opportunity and opportunity at 38.7%, trying to improve their abilities 25.8%, wanting to open up employment opportunities (16.1%) the desire to organize own finances, having flexible time each has the same value of 9.7%. And the background for them opening their own business is: (1) helping to increase family income by 45.2%, factors to be independent 25.8%, developing hobbies 25.6%, compulsion to be the backbone of the family and side business only 1 .3% and side businesses alone 1.4%. Keywords : interest, entrepreneurship,women.
Co-Authors Abu, Rojeng Muhammad Achmadalena, Mirda Ahmad Soleh Akbar Akbar Alfahmi, Albed Ameilia, Deva Amelia Amelia Angga Angga Astuty, Kamelia Ayu, Hesi Putri Berlianza, Dhendy Cahyani, Jingga Febbya Effendi, Bahman Effendi, Yanto ELLYA REVOLINA, ELLYA Ellya, Ellya Fadhilah, Nurul Tri Fenti, Fenti Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Handayani, Tita Hanila, Siti Herlin, Herlin Herlina, Yeni Ican Ramadis Ilahi, Firman Rama Nur Impianti, Impianti Karona Cahya Susena Kurniawan, Kimas Lestari, Selpi Ayu Listika, Listika Lorenza, Maya Meliani, Nita Mujiono Mujiono Nasution, Suswati Neri Susanti Noviantoby, Noviantoby Novita, Eni Oktafiani, Lisa Oktaviani, Prisilia Paramita, Tesi Pitriyani, Zeli Pratiwi, Rindi Intan Prawitasari, Andriyani Prayuda, Angga Ares Puspita Sari, Indah Puteri, Pongki Resmala Putra, Septa Zakaria Putri, Tiara Renita Rahayu, Asti Dwy Rahmi, Fathur Sakira, Hanni Saputra, Jimmiylin Willso Saputra, Oven Handeco Sari, Rina Romanda Ssetiawan, Youngky Sulisti Afriani, Sulisti Suwarni Suwarni Syafitri, Delfi Ayu Syafran, Ahmad Tambunan, Dennis Rydarto Tampati, Riko Taufik Maulana, Taufik Tawakal, Anzori Tiopani, Deby Elsa Tito Irwanto, Tito Trilestari, Ayu Utami, Aisyah Putri Vera, Nirta Wagini Wagini, Wagini Wibawa, Gempar Yustiantianti, Nirta Vera