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PENGENALAN PEMASARAN ONLINE KERUPUK KERITING PADA PABRIK KERUPUK BAHAGIA KELURAHAN KEBUN TEBENG KECAMATAN RATU AGUNG KOTA BENGKULU Ssetiawan, Youngky; Afriani, Sulisti; Yanti, Rina Trisna; Herlin, Herlin; Yustiantianti, Nirta Vera
Jurnal Semarak Mengabdi Vol 4 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i1.202

Abstract

The introduction of the marketplace aims to add a new online marketing strategy for the curly cracker factory in Kebun Tebeng Village, Ratu Agung District, Bengkulu City in order to expand the marketing network and increase income turnover in sales. Data collection uses observation, interviews and documentation methods. The curly cracker factory began producing and selling its products in 2010. Initially, the cracker factory was selling crackers by utilizing marketing from customers through word of mouth and stall to stall. To increase sales of curly cracker products, this cracker factory needs another alternative to market its products so that it can expand its network by introducing products through the marketplace (Facebook). Using the marketplace platform is not only profitable for the Krupuk Factory itself, but with the training and knowledge provided, Krupuk factory employees can also directly experience the benefits of using the marketplace platform.
Influencing Factors The Works Discipline of Employees Mercure Hotel Bengkulu City Tiopani, Deby Elsa; Yanti, Rina Trisna; Effendi, Yanto
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.129-134

Abstract

Purpose: This research aims to find out the factors influencing the work discipline of employees at the Mercure Hotel, Bengkulu City. Methodology: This type of research is descriptive analysis.  The sampling method uses the census method, where part of the population is sampled.  The data collection method in this research uses a quantitative method which is carried out by distributing questionnaires. opinions and perceptions given by respondents using a Likert scale.  The analytical method used is rating scale analysis.. Results : it is proven that the factors that influence employee work discipline include indicators of motivation, education and training, leadership and welfare. The leadership factor is the most dominant factor influencing employee work discipline. Findings: at the Mercure Hotel, Bengkulu City, we found that the lowest factor was education and training. It would be best to provide discipline training for employees so that they can improve their performance in the future. Novelty and Originality: This research contributes to improving human resources in improving organizational performance. Conclusion: factors that influence employee work discipline from indicators of motivation, education and training, leadership and welfare at the Mercure Bengkulucity. The leadership factor is the most dominant factor influencing employee work discipline at the Mercure Bengkulu . Type of Paper: riset paper
MINAT BERWIRAUSAHA PADA WANITA DI KOTA BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Ellya, Ellya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11156

Abstract

You don't have to be a man to open a business, this can also be done by women. With various factors behind this. The aim of this research is to determine women's interest in business, especially the factors that are behind it. This research used 31 women who opened businesses, the data collection method used a questionnaire distributed using Google Form. The analysis method used is frequency distribution. From the research results, it is known that the factors that encourage women's interest in opening a business are several factors which include: the presence of opportunity and opportunity at 38.7%, trying to improve their abilities 25.8%, wanting to open up employment opportunities (16.1%) the desire to organize own finances, having flexible time each has the same value of 9.7%. And the background for them opening their own business is: (1) helping to increase family income by 45.2%, factors to be independent 25.8%, developing hobbies 25.6%, compulsion to be the backbone of the family and side business only 1 .3% and side businesses alone 1.4%. Keywords : interest, entrepreneurship,women.
MANFAAT DIGITAL MARKETING PADA PEMILIK USAHA DI KOTA BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Revolina, Ellya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13153

Abstract

This research was conducted on 27 business owners, data collection was carried out by distributing questionnaires using Google Form. From the results of research that has been carried out, it can be concluded that 66.7% think digital marketing has an important role, one of which is helping to expand marketing reach. The benefits of digital marketing for business owners have the same two values, namely 37%, namely each of them thinks that digital marketing provides benefits for their business in terms of building interactions with customers and increasing marketing distribution channels for the products/services they sell and business owners get digital benefits marketing especially they feel comfortable and can be done 24 hours any time anywhere with a value of 77.8%. Keywords : digital marketing
The Role Of KKN Students In Making Trash Bins In Talang Perapat Village, West Seluma District Saputra, Jimmiylin Willso; Cahyani, Jingga Febbya; Listika, Listika; Yanti, Rina Trisna; Susena, Karona Cahya; Handayani, Tita
Jurnal Inovasi Kerja Nyata Vol. 1 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jikn.v1i2.876

Abstract

This study aims to describe the implementation and impact of a waste bank The The Community Service Program (Kuliah Kerja Nyata/KKN) is a form of student dedication to society aimed at applying academic knowledge while supporting rural development. One of the KKN activities in Talang Perapat Village, Seluma Barat District, was the construction of permanent waste bins to raise community awareness about proper waste management and environmental cleanliness. This study employed a descriptive qualitative approach using observation, interviews, and documentation techniques. The informants consisted of the village head, community leaders, and residents involved in the activities. The findings indicate that the program received positive responses, successfully encouraged behavioral changes in waste sorting, and increased active participation in maintaining environmental cleanliness. The program also strengthened social bonds among residents, fostered the spirit of mutual cooperation, and served as a good example of collaboration between KKN students, the community, and the village government. The success of this program is expected to inspire other villages to develop community-based waste management initiatives.
The Role Of KKN Students In Increasing Environmental Awareness To Maintain Cleanliness Of Talang Perapat Village Roads, West Seluma District Angga, Angga; Prayuda, Angga Ares; Fenti, Fenti; Ayu, Hesi Putri; Yanti, Rina Trisna; Soleh, Ahmad; Gayatri, Ida Ayu Made Er Meytha
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.867

Abstract

This study aims to describe the implementation and impact of a waste bank The Community Service Program (Kuliah Kerja Nyata/KKN) is one form of student dedication to society, where students apply the knowledge and skills they have acquired during their studies. This activity aims to assist the community while supporting the implementation of the Tri Dharma of Higher Education. This study aims to describe the role of KKN students in raising awareness of road cleanliness in Talang Perapat Village, Seluma Barat District. The research method used is descriptive qualitative with data collection techniques including interviews, participatory observation, and documentation. The results of the study show that KKN students successfully increased residents’ awareness and participation in maintaining environmental cleanliness through activities such as waste management counseling, the creation of segregated trash bins, environmental campaigns, and assistance in forming environmental cadres. Residents have started to get used to sorting waste at home and actively participating in communal efforts to clean village roads. Support from the village head and village officials has strengthened the sustainability of the program, making this activity not only temporary but also a concrete step towards a cleaner and more sustainable environment.
Financial Ratio Analysis At PT. Rico Putra Selatan Bengkulu City Meliani, Nita; Effendi, Bahman; Yanti, Rina Trisna
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v2i2.1040

Abstract

This research aims to analyze the financial performance of PT. Rico Putra Selatan in Bengkulu City using profitability and liquidity ratios. The method used is a descriptive quantitative approach with secondary data sourced from the company's financial statements for the 2022-2023 period. The profitability ratios calculated include Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). Meanwhile, the liquidity ratios include Current Ratio (CR), Quick Ratio (QR), and Cash Ratio (CaR). The results show a contrasting performance:Profitability is excellent, with average values for GPM at 23.07%, NPM at 3.66%, ROA at 29.25%, and ROE at 32.4%. Most of these figures meet or approach the "Very Good" industry standard.Conversely, liquidity is poor, with average values for CR at 26.65%, QR at 3.23%, and CaR at 3.98%, all of which are far below the 125% minimum standard.This indicates a strong ability to generate profit but a significant limitation in meeting short-term obligations. In conclusion, while PT. Rico Putra Selatan exhibits strong profitability, its liquidity position requires strategic management attention to ensure financial stability and mitigate short-term solvency risks.
Comparative Analysis Of Production Cost Calculation Using The Full Costing And Variable Costing Methods In Determining The Selling Price Of The Fadhilah Pempek Business Trilestari, Ayu; Wagini, Wagini; Yanti, Rina Trisna
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v2i2.475

Abstract

This study aims to analyze and compare the calculation of Cost of Goods Sold (COGS) using the Full Costing and Variable Costing methods as the basis for determining selling prices at Pempek Fadhilah Business in Bengkulu City. The background of this problem is that the determination of COGS by Pempek Fadhilah Business is currently not standardized, thus potentially causing inaccurate selling prices and affecting profitability. This study is a comparative descriptive quantitative study, focusing on analyzing production cost data for Pempek Fadhilah during the period January to June 2025. The main results of the study indicate significant differences in the calculation of COGS per unit and Net Profit between the two methods, caused by the treatment of Fixed Factory Overhead Costs (BOP). The Full Costing Method: Produces a fluctuating COGS per unit (ranging from Rp 483 to Rp 505) because all production costs (variable and fixed) are charged to the product. This method produces a higher Net Profit (Rp 25,500,000 for 6 months) and is recommended for external financial reporting and long-term selling price determination, because it ensures all costs are covered. Variable Costing Method: Produces a constant COGS per unit of Rp 400, as only variable costs are charged to the product. This method produces a lower Net Profit (Rp 28,700,000 for 6 months) and is superior for short-term managerial decision-making and contribution margin analysis. These results indicate that both methods are relevant, but Full Costing should be the primary reference for determining long-term minimum selling prices to ensure business sustainability.