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All Journal E-Journal Home Economic and Tourism Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI International Journal of Educational Dynamics (IJEDS) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI MIMBAR : Jurnal Penelitian Sosial Dan Politik Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Tourism, Haritage and Sport Recreation Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Stamina Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Nawasena: Jurnal Ilmiah Pariwisata Jurnal bintang manajemen Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Sains Terapan Pariwisata Jurnal Manajemen Pariwisata dan Perhotelan Journal of Multidimensional Management Tamasya Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Hijriyantomi Suyuthie
Universitas Negeri Padang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

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Journal : Tamasya

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Strategi Pengembangan Usaha Wedding Organizer Arunika di Kota Padang Febrian Rafqi Akbar; Hijriyantomi Suyuthie
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 3 (2025): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i3.576

Abstract

This study aims to identify internal and external factors influencing the development of the Arunika Wedding Organizer business in Padang City and formulate appropriate strategies through a SWOT analysis approach. The research method was conducted qualitatively, with data collection techniques through in-depth interviews with five informants, consisting of business owners, employees, and vendors who collaborate with Arunika. The data obtained was then analyzed to map the strengths, weaknesses, opportunities, and threats faced by the company. The results show that the main strengths of Arunika Wedding Organizer lie in responsive service to client needs, solid team coordination, and good working relationships with supporting vendors. These factors are important capital in maintaining consumer trust. However, the study also found weaknesses such as a limited number of part-time teams that can hinder operational flexibility, and suboptimal digital promotions that limit market reach. From the external side, opportunities that can be utilized include the increasing trend of more personal and simple intimate weddings, and the high demand for one-stop services, where all wedding needs can be accommodated by a single service provider. Meanwhile, the threats faced stem from intense price competition with similar service providers and relatively rapid changes in wedding trends, requiring the company to be constantly adaptive. Based on the SWOT matrix analysis, Arunika Wedding Organizer falls into quadrant IV (hold and maintain). Therefore, the recommended strategy is to maintain existing strengths while addressing existing weaknesses, particularly in human resources and digital promotion.
Co-Authors Abdul Aziz Abdul Aziz Adriani, Genia Agda, Agda Treusna Pamungkas Alvionita, Rediana Ananda Putri Welasasih Andika, Putri Angela Tri Kurnia Sari Anggika Sigit Apriwanti, Nira Arif Adrian Ariza, Tesa Fitri Arlinda, Putri Aulia Mutia Giska Aulia Mutia Giska Avandi, Rivi Benny Fikri Yaldi Budi Ernanda Daniel Manik Darmadi, Riki Dea Namira Deva Amanda Novresia Dewi, Susi Safra DWITAMA, FRISCA SASRI Edo Hamonangan Simatupang Eldia, Shinta Putri elida elida Fajri Hidayat Fajri Hidayat Fajri, Syahrul Fatur A Amri Fauzan Azima Febrian Rafqi Akbar Ferdian, Feri Fernando Fasandra filma sari Fitry, Herma Gusti, Via Hadi Ibnu Saputra Hafizah Febiola Hafizah Febiola Handini P , Clarana Helga Sri Wahyuni Hervina Hervina Husna, Rifdatul ICA PUTRI MINANG SARI, UTARI ARDILLA Ida Ayu Putu Sri Widnyani Ifrah Galbina Ifrah Galbina Imam Zakira Imam Zakira Inggraini, Inggraini Ira Meirina Ira Meirina Chair Jennyfer Jennyfer Juita, Mentari Danny Juniva, Silzia Kasmita Kasmita Kasmita Kasmita Khairunnisa Khairunnisa Komaini, Anton Kurniawan, Rellasmiendra Lisna Ma’rufah, Utami Mesta, Qoriah Muhadi, Ihsan Muhammad Alfarisyi Muhammad Aulia Fadli Muhammad Luthfi Rizky Muli Junita Muli Junita Nidia Wulansari Novia Febriani Novita Sari, Alita Novita Sari, Dwi Putri Nurmailis Nurmailis Oktarinaldi, Taufik Ovrio Yusmar pasaribu pasaribu Perdi Al-Aziz Perdi Al-Aziz Praci, Rusti Mawa Pratiwi Ritonga Pudia M. Indika Putra, Dion Rahmana Putra, Edri Sulsa Rahman, Faizir Rahmi Fadilah Ramadhani, Fredi Randi Hidayat Refanul Syaputra Pohan Risti Widya Ningrum Rizki Amel ya Rizki Amelia Sinensis Roza Hendra Putri Satria, Imam Ali Sepdanius, Endang Serena Azni Serena Azni Setiani, Rini Setyaningsih, Feni Silfeni Silfeni Silitonga, Dahlia Rahmana Surenda, Rian Suryani, Triana Susiani Susiani, Susiani Suwita, Suwita Syafriani, Oza Tiara Fadilla Putri Trisnadi Tiara Fadilla Putri Trisnadi Utami, Nidya Lovitha Valentino Yuda Agustin Waryono . Widha Swara Astini Youmil Abrian Yudika Putra, Alvino Yuki Fitria Yulfiana, Dita Yuliana Yuliana Yuliana Yuliana Yulianti Yulianti