Article Per Year (5 Year)
p-Index From 2021 - 2026
3.063
P-Index
This Author published in this journals
All Journal Scriptura INFORMASI Jurnal Studi Komunikasi dan Media Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Nomosleca Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Jurnal Representamen Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL KOMUNIKATIO MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Ilmiah Dinamika Sosial The Journal of Society and Media Jurnal Komunikasi Nusantara Jurnal Sosial dan Teknologi Jurnal Ilmiah Wahana Pendidikan Journal La Sociale Komunika: Jurnal Dakwah dan Komunikasi Jurnal Locus Penelitian dan Pengabdian Jurnal Riset Manajemen Komunikasi KOMUNIDA: Media Komunikasi dan Dakwah Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Mediator: Jurnal Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Innovative and Creativity Asian Journal of Social and Humanities
Ernungtyas, Niken Febrina
Communication Science, Fakultas Ilmu Komunikasi, Universitas Indonesia, Jakarta, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
The Use of Sports Broadcasting in Developing Knowledge about Sports in Indonesia Pramajakti, Haris; Pramudita, Darryl Valerian; Pantouw, Romeo Matthew Alexandro; Ernungtyas, Niken Febrina
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52075

Abstract

The development of digital communication technology today has had a significant impact on various aspects of life, including the development of sports knowledge. Sports broadcast media, whether through television, radio, podcasts, vodcasts, or social media platforms, play an important role in disseminating information about sports. This research aims to explore how various forms of sports broadcast media contribute to enriching the audience's understanding of sports, both in terms of technique, history, and match analysis. Using the Systematic Literature Review (SLR) approach, this study analyzed the existing literature to identify the main themes that emerged in previous research and evaluate the impact of these media on increased knowledge and audience engagement. The results show that sports broadcast media can increase active participation of fans through interactivity and flexible content access, with new technologies such as Augmented Reality (AR) and artificial intelligence (AI) further enriching the viewing experience. This study concludes that sports broadcast media not only serves as a means of entertainment, but also as an effective educational tool to increase the knowledge and involvement of audiences in the world of sports.
Tinjauan Sistematis Strategi dan Tantangan Periklanan Digital di Indonesia Adhipratama, Dhana; Ernungtyas, Niken Febrina
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.6875

Abstract

Abstrak. Perkembangan teknologi digital telah mengubah lanskap periklanan di Indonesia. 167 juta pengguna media sosial pada tahun 2023, menciptakan ekosistem pemasaran baru yang dinamis namun penuh tantangan. Penelitian ini bertujuan memetakan strategi periklanan digital yang terbukti paling efektif dalam konteks pasar Indonesia, serta mengidentifikasi dan menganalisis tantangan regulasi dan isu etika yang dihadapi. Dengan menggunakan pendekatan Systematic Literature Review (SLR) berbasis panduan PRISMA, penelitian ini menganalisis secara komprehensif 22 artikel ilmiah yang dipublikasikan pada tahun 2020 hingga 2025. Efektivitas strategi periklanan digital bergantung pada tiga pilar utama: konten visual yang dinamis (seperti format video pendek dan carousel), kolaborasi dengan influencer yang kredibel, dan integrasi nilai-nilai lokal serta religius yang resonan dengan budaya konsumen Indonesia. Sektor UMKM dan pariwisata menjadi sektor unggulan yang berhasil memanfaatkan platform media sosial. Generasi Z lebih merespons konten interaktif di TikTok, sementara generasi Y cenderung mencari informasi yang lebih detail di Facebook.Di sisi lain, tantangan utama berpusat pada fragmentasi regulasi (seperti UU PDP dan UU ITE) serta isu-isu etika yang melibatkan misinformasi dan potensi eksploitasi budaya. Secara implikasi teoritis, temuan ini memperkuat relevansi teori Associative Network Memory dan Stimulus-Organism-Response (SOR) dalam menjelaskan pembentukan loyalitas merek di era digital. Rekomendasi praktis mencakup harmonisasi regulasi pemerintah, peningkatan edukasi literasi digital bagi UMKM, dan penekanan pada penerapan prinsip transparansi dalam setiap konten periklanan. Abstract. The development of digital technology has transformed the advertising landscape in Indonesia. With 167 million social media users in 2023, a dynamic yet challenging new marketing ecosystem has been created. This study aims to map the digital advertising strategies proven most effective within the Indonesian market context, as well as to identify and analyze the regulatory challenges and ethical issues being faced. By employing a Systematic Literature Review (SLR) approach guided by the PRISMA framework, this research comprehensively analyzed 22 scholarly articles published between 2020 and 2025. The effectiveness of digital advertising strategies relies on three main pillars: dynamic visual content (such as short video formats and carousels), collaboration with credible influencers, and the integration of local and religious values that resonate with Indonesian consumer culture. The MSME (Micro, Small, and Medium Enterprises) and tourism sectors have emerged as leading sectors successfully utilizing social media platforms. Generation Z is more responsive to interactive content on TikTok, while Generation Y tends to seek more detailed information on Facebook. On the other hand, the main challenges center on regulatory fragmentation (such as the PDP Law and ITE Law) and ethical issues involving misinformation and the potential for cultural exploitation. Theoretically, these findings reinforce the relevance of the Associative Network Memory and Stimulus-Organism-Response (SOR) theories in explaining the formation of brand loyalty in the digital era. Practical recommendations include government regulatory harmonization, enhancement of digital literacy education for MSMEs, and an emphasis on applying transparency principles in all advertising content.
Analysis of the Cultural Dimensions of Indonesian People on Purchase Decisions: A Case Study of Karen's Diner Restaurant in Indonesia Atikah Amaliadanti; Niken Febrina Ernungtyas; Lukita Wijaya
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 6 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i6.1127

Abstract

This study uses a constructivist paradigm and a qualitative approach to analyse six elements of Hofstede's Cultural Dimensions Theory. Data analysis was taken from four viral tweets collected with the keyword Karen's Diner on Twitter from December 15 to 22, 2022. The study results show that six elements of the Cultural Dimensions Theory are inherent in Indonesian consumers, so they oppose the concept of service presented by Karen's Diner. The element of power distance applies where most Indonesian people have been instilled with the idea that "the buyer is the king", so they do not tolerate the slightest bad action done by the seller. Uncertainty avoidance applies when the Indonesian people protest and urge Karen's Diner Indonesia to make clear written regulations and improve the restaurant's service procedures. The element of masculinity or femininity is represented by netizens who think the restaurant's existence will disappear quickly amid competition in the dynamic Indonesian F&B industry. The Long Term vs Short Term Orientation element applies where the public considers the concept of Karen's Diner Indonesia service intolerable and raises concerns about behavioural deviations in the future. The Indulgence vs Restraint element is represented by people who oppose things that can potentially offend Eastern norms, one of which is product marketing.
Co-Authors Adhipratama, Dhana Adinugroho, Billy Adninta, Alya Afriadi Afriadi Afriani, Anindita Lintangdesi Amelia, Yesi Rizki Atikah Amaliadanti Bagus Budiono, Bagus Boer, Rino F Boer, Rino Febrianno Bogie Wardana Satriyonegoro Darsono, Nabila Putri EFFY ZALFIANA RUSFIAN Falcao Falcao Femmy, Femmy Guntur Freddy Prisanto Haris Muhammad Harisman Harisman Hendarrita, Yana Hidayanto, Syahrul I Wayan Agung Indrawan Irfandianto, Muhammad Edi Irwansyah Irwansyah Irwansyah Irwansyah Irwansyah, Irwansyah Ketut Ajeng Sespiani Kumalasari, Nur Lamini, Lamini Laurensia, Azizah Letare, Yolanda Natasia Lukita Wijaya Mozefani, Fadel Muna, Choirul Panjarwanto, Dwi Andhika Pantouw, Romeo Matthew Alexandro Permanasari, Febrina Galuh Pramajakti, Haris Pramudita, Darryl Valerian Prisanto, Guntur F Prisanto, Guntur Freddy Pusaka, Semerdanta Putri, Sekartaji Anisa Qaanitaharah, Balqis Sekar Qadrifa, Sabrina Sofi Rahayu, Tuning Ratih Puspita, Ratih Riezka Khairunnisa Salsabila, Nadiah Viora Sari, Faradhila Ayudhia Suryaningsih, Sri Indah Susanto, Hendro Topan, Diva Aulia Wahyu Hamdani Haerudin Wahyuni, Prima Astri Wardhani, Andanareswari