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All Journal Scriptura INFORMASI Jurnal Studi Komunikasi dan Media Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Nomosleca Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Jurnal Representamen Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL KOMUNIKATIO MEDIALOG: Jurnal Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Ilmiah Dinamika Sosial The Journal of Society and Media Jurnal Komunikasi Nusantara Jurnal Sosial dan Teknologi Jurnal Ilmiah Wahana Pendidikan Journal La Sociale Komunika: Jurnal Dakwah dan Komunikasi Jurnal Locus Penelitian dan Pengabdian KOMUNIDA: Media Komunikasi dan Dakwah Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Mediator: Jurnal Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Innovative and Creativity Asian Journal of Social and Humanities
Ernungtyas, Niken Febrina
Communication Science, Fakultas Ilmu Komunikasi, Universitas Indonesia, Jakarta, Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Trans-Parasocial Relationship on TikTok Live Shopping: A Netnography Study of Streamers and Audiences Interactions Azizah Laurensia; Niken Febrina Ernungtyas
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1745

Abstract

Social media live shopping has grown rapidly and become common in Indonesian e-commerce since 2020. The development of live and real-time interactions between streamers and audiences establishes trans-parasocial relationships. The relationship is an extension of the parasocial concept, where this seemingly reciprocal relationship occurs between streamers and their audience. This study aims to explore the processes and patterns of forming trans-parasocial relationships between streamers and audiences during TikTok Shop live shopping sessions in Indonesia. This study employs a qualitative method with a netnography study conducted during TikTok Shop live session and post-session comments on X/Twitter. The data include verbal statements from the streamers and audiences on the chat sections, as well as the audience’s posts with keywords related to streamers on platform X/Twitter. Based on data categorization analysis, this study identifies five aspects of the formation of trans-parasocial relationships; (1) building proximity, (2) engaging in self-disclosure, (3) addressing personal acquaintances, (2) receiving audiences’ responses, and (5) creating a reciprocal interaction. The proximity between streamers and audiences can be virtually built by both parties by incorporating conversations about topics rather than products during live sessions. The formation of trans-parasocial relationships leads the audience to keep watching TikTok live shopping and could become a strategic online marketing communication method.
The Use of Sports Broadcasting in Developing Knowledge about Sports in Indonesia Haris Pramajakti; Darryl Valerian Pramudita; Romeo Matthew Alexandro Pantouw; Niken Febrina Ernungtyas
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52075

Abstract

The development of digital communication technology today has had a significant impact on various aspects of life, including the development of sports knowledge. Sports broadcast media, whether through television, radio, podcasts, vodcasts, or social media platforms, play an important role in disseminating information about sports. This research aims to explore how various forms of sports broadcast media contribute to enriching the audience's understanding of sports, both in terms of technique, history, and match analysis. Using the Systematic Literature Review (SLR) approach, this study analyzed the existing literature to identify the main themes that emerged in previous research and evaluate the impact of these media on increased knowledge and audience engagement. The results show that sports broadcast media can increase active participation of fans through interactivity and flexible content access, with new technologies such as Augmented Reality (AR) and artificial intelligence (AI) further enriching the viewing experience. This study concludes that sports broadcast media not only serves as a means of entertainment, but also as an effective educational tool to increase the knowledge and involvement of audiences in the world of sports.
Co-Authors Adinugroho, Billy Adninta, Alya Afriadi Afriadi Afriani, Anindita Lintangdesi Amelia, Yesi Rizki Atikah Amaliadanti Azizah Laurensia Bagus Budiono, Bagus Boer, Rino F Boer, Rino Febrianno Bogie Wardana Satriyonegoro Darryl Valerian Pramudita Darsono, Nabila Putri EFFY ZALFIANA RUSFIAN Falcao Falcao Femmy, Femmy Guntur Freddy Prisanto Haris Muhammad Haris Pramajakti Harisman Harisman Hendarrita, Yana Hidayanto, Syahrul I Wayan Agung Indrawan Irfandianto, Muhammad Edi Irwansyah Irwansyah Irwansyah Irwansyah Irwansyah, Irwansyah Ketut Ajeng Sespiani Kumalasari, Nur Lamini, Lamini Letare, Yolanda Natasia Lukita Wijaya Mozefani, Fadel Muna, Choirul Panjarwanto, Dwi Andhika Permanasari, Febrina Galuh Prisanto, Guntur F Prisanto, Guntur Freddy Pusaka, Semerdanta Putri, Sekartaji Anisa Qaanitaharah, Balqis Sekar Qadrifa, Sabrina Sofi Rahayu, Tuning Ratih Puspita, Ratih Riezka Khairunnisa Romeo Matthew Alexandro Pantouw Salsabila, Nadiah Viora Sari, Faradhila Ayudhia Suryaningsih, Sri Indah Susanto, Hendro Topan, Diva Aulia Wahyu Hamdani Haerudin Wahyuni, Prima Astri Wardhani, Andanareswari