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Irwansyah, Irwansyah
Universitas Indonesia
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Journal : Journal of Social Science

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Acceptance of AI in Journalism: A Tam Model Study on Digital Newsrooms in Indonesia Dedi Prasetia; Bayu Tresna Riyadi; Irwansyah Irwansyah
Journal Of Social Science (JoSS) Vol 5 No 2 (2026): Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/315v3w84

Abstract

The rapid development of artificial intelligence (AI) has accelerated the transformation of the global media industry, including the journalism ecosystem in Indonesia. AI integration into newsrooms has brought significant changes to news production, editing, and distribution, raising important questions about how journalists perceive and adopt this technology in their professional practice. This research explores the acceptance and use of artificial intelligence (AI) in journalistic practice by Indonesian journalists, using the Technology Acceptance Model (TAM) framework, which focuses on two constructs: perceived usefulness (PU) and perceived ease of use (PEOU). This study employs a qualitative descriptive approach with an intrinsic case study strategy to gain an in-depth understanding of journalists' experiences and perceptions. Data were collected through semi-structured, in-depth interviews with three digital news journalists who have used AI in their work processes, selected through purposive sampling. The interview data were analyzed using open, axial, and selective coding techniques to identify emerging themes and patterns. The study finds that AI is perceived as useful in accelerating editorial processes, text editing, and supporting SEO-based content production. AI is also considered relatively easy to learn, particularly through trial and error and peer assistance. However, AI adoption remains mediated by professional ethics, originality, and editorial autonomy. The findings indicate that AI integration in digital newsrooms involves not only technical efficiency but also social negotiation between productivity, ethics, and professional identity. This research contributes to the field of communication technology studies and offers practical implications for media management and editorial policy in age of automation.
Co-Authors Ade Rahayu Aprilia Adristi Naura Syifa Afriadi Afriadi Afriani, Anindita Lintangdesi Agatha Gita Putuhena Alexander Hridaya Bhakti Alexandra Tatgyana Suatan Alfrida Esther Madame Hutapea Alifia Oktrina Fayardi Allestisan Citra Derosa Andhita Vidya Putri Andika Cahya Cita Utama Andrew Christanto Annisa Fitriana Lestari Aphrodita Saraswati Ardianto Ardianto Bayu Tresna Riyadi Berie Poetra Akbar Choirul Muna Darryl Valerian Pramudita Dedi Prasetia Defreia Miriam Destianti Desi Rubyanti Dimas Ahmad Rifandi Dina Andriani Dina Mizanie Dina Mizanie Doni Akbar Dwininta Widyastuti Elyan Nadian Zahara Endang Pratiwi Kurniawan Ernungtyas, Niken Febrina Ernungtyas, Niken Febrina Fadholi Fadholi Firdha Yuni Gustia Gatot Sugih Budiono Guntur F Prisanto Guntur Freddy Prisanto Halimatus Zahro Yananingtyas Hasian Laurentius Tonggo Hidayanto, Syahrul Hikmah Lailatul Fitriyah Ilham Fariq Maulana Imam Syafganti Imamatul Silfia Ipi Maryati Kuding Irlandi Paradizsa Irwan Nugroho Irwanto Irwanto Isa Alkaf Iswari Anggit Pramesti Joseph Edwin Ketut Ajeng Sespiani Lidya Agustina Lizza Arnofia Choirunnisa Marcellino, Kevin Martani Huseini Merle Emanuella Aipassa Mimi Silvia Monica Apilia Mufti Nurlatifah Muhamad Rifky Hasan Muhamad Rizki Muhammad Rizqi Arifuddin Muslicha, Intan Siti Naomi Amadea Tumbelaka Natasha Constantin Niken Febrina Ernungtyas Niken Febrina Ernungtyas Nunik Triana Nurul Hutami Nurul Ifadhah Prabu Rabbani Kapriadi Primus Adeodatur Latu Batara Prisanto, Guntur Freddy Puji Susanti Purwadi Putri Bilanova Nurya Mahesa Putri Neva Lumeta Putri, Sekartaji Anisa Rafly Yuvindra Maulidan Ramadhika Vebryto Rangga Putera Perdana Raynaldi Nelwin Reno Dalu Maharso Ricardo Taufano Riezka Khairunnisa Riomanadona M Putra Riris Endah Respati Rizky Ramandhika Putra S Yollis Michdon Netti Safira Hasna Sahroni, Ahmad Sanjaya, Rati Saras Diah Musirin Sari Anjani Scott Daniel Habibuw Shadia Imanuella Pradsmadji Siko Dian Sigit Wiyanto Sukatno Tekad Sukatno Suratno Suratno Syahnaz Savitri Thelma Amelita Triana Noermalia Trias Syaifulina Tulus Tampubolon Wahyuning Widowati Widyastuti, Dwininta Winarsih Winarsih Yogi Wahyu Pangestu Yudha Iksan Yuni Novianti Marin Marpaung