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Analisis Penerapan Strategi Pemasaran Terhadap Kepuasan Pengunjung Pada Kolam Pemancingan Sumber Rezeki Di Tanjung Raja Kabupaten Ogan Ilir Sumatera Selatan Nelly; Tutik Pebrianti
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 7 No. 2 (2024): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 7 No 2 (Juni 2024)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This research aims to determine and analyze marketing strategies in increasing visitor satisfaction at the Sumber Rejeki Fishing Pool in Tanjung Raja, Ogan Ilir Regency, South Sumatra as well as the impact of implementing the 7 P marketing mix which includes Products. Price, place, people, promotion, process and physical evidence. The method used in this research is descriptive qualitative and the data analysis technique uses an interactive qualitative analysis model. Data collection techniques were carried out using interviews, observation and documentation. The research results show that by implementing the 7P concept, this fishing pond has succeeded in optimizing the visitor experience and has had a significant impact, especially in increasing the number of visitors and repeat customers. It is hoped that the Sumber Rejeki Fishing Pool will continue to maintain and improve the implementation of the service marketing mix and pay special attention to the priorities expressed by visitors, such as expanding parking lots and increasing human resources. By continuing to maintain and improve the implementation of the service marketing mix, Sumber Rezeki Fishing Pool can strengthen its position as the main destination for fishing and recreation lovers in Tanjung Raja.
Analisis Kepuasan Konsumen Terhadap PT Pegadaian Cabang Palembang Unit Taman Bukit Siguntang Nelly; Vivin Afini; Putri Adelia Ramadhania
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 8 No. 1 (2024): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 8 No 1 (Desember 2024)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

The purpose of this research is to determine consumer satisfaction with PT. Pegadaian Palembang Branch Taman Bukit Siguntang Unit. The data used in the research uses primary data and secondary data through interviews, observation, documentation and filling out questionnaires. The sample used in this research uses an incidental sample of 100 respondents from a total population of 1316. The method in this research uses a qualitative descriptive analysis method where the indicators used in this research are: Quick Completion, Completeness of Facilities, Company Reputation and Image, Employee Friendliness, Cleanliness Room, Employee Responsiveness, Understanding Customer Needs, Warranty. Based on the results of customer satisfaction index (IKP) research on PT. Pegadaian Palembang Branch, Taman Bukit Siguntang Unit shows information that the actual performance level is the same as the expected performance level, namely 3.38, which means that PT Pegadaian Palembang Branch, Taman Bukit Siguntang Unit is quite satisfactory to customers. In general, the company's performance has met consumer expectations on several indicators such as quick completion, company reputation and image, cleanliness of the room, understanding customer needs, and guarantee. However, there are several areas that need improvement to increase overall customer satisfaction, such as completeness of facilities,employee friendliness and employee responsiveness.
Strategi Dinas Pemberdayaan Perempuan, Perlindungan Anak, Pengendalian Penduduk dan Keluarga Berencana dalam Mencegah Kekerasan Perempuan di Kota Batam Nelly; Lubna Salsabila
SCIENTIA JOURNAL Vol 5 No 2 (2022): Volume 5 Nomor 2 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Law Number 7 of 1984 concerning the Ratification of the Convention on the Elimination of All Forms of Discrimination and Violence against Women. The purpose of this research is to describe in the Strategy of the Office of Women's Empowerment, Child Protection, Population Control and Family Planning in Preventing Violence against Women in Batam City and to analyze the inhibiting factors in the Strategy of the Office of Women's Empowerment, Child Protection, Population Control and Family Planning in Preventing Violence against Women in Batam City the type of research method used is descriptive research method with a qualitative approach using interview, observation, and documentation data collection techniques. The data sources of this researcher consist of primary data and secondary data. The results showed that the Strategy of the Office of Women's Empowerment, Child Protection, Population Control and Family Planning in Preventing Women's Violence in Batam City was good but needed to improve the performance required by victims of violence against women. Based on the conclusions and results of the study, researchers used indicators from LAN-RI which were based on five indicators used as follows: Input Indicator (Input), Output Indicator (Output), Outcome Indicator (Results), Benefit Indicator (Benefit) and Impact Indicator (Impact) namely improving existing facilities and infrastructure at the Office of Women's Empowerment, Child Protection, Population Control and Family Planning in Preventing Violence against Women in Batam City, Violence against women is increasing with news and news reports, counseling and socialization in preventing violence against women in Batam. Batam City, received facilities in the form of spiritual support, mentoring, felt protected, and demanded their rights, and the positive impact of preventing violence against women made victims feel safe with the facilities provided by the service from psychologists and assistance.
Mewujudkan Desa Mandiri Melalui Pelestarian Lingkungan dan Digitalisasi di Desa Deah Glumpang Kota Banda Aceh Yana, Saifuddin; Susanti; Nelly; Syamsuddin, Nurfiani; Hanum, Filia; Juwita
PASAI : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): December
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/pasai.v1i2.46

Abstract

Digital transformation which has become a new platform in almost all aspects of human life today has caused rapid changes throughout the world. Higher education institutions that focus on scientific research and development, become important agents for society to transform this technology to improve people's lives. The role of Higher Education in transferring this technological knowledge to society is one of the KPIs (Main Performance Indicators) stipulated through Kepmendikbud No 03/M/2021. the results of the lecturer's work are used by the community or get recognition through collaborative study programs, in this case with partners, namely Deah Glumpang Village, Meuraxa Banda Aceh sub-district, the dedication resulted in a cooperation agreement between the Faculty of Economics, Serambi Mekkah University and Deah Glumpang village, the Community, especially Small and Medium Enterprises assisted in making NIB (Business Identification Number), basic food assistance for participating communities and assisting villages in preserving the environment through planting mangrove trees to avoid abrasion and flooding in villages where most of the area is coastal.
Penerapan Kurikulum Merdeka Pada Pembelajaran Pendidikan Agama Islam Nelly
Jurnal Pendidikan Agama Islam Vol 1 No 1 (2024): Jurnal Pendidikan Agama Islam
Publisher : Sekolah Tinggi Agama Islam (STAI) AL-IKHLAS DAIRI SIDIKALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64677/ppai.v1i1.1

Abstract

As part of the post-pandemic recovery of online learning, the Ministry of Education and Culture officially launched a modern curriculum entitled "Freedom to Learn" which will be implemented independently in all educational units starting in the 2022/2023 academic year. The purpose of this research is to determine the positive impacts and obstacles to implementing an independent curriculum for learning Islamic religious education at SMP Negeri 3 Sidikalang and implementing an independent curriculum for learning Islamic religious education at SMP Negeri 3 Sidikalang. This research applies a qualitative phenomenological approach with a type of field research. Data collection techniques were carried out through observation, interviews and document study. Based on research findings, the independent process of curriculum implementation is divided into three stages: planning, implementation, and evaluation. The positive impacts of implementing an independent curriculum in Islamic religious education learning include increasing teacher and student creativity, increasing student enthusiasm and activeness in learning, and increasing teacher enthusiasm in developing their own skills. The obstacle to implementing the unique Islamic religious education curriculum is that educators are unable to provide fun, high-quality learning, and determine topics and content for P5 activities that suit students' interests and talents.
Transformasi Kompetensi Guru di Era Digital: Tinjauan Terhadap Penguasaan Teknologi Informasi dan Komunikasi dalam Proses Pembelajaran Dewi Angkat, Sri; Ludfi; Nelly
Jurnal Pendidikan Agama Islam Vol 1 No 1 (2024): Jurnal Pendidikan Agama Islam
Publisher : Sekolah Tinggi Agama Islam (STAI) AL-IKHLAS DAIRI SIDIKALANG

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Abstract

This research aims to analyze the transformation of teacher competence in mastering information and communication technology (ICT) in the digital era, as well as the challenges and strategies faced in the learning process. The method used is a literature study with a qualitative-descriptive approach. Data was collected through searching indexed scientific sources from databases such as Google Scholar, JSTOR, ERIC and ProQuest which were selected based on relevance, novelty and source quality. The literature obtained was analyzed qualitatively using thematic content analysis. The research results show that the transformation of teacher competence includes increasing digital literacy, the ability to create interactive learning materials, and the use of digital platforms for teaching as an urgent need that requires a holistic response. Challenges faced include limited access to ICT infrastructure and the need to increase digital literacy and relevant pedagogical skills. Improving competencies should not only focus on technical training, but also strengthen pedagogical skills and adaptability. Support from the government, educational institutions and society is very important in creating an optimal learning ecosystem. Educational policies that support the development of ICT facilities and continuous training must be a priority, to ensure teachers and students can reach their maximum potential in the teaching and learning process in the digital era.
Nilai-Nilai Sosiologi Yang Terkandung Dalam Ajaran Agama Islam Hidayah, Nur; Nelly
Jurnal Pendidikan Agama Islam Vol 1 No 1 (2024): Jurnal Pendidikan Agama Islam
Publisher : Sekolah Tinggi Agama Islam (STAI) AL-IKHLAS DAIRI SIDIKALANG

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Abstract

Sociology is a discipline that includes certain subjects, methodologies, and approaches used to explore and gain new knowledge. In the study of the sociology of religion, the focus is on the religious community as a space that includes the study, emphasizing social phenomena in a society that practices religion rather than the teachings of religion itself. From a sociological perspective, religion is seen as a way of life that must be practiced in society, which encourages relationships between individuals. Furthermore, religion plays an important role in shaping the social structure of society. A sociological approach is important to reveal the nature of religion, because the study of religion presents a complexity that can be studied carefully through a sociological perspective. This study is important to explain the sociological approach in the study of Islam. By gaining a comprehensive understanding of sociological values ​​in the study of Islam, including the scope and issues that exist. This study uses a qualitative approach, especially by using the library research method. The discussion method in this study uses a descriptive analytical approach, which aims to provide explanations and connect key ideas or concepts related to the topic being studied. In Islamic teachings, it is stated that for every verse related to worship, there are one hundred verses about muamalah (social problems). The importance of muamalah or social issues in Islam is emphasized by the fact that when the time of worship coincides with important social affairs. It can be seen that the Islamic religion always prioritizes the interests of social values ​​rather than individuals. This proves that Islamic teachings highly uphold sociological values.