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Integrating Islamic Values into Early Childhood Education Branding: A Case Study of the Sekolah Plus Ngaji Model in Rural Indonesia Herni, Sumi; Zuriah, Nurul; Poerwanti, Endang; Tinus, Agus
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 10 No 2 (2025): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v10i1.28521

Abstract

This study examines the Sekolah Plus Ngaji (SPN) program as a distinctive school branding and promotion strategy in early childhood education (ECE) within rural Indonesia. Responding to increasing competition among ECE institutions, kindergartens are required to design programs that align with parental expectations and community values. This research employed a qualitative case study involving one principal, four teachers, and ten parents at Dharma Wanita Persatuan 1 Kindergarten in Waturejo, Ngantang District, Malang. Data were collected through semi-structured interviews, participant observation of daily SPN activities, and document analysis of school records and promotional media, then analyzed using the interactive model of Miles et al. through data reduction, data display, and conclusion drawing. The findings reveal that the SPN program—which integrates Quranic recitation, memorization of daily prayers, and habituation of Islamic values into the formal kindergarten curriculum—functions not only as a religious education initiative but also as a strategic branding tool that differentiates the school from competitors. Parents consistently highlighted SPN as their primary reason for school selection, corresponding with a 20–30% increase in enrollment over the past two years. The study contributes to the literature on school marketing by showing how faith-based initiatives strengthen school identity, parental trust, and institutional sustainability in resource-limited rural contexts, and it offers a replicable model for other ECE institutions seeking to balance academic, moral, and religious education.
Interactive Media and Classroom Communication: The Role of Pagar Sapa in Shaping Student Engagement in Primary Education Krisbiantoro; Tinus, Agus; Syahri, M
Mediakita Vol. 10 No. 1 (2026): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v10i1.3057

Abstract

This study aims to explore the Pagar Sapa interactive learning tool in encouraging student engagement, participation, and understanding while highlighting the critical role of teachers as educators, facilitators, and motivators at MI Muhammadiyah 3 Ngunut. A qualitative research design was employed, using classroom observations and in-depth interviews with teachers and students. Data were analyzed using thematic analysis to identify patterns related to student engagement and teachers’ roles in optimizing learning experiences through the Pagar Sapa media. Findings show that the Pagar Sapa media significantly increased student participation, motivation, and conceptual understanding in learning mathematics. Teachers effectively integrated Pagar Sapa to foster an interactive learning environment, aligning with their three primary roles. As educators, teachers provided structured and engaging explanations; as facilitators, teachers developed and adapted learning materials to meet students’ needs; and as motivators, they encouraged active participation and boosted students’ confidence through positive reinforcement. This study emphasizes the importance of equipping teachers with the skills to use interactive media effectively and to improve mathematics teaching through engaging, student-centered methodologies.