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Journal : Movere Journal

pengaruh Pengaruh Budaya Organisasi Dan Komunikasi Organisasi Terhadap Kinerja Guru Di SD Negeri 11 Kecamatan Rantau Utara Kabupaten Labuhan Batu Rizki, Vitri Dea; Safina, Wan Dian; Hidayat, Toni; Rukmini, Rukmini
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.485

Abstract

It turns out that organizational culture has a strong influence on teacher performance, while organizational communication has a weaker influence on teacher performance. This was revealed from the results of research conducted on 33 elementary school teachers at SD Negeri 11, Rantau Utara District, Labuhan Batu Regency. The results of multiple regression analysis via SPSS 24 output show the linear regression equation Y= 0.091+0.828X1+0.360X2 meaning that if there is an effort to increase 1 (one) unit then teacher performance will increase by 0.828, likewise organizational communication will increase teacher performance by 0.360. Next, the hypothesis using the t-test via SPSS 24 output shows that tsig 0.000 < 0.1, which means Ha is accepted. Likewise, the F-test shows that Fsig 0.000 < 0.1. Considering that organizational communication has a smaller influence than organizational culture, it is recommended to strengthen organizational communication in elementary schools, through the provision of bookshelves displaying educational magazines such as educational nimbar, educational selecta, testing magazines, etc. To be a reference for teachers.
Pengaruh Pengguna Influencer Marketing Dan Promosi Diskon Terhadap Keputusan Pembelian Secara Online Di Marketplace Shopee: (Studi Kasus Pada Masyarakat Jalan Garu II B Harjosari I Kecamatan Medan Amplas) Junior, Joshua; Hidayat, Toni; Safina, Wan Dian; Lubis, Tukimin
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.498

Abstract

This research aims to find out and analyze the influence of influencer marketing and discount promotions on purchasing decisions in the Shopee marketplace in the people of Jalan Garu II B Harjosari 1, Medan Amplas District. This research uses a descriptive quantitative approach with data collection methods of observation, questionnaires and interviews. The population in this study is the people of Jalan Garu II B Harjosari I, Medan Amplas District and the sample as respondents for this study will be taken using side purposive use with the Slovin formula, namely 100 people met during the research. The data obtained in this research was analyzed using multiple linear regression analysis with the SPSS 22 program. The results of this research show that the calculated F value of 372.095 is greater than the F table of 3.09, which means that simultaneously there is an influence on influencer marketing (X1) and discount promotions (X2) on online purchasing decisions on the Shopee marketplace. Partially, it can be seen that only the influencer marketing (X1) and discount promotion (X2) variables influence purchasing decisions, namely the influencer marketing variable (X1) of 7.686 is greater than the t table of 1.660 and the discount promotion (X2) is 2.982 greater. from the t table of 1.660. Based on the results seen from the coefficient of determination of the influencer marketing variable (X1) and discount promotions (X2), the influence is with an R2 value of 0.885 or 88.5%.
Pengaruh Brand Awarenes Dan Online Customer Review Terhadap Keputusan Pembelian Pada Market Place Shopee Studi Kasus Pada Masyarakat Dusun III Batang Kuis Deli Serdang Nasution, Ferdi Salim; Utama, Indra; Hidayat, Toni; Siregar, Horia; Safina, Wan Dian
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.499

Abstract

Using the Shopee marketplace, this research tries to ascertain how brand awarenes and online customer reviews influence purchasing decisions in consumers in Dusun III Batang Kuis Deli Serdang. This study uses quantitative descriptive methodology and collects data through questionnaires, interviews, and observations. The population targeted by this study is everyone who uses the Shopee application, especially those who live in Dusun III Batang Kuis Deli Serdang. Respondents of this study will be selected using non-probability sampling and using the Slovin theory, namely 100 samples encountered during the research. Using the SPSS 22 application, multiple linear regression analysis was used to test the data collected for this study. The results of this study indicate that the calculated F value of 298,258 is greater than the F table of 3.09, which means that simultaneously there is an influence on the variables brand awareness (X1) and online costumer review (X2) on purchasing decisions (Y) in the shopee marketplace. Partially, it can be seen that the variables brand awareness (X1) and online costumer review (X2) have an effect on purchasing decisions, namely the brand awareness variable (X1) of 3.966 is greater than the t table of 1.660 and online costumer review (X2) of 4.714 is greater than the t table of 1.660. Based on the results seen from the coefficient of determination, the variables brand awareness (X1) and online costumer review (X2) have an effect with an R2 value of 0.860 or 8.60%.
Pengaruh Gaya Hidup, Varian Produk Dan Layanan Terhadap Keputusan Pembeli Di Lucha Coffe Medan Johor batubara, mutia syahreza; Syafina, Wan Dian; Hidayat, Toni; Siregar, Horia
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.529

Abstract

The purpose of this study was to analyze lifestyle, product variants and services affect buyer decisions at Lucha Coffee Medan Johor. This type of research is quantitative. The population in this study were 390 people who made purchases at Lucha Coffe Medan Johor which were taken from data in April 2024. In this study, the sample was taken using the Slovin formula, and using random sampling techniques. So, the total number of respondents in this study was rounded up to 80 consumers who made purchases at Lucha Coffee Medan Johor. The research instrument used a questionnaire with a Likert Scale data measurement scale. The data analysis technique uses validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results of this study indicate that partially lifestyle has a positive and significant effect on purchasing decisions at Lucha Coffee Medan Johor. Product variants have a positive and significant effect on purchasing decisions at Lucha Coffe Medan Johor. Service has a positive and significant effect on purchasing decisions at Lucha Coffee Medan Johor. In addition, lifestyle, product variants and service simultaneously (simultaneously) affect the purchasing decision variable at Lucha Coffe Medan Johor with a value of Fcount (58.744) > Ftabel (2.72), and a significance value of 0.000 <0.05.
Pengaruh Pengalaman Kerja, Lingkungan Kerja dan Reward Terhadap Kinerja Karyawan Objek Wisata Pantai Woongrame Desa Kota Pari Pantai Cerrmin Serdang Bedagai Adawiyah, Marissa Tasya; Dian Safina, Wan; Hidayat, Toni; Rahmat, Muhammad
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.633

Abstract

 This study aims to determine and analyze the influence of work experience, work environmentand rewards on employee performance. This research is a quantitative study with a descriptiveapproach. The population in this study were all employees of the Woongrame Beach Tourism ObjectManagement. While the sample in this study was the entire population, which was 57 samples. The datacollection technique used was by conducting a survey and distributing questionnaires to respondents.The data analysis technique used was Statistical Data Analysis, Validity Test, Reliability Test, MultipleLinear Regression Analysis, Classical Assumption Test and Hypothesis Test "t" test and F test andDetermination Coefficient Test (R2), which were processed using the SPSS program. The results of thestudy indicate that partially the work experience variable (X1) has a positive and significant effect onthe employee performance variable. The work environment variable (X2) also has a positive andsignificant effect on the employee performance variable. Likewise, the reward variable (X3) has apositive and significant effect on employee performance. While simultaneously it also shows that theindependent variables (Work Experience, Work Environment and Reward) have a positive andsignificant effect on the dependent variable (Employee Performance), with a determination coefficientvalue of 97.6%.
Co-Authors Adawiyah, Marissa Tasya Adinda, Uci Adrial Falahi Ajat Sudrajat Amiati, Mega Andika, Fauziah Anggia Sari Lubis, Anggia Sari Antoro, Budi Ariyanti, Cici Niken Azzahra, Fadya Bangun, Fahriz Ramadifta batubara, mutia syahreza Dadang Juandi Darhim Darhim DIAN LESTARI Dian Safina, Wan Dini, Siti Dzulfikar, Ahmad Eka Hitmawati Evina, Evina Faizal, Akhmad Faqih, Achmad Firmansyah Firmansyah Gami, Emelia Rahmadany Putri Gamy, Emelia Rahmadany Putri Hadian, Arief Harahap, Nurhasanah Febriyanti Harahap, Wilda Sri Munawaroh Harahap, Yenti Anita Hasibuan, Melisa Zuriani Herawati Herawati Heru Hermawan Hutagaol, Jarungjung Hutasuhut, Rinaldi I Made Suarsana I Made Suarsana Indra Fauzi Jayawarsa, A.A. Ketut Julianto Hutasuhut Junior, Joshua Lubis, Rita Elvina M. Radiansyah Maharani, Fitria Marpaung, Rosa Nurulita Masitah, Tina Herianty Munawarah Munawaroh Munawaroh Munawaroh Munawaroh, Wilda Sri Nasution, Ferdi Salim Nurfatimah, Gefira Nuryani Rustaman Oktavia S, Putri Putri Fitriasari, Putri Rahmat Hidayat, Yayat Rahmat, Muhammad Ramadhan Cik, Muhammad Rizky Ratna Sari Dewi Reza Hanafi Lubis Rini Hartati Rizki, Vitri Dea Rukmini Rukmini Rukmini Safina, Wan Dian Salwa, Siti Sari Wulandari Sari, Prista Purnama Selpa Pertiwi, Fiza Dora Sembiring, Zamalludin Sembiring, Zamaluddin Serianti, Putri Siregar, Feby Veronica Aini Siregar, Horia Siregar, Suri Ummi Sitompul, Muhammad Saleh Sri Fitria Jayusman Suhaila Husna Samosir Sunaenah, Sunaenah Syafina, Wan Dian TATI NURHAYATI Tukimin Tukimin Tumanggor, Mutawaqil Bilah Utama, Indra Utomo, Indra Wibawa, Wira Winda Maharani, Winda