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PENGARUH TERPAAN IKLAN SHOPEEBABY SHARK VERSI PRILLY ‘ADA SHOPEE, SELALU DI HATI’ TERHADAP BRAND AWARENESS SHOPEE Astiti Sari, Ni Kadek Diah; Pascarani, Ni Nyoman Dewi; Alit Suryawati, Dr. I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT As many as 70% of the people of Denpasar City still use television as a media in seeking information.Shopee uses baby shark songs that have been viral and Prilly as the millennial generation representative in the advertisement because 51% of Shopee stakeholders are millennial generation.The purpose of this study was to determine the effect of exposure to Prilly version of Shopee advertisement on the brand awareness of Shopee in the millennial generation in Denpasar City.The theory used in this study is Dennis McQuail's Stimulus Organism Theory.This type of research is quantitative associative.The findings in this study, the stimulus of Shopee advertising exposure to the millennial generation in the city of Denpasar only reached conviction stage.Because, in the act of using services or actions (actions) the millennial generation of Denpasar City has a low level or rarely in the use of Shopee services.With a moderate level of relationship, exposure to Shopee ads has a low influence but positif and significant on Shopee brand awareness Keywords:brand awareness,millenial,Shopee, Television,
REPRESENTASI CITRA DIRI LAKI-LAKI DALAM IKLAN (Studi Pada Iklan Rokok U-Mild) Sutriya, Boy; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertising these days has been the inseparable part from media massa whether it is print media, electronic media and internet media as new media. Advertising is designed to create certain tastes to comodity or product, and that is what the ads of ‘rokok u-mild versi cowo tau kapan harus bohong’ trying to tell. in this advertisement, the director is tried to describe how do you represent of male self-image. The goal of this study is to find out the represent of self image that is shown in cigarette advertisements, with qualitative descriptive methods approach and Roland Barthes semiotic analysis methods. The result of this study showing masculine self-image but also understanding women’s feeling. Keywords: Advertising, U-Mild Cowo Tau Kapan Harus Bohong, Representation of MaleSelf-image, Semiotics
MOTIF DAN KEPUASAN JEMAAT HURIA KRISTEN BATAK PROTESTAN (HKBP) DENPASAR DALAM MENONTON FILM TOBA DREAMS PADA ACARA “NONTON BARENG” Marpaung, Putri Ulpa; Suryawati, I Gusti Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT This study want to see the motives and satisfaction Huria Kristen Batak Protestan (HKBP) Denpasar’s congregation on watching the film “Toba Dreams” in Nonton Bareng’s event. This study uses descriptive quantitative methods. The media consumption motive as the reference in this study is the motive put forward by Dennis McQuail. This study found that the four motives according to McQuail could be satisfied. This is evidenced by the value of each motive or sought gratification (gs) which is smaller than the value of each satisfaction or gratification obtained. There are two motives that are satisfied beyond the overall average score, based on the results of the questionnaire spread from 4 indicators used to measure, there are 2 indicators that have an average value greater than the overall motive (4.53), namely indicators of motives of self-identity (4 , 63) as well as motives for integration and social interaction (4.78). And there are 2 indicators that have an average value greater than overall satisfaction (4.65) which is an indicator of satisfaction on the motive of self-identity (4.82) as well as satisfaction with the motives for integration and social interaction (4.85).
Interpretasi Nilai Dalam Serial “Jodha Akbar” Pada Masyarakat Muslim Dan Hindu Desa Keramas, Gianyar, Bali Putra, Kadek Tomi Kencana; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 1 No 2 (2016)
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ABSTRACT     Skripsi ini berjudul “Interpretasi Nilai Dalam Serial Drama “Jodha Akbar” pada Masyarakat Muslim dan Hindu di Desa Keramas, Kecamatan Blahbatuh, Kabupaten Gianyar, Bali.” Penelitian ini mengunakan metode deskriptif-eksploratif. Teknik pengumpulan data dengan menggunakan teknik wawancara mendalam, focus group discussion (FGD), dan observasi. Teknik penentuan informan dengan cara purposive sampling dan snowball. Pemahaman nilai budaya masyarakat Muslim dan Hindu di Desa Keramas pasca menonton tayangan serial drama “Jodha Akbar” sudah semakin meningkat, meskipun masih adanya batasan-batasan penerimaan nilai-nilai budaya dari masing-masing kelompok masyarakat  tersebut. Dari hasil analisa menggunakan Teori Dimensi Budaya Hofstede, masyarakat Muslim dan Hindu di Banjar Lebah memiliki dimensi nilai budaya yang serupa yakni; nilai budaya kolektivitas, maskulinitas, penghindaran ketidakpastian yang bersifat rendah dan jangka orientasi panjang. Dengan adanya faktor sosio-historis, geografis, komunikator, dan aturan adat (awig-awig) maka pemahaman antara masyarakat Muslim dan Hindu di Desa Keramas mengenai perbedaan nilai budaya semakin meningkat. Kata kunci: Desa Keramas, Interpretasi, Masyarakat Muslim dan Hindu, Nilai Budaya.
ANALISIS KOMPARASI EFEKTIVITAS TAYANGAN IKLAN TELEVISI SITUS BELANJA ONLINE TOKOPEDIADAN BUKALAPAK PADAMASYARAKAT KOTA DENPASAR Purwati, Sri Wulan; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Television is familiar mediaforIndonesian people. Almost all of Indonesian people have television and tend to watch television. From the variety of content contained in television, advertising is one that is often encountered. As for most advertisers on television one of them is an online e-commerce service. Some of the active e-commerce advertising in 2016 on television is Tokopedia and Bukalapak. This research aim to measure comparison of the effectiveness of advertisements of Tokopedia and Bukalapak online shopping sites on television in Denpasar City. This research uses positivist paradigm with descriptive quantitative method. Sampling technique in this research is non-probability sampling and the method used is purposive sampling. Data were obtained by distributing questionnaires. The analytical technique used in the research through several stages of analysis technique average count, and test the average difference T-Test to attract the conclusions. This research showed there is no difference in the effectiveness of television advertising online shopping sites Tokopedia and Bukalapak in Denpasar city. Key Words :Bukalapak, Denpasar’s Citizen, Effectiveness, Television Advertisement, Tokopedia
STRATEGI KOMUNIKASI PEMASARAN TERPADU NATURE CAKES DALAM MEMBANGUN BRAND AWARENESS HEALTHY CAKES Purwita, Gst Ayu Mika Indah; Pascarani, Ni Nyoman Dewi; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Nature Cakes is a MSME engaged in the business of Food, especially Cakes. Nature Cakes innovates by developing new cakes, so that new cakes are created besides tasty, also healthy for the body, in accordance with the jargon carried by "the real healty cakes". The purpose of the research is to find out the integrated marketing communication strategy undertaken by Nature Cakes in building a brand awareness of healthy cakes. The approach used in the study is a descriptive qualitative approach with the post-positivism paradigm. The researcher determined the informant by using purposive sampling. Data obtained through direct observation interviews and documentation studies. analytical techniques used in research through several stages, namely data reduction, data presentation, and conclusion. The results of the study show that Nature Cakes uses the Integrated Importance Communication Strategy in building Awarenes healthy cakes brand. Keyword: UMKM, IMC, Nature Cakes, Brand Awareness
Majalah “Galang Kangin” sebagai Media Penyampaian Nilai Bagi Jemaat Gereja Kristen Protestan di Bali (GKPB) Wilayah Kota Denpasar Merry S, Claudiya; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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The use of internal magazines in an organization, often published by a public relations department (PR) of a corporation nature. This is in contrast to the religious organization of the Gereja Kristen Protestan di Bali (GKPB) which does not have a PR department, but performs a PR function by publishing an internal magazine as a medium for disseminating value. This study aims to find out how the magazine Galang Kangin role as a medium for delivering value for GKPB congregation in the city of Denpasar. This research uses descriptive qualitative method with data collection technique using interview technique, observation and documentation study. Techniques of determining informants by way of purposive and snowball. Informants in the interview numbered 6 people, with details 2 editors team and 4 GKPB active congregation in Denpasar City. The results showed Galang Kangin magazine is an internal media among GKPB congregations that convey three values namely, theological values, institutional values of churches and social values that can be positively accepted by GKPB congregation in the city of Denpasar. In line with the development of online cybercommunity media today, publishing Galang Kangin Magazine needs to be published in the form of blog or website so that it can be read by society more broadly. Keywords: Church, Galang Kangin Magazine, Public relations, Value
STRATEGI MEDIA RELATIONS ITDC DALAM MEMBENTUK CITRA (STUDI PADA EVENT NUSA DUA FIESTA PERIODE 2014-2015) Indira Sawitri, Cokorda Istri; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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The purpose of this research is to describe or depict a media relations strategy undertaken by the PR ITDC seen through the Nusa Dua Fiesta event. This research is using qualitative method. The informants were selected by using purposive and snowball technique. The data were obtained through interviews, participation observation and documentation study. The technique of analyzing the data that used in this research trough several steps that was data reduction, data display, and conclusion drawing. The results of this research shows that media relations activities that have been done by ITDC are a press conference, a press reception, press calls, media briefings, and meetings with the media coordinator. Based on the six media relations strategies are used as indicators in this research, there are four media relations strategies implemented in the Nusa Dua Fiesta. Formally, the strategy is by serving the media, by supplying good copy, and by providing verifications facilities. In informal strategy is by building a personal relationship with the media. The strategy used by ITDC is a combination of informational and persuasive strategy strategy. Seen from routine PR spreading information through press releases, newsletters, held a gathering with the media, and held meetings with the media coordinator. In addition to doing publicity through print and electronic media, ITDC also spread through social media such as Facebook, and Instagram. Rated from public relations activities undertaken by ITDC appears that the newly formed image is the image of desire (wish image). Keywords: ITDC, media relations, Nusa Dua Fiesta, strategy
KONSTRUKSI KECANTIKAN PEREMPUAN DALAM IKLAN DOVE VERSI BERAGAM KECANTIKAN SATU INDONESIA Santika Dewi, Putu Ayu; Alit Suryawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Advertisement is a form of activity to promote an idea, product, or service that is conveyed by persuasion, one of them is by showing the aesthetic beauty of women. Beauty is pictured as a woman with slim waist, fair skin, and with long dark straight hair. However, the stereotype of beauty has been changing these days as shown in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. By using qualitative research methods with the constructivist paradigm and Roland Barthes’ semiotics analysis, the researcher found a different construction of beauty in a Doveadvertisement Beragam Kecantikan Satu Indonesia version. The concept of beauty that is constructed in this advertisement refers to variety of women's beauty. It can be seen at the variety of sizes, hair styles, skin color, and age that is portrayed in this advertisement. This shows that the post-modern concept of beauty is referring to plurality, heterogeneity, and very subjective. Key Words : Advertisement, Beauty, Construction, Women, Semiotics
Proses Komunikasi Masyarakat Banjar Kaja, Sesetan, Denpasar Selatan, Bali dalam Mewariskan Nilai Tradisi Omed-omedan Sunari Merta, Ni Made Ari Setia; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Communication and culture are two important things that are interrelated. Culture influences communication behaviour, while communication also determines, maintains, and bequeaths a culture. This research discusses how a culture, particularly a hereditary tradition, can be inherited through a process of communication within the society, in which the focus of tradition in this study is Omed-omedan in Banjar Kaja, Sesetan, South Denpasar, Bali. This study is aimed at observing and describing the process of communication in the society of Banjar Kaja, Sesetan, and also the ongoing strategy for bequeathing the value of this tradition. The method that used in this study was qualitative method, using descriptive approach. The technique of data analysis used was interactive model analysis, by Miles and Huberman, with the conclusion was done inductively through some steps, namely data collection was done through deep interview, supported by participatory observation technique and document study. The result of this study shows that the effort of people in Banjar Kaja, Sesetan in bequeathing the value of this tradition involves the process of value injection and the process of strengthening the tradition value in which those processes take place in three components, namely the family, sekaa truna, and the society. These communication process occurred in three components are the uniques strategy possessed by the people there to bequeath the tradition value to their generation in Banjar Kaja. The tradition value includes the value of fertility (the meeting of purusa and pradana), the value of purity (the use of water in tradition process), the value of belief in self-recovery, and the value of protection (the belief of any phenomenon happens). Keywords: Communication process, inheritance of value, omed-omedan
Co-Authors -, Alexandra Aaron Reghanada Prasetyawibowo Ade Devia Pradipta Adhi Prasetyo, Sasmandanu Adhyatmanta, Made Agnes Maria Aprilia Evelyn Aminawati Agus Indra Yudhistira Diva Putra Alifia, Nadya Putri Annisa, Fiqa Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Aryana, I Putu Gede Dharma Wibhawa Aryawan, Dewi Nandini Astiti Sari, Ni Kadek Diah Atsyukayanti, Putu Wela Ayu Nyoman Vinenda, Ayu Nyoman Ayu Safitri, Ni Kadek Diah Bidayanti, Made Putri Bintang Paramiditha, I Gusti Agung Istri Cahyaning Dewi, Ni Luh Manik Carolina Poetiray, Kezia Judith Christy, Bella Claudia Wijaya, Novia Comawati, Ni Luh Ary Damasemil, Calvin Dani Febriyanti, Cinthya Nurrahmat Demus, Nico Devi Dharmayanti, Putu Ayu Deviyanti, Ni Putu Laksmitha dewi, Aulia Anggradita Dewi, Dewa Ayu Prisma Yana Diah Budiantari, I Dewa Ayu Ditha Sasmitha, Ni Wayan Diva Putra, Agus Indra Yudhistira Dwiartha Cahyani, Ni Made Pramoni Dwijayanti, A A Istri Putri Evelyn Aminawati, Agnes Maria Aprilia Fayani, Adinda Ganesha, Ghaniy Muhammad Gesiradja, Asriyanti Saputri Ghaniy Muhammad Ganesha Gufran Rizaldy Danang Gunawan Gunawan Putri, Stephanie Gunawan, Gufran Rizaldy Danang Hermarani, Putu Arina I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Ngurah Nitya Santhiarsa I Nyoman Triadnyana, I Nyoman I Putu Gede Dharma Wibhawa Aryana Indah Yuliarsini, Luh Putu Indira Sawitri, Cokorda Istri Inggra Swathy, I Dewa Ayu Juhendri, Arif Kadek Tomi Kencana Putra, Kadek Tomi Kencana Kencana Putri, A.A. Putu Livia Krisna Arsani, Cok. Istri Ari Made Sindy Astri Pratiwi Made Violin Weda Yani Maharani, Puan Ega Maheni, I Gusti Ayu Makalam, Diandra Annisa Marheni, Ade Novi Marpaung, Putri Ulpa Mas Pradnyadewi, I Gusti Agung Ayu Putu Melania, Bulan Merry S, Claudiya Meyra, Miranda Sanna Milenia, Anastasia Monalisa Ayu, Monalisa Morrison Joshua, Glenkevin Murgawantari, Gusti Ayu Putu Yayang Mutiara, Wahyu Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Nyoman Kebayantini Ni Luh Ramaswati Purnawan Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Nugraha, Putri Larasati Nugroho Setiawan, Thalia Patricia Nuky Prastya, I Kadek Sanjita Nur Arofah, Nur Nurbaiti, Ella Dia Nyoman Ayu Sukma Pramestisari Oktaviani, Ni Luh Putu Murni Oliviar, Joan Pebriyanti, Komang Gina Praasada, Ni Nyoman Cita Pramesti Arsa, Putu Pradnya Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Made Sindy Astri Prayoga, Dimas Eza Purwaningsih, Ni Putu Indriana Purwati, Sri Wulan Purwita, Gst Ayu Mika Indah Puspita Rini, Ni Putu Yulia Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Rabani, Olgheri Paco Syah Rajagukguk, Sonya Theresia Ramadhana, Berlian Rinikah, Lia Sandrawan, I Made Deddy Santika Dewi, Putu Ayu Sari Dewi, Ni Kadek Aprilia Sekaringtyas, Yusma Ayu Setiyawan, Anang Putra Sitorus, Irmei Febe Sitorus, Luke Nicolaf Sri Lestari, Ni Putu Indah Sunari Merta, Ni Made Ari Setia Surya Dewi, I Desak Putu Kurnia Sutriya, Boy Suyun Yustika, I Made Dwi Tri Adhyatmika, I Gede Nyoman Arya Triadnyani, Cantika Utami, Putu Hardayani Wahyuni, Mentari Tryana Wahyuni, Prima Sriparta Wangge, Katarina Miratriana Devi Gayatri Widhiawati, Gst Ayu Putu Widiantara, I Made Widiarta, Kadek Dharmayeni Putri Widyariani, Ida Ayu Cintya Yani, Made Violin Weda Yudena, Aulia Bunga Yuliartha, Hady Yuni Sugiantari, Ni Made Yuni Uttari, Ni Luh Putu Yusningtyas, Yusningtyas