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All Journal Jurnal Teknik Industri J@TI (TEKNIK INDUSTRI) SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) FLYWHEEL : Jurnal Teknik Mesin Untirta Sistem : Jurnal Ilmu-Ilmu Teknik Jurnal Ilmiah Universitas Batanghari Jambi COMPTON: Jurnal Ilmiah Pendidikan Fisika Discovery : Jurnal Ilmu Pengetahuan ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Reaktom : Rekayasa Keteknikan dan Optimasi Journal of Industial Engineering and Technology Jurnal Industri dan Teknologi Samawa (JITSA) Jurnal Penelitian Bidang Inovasi & Pengelolaan Industri (Invantri) International Journal of Agriculture System JURNAL TEKNIK INDUSTRI Scientica: Jurnal Ilmiah Sains dan Teknologi CYBER-Techn(Jurnal Informatika dan Industri)
Muflihah, Nur
Teknik Industri, Fakultas Teknik, Universitas Hasyim Asy’ari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Perencanaan Strategi Pemasaran Untuk Meningkatkan Penjualan Produk Batik Khas Jombang di Era New Normal Listiani Hidayah; Nur Muflihah; Andhika Mayasari; Fatma Ayu Nuning Farida Afiatna
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2707

Abstract

UKM Batik Tulis New Colet Jombang produces three types of batik, namely hand-written batik, stamped batik, and semi-written batik. The problem occurs when batik sales decline due to the Covid-19, so it requires planning a marketing strategy to increase sales in the new normal era. The study aims to determine the internal and exsternal factor in UKM Batik Tulis New Colet Jombang, planning a marketing strategy using SWOT, BCG, and QSPM methods. Internal factors consist of strengths and weaknesses, while external factors consist of opportunities and threats. The results of the SWOT matrix can be seen that difference between internal factors is 1,95 and eksternal factors is -0,19. This shows that position of SMEs in quadrant IV and requires a W-T (Weaknesses-Threats) strategy. The BCG matrix in the dogs position, meaning that sales level is low at 3,25% and has a market share of 0,97 times of the competitor. Furthermore, alternative strategy QSPM method that gets highest TAS score of 4,4 is alternative 1, which means that the SMEs must innovate products with creative motivies.
Co-Authors Achmad Syaichu Achmad Syaichu, Achmad Adhi, Susilo Agustin Sukarsono, Agustin Agustina, Ria Kamilah Ardiansyah, Maulana Ricky Atika Ayu Derari Ayu N.F.A, Fatma Basori, Fitra Ilman Basuki Daristin, Pipit Ertika Dian Anisa Rokhmah Wati Edi Irawan Eka Aprilia Shofiyanti Endik Wirawan Fahmi, Moch Abdurrahman Rizzal Fahrurozi, Muhammad Fakhma Jiroyah Farida Afiatna, Fatma Ayu Nuning Farida, Fatma Ayu Nuning Fatma Ayu Fatma Ayu N.F.A Fatma Ayu N.F.A Fatma Ayu Nuning F.A Fikry, Havid Fitra Ilman Basori Imamatul Ummah Imamatul Ummah Imamatul Ummah Imamatul Ummah Irfa’i, Mochamad Arif Laili, Elisa Nurul Lilis Hidayah Lilis Hidayah Listiani Hidayah Listianti, Triana Retno Lukman, Lukman Hakim Mardianto, Arief Maskhurin Fajarina, Maskhurin Maulana Anam, Muhammad Akbar Mayasari , Andhika Minto Minto Minto Minto, Minto Moch Abdurrahman Rizzal Fahmi Muchamad Afif Abdulloh Muchamad Afif Abdulloh Musafa'ah, khusniah rohmah nur N.F.A, Fatma Ayu Nailul Izzati Najma Tsaqif Al Fasya Novia Dwi Rahmawati Nudin, Salamun  Rohman Nurul Aini Purnama, Septya Agung Putut Ade Irawan Rahma Ramadhani Rahmawan, Sulung Ramadhan, Ahmad Dian Retno Eka Pramitasari S, Sumasrono Sayyidah Sylviatuzzahroh Setiyo Wibowo Shofa, Nailis Sulung Rahmawan Wira Ghani Sulung Rahmawan. W.G Sumarsono Sumarsono Sumarsono , Sumarsono Sumarsono sumarsono Sumarsono Sumarsono Sundari, Titin Syaifulloh, Arif Sylviatuzzahroh, Sayyidah Teguh Riyanto Terdy Kistofer Totok Yulianto Usman, Mualifi Wibowo, Setiyo Widya L, Jati Wira Ghani, Sulung Rahmawan Yoga Satya Andriawan