Articles
<![CDATA[Pengaruh Kualitas Pelayanan dan Perceived Value terhadap Loyalitas Pelanggan dengan Kepuasan ]]>
<![CDATA[Firmansyah, David]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v7i1.20638
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh langsung dan tidak langsung kualitas pelayanan dan perceived value terhadap loyalitas pelanggan dengan kepuasan. Populasi penelitian ini adalah pelanggan KRL Jabodetabek. Dengan menggunakan metode iterasi diperoleh sampel sebanyak 116 responden pelanggan Kereta Rel Listrik (KRL) di Stasiun Manggarai, Jakarta. Teknik analisis menggunakan analisis jalur dengan program SPSS versi 21. Hasil penelitian menunjukkan kualitas pelayanan dan kepuasan berpengaruh positif dan signifikan terhadap loyalitas pelangggan, dan perceievd value menjadi variabel yang tidak berpengaruh terhadap loyalitas pelanggan. Kepuasan mampu memediasi kualitas pelayanan dan perceived value terhadap loyalitas pelanggan.]]>
<![CDATA[Television Advertising Effectiveness in Mediating Advertising Creativity and Advertising Frequency Influence toward Customer Purchase Intention ]]>
<![CDATA[Saputro, Yogi]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v7i2.23543
<![CDATA[The purpose of this study is to examine the direct and indirect influence of television advertising creativity and advertising frequency on purchase intention using advertising effectiveness as a mediation variable. Purchase intention influencing customers to purchase decision. Without any purchase intention, customer will not visit to e-commerce site. The respondents in this study were customer e-commerce JD.id in Semarang City. The sample in this study is intended as the representative of total population,116 sample who were taken by purposive sampling technique. This research utilized path analysis method with SmartPLS 3.0 program. Based on the hypothesis test, the results show that the advertising creativity was significantly has positive effect on purchase intention, but advertising frequency has no significant effect on purchase intention. In addition, advertising effectiveness significantly have positive effect on purchase intention. Mediation test shows that advertising effectiveness mediates the effect of the advertising creativity and advertising frequency on customer purchase intention.]]>
<![CDATA[The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction ]]>
<![CDATA[Ermawati, Feni]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v7i4.23554
<![CDATA[This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.]]>
<![CDATA[The Influence of Electronic Word-of-Mouth and Destination Image on Visit Decision through Visit Intention as Intervening Variable ]]>
<![CDATA[Aryianto, Muhammad Zaenal]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v7i3.24122
<![CDATA[Now, internet and social media impact on many human life aspects, such as consumer behaviour on traveling in Indonesia. This research aims to exemine the influence of electronic word of mouth and destination image on visit decision. This research also proves the influence of visit intention as an intervening variable. Population are tourists of Panjang Island Jepara. The sampling technique used was purposive sampling technique, the respondents was 116. The data collection method used was questionnaire method. The data analysis used was path analysis. The research variables are electronic word of mouth, destination image, visit decision, and visit intention. Results showed that destination image had a positive and significant influence on visit decision. Meanwhile, electronic word of mouth had no significant influence on visit decision. Results also showed that visit intention had a role as an intervening variable between electronic word of mouth and destination image on visit decision.]]>
<![CDATA[Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision through Purchase Intention ]]>
<![CDATA[Amri, Sirly]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v8i1.26057
<![CDATA[The basic marketing strategy of a company is studying consumer behavior include consumer decision-making process. Before the advent of consumer purchasing decisions has an interest first. This study aimed to examine the direct and indirect effects of lifestyle, consumer ethnocentrism, product quality, and purchase intention as an intervening variable in the purchase decision. The population this research that consumers Batik Unggul Jaya in Kota Pekalongan. The total sample of 116 respondents with purposive sampling technique through a Likert scale questionnaire. Analysis of data using descriptive percentage and path analysis, The results showed that lifestyle has a significant positive effect on purchase decision, customers ethnocentrism has a significant positive effect on purchase decision, product quality has a significant positive effect on purchase decision, and purchase intention have a significant positive effect on purchase decision, as well as the mediating influence of lifestyle, consumer ethnocentrism, and product quality of the purchase decision.]]>
<![CDATA[The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas's Event ]]>
<![CDATA[Maqhfiroh, Lailatul]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v8i2.26310
<![CDATA[This study aims to examine the influences of hedonic shopping motivation toward online impulse buying on online customers online shop at Harbolnas event which time availability as moderating variable. Hedonic shopping motivation in this research are categorized into five categories whice are adventure shopping, social shopping, relaxation shopping, idea shopping and value shopping. The object of this study is customer online shop who were followed and bought product on Harbolnas event. This method of this study is quantitative research by using survey, with the sample size of one hundred and ten people who often make online purchase on Harbolnas event. The technique for sample selection is using non probability sampling with the type of purposive sampling. The data were collected by using questionnare with Likert scale. The method for data analysis is SEM ( Structual Equation Modeling) with PLS ( Partial Least Square). The results showed that hedonic shopping motivation has positive and significant influence toward impulse buying. However adventure shopping, social shopping and idea shopping has negative and not significant influence toward impulse buying. Time availability has not moderated relation between hedonic shopping motivation toward impulse buying.]]>
<![CDATA[Customer Satisfaction as the Mediating Influence of Service Recovery, Perceived Quality, and Price Fairness on Indihome Triple Play Services to Customer Loyalty ]]>
<![CDATA[Sofiana, Helmi]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v9i3.33478
<![CDATA[The development of telecominications business is currently growing rapidly which makes many telecommunications companies compete to provide the best service to customers, so they are not eliminated from competition. This study aims to examine how the effect of service recovery, perceived quality, and price fairness on customer loyalty through customer satisfaction as an intervening variable. The population in this study were the consumers of indiHome Datel Purbalingga. The samppling technique that is used is the purposive sampling method, samples that can be taken with an Slovin formula. The method of the data collection used in this study is documentation and questionnaires. Partial analysis and path analysis using the IBM SPSS 16 program is used as data analysis. The results of the study show that the service recovery and customer satisfaction has a positive and significant direct influence on the costumer loyalty. However, perceived quality and price fairness do not have a direct and significant influence on the customer loyalty. Path analysis shows that customer satisfaction can mediate service recovery, perceived quality, and price fairness on the customer loyalty. The suggestions for companies is to optimize their service in terms of improvemment to network hardware and software so that there is no interference with indiHome triple play services. For further researchers tp examine different subjects and add other variabels that can affect customer loyalty.]]>
<![CDATA[Tourist Satisfaction as Mediating Perceived Quality, Push Motivation and Pull Motivation Effect toward Destination Loyalty ]]>
<![CDATA[Kurniawati, Yenny]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v9i4.34648
<![CDATA[Tourism is a service industry sector that is growing so that managers must develop tourist destinations to increase tourists. This study aims to examine the effect of perceived quality, push motivation, and pull motivation on Pancer Door Pacitan Beach tourists towards destination loyalty with tourist satisfaction as veriable intervening. The population in this study is the Pancer Door Beach tourists whose numbers are unknown. The sampling technique uses purposive sampling, the sample used is taken using the iteration formula. The data collection method uses the questionnaire and documentation method. The method of data analysis using partial test and path analysis.. The results showed that perceived quality, push motivation and tourist loyalty had a positive effect on destination loyalty. While pull motivation does not positively affect destination loyalty. Path analysis results states that tourist satisfaction can mediate perceived quality, push motivation and pull motivation towards destination loyalty. Advice that can be given to the manager of the pancer door beach is the need for improvement in the quality of tourist destinations related to tourist facilities, so that tourists visiting the Pancer Door Beach feel comfortable in making a tour and are satisfied with the attraction offered at Pancer Door Beach. For further researchers to examine different subjects and add other variables that can affect destination loyalty.]]>
<![CDATA[Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan ]]>
<![CDATA[Fatimah, Nurul]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 9 No 3 (2020): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v9i3.38294
<![CDATA[Business competition that is getting stonger makes SME (Small Medium Enterprise) must be able to compete. Batik is one of SME that has influence in economic growth. The enterpreneurs have to compete with competitiors. This study aims to examine the influence of media sosial, electronic word of mouth, and brand image on purchase decision through purchase intention at Poeniko Batik Pekalongan store. The population in this study is consumers of Poeniko Batik Pekalongan. The number of samples used in this study were 100 people using the incidental sampling method. The data collection method uses documentation and questionnaires. The results showed that the electronic word of mouth, brand image and purchase variables had a positive and significant effect on purchasing decisions. While social media variables do not have a positive and significant effect on purchasing decisions. The results of the path analysis test indicate that purchase intention can mediate the influence of social media, electronic word of mouth, and brand image on purchasing decisions.]]>
<![CDATA[The Factors for Purchasing Skincare Products ]]>
<![CDATA[Sernanda, Bella Cahyu]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v10i4.52401
<![CDATA[The beauty industry in Indonesia is growing quite rapidly. This has resulted in increasingly fierce competition in the cosmetics and skincare business. This study aims to examine the effect of celebrity endorser, sponsorship, and product quality on purchasing decisions through buying interest in consumers of the Asa Beauty MS Glow store in Semarang. The populations in this study are customers or users of MS Glow. The sampling technique used is non-probability sampling with purposive sampling technique, obtained 100 samples, namely MS Glow users as respondents in this study. The data analyzed by quantitative method using path analysis through the IBM SPSS 24 software. The results showed that the celebrity endorser, sponsorship, and product quality variables have a positive and significant effect on purchasing decisions. Path analysis test results showed that buying interest is able to mediate celebrity endorser, sponsorship, and product quality, and also it has a positive and significant influence on purchasing decisions.]]>
