Articles
<![CDATA[Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision through Purchase Intention ]]>
<![CDATA[Amri, Sirly]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v8i1.26057
<![CDATA[The basic marketing strategy of a company is studying consumer behavior include consumer decision-making process. Before the advent of consumer purchasing decisions has an interest first. This study aimed to examine the direct and indirect effects of lifestyle, consumer ethnocentrism, product quality, and purchase intention as an intervening variable in the purchase decision. The population this research that consumers Batik Unggul Jaya in Kota Pekalongan. The total sample of 116 respondents with purposive sampling technique through a Likert scale questionnaire. Analysis of data using descriptive percentage and path analysis, The results showed that lifestyle has a significant positive effect on purchase decision, customers ethnocentrism has a significant positive effect on purchase decision, product quality has a significant positive effect on purchase decision, and purchase intention have a significant positive effect on purchase decision, as well as the mediating influence of lifestyle, consumer ethnocentrism, and product quality of the purchase decision.]]>
<![CDATA[The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas's Event ]]>
<![CDATA[Maqhfiroh, Lailatul]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v8i2.26310
<![CDATA[This study aims to examine the influences of hedonic shopping motivation toward online impulse buying on online customers online shop at Harbolnas event which time availability as moderating variable. Hedonic shopping motivation in this research are categorized into five categories whice are adventure shopping, social shopping, relaxation shopping, idea shopping and value shopping. The object of this study is customer online shop who were followed and bought product on Harbolnas event. This method of this study is quantitative research by using survey, with the sample size of one hundred and ten people who often make online purchase on Harbolnas event. The technique for sample selection is using non probability sampling with the type of purposive sampling. The data were collected by using questionnare with Likert scale. The method for data analysis is SEM ( Structual Equation Modeling) with PLS ( Partial Least Square). The results showed that hedonic shopping motivation has positive and significant influence toward impulse buying. However adventure shopping, social shopping and idea shopping has negative and not significant influence toward impulse buying. Time availability has not moderated relation between hedonic shopping motivation toward impulse buying.]]>
<![CDATA[The Role of Personality, Adversity Intelligence and Creativity in Increasing Entrepreneurial Interest Through Student Involvement in Entrepreneurship Lectures ]]>
<![CDATA[Setyaji, Bayu]]>;
<![CDATA[Yanto, Heri]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Journal of Economic Education Vol 9 No 1 (2020): June 2020 ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/jeec.v9i1.36789
<![CDATA[Entrepreneurial interest does not grow by itself but can influence by several factors. The purpose of this study is to examine the relationship between determinants in entrepreneurial interests, namely personality, adversity intelligence, creativity and student involvement. This research uses a quantitative approach and path analysis. From the sample of 168 students, it found that the personality, adversity intelligence and creativity of each affected the involvement of students. Then the personality, involvement of students and creativity each affect the entrepreneurial interest. All variables in this study are in the high criteria in descriptive analysis. The results of the research may be to consider in conducting policies by related parties.]]>
<![CDATA[CUSTOMER SATISFACTION AS THE MEDIATING INFLUENCE OF SERVICE RECOVERY, PERCEIVED QUALITY, AND PRICE FAIRNESS ON INDIHOME TRIPLE PLAY SERVICES TO CUSTOMER LOYALTY ]]>
<![CDATA[Sofiana, Helmi]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v9i3.33478
<![CDATA[The development of telecominications business is currently growing rapidly which makes many telecommunications companies compete to provide the best service to customers, so they are not eliminated from competition. This study aims to examine how the effect of service recovery, perceived quality, and price fairness on customer loyalty through customer satisfaction as an intervening variable. The population in this study were the consumers of indiHome Datel Purbalingga. The samppling technique that is used is the purposive sampling method, samples that can be taken with an Slovin formula. The method of the data collection used in this study is documentation and questionnaires. Partial analysis and path analysis using the IBM SPSS 16 program is used as data analysis. The results of the study show that the service recovery and customer satisfaction has a positive and significant direct influence on the costumer loyalty. However, perceived quality and price fairness do not have a direct and significant influence on the customer loyalty. Path analysis shows that customer satisfaction can mediate service recovery, perceived quality, and price fairness on the customer loyalty. The suggestions for companies is to optimize their service in terms of improvemment to network hardware and software so that there is no interference with indiHome triple play services. For further researchers tp examine different subjects and add other variabels that can affect customer loyalty.]]>
<![CDATA[TOURIST SATISFACTION AS MEDIATING PERCEIVED QUALITY, PUSH MOTIVATION AND PULL MOTIVATION EFFECT TOWARD DESTINATION LOYALTY ]]>
<![CDATA[Kurniawati, Yenny]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v9i4.34648
<![CDATA[Tourism is a service industry sector that is growing so that managers must develop tourist destinations to increase tourists. This study aims to examine the effect of perceived quality, push motivation, and pull motivation on Pancer Door Pacitan Beach tourists towards destination loyalty with tourist satisfaction as veriable intervening. The population in this study is the Pancer Door Beach tourists whose numbers are unknown. The sampling technique uses purposive sampling, the sample used is taken using the iteration formula. The data collection method uses the questionnaire and documentation method. The method of data analysis using partial test and path analysis.. The results showed that perceived quality, push motivation and tourist loyalty had a positive effect on destination loyalty. While pull motivation does not positively affect destination loyalty. Path analysis results states that tourist satisfaction can mediate perceived quality, push motivation and pull motivation towards destination loyalty. Advice that can be given to the manager of the pancer door beach is the need for improvement in the quality of tourist destinations related to tourist facilities, so that tourists visiting the Pancer Door Beach feel comfortable in making a tour and are satisfied with the attraction offered at Pancer Door Beach. For further researchers to examine different subjects and add other variables that can affect destination loyalty.]]>
<![CDATA[Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan ]]>
<![CDATA[Fatimah, Nurul]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 9 No 3 (2020): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v9i3.38294
<![CDATA[Business competition that is getting stonger makes SME (Small Medium Enterprise) must be able to compete. Batik is one of SME that has influence in economic growth. The enterpreneurs have to compete with competitiors. This study aims to examine the influence of media sosial, electronic word of mouth, and brand image on purchase decision through purchase intention at Poeniko Batik Pekalongan store. The population in this study is consumers of Poeniko Batik Pekalongan. The number of samples used in this study were 100 people using the incidental sampling method. The data collection method uses documentation and questionnaires. The results showed that the electronic word of mouth, brand image and purchase variables had a positive and significant effect on purchasing decisions. While social media variables do not have a positive and significant effect on purchasing decisions. The results of the path analysis test indicate that purchase intention can mediate the influence of social media, electronic word of mouth, and brand image on purchasing decisions.]]>
<![CDATA[Pengaruh Customer Experience dan Brand Image pada Kepuasan dan Dampaknya terhadap Loyalitas ]]>
<![CDATA[Ernawati, Novi]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v6i1.16964
<![CDATA[Penelitian ini bertujian untuk mengetahui pengaruh langsung dan tidak langsung customer experience, brand image, dan kepuasan sebagai variabel intervening terhadap loyalitas pengunjung Hotel Kesambi Hijau Semarang. Jumlah sampel sebanyak 116 responden dengan purposive sampling melalui kuesioner skala Iterasi. Analisis data menggunakan deskriptif persentase, regresi linier, dan path analysis. Metode pengumpulan data menggunakan metode observasi dan kuesioner. Hasil penelitian menunjukkan bahwa customer experience berpengaruh tidak signifkansecara langsung terhadap kepuasan dan loyalitas. Brand image mempunyai pengaruh yang signifikan terhadap kepuasan dan berpengaruh tidak signifikan terhadap loyalitas. Simpulan dari penelitian ini adalah kepuasan mampu memediasi pengaruh customer experience dan brand image terhadap loyalitas.]]>
<![CDATA[Pengaruh Penanganan Kegagalan Layanan, Kepercayaan dan Gaya Hidup terhadap Minat Pembelian Ulang melalui Kepuasan Konsumen ]]>
<![CDATA[Wingsati, Wahyu Eka]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v6i2.17601
<![CDATA[Penanganan kegagalan layanan merupakan upaya yang telah dilakuakn oleh Hypermart Paragon Semarang sebagai upaya meningkatkan kepuasan konsumen untuk mendorong minat pembelian ulang. Penelitian ini juga bertujuan untuk menemukan pengaruh penanganan kegagalan layanan, kepercayaan, dan gaya hidup terhadap minat pembelian ulang dengan kepuasan konsumen sebagai variabel intervening. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di Hypermart Paragon Semarang yang tidak diketahui jumlahnya. Dengan rumus iterasi, diperoleh jumlah sampel sebanyak 115 responden menggunakan teknik pengambilan sampel random sampling. Metode analisis data menggunakan uji parsial dan uji analisis jalur melalui bantuan program IBM SPSS 23.0 for Windows. Hasil penelitian menunjukan bahwa dari 7 hipotesis yang diajukan, terdapat 5 hipotesis yang dapat diterima. Hasil dari penelitian ini membuktikan bahwa kepercayaan, gaya hidup dan kepuasan berpengaruh pada minat pembelian ulang secara parsial, sedangkan penanganan kegagalan layanan tidak berpengaruh. Sementara itu, penanganan kegagalan layanan dan kepercayaan berpengaruh terhadap minat pembelian ulang melalui kepuasan konsumen. Adapun variabel gaya hidup tidak berpengaruh terhadap minat pembelian ulang melalui kepuasan konsumen sebagai variabel intervening.]]>
<![CDATA[Pengaruh Orientasi Pelanggan dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing ]]>
<![CDATA[Kuswanti, Kuswanti]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v6i3.17841
<![CDATA[Penelitian ini bertujuan untuk mengetahui adanya pengaruh orientasi pelanggan dan orientasi kewirausahaan terhadap kinerja pemasaran secara langsung dan tidak langsung melalui keunggulan bersaing. Populasi dalam penelitian ini adalah pemilik UMKM Kerupuk Glopot di Kabupaten Tegal, yang berjumlah 80 responden. Teknik pengambilan sampel menggunakan metode sampling jenuh, diperoleh jumlah sampel sesuai dengan jumlah populasi yaitu 80 responden. Metode penelitian menggunakan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 21. Hasil penelitian menyatakan bahwa orientasi pelanggan, orientasi kewirausahaan, dan keunggulan bersaing memiliki nilai signifikan. Pengaruh orientasi pelanggan terhadap kinerja pemasaran memiliki nilai signifikan. Pengaruh orientasi kewirausahaan terhadap kinerja pemasaran memiliki nilai tidak signifikan. Pengaruh keunggulan bersaing terhadap kinerja pemasaran memiliki nilai signifikan. Kemudian, pengaruh mediasi dihasilkan bahwa pengaruh total kedua variabel lebih besar dari pengaruh langsungnya. Simpulan dari penelitian ini membuktikan bahwa hanya orientasi kewirausahaan yang tidak berpengaruh langsung terhadap kinerja pemasaran, sedangkan keunggulan bersaing memediasi pengaruh tidak langsung orientasi pelanggan dan orientasi kewirausahaan terhadap kinerja pemasaran.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Citra Perusahaan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan ]]>
<![CDATA[Khikmah, Nur]]>;
<![CDATA[Prihandono, Dorojatun]]>
<![CDATA[ Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v6i4.17842
<![CDATA[Penelitian ini bertujuan untuk mengetahui adanya pengaruh kualitas pelayanan dan citra perusahaan terhadap loyalitas pelanggan secara langsung dan tidak langsung melalui kepuasan pelanggan. Populasi dalam penelitian ini adalh pelanggan Ahass wahana motor Kajen di Pekalongan, yang jumlahnya tidak diketahui. Teknik pengambilan sampel menggunakan insidental purposive sampling, diperoleh jumlah sampel sebesar 110 responden. Metode penelitian menggunakan analisis regresi dan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 21. Hasil penelitian menyatakan bahwa kualitas pelayanan, citra perusahaan, dan kepuasan pelanggan langsung loyalitas pelanggan, kemudian untuk pengaruh mediasi dihasilkan bahwa kepuasan pelanggan berhasil memediasi antara kualitas pelanggan dengan loyalitas pelanggan dan citra perusahaan dengan loyalitas pelanggan.]]>
