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All Journal JDM (Jurnal Dinamika Manajemen) Daya Saing : Jurnal Ilmu Manajemen Management Analysis Journal Journal of Economic Education Jurnal Bisnis dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JURNAL MUTIARA MANAJEMEN Jurnal Riset Bisnis dan Manajemen Devotion: Journal of Research and Community Service Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Proceeding of International Conference on Science, Education, and Technology Management Analysis Journal Jurnal Dinamika Manajemen "Indonesian Journal of Devotion and Empowerment (IJDE) " Journal of Economic Education
Prihandono, Dorojatun
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Saving Behavior of State Vocational High School Students in Tegal Regency Puspasari, Elsa; Yanto, Heri; Prihandono, Dorojatun
Journal of Economic Education Vol 7 No 2 (2018): December 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v7i2.28046

Abstract

The country's savings growth rate is important to be improved so as to encourage economic growth of a nation. For this reason, supports from various parties are needed to improve people's behavior in saving. This study aims to analyze and identify the saving behavior of students of State Vocational Schools in Tegal Regency. Financial literacy, family environment, attitude to behavior, subjective norms, perceived behavioral control, and behavioral intentions are used to measure students' saving behavior. This study uses a quantitative approach. The population of the study is 1,520 students and the sample is 317 students. The number of samples is determined using the Slovin formula, while the sampling technique used is proportional random sampling. The technique of collecting data uses questionnaires. While the data analysis techniques used are descriptive analysis and path analysis. The results of path analysis show financial literacy and family environment directly influence attitude behavior, subjective norms, behavioral control, and behavioral intention. However, the family environment does not directly affect the behavioral intention. financial literacy and family environment have an Indirect influence on saving behavior through subjective norms, perceived behavioral control and behavioral intention.
The Role of Personality, Adversity Intelligence and Creativity in Increasing Entrepreneurial Interest Through Student Involvement in Entrepreneurship Lectures Setyaji, Bayu; Yanto, Heri; Prihandono, Dorojatun
Journal of Economic Education Vol 9 No 1 (2020): June 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v9i1.36789

Abstract

Entrepreneurial interest does not grow by itself but can influence by several factors. The purpose of this study is to examine the relationship between determinants in entrepreneurial interests, namely personality, adversity intelligence, creativity and student involvement. This research uses a quantitative approach and path analysis. From the sample of 168 students, it found that the personality, adversity intelligence and creativity of each affected the involvement of students. Then the personality, involvement of students and creativity each affect the entrepreneurial interest. All variables in this study are in the high criteria in descriptive analysis. The results of the research may be to consider in conducting policies by related parties.
Model Improvement of Students’ Entrepreneurial Intentions in SMP Satu Atap Kandangserang Setiawan, Umam Aries; Yanto, Heri; Prihandono, Dorojatun
Journal of Economic Education Vol 10 No 2 (2021): December 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v10i2.52218

Abstract

The aim of this study is to determine the influence of society, school environment, the role of parents, friend circle, and self-efficacy on students' intentions to be an entrepreneur. The population of this study was the 9th grade students of SMP Satu Atap Kandangserang in the academic year of 2020/2021. There were 117 students as the sample of the study who were taken using proportional random sampling technique. The data collection technique used was a linkert scale questionnaire, which was given directly to the respondent. The data analysis used the IBM SPSS 24 and AMOS 20 path analysis. The results showed that the influence of society, parents, school, friend circle on self efficacy also the influence of society on entrepreneurial intention have a significant effect. While the influence of parents, school on entrepreneurial intention have no significant effect. Furthermore, the influence of self efficacy on entrepreneurial intention has a significant effect, the goodness fit test showed that the significance probability of all variables can be accepted.
THE ROLE OF COMPETITIVE ADVANTAGE TO ENHANCE MARKETING PERFORMANCE: A STUDY ON INDONESIAN MSME BUSINESS COMMUNITY Dorojatun Prihandono; Angga Pandu Wijaya; Aufaa Afiffah Ainii
Jurnal Bisnis Manajemen Vol 22, No 2 (2021): September 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v22i2.882

Abstract

The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this study, continuous competitive advantage is a focal idea to keep up with today’s disruptive market in the digital era. This study examines how market orientation and entrepreneurial orientation influence marketing performance through competitive advantage in MSMEs businesses in Indonesia. The study uses path analysis and data collection obtained by using a sample from the MSME business community. The results show that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance, and competitive advantage can mediate it. For MSME, it is hoped that it can increase response to competitors' actions, open-mindedness, be proactive in responding to market opportunities, and differentiation strategies.
Development Of E-Modules with A Problem Based Learning Approach In Economic Learning Reda Prasetya; Rusdarti Rusdarti; Dorojatun Prihandono
International Conference on Science, Education, and Technology Vol. 7 (2021)
Publisher : Universitas Negeri Semarang

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Abstract

The purpose of this research is how to develop an e-module with the Kvisoft Flipbook Maker application that is valid for use in economics learning. The design of this research is Research and Development (R&D). The research development design was adapted from the development of the Thiagarajan model which is better known as the 4-D model, define, design, develop, and disseminate. The results of the validation carried out by expert lecturers on e-modules with the Kvisoft Flipbook Maker application obtained an overall aspect score of 3.82. It can be said that the entire module received an assessment with very decent criteria. Data validation carried out by economics teachers on e-modules with the Kvisoft Flipbook Maker application obtained an overall aspect score of 3.93. It can be stated that all modules received an assessment with very decent criteria, based on the total aspect of the score validation results for lecturers and teachers in the e-module got a score of 3.87 with this e-module validation getting a very decent category score.
Enhancing Feasibility Studies for Micro, Small, and Medium Enterprises During the COVID-19 Pandemic Abiprayu, Kris Brantas; Amal, Muhammad Ihlashul’; Prihandono, Dorojatun
Indonesian Journal of Devotion and Empowerment Vol 5 No 2 (2023): December 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v5i2.73135

Abstract

Pandemi Covid-19 telah berlangsung lebih dari satu tahun dan telah berdampak besadi berbagai sektor kehidupan, tidak terkecuali sektor ekonomi. Hampir semua usaha di semua tingkatan skala bisnis terdampak termasuk usaha mikro kecil dan menengah (UMKM). Sebagai contoh, Kota Tegal yang memiliki klaster-klaster UMKM unggulan juga terdampak. Tim pengabdian melaksanakan pengabdian dengan mitra pelaku UMKM di Kota Tegal dengan judul “Workshop Studi Kelayakan Usaha Mikro Kecil Dan Menengah di Masa Pandemi COVID 19”. Pelaksanaan pengabdian akan dilakukan dengan metode ceramah, tanya jawab, diskusi, simulasi, dan pendampingan. Beberapa materi yang akan diberikan tidak hanya peluang bisnis di masa Pandemi Covid-19 tetapi juga mempertimbangkan permasalahan UMKM yang melekat sampai dengan saat ini seperti strategi bisnis, kelayakan usaha, pembukuan, tata kelola kas, arus kas dan investasi. The Covid-19 pandemic has been ongoing for more than a year and has significantly impacted various sectors of life, including the economic sector. Almost all businesses at all levels of the business scale have been affected, including micro, small, and medium enterprises (MSMEs). For example, the city of Tegal, which has clusters of prominent MSMEs, has also been affected. The community engagement team conducted an engagement with MSME actors in the city of Tegal under the title 'WORKSHOP ON FEASIBILITY STUDY OF MICRO, SMALL, AND MEDIUM ENTERPRISES DURING THE COVID-19 PANDEMIC.' The engagement activities will be conducted using methods such as lectures, question and answer sessions, discussions, simulations, and mentoring. Some of the topics that will be covered include not only business opportunities during the Covid-19 pandemic, but also consider the ongoing issues faced by MSMEs, such as business strategies, feasibility, bookkeeping, cash management, cash flow, and investment.
Increase in Post-Harvest Sales Capacity Through the Application of Industrial Management in Pokdakan Farmers Groups of Berkah Tilapia Abadi, Pati Regency Widia, Syam; Prihandono, Dorojatun; Abiprayu, Kris Brantas; Utami, Sri; Lestari, Yanesti Nuravianda; Rachmadi, Moch Faizal
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2024): April
Publisher : Politeknik Negeri Jember

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Abstract

Indonesia adalah negara besar yang mempunyai potensi melimpah di bidang kelautan dan perikanan, seperti nila salin. Nila salin adalah salah satu jenis budidaya ikan air payau yang dioptimalkan di area pesisir. Salah satu daerah yang potensial budidaya ikan air payau yaitu Kecamatan Dukuhseti, Kabupaten Pati. Kegiatan Pengabdian Kepada Masyarakat yang dilakukan ini menyasar Kelompok Petani Tambak Pokdakan Berkah Nila Abadi beserta masyarakat sekitar. Tujuannya adalah untuk memberikan insight berwirausaha yang terpadu, komprehensif dan berkelanjutan. Selain itu, kegiatan ini untuk menjawab permasalahan mitra di bidang optimalisasi pasca panen, pemasaran digital, manajemen organisasi, maupun minimnya penggunaan teknologi. Revitalisasi ini diperlukan untuk memacu pertumbuhan ekonomi agar lebih optimal. Solusi yang ditawarkan adalah memberikan pelatihan maupun penyuluhan dan penyampaian materi terkait industrial management sebagai salah satu bentuk akselerasi konsep blue economy. Konsep blue economy adalah penguatan sektor sumber daya perairan guna memacu pertumbuhan ekonomi berkelanjutan dengan berbagai inovasi maupun kreativitas yang dilakukan. Selain itu, pemberian seperangkat alat vacuum sealer juga bertujuan untuk membantu keberlangsungan usaha yang dijalankan. Metode pelaksanaan yang dilakukan adalah melalui bimbingan penyuluhan dan pelatihan secara intensif tentang manajemen skala industri dan optimasi sumber daya perairan khususnya ikan nila salin sebagai sektor unggulan.
PENGARUH LITERASI KEUANGAN, LOCUS OF CONTROL DAN GAYA HIDUP PADA SAVING BEHAVIOR CASHLESS SOCIETY Widia, Syam; Witiastuti, Rini Setyo; Ardiansari, Anindya; Ridloah, Siti; Prihandono, Dorojatun
Media Riset Bisnis & Manajemen Vol. 23 No. 2 (2023): Sptember
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v23i2.20199

Abstract

Penelitian ini bertujuan untuk menguji peranan literasi keuangan, locus of control dan gaya hidup pada perilaku menabung kaum milenial dan generasi Z. Data penelitian ini adalah data primer, dimana pengambilan data menggunakan kuesioner ditujukan kepada kaum milenial dan generasi Z di Kota Semarang. Analisis data menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa literasi keuangan tidak berpengaruh pada kebiasaan menabung generasi cashless di Kota Semarang. Namun, Locus of control dan gaya hidup berpengaruh signifikan terhadap kebiasaan menabung cashless society di Kota Semarang. Berdasarkan hasil nilai R square menunjukkan pengaruh dari variabel literasi keuangan (X1), locus of control (X2) dan gaya hidup (X3)) terhadap saving behavior (Y) adalah sebesar 33,9%.
Pendampingan pemasaran digital melalui penggunaan digitalisasi koperasi bagi pemilik UMKM di Desa Kalisidi Prihandono, Dorojatun; Airyq, Irnin Miladdyan; Wijaya, Angga Pandu; Witiastuti, Rini Setyo; Kamilia, Nurul
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32471

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Kalisidi dalam bidang pemasaran digital sebagai bagian dari upaya mendukung pencapaian Sustainable Development Goals (SDGs) di tingkat desa. Masalah utama yang dihadapi UMKM setempat adalah keterbatasan dalam mengakses teknologi digital, rendahnya literasi digital, serta kurangnya pemahaman mengenai strategi pemasaran modern. Kegiatan pengabdian dilakukan dengan bentuk pemaparan materi dan group coaching yang melibatkan 44 pelaku UMKM, dengan fokus pada teknik branding, pemanfaatan media sosial, serta penggunaan aplikasi koperasi digital sebagai platform promosi bersama. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman dan keterampilan dalam mengembangkan strategi pemasaran digital serta mampu menggunakan aplikasi koperasi digital secara mandiri. Kegiatan ini juga menekankan pentingnya aspek peningkatan literasi digital dan penguatan infrastruktur desa untuk meningkatkan keberlanjutan UMKM melalui pemasaran digital. Pengabdian ini menekankan pentingnya sinergi serta kolaborasi antar pelaku UMKM dan mitra eksternal untuk mewujudkan ekosistem ekonomi desa yang inklusif dan berkelanjutan. Kata kunci: UMKM; pemasaran digital; koperasi digital; SDGs Desa. Abstract This community engagement initiative aims to build the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Kalisidi Village as part of broader efforts to advance the Sustainable Development Goals (SDGs) at the village level. Local MSMEs face key challenges, including limited access to digital technologies, low digital literacy, and a lack of familiarity with contemporary marketing strategies. The program was delivered through a combination of instructional sessions and group coaching involving 44 MSME participants, with a focus on branding, effective use of social media, and the adoption of a digital cooperative platform for collective promotion. The results show that participants improved their understanding and skills in digital marketing and demonstrated the ability to use the digital cooperative application independently. The program also emphasizes the importance of enhancing digital literacy and strengthening rural infrastructure to support the long-term sustainability of MSMEs through digital channels. Furthermore, it highlights the critical role of collaboration between MSMEs and external partners in fostering an inclusive and resilient local economic ecosystem. Keywords: MSMEs; digital marketing; digital cooperatives; rural SDGs.
Driving Green Product Purchase Intention through the Elaboration Likelihood Model: The Roles of Para-Social Interaction and Information Quality in Live-Streaming E-Commerce Prananta, Widya; Prihandono, Dorojatun; Wiratama, Bayu; Febriatmoko, Bogy; Dwi Praatmana, Nanang
Management Analysis Journal Vol. 14 No. 3 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i3.33458

Abstract

This study examines how Information Quality and Para-Social Interaction influence Green Product Purchase Intention in live-streaming e-commerce using the Elaboration Likelihood Model (ELM). Driven by rising sustainable consumption trends, it explores their impact through Subjective Product Knowledge as a mediator, extending ELM by integrating cognitive and affective cues in Indonesia’s growing digital market. Data were collected from 140 young consumers (aged 17–37) in Semarang, Indonesia, who engage in live-streaming e-commerce. The analysis tested hypotheses, revealing that Information Quality enhances Subjective Product Knowledge, which drives purchase intention, while Para-Social Interaction directly and indirectly affects both. Subjective Product Knowledge mediates these relationships. This offers a novel application of ELM in sustainable consumer behavior in de-veloping countries. Practically, businesses can use high-quality information and trusted streamers to boost green product sales in global markets.
Co-Authors Airyq, Irnin Miladdyan Amal, Muhammad Ihlashul’ Amri, Sirly Andhi Wijayanto Andy Kurniawan, Andy Angga Pandu Wijaya, Angga Pandu Anindya Ardiansari Aryianto, Muhammad Zaenal Aryianto, Muhammad Zaenal Aufaa Afiffah Ainii Baihaqi, Muhamad Hilmy Bayu Wiratama, Bayu Bogy Febriatmoko David Firmansyah Dwi Praatmana, Nanang Elsa Puspasari, Elsa Ermawati, Feni Ermawati, Feni Euis Soliha Hafizhah Zahra Farhani Heri yanto Ismail, Norain Istanti, Fredianaika Kamilia, Nurul Kris Brantas Abiprayu, Kris Brantas Kuswanti, Kuswanti Kuswanti, Kuswanti Lestari, Yanesti Nur Avianda Maqhfiroh, Lailatul Novi Ernawati, Novi Nur Khikmah, Nur Nurrahman, Candra Kusuma Nurul Fatimah Praatmana, Nanang Dwi Prananta, Widya Putratama, Rozar Rachmadi, Moch Faizal Rawi, Fauziana Fauzi @ Mat Reda Prasetya Rini Setyo Witiastuti Rusdarti Rusdarti - Safira Maharani, Rr Annisa Tri Saputro, Yogi Saputro, Yogi Sernanda, Bella Cahyu Setiawan, Umam Aries Setyaji, Bayu Siti Ridloah Sofiana, Helmi Sri Utami Sutrasmawati, R.R. Endang Vini Wiratno Putri Wahyono Wahyono Widia, Syam Wijaya , Angga Pandu Wingsati, Wahyu Eka Wingsati, Wahyu Eka Yaacob, Zulnaidi Yenny Kurniawati Zahro, Fathimatuz