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All Journal Jurnal Mercumatika : Jurnal Penelitian Matematika dan Pendidikan Matematika EDUSCOPE: Jurnal Pendidikan, Pembelajaran, dan Teknologi Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat Jumat Keagamaan: Jurnal Pengabdian Masyarakat SCHOOLAR: Social and Literature Study in Education APPLICATION: Applied science in Learning Research JoEMS : Journal of Education and Management Studies
Nasrulloh, Muhammad Farid
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Jumat Ekonomi: Jurnal Pengabdian Masyarakat

 1 
Pelatihan Digital Marketing Produk UMKM Pada Masyarakat Desa Betek Guna Meningkatkan Kesejahteraan Masyarakat Nasrulloh, Muhammad Farid; Mahendri, Wisnu; Fadhli, Khotim; Maksum, Muhammad Jafar Sodiq
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i2.4019

Abstract

Electronic Commerce (e-commerce) is a new behavior that can be described as the process of transactions for goods or services in the process of buying and selling or exchanging products, services and information via information networks, including the internet or cyberspace, in line with the very rapid development of the internet world. Service implementers observed that marketing of UMKM products in Betek village, Mojoagung subdistrict is still limited and still uses the WoM (Word of Mouth) marketing method so that sellers only rely on buyers who come. The problem with partners is that marketing is still done traditionally, namely by word of mouth and only relies on consumers who come to get turnover and offers to close friends and the surrounding environment and there is a lack of understanding and use of digital marketing to increase sales. The problems faced must immediately find a solution. One alternative solution is to use digital marketing media. The objectives of this digital marketing-based UMKM product marketing assistance program are as follows: (1) UMKM owners in Betek village can increase their understanding of digital marketing; (2) UMKM owners in Betek village can increase the use of digital marketing more effectively; (3) MSME owners in Betek village can expand their marketing area; (4) Betek village UMKM owners can increase their income. With this digital marketing training, sales of Betek Village UMKM products increased by 60% from before the intensive assistance was implemented.
Seminar Digital Marketing Terhadap Produk UMKM untuk Meningkatkan Kesejahteraan Masyarakat Desa Randuwatang Nasrulloh, Muhammad Farid; Hidayatulloh, Faisol; Mahendri, Wisnu; Fadhli, Khotim; Zalianti, Putri Marsella; Maksum, Mohammad Jafar Sodiq
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5299

Abstract

Currently, not many MSMEs are using this sophisticated digital platform, due to a lack of understanding about digital marketing which can boost people's economies. Based on the results of a pre-survey with several UMKM players, especially the food sector, that they do not yet have halal product certification, because: (1) They do not understand the importance of digital marketing and its impact on UMKM to improve the welfare of the Randuwatang community. (2) UMKM players do not yet know how to apply online platforms to produce interesting content to attract the target market. (3) UMKM players are still seasonal in opening businesses because other sources of livelihood are more dominant, such as drivers, craftsmen, etc., than UMKM. Based on the problems faced by partners, community service activities in the LPPM scheme are carried out through digital marketing seminars on UMKM products to improve the welfare of the Randuwatang village community. The method used in this digital marketing seminar is providing material regarding the importance of digital marketing for UMKM in the current millennial era. The method used is an interactive discussion in the form of questions and answers by participants who do not understand and answered directly by the resource person. From the implementation of socialization activities, it was concluded that digital marketing had proven to be an effective tool for improving the welfare of the community in Randuwatang Village.
Co-Authors Amalia, Rheina Futih Amin, Hafidhoh Lailiatil Ummah Anandita, Septian Ragil Anisa, Umi Arifin, Muhyiddin Zainul Aris, Muhammad Ansori Asyari , Muhammad Ridhoi Basyiroh, Nailu Ainil Darmawan, Mohammad Faridl Darmawan, Muhammad Faridl Dyah Hestiana, Annisa Fadhli, Khotim Faidah, Risky Solikah Nur Fatchulloh, Mohammad Fikry, Ulian Fodhil, Muhammad Habib Habib, Habib Hasannudin, Nur Hestiana, Annisa Dyah Hidayatulloh, Faisol Inayaturrohmah, Inayaturrohmah Indrianah, Mei Ismail, Agus Nur Khoiron, Aris khusnul khotimah Ma'ruf, Mochammad Mahendri, Wisnu Maksum, Mochammad Ja’far Sodiq Maksum, Mohammad Ja'far Sodiq Maksum, Mohammad Jafar Sodiq Maksum, Muhammad Jafar Sodiq Munawarah Munawarah, Munawarah Munhamiroh Munhamiroh, Munhamiroh Mustafida, Livia Nana, Nana Nanang Khuzaini, Nanang Nashoikh, Afif Kholisun Nasiruddin, Mohammad Nasrullah, Muhamad Iqbal Ningrum, Ayu Septian Putri, Sania Eliza Ratnasari, Erika Dwi Safitri, Rizka Aulia Said, Rahmad Satiti, Wisnu Siwi Shobirin, Mochammad Syafiuddin Sirojuddin, Didin Sodiq Maksum, Mohammad Jafar Sujono Sujono, Sujono Taufiq, Muhammad Irvan Umardiyah, Fitri Wafa, Muhammad Aliyul Zainul Arifin, Muhyiddin Zalianti, Putri Marsella Zuhriawan, M. Qoyum Zuhriawan, Muhammad Qoyum