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Susilowati, Eny
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Journal : Penamas: Journal of Community Service

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Optimalisasi digital marketing bagi UMKM: Pelatihan digital marketing dan strategi konten di sosial media Setiyawan, Ayuk; Erikawati, Civi; Mumtaz, Lutfiyah; Susilowati, Eny
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2158

Abstract

This community service activity aims to enhance the knowledge and skills of members of the 'Aisyiyah Entrepreneurship School (SWA) in Karanganyar in digital marketing and social media content strategy. The program was motivated by the low level of digital literacy and limited use of digital platforms among MSME actors. The method employed was structured training, comprising lectures, discussions, and hands-on practice, as well as registering as affiliates on e-commerce platforms. The participants included 30 SWA members who are actively engaged in micro-businesses. The results showed a significant improvement in participants' understanding and involvement in applying digital marketing strategies, as well as utilizing social media and affiliate tools for product promotion. The enthusiasm was reflected in the high participation during both the discussion and practical sessions. This activity made a positive contribution by promoting digital transformation among local MSMEs and increasing their competitiveness in the digital economy era.
Co-Authors Agus Mulyawan, Agus Akhmad Syarif Aprilyansyah, Mahdi Surya Arina Rohmatika Aulia, Kharisa Matori Ayuk Setiyawan Bangas, Karlinae D. Civi Erikawati Deslinda, Gadis Endrawati Endrawati Ernawati Ernawati Farisa, Deasy Fauzi Rahman Gunawan Hadi Purwanto Hastuti, Dewi Ayu Sri Hutomo, Chandra Wisnu Imaduddin, Zulhani Indrayanti, Asro Lailani Joni Rusdiana Juwita, Dewi Ratna Karlinae D. Bangas Kurniawan, Muhammad Iqbal Kusumaningrum, Hanifah Lestariono, Wijoko Muhammad Yasir Mumtaz, Lutfiyah Nugroho, Yudi Setyo Pratama, Nur Ahmad Pratiwi, Rhesa Zuhriya Puspitasari, Nurrul Hidayati Rosmawiyah, Rosmawiyah Safari, Fuji Syifa Salma, Inas Aulia Satriya Nugraha Setiyawan, Adi Andika Stephanie, Aurelia Sujoko, Dimas Sunanda, Adyana Tangkasiang, Yos Andy Tresia Sidauruk, Agnes Ugang, Yandi v, Nayla Wibowo, Frendy Wilartono, Riefki Yusri Wulandari, Vicka Prama Wurdianto, Kukuh