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Strategi Keberlanjutan Usaha Produk Sabun Padat Serai Melalui Pendekatan SWOT, HPP dan BMC bagi Usaha Rintisan Roslina, Siti Nur; Septiani, Riana; Sundari, Susanti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17764044

Abstract

The transformation of a start-up business for lemongrass soap products requires in-depth research for competitiveness and sustainability. This study aims to analyze the development of a start-up business producing lemongrass-based solid bath soap and its sustainability strategy in women's farmer group X. The approach used includes SWOT analysis, calculation of Cost of Goods Sold (COGS), and Business Model Canvas (BMC) to assess internal strengths, external opportunities, production cost efficiency, and the design of a sustainable business model. The results of the study show that the quantitative strategy analysis (IE/SWOT Matrix) places KWT X at coordinates (1.65; 1.15), which falls in Quadrant I (Aggressive). This position indicates that the company or business (KWT) has strong internal strengths (X Score: 1.65 > 0) and is in the midst of large external opportunities (Y Score: 1.15 > 0). So, KWT X's business is in a very favorable condition. The COGS calculation results show a production cost per unit of Rp9,000, with an ideal selling price of Rp12,500–Rp13,000 per unit to be competitive in the market. In addition, the implementation of the nine BMC elements confirms that KWT X has a strong business foundation through strategic partnerships, product diversification, and digital marketing. Product innovation, cost efficiency, and strengthening human resource capacity are key factors for the sustainability of the lemongrass-based herbal soap business.
Perancangan Meja Kerja Ergonomis bagi Perajin Sulaman Berbasis Quality Function Deployment Fadilah, Umi; Suwarni, Putri Endah; Pratiwi, Mirandhi; Sundari, Susanti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17766424

Abstract

This research was prompted by the issues of musculoskeletal health problems and a decline in production quality among embroidery artisans at UMKM A, both of which were caused by un-ergonomic workstations. The study aimed to design a functional and ergonomic workbench by first identifying the artisans' needs and then translating them into technical product specifications. The research used the Quality Function Deployment (QFD) method, which combines qualitative and quantitative approaches. The findings revealed a negative gap between the artisans' perceptions and their expectations, with scores ranging from -3.067 to -2.467 across 30 indicators. This negative gap highlights a clear need for improvement. Based on the QFD analysis, which was processed into the House of Quality (HOQ) matrix, seven key areas for improvement were identified. These included: a height-adjustable workbench design with a total score of 45 (41.85%), empty space under the table for leg movement with a score of 18 (16.74%), a design that aligns with the artisans' preferences with a score of 18 (16.74%), flexible adjustments for the table's position with a score of 6 (5.58%), and dedicated slots or racks for storing embroidery tools with a score of 6 (5.58%). In conclusion, the QFD method proved effective in designing a workbench that meets the artisans' needs, with the ultimate goal of increasing productivity and reducing the risk of injury.
ANALISIS STRATEGI PENGEMBANGAN USAHA JAMU KERING BERBASIS SWOT, PESTEL, DAN HPP DI KELOMPOK PENJUAL JAMU Saputri, Winda; Suwarni, Putri Endah; Nashiruddin, Muhammad; Sundari, Susanti
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/a00yce21

Abstract

Adanya kesenjangan antara potensi besar yang dimiliki oleh kelompok penjual jamu gendong A dengan tantangan nyata yang mereka hadapi dalam mengembangkan usaha, terutama menghadapi dinamika pasar modern. Penelitian ini bertujuan untuk mengkaji pengembangan usaha jamu kering serta menentukan strategi pemasaran yang efektif. Pendekatan yang digunakan adalah studi kasus dengan metode analisis SWOT, PESTEL, dan perhitungan Harga Pokok Produksi (HPP). Hasil riset menunjukkan bahwa usaha jamu kering kelompok penjual jamu gendong A memiliki peluang besar untuk berkembang sebagai produk herbal yang kompetitif di pasar modern. Skor IFE 3,09 dan EFE 2,70 menempatkan usaha ini pada Kuadran I, yang berarti berada dalam posisi strategi agresif dengan kekuatan internal yang kuat serta peluang pasar yang luas. Strategi SO menjadi pilihan utama, yaitu memanfaatkan keunggulan seperti ketersediaan bahan baku dan proses produksi alami untuk menangkap peluang meningkatnya minat masyarakat terhadap produk herbal. Inovasi produk, kemasan yang lebih baik, dan penguatan pemasaran menjadi rekomendasi strategis. Dari perhitungan HPP sebesar Rp 10.715 per pcs, harga jual Rp 14.000 dengan margin 30% menunjukkan usaha ini memiliki prospek ekonomi yang menguntungkan dan berkelanjutan.
Pelatihan Urban Farming Untuk Meningkatkan Pemahaman Dalam Mendukung Ketahanan Pangan Masyarakat Di Bandar Lampung Carolina, Thabita; Sundari, Susanti; Agustini; Suharyono, Heru
Pucuk Rebung: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): May
Publisher : Jurusan Ilmu Pendidikan Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pure.v3i1.p62-72

Abstract

This community service in the form of urban farming training aims to increase the people of Bandar Lampung's understanding of urban farming so that they are motivated to become new entrepreneurs. At least they can build family food security. The method used is Community Empowerment to increase community capacity through training. The results of this training were that 100% of participants considered this training interesting and useful, there was an increase in the understanding of participants as much as 60% who were the younger generation, most of whom were high school students along with teachers, students and the younger generation of Lazdai. They gain interesting experience and knowledge and hope there will be an advanced program that involves more young people so that a generation concerned with food security will emerge.
Penerapan Ergonomi pada Penjual Jamu Gendong dengan Metode RULA dan REBA di Kaliawi Persada Fauzan, Haroni; Sundari, Susanti; Hafizulghani, Muhammad; Farizi, Al; Buari, Jevri; Nashiruddin, Muhammad
Industrika : Jurnal Ilmiah Teknik Industri Vol. 10 No. 1 (2026): Industrika: Jurnal Ilmiah Teknik Industri
Publisher : Fakultas Teknik Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/9p53ft59

Abstract

A risk of musculoskeletal disorders (MSDs) due to non-ergonomic work postures was found in herbal medicine sellers. This study aims to analyze the posture and ergonomic risk levels using RULA, REBA, and Nordic Body Map (NBM) through observation and interviews with three respondents (aged 21, 33, and 63 years) who work an average of 2–3 hours per day with a load of 7 kg. The results of the study using Rula and Reba showed that the work posture was not fully ergonomic, with Rula values ​​of 4 and  Reba  values of 9. RULA and REBA values ​​indicate a moderate to high risk level, especially in elderly respondents. Although there have been no significant musculoskeletal complaints, the potential for musculoskeletal disorders can increase if work habits are not immediately corrected. It is necessary to apply ergonomic principles such as using a more ergonomic carrier (wide and soft straps), adjusting the load balance, taking active breaks and stretching, using alternative pushing aids (trolleys) on flat areas. Overall, the workload is still considered safe according to metabolic energy, but body efficiency decreases with age. Keywords: Ergonomics, Herbal Drink Seller, NBM, RULA, REBA  
Optimalisasi Produktivitas Mesin Pencacah Sampah Organik Hasil Modifikasi Aziz, Kholid; Sundari, Susanti; Irwanto, Sofyan; Yuspradana, Rizky; Nashiruddin, Muhammad
Industrika : Jurnal Ilmiah Teknik Industri Vol. 10 No. 1 (2026): Industrika: Jurnal Ilmiah Teknik Industri
Publisher : Fakultas Teknik Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/kn1y0266

Abstract

Sustainable organic waste management is a crucial issue considering the serious negative impact of landfilling. Although organic waste has great potential to be processed into compost or eco-enzymes, small-scale conventional shredders often face obstacles such as low efficiency, monolithic structures, and reliance on the power grid, which hinder adoption at the communal level. This research aims to optimize the productivity of organic waste shredding machines with a capacity of 20 kg/hour through design modifications. The methodology applied is experiment-based Research and Development (R&D). The modifications made include the implementation of a modular design (dismantling) to overcome logistical constraints and the conversion of the drive system from an electric motor to a 6.5 HP gasoline motor to ensure independent operations at the site. Comparative performance evaluation was measured using the Marvin E. Mundel Productivity Model. The test results show a significant improvement in performance. The modified machine achieved a Productivity Index (IP) of 1,579, reflecting an increase in production effectiveness of 57.9%. This increase is also supported by processing time efficiency of 36.7%, reducing the enumeration time of 5 kg of waste to 19 minutes. In conclusion, design modification strategies that focus on adapting energy sources and improving mobility are very effective in producing appropriate technologies that are efficient and ready to be implemented in society. Keywords: Design Modification, Efficiency, Mundel Method, Productivity, Waste Shredder
Optimization of Customer Complaint Resolution Through a Digitally Traceable Process Framework and Value Stream Mapping in The Automotive Industry Nashiruddin, Muhammad; Sundari, Susanti; Purba, Humiras Hardi
Industrika : Jurnal Ilmiah Teknik Industri Vol. 10 No. 1 (2026): Industrika: Jurnal Ilmiah Teknik Industri
Publisher : Fakultas Teknik Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/b0s73x05

Abstract

Improving customer complaint handling is crucial for the sustainability and success of a business, as efficient and responsive complaint handling demonstrates a company's commitment to meeting customer needs and expectations, thereby enhancing customer satisfaction. The automotive industry sets a 14-day working day standard for complaint resolution. However, the actual complaint handling process often takes an average of 26 days. By implementing a traceability system, integrating a Value Stream Mapping (VSM) approach, and adopting Industry 4.0 transformations, this research aims to reduce the handling time. Moreover, by mapping the workflow through Visual Stream Mapping, inefficiencies can be identified, and through the implementation of a Traceability System and the development of system-based processes, the transformation achieved through the conceptual model of Industry 4.0 adoption can improve the process from 26 working days to 7 working days. Keywords: Customer Complaint, Traceability, VSM