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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Pengabdian Masyarakat AbdiMas Jurnal Logistik Indonesia JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri) Jurnal Ilmiah Teknik Industri Jurnal Optimalisasi Jurnal Industri Kreatif dan Kewirausahaan Unri Conference Series: Community Engagement Industrika : Jurnal Ilmiah Teknik Industri JURNAL STUDIA KOMUNIKA PUCUK REBUNG: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Kartika Wijayakusuma Jurnal Sains dan Teknologi Business Perspective Journal Jurnal Suara Pengabdian 45 Madani: Multidisciplinary Scientific Journal Jurnal Media Akademik (JMA) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Nemui Nyimah
Sundari, Susanti
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Strategi Keberlanjutan Usaha Produk Sabun Padat Serai Melalui Pendekatan SWOT, HPP dan BMC bagi Usaha Rintisan Roslina, Siti Nur; Septiani, Riana; Sundari, Susanti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17764044

Abstract

The transformation of a start-up business for lemongrass soap products requires in-depth research for competitiveness and sustainability. This study aims to analyze the development of a start-up business producing lemongrass-based solid bath soap and its sustainability strategy in women's farmer group X. The approach used includes SWOT analysis, calculation of Cost of Goods Sold (COGS), and Business Model Canvas (BMC) to assess internal strengths, external opportunities, production cost efficiency, and the design of a sustainable business model. The results of the study show that the quantitative strategy analysis (IE/SWOT Matrix) places KWT X at coordinates (1.65; 1.15), which falls in Quadrant I (Aggressive). This position indicates that the company or business (KWT) has strong internal strengths (X Score: 1.65 > 0) and is in the midst of large external opportunities (Y Score: 1.15 > 0). So, KWT X's business is in a very favorable condition. The COGS calculation results show a production cost per unit of Rp9,000, with an ideal selling price of Rp12,500–Rp13,000 per unit to be competitive in the market. In addition, the implementation of the nine BMC elements confirms that KWT X has a strong business foundation through strategic partnerships, product diversification, and digital marketing. Product innovation, cost efficiency, and strengthening human resource capacity are key factors for the sustainability of the lemongrass-based herbal soap business.
Perancangan Meja Kerja Ergonomis bagi Perajin Sulaman Berbasis Quality Function Deployment Fadilah, Umi; Suwarni, Putri Endah; Pratiwi, Mirandhi; Sundari, Susanti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17766424

Abstract

This research was prompted by the issues of musculoskeletal health problems and a decline in production quality among embroidery artisans at UMKM A, both of which were caused by un-ergonomic workstations. The study aimed to design a functional and ergonomic workbench by first identifying the artisans' needs and then translating them into technical product specifications. The research used the Quality Function Deployment (QFD) method, which combines qualitative and quantitative approaches. The findings revealed a negative gap between the artisans' perceptions and their expectations, with scores ranging from -3.067 to -2.467 across 30 indicators. This negative gap highlights a clear need for improvement. Based on the QFD analysis, which was processed into the House of Quality (HOQ) matrix, seven key areas for improvement were identified. These included: a height-adjustable workbench design with a total score of 45 (41.85%), empty space under the table for leg movement with a score of 18 (16.74%), a design that aligns with the artisans' preferences with a score of 18 (16.74%), flexible adjustments for the table's position with a score of 6 (5.58%), and dedicated slots or racks for storing embroidery tools with a score of 6 (5.58%). In conclusion, the QFD method proved effective in designing a workbench that meets the artisans' needs, with the ultimate goal of increasing productivity and reducing the risk of injury.
ANALISIS STRATEGI PENGEMBANGAN USAHA JAMU KERING BERBASIS SWOT, PESTEL, DAN HPP DI KELOMPOK PENJUAL JAMU Saputri, Winda; Suwarni, Putri Endah; Nashiruddin, Muhammad; Sundari, Susanti
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/a00yce21

Abstract

Adanya kesenjangan antara potensi besar yang dimiliki oleh kelompok penjual jamu gendong A dengan tantangan nyata yang mereka hadapi dalam mengembangkan usaha, terutama menghadapi dinamika pasar modern. Penelitian ini bertujuan untuk mengkaji pengembangan usaha jamu kering serta menentukan strategi pemasaran yang efektif. Pendekatan yang digunakan adalah studi kasus dengan metode analisis SWOT, PESTEL, dan perhitungan Harga Pokok Produksi (HPP). Hasil riset menunjukkan bahwa usaha jamu kering kelompok penjual jamu gendong A memiliki peluang besar untuk berkembang sebagai produk herbal yang kompetitif di pasar modern. Skor IFE 3,09 dan EFE 2,70 menempatkan usaha ini pada Kuadran I, yang berarti berada dalam posisi strategi agresif dengan kekuatan internal yang kuat serta peluang pasar yang luas. Strategi SO menjadi pilihan utama, yaitu memanfaatkan keunggulan seperti ketersediaan bahan baku dan proses produksi alami untuk menangkap peluang meningkatnya minat masyarakat terhadap produk herbal. Inovasi produk, kemasan yang lebih baik, dan penguatan pemasaran menjadi rekomendasi strategis. Dari perhitungan HPP sebesar Rp 10.715 per pcs, harga jual Rp 14.000 dengan margin 30% menunjukkan usaha ini memiliki prospek ekonomi yang menguntungkan dan berkelanjutan.
Pelatihan Urban Farming Untuk Meningkatkan Pemahaman Dalam Mendukung Ketahanan Pangan Masyarakat Di Bandar Lampung Carolina, Thabita; Sundari, Susanti; Agustini; Suharyono, Heru
Pucuk Rebung: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): May
Publisher : Jurusan Ilmu Pendidikan Fakultas Keguruan dan Ilmu Pendidikan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pure.v3i1.p62-72

Abstract

This community service in the form of urban farming training aims to increase the people of Bandar Lampung's understanding of urban farming so that they are motivated to become new entrepreneurs. At least they can build family food security. The method used is Community Empowerment to increase community capacity through training. The results of this training were that 100% of participants considered this training interesting and useful, there was an increase in the understanding of participants as much as 60% who were the younger generation, most of whom were high school students along with teachers, students and the younger generation of Lazdai. They gain interesting experience and knowledge and hope there will be an advanced program that involves more young people so that a generation concerned with food security will emerge.
Co-Authors Abmar, Rafi Chairani Aditya, Riski Agung Dwi Prasetyo, Agung Dwi Agustini Akbar, Nicko Amir, Aprilianto Andika, Rio Andri, Alfan Andrian, Andi Aulia, Titin Aziz, Kholid Buana, Nopi Hari Buari, Jevri Cahyadi, Septian Carolina, Thabita Dessi Mufti, Dessi Desy Rahmawati, Desy Dwi Astuti Falevi, Muhammad Reza Fauzan, Haroni Febrians, Indri Rizardi Ferdianto, Derry Gempito, Alip Gustaf, Alitna Liberty Gustav, Alitna Liberti Hadi Wahyono Hae, Mike Meyranda Jhosephina Hapzi Ali Herowandi, Muhammad Hidayat, Ghapur Indah Purnama Sari Indra, Andrie Oktivenra Panji Indrawan, Beni Inna Kholidasari Irwanto, Sofyan Khoirul, Samsul Krisdian, Aris Lesmana, Nurul Endah Lestari Setiawati M. Rafi Malisi, Sibro Meliana, Dita Muhammad Nashiruddin, Muhammad Mulyani, Yuli Wahyu Tri Nudin, Burhan Nur, Cahya Nurmanto, Tri Pahlevi, M.Reza Poningin, Poningin Prastio, Yoga Pratama, Aam Wahyu Pratama, Rio Aditiya Pratama, Very Zota Pratiwi, Mirandhi Putra, Febriyansyah Ramadhani, Nabila Putri Rasyid, Febby Rullya Restiyani, Riska Roslina, Siti Nur RR. Ella Evrita Hestiandari Sahraen, Asri Saputri, Winda Sari, Dwi Septiani, Riana Siahaan, Jhon Alfred Siti Aisah Suhadi, Miki SUHARTO Suharto Suharto Suharyono, Heru Suryani Suryani Suwarni, Putri Endah Suwarni, Putri Indah Syahputra, Muhammad Reyhan Triputra, Wahyu Umi Fadilah, Umi Yudiana Sari, Yudiana Yuspradana, Rizky