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All Journal Manajemen Bisnis Kompetensi DeReMa (Development Research of Management) Jurnal Manajemen Indonesian Journal of Sustainability Accounting and Management Jurnal ULTIMATICS Jurnal ULTIMA Accounting Ultima Management : Jurnal Ilmu Manajemen Jurnal Riset Bisnis dan Manajemen Emerging Markets : Business and Management Studies Journal JBMR: Journal of Business and Management Review International Journal Of Science, Technology & Management (IJSTM) Journal of Applied Data Sciences International Journal of Finance Research International Journal of Community Service & Engagement AICS Arkus Akuntansi Bisnis & Manajemen (ABM) Prosiding Konferensi Nasional PKM-CSR Indonesian Journal of Multidisciplinary Science Business and Entrepreneurial Review International Journal of Business and Applied Economics (IJBAE) Journal Research of Social Science, Economics, and Management Indonesian Journal of Sustainability Accounting and Management Multidiscience: Journal of Multidisciplinary Science
Kurniasari, Florentina
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Analisis Penerapan Trading Strategy dan Investment Strategy Terhadap Saham yang Tergabung Dalam Indeks LQ 45 Wilson, Timothy; Kurniasari, Florentina
Ultimaccounting Jurnal Ilmu Akuntansi Vol 10 No 1 (2018): Ultima Accounting : Jurnal Ilmu Akuntansi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v10i1.977

Abstract

ABSTRACT The aim of this research is to determine the performance of Trading and Investment Strategy in buying and selling decisions for shares listed in the LQ45 index consistently for period of January 1st 2015 – December 31st, 2017. There are 32 companies selected as sample using purposive sampling method. The research using secondary data which had taken from the stock price in opening and closing market. As a quantitive descriptive research, this research is also analyzed the stock that reached highest and lowest price in the market during that period. The result of this research shows that Investment strategy is the best strategy to produce higher return than Trading strategy, in which UNVR is the best performer. Keywords: Stock Return, Technical Indicator, Investment, Trading, MACD
DETERMINANTS OF EFFECTIVENESS REPAYMENT APPS AT P2P LENDING PLATFORM DURING COVID 19 PANDEMIC IN INDONESIA Kurniasari, Florentina; Utomo, Prio
Ultimaccounting Jurnal Ilmu Akuntansi Vol 13 No 1 (2021): Ultima Accounting : Jurnal Ilmu Akuntansi 
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v13i1.2094

Abstract

Abstract” The advance of technology development today brings an innovation in the financial industries all across the world, including in Indonesia. The financial technology continues to emerge from the sector of payment, investment and loans online or as we are familiar with the term P2P Lending platform. But, the growth of this business had a challenge when the Covid-19 Pandemic hit the country in the early 2020. The P2P lending platform experienced the first highest default rate due the difficulties of the SME's as its major customers' in repaying their loans. The purpose of this research is to analyze the determinants of effectiveness repayment apps for ultra-micro segment on P2P platform in Indonesia. As a quantitative research, primary data were collected through questionnaire answered by 133 respondents who were borrower of the P2P lending platform. The data collection was furthered processed statistically using Structural Equation Method (SEM). The study showed that the repayment decision had significantly influenced by perceived usefulness, perceived ease of use, perceived risk and information quality. Information quality itself had the highest influenced among others. Keywords: Perceived Usefulness; Perceived Ease of Use; Information Quality; Perceived Risks; Repayment Decision; Repayment Apps
Implementation of GASING Stock Gamification to Increase Financial Literacy for High School Students Kurniasari, Florentina
International Journal of Finance Research Vol. 2 No. 4 (2021): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v2i4.507

Abstract

Financial inclusion played an essential role in increasing the nation's welfare. Therefore, it is crucial to increase financial literacy since the literacy index in Indonesia is still 38,03%. Stock market investment had the lowest contribution toward the level of literacy index. The advancement of ICT and the penetration of internet users support the spreading of financial information among the young generation. Due to its low literacy rate, Indonesians are still vulnerable to false financial information, leading to investment fraud. Gamification is chosen as an alternative method in taking advantage of interactive game development that can easily download via smartphone. The gamification system design, which is named GASING, gives the younger generation adequate information related to secure financial investment. The target game user of GASING is high-school students. The feature of the GASING that offer attractive UI/UX design was expected to increase the knowledge of high-school students in learning stock investment. The usage of GASING gamification was also expected to increase more young generation participation in the Indonesian capital market while simultaneously increasing their knowledge, skills, and confidence in the stock market.
Exploring User Experience of an Interactive LMS for Green Entrepreneurship: An Empirical Study of the GEJUR Platform Kurniasari, Florentina; Wiratama, Jansen; Lestari, Elissa Dwi; Andoko, Andrey; Sony E N, Antonius; Fadhlan, Muhammad; Lala, Yohanes Brian Caesaryano; Hakim, Fayed Abdul; Mubarak, Akhmad Zainal
Journal of Applied Data Sciences Vol 6, No 4: December 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i4.1041

Abstract

This article aims to assess the design, development, and User Experience (UX) of GEJUR, a web-based interactive Learning Management System (LMS) designed to foster green entrepreneurship among youth in Nusa Tenggara Timur (NTT), Indonesia. This study defines green entrepreneurship as entrepreneurial activities that combine economic value creation with environmentally responsible practices that promote sustainability in business. This research enhances the domains of Human–Computer Interaction (HCI) and entrepreneurship education by illustrating how user-centered digital platforms may cultivate youth business competencies while promoting the Sustainable Development Goals (SDGs). GEJUR incorporates interactive learning modules, e-mentoring, and specific cultural features like weaved motifs (pola tenun), providing contextual relevance alongside essential LMS functions. A mixed-methods approach was employed, integrating surveys, Focus Group Discussions (FGDs), semi-structured interviews, and usability testing. Quantitative data were gathered via the System Usability Scale (SUS), whilst qualitative data documented user impressions of obstacles and anticipations. The usability evaluation, conducted with 33 individuals, resulted in a mean SUS score of 48.9, which corresponds to approximately 71.9% of the benchmark score of 68. This positions GEJUR beneath the established threshold, classified as having “poor” usability, although it remains functionally workable. Participants effectively accomplished critical tasks including authentication, course access, and quizzes, and offered favorable feedback regarding the system’s cultural integration. The results highlighted critical areas for enhancement, such as interface uniformity, minimization of response times, and more explicit user feedback. The study finds that GEJUR offers a viable yet improvable foundation for digital entrepreneurship training platforms in underprivileged areas. Subsequent study ought to broaden testing to encompass bigger and more heterogeneous user populations and implement sophisticated UX evaluation criteria beyond the SUS. Through iterative refinement, GEJUR can develop into a scalable platform that facilitates youth empowerment, sustainable business practices, and extensive socio-economic advancement.
Determinan Perilaku Gagal Bayar: Model Literasi Keuangan, Niat, dan Sifat Personal (Determinants of Default Behavior: Financial Literacy Model, Intention, and Personal Traits) Annisa Afra Fortuna; Djohan Gunawan Hasan; Florentina Kurniasari
Akutansi Bisnis & Manajemen ( ABM ) Vol 33 No 1 (2026): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v33i1.1706

Abstract

Amidst the massive growth of online lending and the prevalence of loan default in Indonesia, this research tests an integrated behavioral model to identify its determinants, employing a quantitative PLS-SEM method on 213 online loan users in the Jabodetabek area. Key findings reveal that financial literacy consistently emerges as a significant protective factor. Conversely, the role of personal traits is more nuanced: self-control and materialism primarily influence risk perception rather than directly impacting default behavior. The study also confirms a perception-behavior gap, wherein risk awareness is insufficient to prevent default, while default intention, consistent with the Theory of Planned Behavior, proved to be the strongest proximal predictor of actual default. This study contributes by clarifying these complex behavioral roles and offers actionable implications for regulators and the fintech industry to design more effective risk mitigation strategies.
The Influence of Environmental Consciousness, Environmental Concern, Perceived Value, Perceived Risk on Purchase Intention Through Product Trust Mediation: Study of the Recycled Product Industry in Banten Province An Nisaa Syauqi Ul Jannah; Prio Utomo; Florentina Kurniasari
Journal Research of Social Science, Economics, and Management Vol. 4 No. 1 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i1.688

Abstract

The waste problem requires a multidimensional approach, especially in processing and sorting at the source, in line with the Sustainable Development Goals of achieving zero waste in the future. The waste bank program has been introduced to support waste reduction and the circular economy, but public interest in recycled products remains low. Banten Province, one of the five provinces with the highest waste tonnage in Indonesia in 2022, showed interest of only 19.3%. This study aims to identify the factors influencing public purchase intention of recycled products, with product trust as a mediating variable. Through online questionnaires and data analysis using SEM PLS, involving 158 respondents in Banten Province, it was found that environmental consciousness, environmental concern, perceived value, and perceived risk significantly influence the purchase intention of recycled products. Additionally, these factors also significantly affect product trust. Mediation analysis shows that product trust can mediate the relationship between environmental consciousness and environmental concern with purchase intention, but it is not optimal in mediating the impact of perceived value and perceived risk. Recommendations for environmental activists in Banten Province include increasing the credibility and clarity of information regarding recycled products, as well as ensuring the cleanliness and safety of these products to directly enhance public purchase intention and support the circular economy in Banten Province.
EFFECTS OF PERCEIVED USEFULNESS, EASE OF USE, RISKS, AND INFORMATION QUALITY OF SALES PRODUCTIVITY APPS ON DSA’S BEHAVIOR Florentina Kurniasari; Ardi Gunardi
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 2 (2023): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i2.9084

Abstract

Technological advancements have brought innovation in the financial industry with various platforms. Although these platforms are easily accessible, some Indonesians are still reluctant to use them, hence the need for proper introduction and information delivery. Peer-to-peer (P2P) lending platforms need to develop and implement applications that can monitor the activities and increase the productivity of direct sales agents (DSAs) to gain the trust of potential borrowers. This study analyses the influence of perceived usefulness, ease of use, risk, and information quality on the actual behaviour of DSAs when using sales productivity applications with behavioural intention as an intervening variable to be statistically processed using the Structural Equation Method. The questionnaire was distributed to DSAs of Modalku platform. The results showed that DSA's actual behaviour in using the application was significantly influenced by intention to use, perceived usefulness, ease of use, risk, and information quality. Perceived risk has the highest influence.
Fuzzy Expert System for Melamine Moulding Compound Dye Feasibility Identification: A Case study on Plastic Industry Jansen Wiratama; Santo Fernandi Wijaya; Samuel Ady Sanjaya; Florentina Kurniasari; Hendro Budiyanto; Ala Al Kafri; Nuttaphat Sukchitt
Journal of Applied Data Sciences Vol 7, No 3: September 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i3.1498

Abstract

This study addresses a practical decision problem within the melamine industry. Production managers are tasked with determining whether a new Melamine Moulding Compound (MMC) dye is suitable for use, based on testing parameters such as boiling point, processing time, and pressure. Given that these values frequently fall between established expert categories, manual decision-making can be challenging to justify and replicate. Accordingly, this research develops a web-based Fuzzy Sugeno expert system to assess the feasibility of MMC dye. The model incorporates three input variables, each characterized by low, medium, and high fuzzy sets. Expert knowledge is formalized into 27 rules employing zero-order Sugeno consequents for three classes: not feasible, conditionally feasible, and feasible. The system has been implemented as a PHP and MySQL application and is accessible via a publicly available login page. An illustrative example involving MMC103—boiling point of 165 °C, processing time of 65 seconds, and pressure of 55 bar—indicated medium and high membership values across all three parameters, activating eight rules. The aggregate firing strength was calculated as 3.00, the weighted consequent sum amounted to 80.00, and the final Sugeno score was 26.67. This score categorizes MMC103 as feasible. The results demonstrate that the model not only provides a classification label but also displays memberships, active rules, rule consequents, and the final computation, thereby enabling verification by the production manager. Furthermore, the study includes an English version of the application interface with privacy masking features for user data.
Data-Driven Development of an E-Catalog for Youth Entrepreneurship Learning and Market Access Florentina Kurniasari; Jansen Wiratama; Andrey Andoko; Nicolaus Wahana Darato; Thomas Dwi Susmantoro; Akhmad Zainal Mubarak
Journal of Applied Data Sciences Vol 7, No 3: September 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i3.1499

Abstract

This study aims to develop and evaluate the GEJUR electronic catalog as a continuation of a digital entrepreneurship learning platform that supports market access for young entrepreneurs in East Nusa Tenggara, Indonesia. The research contributes a user-data-informed approach to extending entrepreneurship education into a practical digital marketplace by integrating local cultural identity, product promotion, and business support within a single web-based platform. A descriptive quantitative design combined with information system development was employed, consisting of requirement analysis, platform design and implementation, and user evaluation. The platform was developed using modern web technologies and incorporates seller and buyer registration, product management, tutorial materials, local cultural design elements, and communication-based transaction support. The study involved forty-one young entrepreneurs selected through purposive sampling. Data were collected using questionnaires that measured usability, user experience, digital literacy, and perceived business impact, supported by qualitative user feedback. The research presents a methodology framework, system architecture, database design, user interface illustrations, descriptive respondent profiles, reliability and validity assessment, usability evaluation, and thematic analysis. The findings indicate that the platform achieved an average usability score of 64.8, demonstrating that it is functional and approaching an acceptable level of usability while highlighting the need for improvements in user onboarding, interface consistency, navigation, and transaction guidance. Participants also perceived the platform as beneficial for increasing product visibility, expanding market access, and promoting local cultural products. These findings demonstrate the potential of integrating digital learning and electronic commerce within a single ecosystem to strengthen youth entrepreneurship and regional economic development while providing a foundation for future enhancements, including secure digital payment integration, logistics support, and broader implementation.
Exploring User Experience of an Interactive LMS for Green Entrepreneurship: An Empirical Study of the GEJUR Platform Florentina Kurniasari; Jansen Wiratama; Elissa Dwi Lestari; Andrey Andoko; Antonius Sony E N; Muhammad Fadhlan; Yohanes Brian Caesaryano Lala; Fayed Abdul Hakim; Akhmad Zainal Mubarak
Journal of Applied Data Sciences Vol 6, No 4: December 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i4.1041

Abstract

This article aims to assess the design, development, and User Experience (UX) of GEJUR, a web-based interactive Learning Management System (LMS) designed to foster green entrepreneurship among youth in Nusa Tenggara Timur (NTT), Indonesia. This study defines green entrepreneurship as entrepreneurial activities that combine economic value creation with environmentally responsible practices that promote sustainability in business. This research enhances the domains of Human–Computer Interaction (HCI) and entrepreneurship education by illustrating how user-centered digital platforms may cultivate youth business competencies while promoting the Sustainable Development Goals (SDGs). GEJUR incorporates interactive learning modules, e-mentoring, and specific cultural features like weaved motifs (pola tenun), providing contextual relevance alongside essential LMS functions. A mixed-methods approach was employed, integrating surveys, Focus Group Discussions (FGDs), semi-structured interviews, and usability testing. Quantitative data were gathered via the System Usability Scale (SUS), whilst qualitative data documented user impressions of obstacles and anticipations. The usability evaluation, conducted with 33 individuals, resulted in a mean SUS score of 48.9, which corresponds to approximately 71.9% of the benchmark score of 68. This positions GEJUR beneath the established threshold, classified as having “poor” usability, although it remains functionally workable. Participants effectively accomplished critical tasks including authentication, course access, and quizzes, and offered favorable feedback regarding the system’s cultural integration. The results highlighted critical areas for enhancement, such as interface uniformity, minimization of response times, and more explicit user feedback. The study finds that GEJUR offers a viable yet improvable foundation for digital entrepreneurship training platforms in underprivileged areas. Subsequent study ought to broaden testing to encompass bigger and more heterogeneous user populations and implement sophisticated UX evaluation criteria beyond the SUS. Through iterative refinement, GEJUR can develop into a scalable platform that facilitates youth empowerment, sustainable business practices, and extensive socio-economic advancement.
Co-Authors Abubakar, Arlyana Ade Suyono, Kristianus Akhmad Zainal Mubarak Ala Al Kafri Amiputra, Satria An Nisaa Syauqi Ul Jannah Andoko, Andrey Andrew Djauhary Andy Firmansyah Annisa Afra Fortuna Antonius Sony E N Ardi Gunardi Arief Iswariyadi Bonaventura Kusuma Jaya Budiyanto, Hendro Chetna Rath Daniel Antonius Deborah Naomi Tampoli Djohan Gunawan Hasan Elissa Dwi Lestari, Elissa Dwi Endarto, Eko Agus Prasetyo Ernie Hendrawaty Evan Tehdi Fachry Abda El Rahman Farameita, Era Fayed Abdul Hakim Hakim, Fayed Abdul Hendy Tannady Ika Yanuarti Imanuel Sudarsono Jansen Wiratama Jansen Wiratama Johny Natu Prihanto Juliadi, Rismi Juvy Reyes Kantika Kantika Kurniawan, Alvin Yuan Lala, Yohanes Brian Caesaryano Malabika Deo Maria Bernadeta Erika Oktoviani Maya Angela Natalia Meidy Nurindah Hasri Misi, Ratu Upisika Maha Mubarak, Akhmad Zainal Muhamad Aslan Kazhim Muhammad Fadhlan Mulyono Mulyono Mulyono Mulyono Natania, Davina Neskia Adyni Nicolaus Wahana Darato Nuttaphat Sukchitt Oktoviani, Maria Bernadetta Erika Prihanto, Johny Prio Utomo Purnamaningsih Purnamaningsih Putri, Farica Perdana Ridhony Marisson Hasudungan Hutasoit Ringkar Situmorang Samuel Ady Sanjaya Santika, Febi Santo Fernandi Wijaya Silva, Noemi da Singh, Rajesh Prettypal So Yohannes Jimmy Sony E N, Antonius Thomas Dwi Susmantoro Tjahjana, David Trihadi Pudiawan Erhan Utomo, Prio Vina Medya Oktaviani Wanda Gema Prasadio Akbar Hidayat Wilson, Timothy Wiratama, Jansen Yohanes Brian Caesaryano Lala Yoke Ranlym Arifin