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All Journal Teknotan: Jurnal Industri Teknologi Pertanian AGRIEKONOMIKA Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Agro Sintesa : Jurnal Ilmu Budidaya Pertanian AgriHealth: Journal of Agri-food, Nutrition and Public Health International Journal of Social Service and Research Jurnal Abdi Masyarakat Indonesia Jurnal Impresi Indonesia Journal Of World Science Journal of Social Science INJURITY: Journal of Interdisciplinary Studies Research Trend in Technology and Management Jurnal Pengabdian Pada Masyarakat METHABDI IIJSE paradigma agribisnis Composite: Jurnal Ilmu Pertanian paradigma agribisnis

Wachdijono, Wachdijono

Universitas Swadaya Gunung Jati

Author-ID : 1228527

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Transportation Veterinary Other

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Sifat Elastisitas Permintaan Cabai Rawit Dalam Dua Kondisi Perubahan Harga di Kota Cirebon Wachdijono Wachdijono
Composite: Jurnal Ilmu Pertanian Vol 2 No 1 (2020): Februari
Publisher : University of Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/composite.v2i1.156

Abstrak. Pengetahuan tentang “sifat elastisitas” pada suatu barang merupakan hal yang sangat penting, khususnya bagi akademisi, pemerintah, pemerhati/ekonom dan praktisi (pengusaha). Melalui pengetahuan ini, akan dapat menjelaskan mengenai fakta perubahan dari berbagai variabel ekonomi yang diakibatkan oleh adanya perubahan dari variabel ekonomi yang lainnya. Tujuan penelitian ini adalah untuk mengetahui sifat elastisitas permintaan cabai rawit dalam dua kondisi perubahan harga di kota Cirebon. Lokasi penelitian ditentukan secara sengaja yaitu pasar-pasar besar di kota Cirebon. Desain penelitiannya adalah kuantitatif dengan teknik pendekatan survai. Populasi penelitian adalah pedagang cabai rawit di pasar-pasar besar kota Cirebon dan teknik penentuan besar sampel dilakukan secara sengaja berdasarkan kerepresentatifan, yaitu sebanyak 28 orang. Analisis data dilakukan berdasarkan kaidah perhitungan nilai koefisien elastisitas titik. Hasil penelitian menjelaskan bahwa sifat elastisitas permintaan cabai rawit pada kondisi harga rendah adalah inelastis (e = 0,06) dan pada kondisi harga tinggi adalah juga inelastis (e = 0,48). Setelah penelitian ini, diharapkan dapat meluaskan pemahaman penerapan konsep elastisitas permintaan, menumbuhkan minat meneliti lebih lanjut, media silaturahmi akademik dan menjadi bahan ajar pada mata kuliah Ekonomi Mikro, Pemasaran Agribisnis dan Ekonomi Manajerial serta dapat menjadi bahan rumusan kebijakan ekonomi lokal.

The Influence Of Prices, Baristas, Products, And Store Atmosphere On Sustainability Coffee Shop Business In The Lowlands Dhifa Meita Jihan Nabilah; Putri Anggini Ryandi; Riyan Frediansyah; Wachdijono Wachdijono
Journal Of Social Science (JoSS) Vol 2 No 11 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i11.157

Business sustainability in the lowlands is the ability to continue to adapt to changing consumer trends and preferences. Therefore, these business actors must conduct research related to the sustainability of the business. This research aims to determine the influence of prices, baristas, products, and atmosphere on the sustainability of coffee shop businesses in the lowlands. The study was conducted in Tangerang City, a lowland area with many modern coffee shops. The research time is from July to September 2023. The research design used is quantitative and survey methods. The research population is coffee shop consumers in Tangerang City, whose number is unknown, so the sample size was determined deliberately, namely 100 consumers. Data analysis uses the Structural Equation Modeling instrument. The research results show that the price and product variables positively affect coffee shop businesses' sustainability in Tangerang City's lowlands. Still, the barista variables and shop atmosphere have no effect. The indicator that best explains the condition of the price variable is "price according to brand" and for products is "product innovation". For this reason, coffee shop business managers in the lowlands of Tangerang City are recommended to maintain or improve product branding and innovate products to sustain their business.

Baristas, Products, Store Atmosphere, Prices, Social Media, And Consumer Satisfaction Coffee Shop In The Lowlands Ajran Auyaghlib; Dini Azhari; Fathia Al Zaitun; Wachdijono Wachdijono
Journal Of Social Science (JoSS) Vol 2 No 11 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i11.158

Coffee shop business opportunities show a positive trend, encouraging business actors to set up new coffee shops. The growth of coffee shops causes competition to become increasingly high. Therefore, coffee shop management must strengthen the main variables in its business. The main variables in a coffee shop include barista, product, price, atmosphere, social media, and customer satisfaction. This research aims to determine and describe the variable conditions of barista, product, price, atmosphere, social media, and consumer satisfaction. The research location is Tangerang City, Banten Province, Republic of Indonesia, considering that the area is included in lowland topography and many modern coffee shops are standing. The research was conducted in July-September 2023 with a sample size of 131 respondents. The research design is descriptive, using survey methods. Data analysis uses confirmatory factor analysis (CFA) instruments and the calculation of variable scores, which are compared with expected scores. The research results show that the condition of the barista is in the very skilled category (83.57%), the condition of the product is in the outstanding category (82.33%), the condition of the coffee shop atmosphere is in the very comfortable category (83.77%), the condition of the price is in the very affordable category (83.17%), social media conditions are in the outstanding category (81.76%), and consumer satisfaction conditions are in the very satisfied category (81.50%). The results of this research are very useful in planning/determining coffee shop business management strategies to win competition in the lowlands.

The The Influence Of Barista And Product On The Store Atmosphere And Its Impact On Coffee Shop Customer Satisfaction In The Lowland Wachdijono Wachdijono; Nelia Fariani Siregar Nelia Fariani Siregar; Sukree Langputeh; Akhmad Jaeroni
Journal Of Social Science (JoSS) Vol 2 No 12 (2023): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v2i12.264

Coffee shops are businesses in the downstream agribusiness subsystem proliferating in various countries. This growth has created competition, so every coffee shop tries to Win it by giving more satisfaction to its consumers. The research aims to analyze the influence of baristas and products on the store atmosphere and its impact on coffee shop consumer satisfaction in the plains. The research location is in Cirebon City, Province West Java, Indonesia, because the city can represent the geographical conditions of world cities in the lowlands where many coffee shops stand. The research will be carried out in August–December 2023. The research design uses descriptive quantitative survey methods. The sample size was set at 100 coffee shop consumers in Cirebon City an accidental sampling technique. Measurement of indicators for each variable uses a Likert Scale. The data analysis technique uses Structural Equation Modeling. Research results conclude that the barista and the product each directly influence the store atmosphere, and the store atmosphere directly affects coffee shop consumer satisfaction. Baristas and products indirectly impact consumer satisfaction through the store atmosphere. The indicator that best reflects the condition of the barista variable is "accuracy," the product variable is "availability of product stock," and the store atmosphere variable is "coffee drinking room."

SOSIALISASI URBAN FARMING MELALUI BUDIDAYA TANAMAN SAYURAN SECARA VERTIKULTUR DAN HIDROPONIK DI KELURAHAN KALIJAGA, KECAMATAN HARJAMUKTI, KOTA CIREBON Wachdijono, Wachdijono; Wahyuni, Siti; Trisnaningsih, Umi
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 5 No. 2 (2019): OKTOBER
Publisher : Universitas Djuanda

Yard land in urban areas has not been utilized for the cultivation of vegetables that are productive and economically profitable. This service program aims to improve the knowledge and skills of PKK members in verticultural and hydroponic vegetable cultivation. Thus, the members can use their yard more productively. The method used in this community service program is training, which consists of counseling as well as demonstrations and practice. Counseling is about the cultivation of vegetable plants vertically and hydroponically has increased the knowledge of participants, from initially not knowing about verticulture to know. The demonstration/practice of growing vegetables the next day made the participants better understand what was delivered in the previous counseling. This encourages the improvement of mothers' skills in growing vegetables vertically and hydroponically. This additional knowledge and skills encourage participants to practice in their own homes.

PEMANFAATAN LAHAN PEKARANGAN DENGAN BUDIDAYA TANAMAN BUAH DALAM POT (TABULAMPOT) DI DESA GESIK KECAMATAN TENGAH TANI KABUPATEN CIREBON Trisnaningsih, Umi; Wahyuni, Siti; Wachdijono, Wachdijono
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 7 No. 1 (2021): APRIL
Publisher : Universitas Djuanda

Fruit cultivation in pots is a solution for people who want to grow fruit in a narrow yard, such as in Gesik Village, Tengah Tani District, Cirebon Regency. The training was held with the aim of increasing the knowledge and skills of the members of the Gesik Village Empowerment and Family Welfare Mover Team in the cultivation of fruit plants in a pot. The training consisted of counseling activities and demo/practice of fruit plant cultivation. The activity was held at the Gesik Village Hall on January 25 and February 1, 2020, which was attended by 25 participants. The participants were divided into groups based on their respective RW. Each group is tasked with planting and maintaining one type of fruit plant. To find out the development of plants, monitoring is carried out on 8 and 10 February 2020. At the time of monitoring, fertilizer practice is carried out on fruit plants in a pot. The results of the activity showed that the participants could practice the cultivation and maintenance of fruit plants in pots.

SOSIALISASI ARTI PENTING DAN STRATEGI PENGUATAN MEREK KOPI LOKAL “GUNUNG CIREMAI” UNTUK MENINGKATKAN OMSET PENJUALAN Wachdijono, Wachdijono; Jaeroni, Akhmad
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 7 No. 2 (2021): AGUSTUS
Publisher : Universitas Djuanda

ABSTRACTIn fact, it shows that finding local brand coffee drinks is more difficult than non-local brands. This is related to the position of the product brand in the market. If the position is very strong, the products will still exist and be easily found everywhere. This Community Service activity aims to disseminate the importance of the brand and strategies / efforts to strengthen the local coffee product brand "Gunung Ciremai" in Cibeureum Village, Cilimus District, Kuningan Regency. The implementation methods are socialization, discussion and pre-test post-test. The result was that there was an increase in the knowledge and understanding of local brand coffee business actors on the importance of brands and brand strengthening strategies so that they could become a strategic basis for the implementation of brand strengthening that has been carried out so far. The partners play a role as the target for the implementation of service activities so that cooperation is needed between the Gunung Jati University Community Service Institute and partners.

SOSIALISASI STRATEGI PEMASARAN KOPI LOKAL Wachdijono, Wachdijono Wachdijono; Wahyuni, Siti; Trisnaningsih, Umi
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 8 No. 3 (2022): DESEMBER
Publisher : Universitas Djuanda

Kopi merupakan komoditas yang bernilai ekonomi tinggi. Permintaan kopi sangat tinggi, baik untuk permintaan dalam negeri sendiri maupun untuk ekspor. Pada umumnya kopi dijual dalam bentuk kopi biji (greenbean), biji sangrai (roasting) dan kopi bubuk. Namun pada faktanya, pemasaran kopi local belum berjalan optimal yang tercermin dari rendahnya omset penjualan atau adanya kesulitan pemasaranan. Untuk itu diperlukan suatu upaya untuk dapat meningkatkan omset penjualan, khususnya untuk kopi lokal. Kegiatan pengabdian kepada masyarakat (PKM) ini bertujuan untuk melakukan sosialisasi tentang pentingnya penyusunan strategi pemasaran kopi local di kelompok tani “Sekar Manik” Desa Cibeureun Kecamatan Cilimus Kabupaten Kuningan Provinsi Jawa Barat. Pengabdian dilakukan pada bulan Desember 2021. Metode yang digunakan adalah analisis swot (streng, weaknesess, opportunities, treath). Hasil pengabdian menyimpulkan bahwa rumusan strategi pemasaran kopi lokal di Desa Cibeureum Kecamat at Cilimus Kabupaten Kuningan adalah strategi pertumbuhan melalui integrasi horizontal (sel 5). Implementasi dari strategi ini adalah peningkatan penjualan kopi lokal yang dapat ditempuh melalui beberapa cara, antara lain: memasuki segmen pasar baru, pemasaran secara online (digital marketing) dan diversifikasi produk. Adanya gambaran rumusan strategi tersebut diharapkan dapat meningkatkan kualitas sumberdaya petani dan sekaligus dapat membangkitkan semangat kelompok tani “Sekar Manik” untuk tetap memelihara dan meningkatkan produktifitas kopinya.

The Influence Of Building And Atmosphere On The Development Of Coffee Shop Businesses In The SDGs Era Through Social Media As Intervening Variable Faqih, Achmad; Aisyah, Siti; Wachdijono, Wachdijono; Rosdiana, Eva
Jurnal Manajemen Industri dan Logistik Vol 6, No 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1010

The purpose of this research is to analyze the variables of the coffee shop building and atmosphere directly on the social media variables, and to analyze the influence of the coffee shop building and atmosphere variables indirectly on the business development variables through social media variables. The research time is in May-July 2021 and the location is a coffee shop in Cirebon City. The research design is quantitative with a survey method. The research population is the owner of the coffee shop, amounting to 85 people so that the sampling technique is carried out by census. Measurement of data with Liker Scale and data analysis using path analysis. The results of the study concluded that the variables of the building and the atmosphere of the coffee shop had a positive effect on social media, and the building and atmosphere of the coffee shop had a positive effect on business development through social media in the coffee shop in the city of Cirebon. The results of this study are expected to be input for coffee shop owners in managing their business in this SDGs era.

The relationship between consumer loyalty and time of innovation through coffee shop product innovation variables Wachdijono, Wachdijono; Febriyanti, Berlyana; Wibowo, Sandi Nasrudin; Wahyuni, Ika Tri
Research Trend in Technology and Management Vol. 1 No. 1 (2023): Research Trend in Technology and Management
Publisher : RTTM

Innovation product result from various types of processes that combine each other influence, one of which other aims to increase decision consumer purchases. Through product innovation, it is hoped that consumers will continue to buy and be loyal, especially in the era of business competition. Therefore, research on product innovation becomes essential, specifically on efforts that currently stand up in whole corner soil water, that is, effort coffee shop. The study aims to know the variables influencing coffee shop product innovation in Cirebon City, Indonesia. The research method with the survey and the research population is coffee shop consumers. Technique the determination of the sample size based on the loading factor number of 0.65 so that the number of samples set as big as 70 respondents. Technique analysis data use the instrument Structural Equation Model (SEM) with the application AMOS. The results study conclude that variable timing innovation directly affects the innovation product coffee shop, whereas variable competence managerial competence, human resource competence, ownership of R & D facilities, and system networks information do not affect the innovation of coffee shop products in Cirebon City. Research result This is useful for coffee shop business actors to develop product innovations to win competition efforts by healthy

Co-Authors Abdur Gofar Fazri, Muhamad Achmad Faqih Adib Ramdan, Muhamad Ajran Auyaghlib Akhmad Jaeroni Alghifary, Muhammad Ghaazi Amirullah, Abdul Aziz Ammbiya, Warosatul Anas, Muhamad Azzahra, Naftali Budirokhman, Dodi Bukhori, Bukhori Deden Deden Dhifa Meita Jihan Nabilah Dini Azhari Fairuz, Muhammad Faqih, Achmad Farisya, Dhita Shaleh Fathia Al Zaitun Fauziah, Holidah Febriyanti, Berlyana Fikri, Muhammad Bayu Harits, Abdul Hidayat, Taofik Muhammad Khairunnisa, Salma Putri Khansa, Nabilla Liyani, Ade Lutpiani, Anisa Marwah, Suci Maulana, M. Teguh Nadia, Annisa Rifa Nelia Fariani Siregar Nur Rahmah, Aisyah Nurfadillah, Riski Prasetyo, Endro Dwi Puromo, Dwi Putri Anggini Ryandi Rahman, Faisal Fajri RAHMAT GUNAWAN Rama, Nadi Ramadhani, Tantya Shifa Ramdhan, Anggal Noor Ridayanti, Hilda Riyan Frediansyah Rofi Julhan Rosdiana, Eva Sari, Sindi Fatikah Septyanto, Roy Siti Aisyah Siti Wahyuni Siti Wahyuni Siti Wahyuni Sudirman, Irpan Sukree Langputeh Triesnabayu, Muhammad Ula, Nahdiyatul Umi Hani Umi Trisnaningsih Wahana, Siti Wahyuni, Ika Tri Wibowo, Sandi Nasrudin Yahya, Assyifa Chairina Yayat Rahmat Hidayat, Yayat Rahmat Yuliani, Selfi

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