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All Journal Teknotan: Jurnal Industri Teknologi Pertanian AGRIEKONOMIKA Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Agro Sintesa : Jurnal Ilmu Budidaya Pertanian AgriHealth: Journal of Agri-food, Nutrition and Public Health International Journal of Social Service and Research Jurnal Abdi Masyarakat Indonesia Jurnal Impresi Indonesia Journal Of World Science Journal of Social Science INJURITY: Journal of Interdisciplinary Studies Research Trend in Technology and Management Jurnal Pengabdian Pada Masyarakat METHABDI IIJSE paradigma agribisnis Composite: Jurnal Ilmu Pertanian paradigma agribisnis
Wachdijono, Wachdijono
Universitas Swadaya Gunung Jati
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Sensitivity Analysis of Product Price Decrease and Variable Cost Increase in Broiler Chicken Farming Business (Case Study at PT New Hop in Mandapa Village, Dawuan District, Majalengka Regency) Harits, Abdul; Alghifary, Muhammad Ghaazi; Fikri, Muhammad Bayu; Wachdijono, Wachdijono
International Journal of Social Service and Research Vol. 5 No. 8 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i8.1286

Abstract

This study conducts a sensitivity analysis on price decreases and variable cost increases in the broiler chicken farming sector, specifically focusing on PT New Hop in Mandapa Village, Dawuan District, Majalengka Regency. The objective of this research is to assess the impact of economic fluctuations on business profitability and sustainability within the broiler farming industry. Utilizing the Break-Even Point (BEP) method, the study identifies the critical variables that influence revenue and profitability, offering strategic recommendations for farmers in managing these factors. The findings show that the broiler farming business can tolerate a 14.75% decrease in selling prices and a 17.70% increase in variable costs without incurring losses, highlighting the business’s resilience to certain economic changes. The results of this study provide valuable insights into risk management strategies for agribusinesses, emphasizing the importance of managing costs and pricing effectively to maintain profitability. Additionally, the research offers practical recommendations for improving operational efficiency in response to market fluctuations, which could support the long-term sustainability of broiler farming businesses. This study contributes to a broader understanding of how agricultural enterprises can mitigate financial risks and adapt to volatile market conditions.
Confirmatory Factor Analysis on Store Atmosphere Variables of Coffee Shops in Kuningan City, West Java Septyanto, Roy; Anas, Muhamad; Hidayat, Taofik Muhammad; Wachdijono, Wachdijono
Journal of World Science Vol. 4 No. 8 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i8.1470

Abstract

This study investigates the impact of store atmosphere on consumer behavior in coffee shops in Kuningan City, West Java. The research employs Confirmatory Factor Analysis (CFA) to validate and measure the dimensions that contribute to the store atmosphere, which include lighting, music, cleanliness, aroma, interior design, and exterior design. A survey was conducted among 120 coffee shop consumers to gather data on their perceptions and experiences. The findings reveal that the interior design dimension has the most significant influence on customer satisfaction, followed closely by cleanliness and exterior design. The results indicate that a well-structured and aesthetically pleasing atmosphere enhances consumer loyalty and encourages repeat visits. This research not only fills a methodological gap in existing literature but also provides practical implications for coffee shop owners aiming to improve their marketing strategies. By focusing on the identified dimensions, coffee shops can create a more inviting and comfortable environment, ultimately leading to increased customer engagement and satisfaction. This study contributes to the broader understanding of consumer behavior and the importance of sensory elements in retail settings.
Co-Authors Abdur Gofar Fazri, Muhamad Achmad Faqih Adib Ramdan, Muhamad Ajran Auyaghlib Akhmad Jaeroni Alghifary, Muhammad Ghaazi Amirullah, Abdul Aziz Ammbiya, Warosatul Anas, Muhamad Azzahra, Naftali Budirokhman, Dodi Bukhori, Bukhori Deden Deden Dhifa Meita Jihan Nabilah Dini Azhari Fairuz, Muhammad Faqih, Achmad Farisya, Dhita Shaleh Fathia Al Zaitun Fauziah, Holidah Febriyanti, Berlyana Fikri, Muhammad Bayu Harits, Abdul Hidayat, Taofik Muhammad Khairunnisa, Salma Putri Khansa, Nabilla Liyani, Ade Lutpiani, Anisa Marwah, Suci Maulana, M. Teguh Nadia, Annisa Rifa Nelia Fariani Siregar Nur Rahmah, Aisyah Nurfadillah, Riski Prasetyo, Endro Dwi Puromo, Dwi Putri Anggini Ryandi Rahman, Faisal Fajri RAHMAT GUNAWAN Rama, Nadi Ramadhani, Tantya Shifa Ramdhan, Anggal Noor Ridayanti, Hilda Riyan Frediansyah Rofi Julhan Rosdiana, Eva Sari, Sindi Fatikah Septyanto, Roy Siti Aisyah Siti Wahyuni Siti Wahyuni Siti Wahyuni Sudirman, Irpan Sukree Langputeh Triesnabayu, Muhammad Ula, Nahdiyatul Umi Hani Umi Trisnaningsih Wahana, Siti Wahyuni, Ika Tri Wibowo, Sandi Nasrudin Yahya, Assyifa Chairina Yayat Rahmat Hidayat, Yayat Rahmat Yuliani, Selfi