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All Journal Teknotan: Jurnal Industri Teknologi Pertanian AGRIEKONOMIKA Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Agro Sintesa : Jurnal Ilmu Budidaya Pertanian International Journal of Social Service and Research Jurnal Abdi Masyarakat Indonesia Jurnal Impresi Indonesia Journal Of World Science Journal of Social Science INJURITY: Journal of Interdisciplinary Studies Research Trend in Technology and Management Jurnal Pengabdian Pada Masyarakat METHABDI IIJSE paradigma agribisnis Composite paradigma agribisnis Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat Journal of Social Entrepreneurship and Creative Technology
Wachdijono, Wachdijono
Universitas Swadaya Gunung Jati
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Mendorong Transformasi Digital UMKM Desa Ciherang: Siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Ramdhan, Anggal Noor; Marwah, Suci; Yuliani, Selfi; Nurfadillah, Riski; Azzahra, Naftali; Wachdijono, Wachdijono
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp194-199

Abstract

The Industrial Revolution 5.0 requires MSMEs in Ciherang Village to adopt digital technology to remain competitive and able to compete in the global market. This research aims to support MSMEs through assistance in creating a Business Identification Number (NIB) and digital marketing training. The research method includes an initial survey to identify the level of technology utilization by local MSMEs, followed by digital marketing training, use of e-commerce platforms, and NIB registration. As a result, 15 MSMEs succeeded in obtaining NIB, while others began to utilize digital platforms such as Shopee and TikTok to expand their market reach. Even though this training improves the digital skills of business actors, challenges such as uneven internet access, varying technological capabilities, and limitations in using technology independently are still the main obstacles. Therefore, long-term investment in digital infrastructure, increased technological literacy, and ongoing assistance are needed to ensure the sustainability of the digital transformation of MSMEs in Ciherang Village.
Pemanfaatan Pestisida Nabati dari Bawang Putih untuk Pertanian di Desa Ciherang Fairuz, Muhammad; Ridayanti, Hilda; Amirullah, Abdul Aziz; Khairunnisa, Salma Putri; Triesnabayu, Muhammad; Ula, Nahdiyatul; Wachdijono, Wachdijono
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp219-223

Abstract

The Community Service Program (KKN) in Ciherang Village aims to introduce and train farmers in making plant-based pesticides from garlic. The use of plant-based pesticides was chosen because it is environmentally friendly and a safer alternative to chemical pesticides, which are known to have negative impacts on human health, plants, and the environment. In this training, farmers are taught how to produce pesticides independently with easily obtained natural ingredients, such as garlic, oil, and liquid detergent. In addition, they are also provided with information about the importance of maintaining the balance of the agricultural ecosystem. The results of this activity show an increase in farmers' awareness of the dangers of using chemical pesticides and a greater interest in switching to using plant-based pesticides. The application of plant-based pesticides has been shown to have positive impacts, such as improving soil quality, reducing pest attacks, and increasing crop yields. It is hoped that this activity can contribute to creating more sustainable agriculture in Ciherang Village.
ANALISIS KELAYAKAN USAHA PENANGKARAN DALAM MENUNJANG KEBERLANJUTAN BUDIDAYA DAN KEMANDIRIAN BENIH PADI DI DESA DUKUH TENGAH KECAMATAN MALEBER KABUPATEN KUNINGAN Wachdijono, Wachdijono
Paradigma Agribisnis Vol 2 No 2 (2019): paradigma agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v2i2.3158

Abstract

Dalam aspek teknis, menjadi penangkar benih padi memerlukan curahan tenaga dan fikiran yang cukup besar sehingga tidak bisa dilakukan secara sambilan. Untuk itu menjadi penangkar dapat mendudukkan sebagai bidang usaha baru bagi petani. Layaknya sebagai bidang usaha maka upaya analisis kelayakan usaha penangkaran perlu dilakukan agar dapat menjadi standar rasa keadilan bagi petani. Penelitian bertujuan menganalisis kelayakan usaha penangkaran dalam menunjang keberlanjutan budidaya dan kemandirian benih padi di desa Dukuh Tengah Kecamatan Maleber Kabupaten Kuningan. Desain penelitian kuantitatif, teknik penelitian survey, populasinya penangkar di desa Dukuh Tengah dan pengambilan sampel sensus. Pengolahan data berdasarkan perhitungan biaya, penerimaan dan R/C rasio kelayakan usaha dimana R/C rasio > 1 layak dan R/C rasio ≤ 1 tidak layak. Hasil penelitian, biaya Rp 24.220.200,-/ha, penerimaan Rp. 45.000.000,-/ha dan R/C rasio 1,85 sehingga usaha penangkaran layak dijalankan. Untuk meningkatan R/C rasio ≥ 2 disarankan pemerintah menetapkan harga standar benih padi minimal Rp. 10.000,-/kg sehingga penangkar lebih bersemangat dalam menunjang keberlanjutan budidaya dan kemandirian benih di daerahnya. Kata Kunci : Kelayakan,Usaha, Benih 
PERSEPSI KONSUMEN TERHADAP KEBERADAAN COFFEE SHOP DAN BARISTA PADA ERA PEMASARAN KOPI KE TIGA Wachdijono, Wachdijono; Yahya, Assyifa Chairina
Paradigma Agribisnis Vol 4 No 1 (2021): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v4i2.5886

Abstract

Dewasa ini, pemasaran kopi dunia memasuki era ke tiga yang ditandai banyak munculnya kedai kopi modern (coffee shop). Selain itu muncul  keinginan konsumen untuk lebih mengenal kopi dari origin hingga sampai kepada tahap akhir, mengkonsumsi minuman kopi yang nikmat sehingga melahirkan profesi barista. Oleh karenanya konsumen yang berada pada masa transisi akan dihadapkan pada masalah persepsi terhadap fenomena tersebut dalam kaitannya  dengan keberlanjutan usaha.  Penelitian ini bertujuan untuk  mengetahui  persepsi konsumen terhadap keberadaan coffee shop dan keberadaan barista pada era pemasaran kopi ke tiga di Kota Cirebon. Lokasi penelitian ditentukan secara sengaja yaitu di dua coffee shop yaitu Coffee shop Paten Coffee dan Coffee shop Katro. Penelitian  dilaksanakan pada bulan April-Juni 2020 dengan  menggunakan metode kuantitatif deskriptif dan teknik pendekatan survey.  Populasi penelitian adalah konsumen minuman kopi di kedua kedai tersebut dan teknik pengambilan sampel secara accidental sampling sejumlah 45 responden.  Adapun analisis data menggunakan kaidah perhitungan skala likert dan uji hipotesis menggunakan uji t. Hasil penelitian menyimpulkan bahwa persepsi konsumen terhadap keberadaan  coffee shop adalah optimis (68,23 %) dan terhadap keberadaan barista juga  optimis (68,11%) dalam pengembangan usaha minuman kopi. Hasil penilitian ini diharapkan bermanfaat bagi para investor yang hendak berinvestasi dalam pengembangan minuman kopi pada era ke tiga ini. Kata kunci: barista, coffee shop, era pemasaran ketiga,  optimis 
Building the Sustainability of the Kopeci Tofu Business through Consumer Interaction, Food Taste, and Price Suitability Nur Azizah, Dina; Yusrina, Aida; Devino, Troya Ensa; Wachdijono, Wachdijono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5538

Abstract

Business sustainability shows the existence of a business wherever it is, so it is always a goal that business actors, including Tofu and Kopeci businesses, must achieve. However, achieving this business is not easy because many factors influence it. This research explores the influence of social media, products, and prices on the desire for Kopeci tofu businesses. The study was conducted in Kuningan Regency, West Java Province, Indonesia, from May to July 2024. The research design was quantitative, using survey methods. Accidentally sampling determined the sample size of 146 Kopeci tofu consumers. Variable indicator measurements use a Likert Scale, and data analysis uses Structural Equation Modeling. The research results show that there is a mediation series, namely that social media directly affects the product, the product directly affects the price, and the price directly affects interest in the Kopeci tofu business. The most dominant indicator in explaining the condition of the social media variable is "interaction", the product variable is "good taste," and the price variable is "price according to the brand". Therefore, it is recommended for kopeci tofu businesses in Kuningan Regency and surrounding areas to always communicate regularly with consumers, maintain the taste of kopeci tofu, and always maintain the product brand image on the market to maintain the desire for kopeci tofu
Mewujudkan UMKM Desa Ciherang yang siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Nurhaliza, Nurhaliza; Ramdhan, Anggal Noor; Azzahra, Naftali; Marwah, Suci; Nurfadillah, Riski; Yuliani, Selfi; Wachdijono, Wachdijono
Jurnal Pintar Abdimas Vol 1 No 2 (2021): Volume 1 Nomor 2 Tahun 2021
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpas.v1i2.10872

Abstract

Revolusi Industri 5.0 menuntut UMKM di Desa Ciherang untuk mengadopsi teknologi digital agar tetap kompetitif dan mampu bersaing di pasar global. Penelitian ini bertujuan mendukung UMKM melalui pendampingan dalam pembuatan Nomor Induk Berusaha (NIB) dan pelatihan pemasaran digital. Metode penelitian mencakup survei awal untuk mengidentifikasi tingkat pemanfaatan teknologi oleh UMKM setempat, diikuti pelatihan pemasaran digital, penggunaan platform e-commerce, serta pendaftaran NIB. Hasilnya, 15 UMKM berhasil memperoleh NIB, sementara sebagian lainnya mulai memanfaatkan platform digital seperti Shopee dan TikTok untuk memperluas jangkauan pasar. Meskipun pelatihan ini meningkatkan keterampilan digital pelaku usaha, tantangan seperti akses internet yang tidak merata, kemampuan teknologi yang bervariasi, serta keterbatasan dalam penggunaan teknologi secara mandiri masih menjadi hambatan utama. Penelitian menyimpulkan bahwa pendekatan terintegrasi yang menggabungkan formalisasi usaha dan pelatihan pemasaran digital secara signifikan meningkatkan daya saing UMKM, dengan peserta mengalami peningkatan omzet bulanan rata-rata sebesar 43% dan perluasan jangkauan pasar hingga 130%. Oleh karena itu, diperlukan investasi jangka panjang dalam infrastruktur digital, peningkatan literasi teknologi, serta pendampingan berkelanjutan untuk memastikan keberlanjutan transformasi digital UMKM di Desa Ciherang.
Understand Consumer Perception of Waiting Time in Services Urban Developing: A Study in Cirebon City, Indonesia Syarifudin, Hindam; Wachdijono, Wachdijono
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.3422

Abstract

Service lead time plays an important role in shaping consumer perception of overall service quality. If the service wait time is perceived as long, consumers will get bored and leave, but if it is perceived as quick, they will be happy and make a purchase again. This study aims to determine the index of consumer perception of service waiting time and the scores for each indicator in univariate analysis. The research was conducted at the Gacoan Noodle Restaurant in Cirebon City for three months (December 2025-February 2026). The research design uses quantitative descriptive and survey techniques. The sample consisted of 60 respondents, and the sampling technique was accidental. The indicator measurement uses the Likert Scale, and the data analysis is univariate, using a mathematical formula. The results showed that the consumer perception index was 69.7% (service waiting time is fast). The highest indicator score was 77.2% clarity and certainty of service (maintained), and the lowest indicator score was 65.7% (improved). The gap in this study is an empirical and methodological one, so that the results of this research contribute theoretically to the development of consumer behavior theory and methodology. Technically, it contributes to the business actors of Mie Gacoan Restaurant in Cirebon City in order to achieve a competitive advantage.
The Influence Of Building And Atmosphere On The Development Of Coffee Shop Businesses In The SDGs Era Through Social Media As Intervening Variable Achmad Faqih; Siti Aisyah; Wachdijono Wachdijono; Eva Rosdiana
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): 10 original research articles were authored/co-authored by 40 authors from 4 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1010

Abstract

The purpose of this research is to analyze the variables of the coffee shop building and atmosphere directly on the social media variables, and to analyze the influence of the coffee shop building and atmosphere variables indirectly on the business development variables through social media variables. The research time is in May-July 2021 and the location is a coffee shop in Cirebon City. The research design is quantitative with a survey method. The research population is the owner of the coffee shop, amounting to 85 people so that the sampling technique is carried out by census. Measurement of data with Liker Scale and data analysis using path analysis. The results of the study concluded that the variables of the building and the atmosphere of the coffee shop had a positive effect on social media, and the building and atmosphere of the coffee shop had a positive effect on business development through social media in the coffee shop in the city of Cirebon. The results of this study are expected to be input for coffee shop owners in managing their business in this SDGs era.
Co-Authors Abdur Gofar Fazri, Muhamad Achmad Faqih Achmad Faqih Adib Ramdan, Muhamad Aisyah Aisyah Ajran Auyaghlib Akhmad Jaeroni Alghifary, Muhammad Ghaazi Amirullah, Abdul Aziz Anas, Muhamad Azzahra, Naftali Budirokhman, Dodi Bukhori, Bukhori Deden Deden Devino, Troya Ensa Dhifa Meita Jihan Nabilah Dini Azhari Eva Rosdiana Fairuz, Muhammad Faqih, Achmad Farisya, Dhita Shaleh Fathia Al Zaitun Fauziah, Holidah Febriyanti, Berlyana Fikri, Muhammad Bayu Harits, Abdul Hidayat, Taofik Muhammad Khairunnisa, Salma Putri Khansa, Nabilla Liyani, Ade Lutpiani, Anisa Marwah, Suci Maulana, M. Teguh Nelia Fariani Siregar Nur Azizah, Dina Nur Rahmah, Aisyah Nurfadillah, Riski Nurhaliza, Nurhaliza Prasetyo, Endro Dwi Puromo, Dwi Putri Anggini Ryandi Rahman, Faisal Fajri RAHMAT GUNAWAN Rama, Nadi Ramdhan, Anggal Noor Ridayanti, Hilda Riyan Frediansyah Rofi Julhan Rosdiana, Eva Sari, Sindi Fatikah Septyanto, Roy Siti Aisyah Siti Wahyuni Siti Wahyuni Siti Wahyuni Sudirman, Irpan Sukree Langputeh Syarifudin, Hindam Triesnabayu, Muhammad Ula, Nahdiyatul Umi Hani Umi Trisnaningsih Wahana, Siti Wahyuni, Ika Tri Wibowo, Sandi Nasrudin Yahya, Assyifa Chairina Yayat Rahmat Hidayat, Yayat Rahmat Yuliani, Selfi Yusrina, Aida