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All Journal Teknotan: Jurnal Industri Teknologi Pertanian AGRIEKONOMIKA Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Agro Sintesa : Jurnal Ilmu Budidaya Pertanian International Journal of Social Service and Research Jurnal Abdi Masyarakat Indonesia Jurnal Impresi Indonesia Journal Of World Science Journal of Social Science INJURITY: Journal of Interdisciplinary Studies Research Trend in Technology and Management Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian Pada Masyarakat METHABDI IIJSE paradigma agribisnis Composite paradigma agribisnis Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat Journal of Social Entrepreneurship and Creative Technology
Wachdijono
Universitas Swadaya Gunung Jati
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Building the Sustainability of the Kopeci Tofu Business through Consumer Interaction, Food Taste, and Price Suitability Nur Azizah, Dina; Yusrina, Aida; Devino, Troya Ensa; Wachdijono, Wachdijono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5538

Abstract

Business sustainability shows the existence of a business wherever it is, so it is always a goal that business actors, including Tofu and Kopeci businesses, must achieve. However, achieving this business is not easy because many factors influence it. This research explores the influence of social media, products, and prices on the desire for Kopeci tofu businesses. The study was conducted in Kuningan Regency, West Java Province, Indonesia, from May to July 2024. The research design was quantitative, using survey methods. Accidentally sampling determined the sample size of 146 Kopeci tofu consumers. Variable indicator measurements use a Likert Scale, and data analysis uses Structural Equation Modeling. The research results show that there is a mediation series, namely that social media directly affects the product, the product directly affects the price, and the price directly affects interest in the Kopeci tofu business. The most dominant indicator in explaining the condition of the social media variable is "interaction", the product variable is "good taste," and the price variable is "price according to the brand". Therefore, it is recommended for kopeci tofu businesses in Kuningan Regency and surrounding areas to always communicate regularly with consumers, maintain the taste of kopeci tofu, and always maintain the product brand image on the market to maintain the desire for kopeci tofu
Mewujudkan UMKM Desa Ciherang yang siap Menghadapi 5.0 dengan Inovasi Pembuatan NIB dan Penerapan Digital Marketing Nurhaliza, Nurhaliza; Ramdhan, Anggal Noor; Azzahra, Naftali; Marwah, Suci; Nurfadillah, Riski; Yuliani, Selfi; Wachdijono, Wachdijono
Jurnal Pintar Abdimas Vol 1 No 2 (2021): Volume 1 Nomor 2 Tahun 2021
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpas.v1i2.10872

Abstract

Revolusi Industri 5.0 menuntut UMKM di Desa Ciherang untuk mengadopsi teknologi digital agar tetap kompetitif dan mampu bersaing di pasar global. Penelitian ini bertujuan mendukung UMKM melalui pendampingan dalam pembuatan Nomor Induk Berusaha (NIB) dan pelatihan pemasaran digital. Metode penelitian mencakup survei awal untuk mengidentifikasi tingkat pemanfaatan teknologi oleh UMKM setempat, diikuti pelatihan pemasaran digital, penggunaan platform e-commerce, serta pendaftaran NIB. Hasilnya, 15 UMKM berhasil memperoleh NIB, sementara sebagian lainnya mulai memanfaatkan platform digital seperti Shopee dan TikTok untuk memperluas jangkauan pasar. Meskipun pelatihan ini meningkatkan keterampilan digital pelaku usaha, tantangan seperti akses internet yang tidak merata, kemampuan teknologi yang bervariasi, serta keterbatasan dalam penggunaan teknologi secara mandiri masih menjadi hambatan utama. Penelitian menyimpulkan bahwa pendekatan terintegrasi yang menggabungkan formalisasi usaha dan pelatihan pemasaran digital secara signifikan meningkatkan daya saing UMKM, dengan peserta mengalami peningkatan omzet bulanan rata-rata sebesar 43% dan perluasan jangkauan pasar hingga 130%. Oleh karena itu, diperlukan investasi jangka panjang dalam infrastruktur digital, peningkatan literasi teknologi, serta pendampingan berkelanjutan untuk memastikan keberlanjutan transformasi digital UMKM di Desa Ciherang.
Building Consumer Satisfaction of Poci Tea through Price Compatibility, Feeling and a Brand That is Easy to Remember Warosatul Ammbiya; Annisa Rifa Nadia; Tantya Shifa Ramadhani; Wachdijono Wachdijono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5870

Abstract

Competition in the beverage industry is getting tighter, especially in tea drinks. One of the popular teas often included in the ranks of the top brand index is poci tea. However, there is a decrease in the tea percentage, indicating a decline in consumer satisfaction. This research aims to assess the impact of price variables on consumer satisfaction, mediated by product and brand image intervening variables. The study was conducted in Cirebon in July and August 2024. The type of research is descriptive quantitative. Based on the loading factor figure considered representative at 0.6, the sample size was determined at 114 poci tea respondents taken by accidental sampling. Data analysis is conducted using SEM (Structural Equation Modeling). The findings indicate no direct impact from price (X) on consumer satisfaction(Y3). Price (X) has a significant effect on the product variable (Y1) with a probability of 0.023, product (Y1) has a significant impact on the brand image variable (Y2) with a probability of 0.012, brand image (Y2) has a significant effect on consumer satisfaction variable (Y3) with a probability of 0.044. Moreover, price indirectly affects consumer satisfaction through product and brand image variables with a probability of 0.047.
The Influence Of Building And Atmosphere On The Development Of Coffee Shop Businesses In The SDGs Era Through Social Media As Intervening Variable Achmad Faqih; Siti Aisyah; Wachdijono Wachdijono; Eva Rosdiana
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): 10 original research articles were authored/co-authored by 40 authors from 4 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1010

Abstract

The purpose of this research is to analyze the variables of the coffee shop building and atmosphere directly on the social media variables, and to analyze the influence of the coffee shop building and atmosphere variables indirectly on the business development variables through social media variables. The research time is in May-July 2021 and the location is a coffee shop in Cirebon City. The research design is quantitative with a survey method. The research population is the owner of the coffee shop, amounting to 85 people so that the sampling technique is carried out by census. Measurement of data with Liker Scale and data analysis using path analysis. The results of the study concluded that the variables of the building and the atmosphere of the coffee shop had a positive effect on social media, and the building and atmosphere of the coffee shop had a positive effect on business development through social media in the coffee shop in the city of Cirebon. The results of this study are expected to be input for coffee shop owners in managing their business in this SDGs era.
Confirmatory Factor Analysis on Store Atmosphere Variables of Coffee Shops in Kuningan City, West Java Roy Septyanto; Muhamad Anas; Taofik Muhammad Hidayat; Wachdijono Wachdijono
Journal of World Science Vol. 4 No. 8 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i8.1470

Abstract

This study investigates the impact of store atmosphere on consumer behavior in coffee shops in Kuningan City, West Java. The research employs Confirmatory Factor Analysis (CFA) to validate and measure the dimensions that contribute to the store atmosphere, which include lighting, music, cleanliness, aroma, interior design, and exterior design. A survey was conducted among 120 coffee shop consumers to gather data on their perceptions and experiences. The findings reveal that the interior design dimension has the most significant influence on customer satisfaction, followed closely by cleanliness and exterior design. The results indicate that a well-structured and aesthetically pleasing atmosphere enhances consumer loyalty and encourages repeat visits. This research not only fills a methodological gap in existing literature but also provides practical implications for coffee shop owners aiming to improve their marketing strategies. By focusing on the identified dimensions, coffee shops can create a more inviting and comfortable environment, ultimately leading to increased customer engagement and satisfaction. This study contributes to the broader understanding of consumer behavior and the importance of sensory elements in retail settings.
The Effect of Using Owl Houses on Reducing Rattus Argentiventer and Its Impact on Increasing Rice Production Nurjanah Nurjanah; Gita Aditya Sach; Wachdijono Wachdijono
Journal of World Science Vol. 4 No. 8 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i8.1494

Abstract

Effective and sustainable control of rat pests is a major challenge in rice cultivation. An increasingly friendly method is the use of owl houses (Tyto alba) as a biological agent to control rat populations. This study examines the effect of owl houses on reducing rat pests and their impact on increasing rice production in Linggajati Village, Arahan District, Indramayu Regency, West Java Province, Indonesia. Primary data were collected from March to June 2025 and analyzed in July 2025. Quantitative methods included direct field observations, rat population analysis before and after owl house installation, and crop yield measurements. The sample consisted of 112 rice farmers who installed owl houses around their fields, using simple random samplings. Data was analyzed with Structural Equation Modeling (SEM) via the AMOS application. Results indicated full mediation: owl houses directly reduced rat pest attacks (0.97), which positively impacted rice production (0.89). The most dominant factor in the owl house variable was the number of owls settling there (1.03), and pest reduction in areas without owl houses showed a very positive effect (1.75). The study found that the presence of owls can reduce rat populations by up to 70%, leading to an average 20% increase in rice production compared to fields without owl houses. These findings demonstrate that owl houses offer an effective ecological solution to support sustainable rice agriculture.
Factors Affecting Farmers' Capacity in Handling Harvest and Post-Harvest Mango Export Commodities Gedong Gincu Ade Liyani; Aisyah Nur Rahmah; Muhamad Adib Ramdan; Muhamad Abdur Gofar Fazri; Dodi Budirokhman; Wachdijono Wachdijono
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 9 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i9.130

Abstract

The aims of this study were (1) to determine the effect of stakeholder roles and direct access to information on farmer capacity in harvest and postharvest handling, and (2) to determine the influence of the role of stakeholders and access to information on the capacity of farmers in handling harvest and postharvest through. The research was conducted in Majalengka Regency with the central areas of Majalengka District and Panyingkiran District. The time of the research was carried out in August 2023. The determination of the sample was carried out by census on 30 farmers who had supplied gedong gincu mangoes to exporters. Data analysis used path analysis with the independent variable the role of stakeholders and access to information with the dependent variable being the farmer's capacity in handling harvest and postharvest through farmer behavior. data analysis using path analysis. The results of the analysis show that there is an influence on the role of stakeholders and access to information on the variable capacity of farmers in handling harvest and postharvest directly or through farmer behavior. The first path equation is Y = 0.391 + 0.517 + 0.796 and the second path equation is Y = 0.336 + 0.420 + 0.445 + 0.630. The effect of stakeholder roles on farmer capacity directly or indirectly is 0.500, the effect of information access on farmer capacity is 0.662 and the influence of farmer behavior on farmer capacity is 0.420
The relationship between consumer loyalty and time of innovation through coffee shop product innovation variables Wachdijono Wachdijono; Berlyana Febriyanti; Sandi Nasrudin Wibowo; Ika Tri Wahyuni
Research Trend in Technology and Management Vol. 1 No. 1 (2023): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.082 KB) | DOI: 10.56442/rttm.v1i1.2

Abstract

Innovation product result from various types of processes that combine each other influence, one of which other aims to increase decision consumer purchases. Through product innovation, it is hoped that consumers will continue to buy and be loyal, especially in the era of business competition. Therefore, research on product innovation becomes essential, specifically on efforts that currently stand up in whole corner soil water, that is, effort coffee shop. The study aims to know the variables influencing coffee shop product innovation in Cirebon City, Indonesia. The research method with the survey and the research population is coffee shop consumers. Technique the determination of the sample size based on the loading factor number of 0.65 so that the number of samples set as big as 70 respondents. Technique analysis data use the instrument Structural Equation Model (SEM) with the application AMOS. The results study conclude that variable timing innovation directly affects the innovation product coffee shop, whereas variable competence managerial competence, human resource competence, ownership of R & D facilities, and system networks information do not affect the innovation of coffee shop products in Cirebon City. Research result This is useful for coffee shop business actors to develop product innovations to win competition efforts by healthy
OPTIMIZING REFUGIA PLANTING AREAS AND INCREASING THE FREQUENCY OF PREDATOR SIGHTINGS CAN INCREASE ENVIRONMENTALLY FRIENDLY AND SUSTAINABLE RICE PRODUCTION Holidah Fauziah; Irpan Sudirman; Rahmat Gunawan; Wachdijono Wachdijono
Jurnal Impresi Indonesia Vol. 4 No. 2 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i2.6319

Abstract

Efforts to increase rice production in Indonesia are crucial due to the country’s large population and heavy reliance on rice as a staple food. While chemical pest control has been widely used, it is costly and harmful to the environment. Therefore, alternative eco-friendly approaches, such as utilizing refugia plants and predators, are needed. This study aims to analyze the influence of refugia plants on predator presence and their impact on rice production. The research is conducted in Maleber, Kuningan Regency, West Java, Indonesia. Primary data collection takes place from July to December 2024, with processing in January 2025. This quantitative study employs a survey method with 120 randomly selected farmers who use refugia plants in rice cultivation. Data is analyzed using Structural Equation Modeling (SEM) with AMOS. The findings indicate a complete mediation effect, where refugia plants significantly influence predator presence (0.93), which in turn positively affects rice production (0.97). The most dominant indicator in refugia variables is the embankment area allocated for refugia planting (0.86), while in predator variables, it is the frequency of predator sightings (0.86). These results suggest that environmentally friendly and sustainable rice production can be improved by optimizing embankment areas for refugia planting and enhancing predator populations in rice fields.
Understand Consumer Perception of Waiting Time in Services Urban Developing: A Study in Cirebon City, Indonesia Hindam Syarifudin; Wachdijono Wachdijono
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.3422

Abstract

Service lead time plays an important role in shaping consumer perception of overall service quality. If the service wait time is perceived as long, consumers will get bored and leave, but if it is perceived as quick, they will be happy and make a purchase again. This study aims to determine the index of consumer perception of service waiting time and the scores for each indicator in univariate analysis. The research was conducted at the Gacoan Noodle Restaurant in Cirebon City for three months (December 2025-February 2026). The research design uses quantitative descriptive and survey techniques. The sample consisted of 60 respondents, and the sampling technique was accidental. The indicator measurement uses the Likert Scale, and the data analysis is univariate, using a mathematical formula. The results showed that the consumer perception index was 69.7% (service waiting time is fast). The highest indicator score was 77.2% clarity and certainty of service (maintained), and the lowest indicator score was 65.7% (improved). The gap in this study is an empirical and methodological one, so that the results of this research contribute theoretically to the development of consumer behavior theory and methodology. Technically, it contributes to the business actors of Mie Gacoan Restaurant in Cirebon City in order to achieve a competitive advantage.
Co-Authors Achmad Faqih Achmad Faqih Ade Liyani Aisyah Aisyah Aisyah Nur Rahmah Ajran Auyaghlib Akhmad Jaeroni Alghifary, Muhammad Ghaazi Amirullah, Abdul Aziz Annisa Rifa Nadia Azzahra, Naftali Berlyana Febriyanti Bukhori, Bukhori Deden Deden Devino, Troya Ensa Dhifa Meita Jihan Nabilah Dini Azhari Dodi Budirokhman Eva Rosdiana Fairuz, Muhammad Faqih, Achmad Farisya, Dhita Shaleh Fathia Al Zaitun Fikri, Muhammad Bayu Gita Aditya Sach Harits, Abdul Hindam Syarifudin Holidah Fauziah Ika Tri Wahyuni Irpan Sudirman Khairunnisa, Salma Putri Khansa, Nabilla Lutpiani, Anisa Marwah, Suci Maulana, M. Teguh Muhamad Abdur Gofar Fazri Muhamad Adib Ramdan Muhamad Anas Nelia Fariani Siregar Nur Azizah, Dina Nurfadillah, Riski Nurhaliza, Nurhaliza Nurjanah Nurjanah Prasetyo, Endro Dwi Puromo, Dwi Putri Anggini Ryandi Rahman, Faisal Fajri Rahmat Gunawan Rama, Nadi Ramdhan, Anggal Noor Ridayanti, Hilda Riyan Frediansyah Rofi Julhan Rosdiana, Eva Roy Septyanto Sandi Nasrudin Wibowo Sari, Sindi Fatikah Siti Aisyah Siti Wahyuni Siti Wahyuni Siti Wahyuni Sukree Langputeh Tahta Aunillah Tantya Shifa Ramadhani Taofik Muhammad Hidayat Triesnabayu, Muhammad Ula, Nahdiyatul Umi Hani Umi Trisnaningsih Wahana, Siti Warosatul Ammbiya Yahya, Assyifa Chairina Yayat Rahmat Hidayat, Yayat Rahmat Yuliani, Selfi Yusrina, Aida