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SEGMENTASI CALON ORANG TUA BERDASARKAN MINAT DAN PERILAKU ONLINE UNTUK MENYUSUN STRATEGI PROMOSI SEKOLAH TK AL-FARIQ Irawati, Novica; Saragih, Sisca Sri Dewi; Johny, Johny
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4088

Abstract

Abstract: The behavior of prospective parents in choosing kindergartens is increasingly shifting towards the use of online media as the main source of information, without neglecting the influence of personal recommendations. This study aims to identify the segmentation of prospective parents based on their interests and behaviors in seeking information about schools, both through digital channels such as social media and the internet, and conventional channels such as verbal communication. The study was conducted at AL-FARIQ Kindergarten with data collection through structured interviews using Google Forms. Data were analyzed using K-Means and Rapid Miner software with cluster analysis methods to group respondents based on similarities in digital behavior. The research results are expected to produce a segmentation document that includes the profile of each segment and recommendations for more targeted digital promotion strategies. This research is at Technology Readiness Level (TRL) level 3 as an initial validation of the data-driven segmentation approach, and is expected to serve as the basis for the development of a more integrated digital promotion system in the future. Keywords: K-Means; Information Behavior; Prospective Parents; Promotion Strategy. Abstrak: Perilaku calon orang tua dalam memilih taman kanak-kanak (TK) semakin bergeser ke arah pemanfaatan media online sebagai sumber informasi utama, tanpa meninggalkan pengaruh rekomendasi personal. Penelitian ini bertujuan untuk mengidentifikasi segmentasi calon orang tua berdasarkan kecenderungan minat dan perilaku mereka dalam mencari informasi tentang sekolah, baik melalui saluran digital seperti media sosial dan internet, maupun jalur konvensional seperti komunikasi lisan. Studi dilakukan di TK AL-FARIQ dengan pengumpulan data melalui wawancara terstruktur menggunakan Google Form. Data dianalisis menggunakan perangkat lunak RapidMiner dan metode K-Means dengan cluster analysis untuk mengelompokkan responden berdasarkan kesamaan perilaku digital. Hasil penelitian diharapkan menghasilkan dokumen segmentasi yang memuat profil masing-masing segmen serta rekomendasi strategi promosi digital yang lebih tepat sasaran. Penelitian ini berada pada Tingkat Kesiapan Teknologi (TKT) level 3 sebagai validasi awal terhadap pendekatan segmentasi berbasis data, dan diharapkan menjadi dasar pengembangan sistem promosi digital yang lebih terintegrasi di masa depan. Kata kunci: K-Means; Perilaku Informasi; Calon Orang Tua; Strategi Promosi
PENGARUH PENGETAHUAN KEUANGAN, SIKAP KEUANGAN, DAN KEPRIBADIAN TERHADAP PERILAKU MANAJEMEN KEUANGAN (STUDI KASUS PADA PELAKU UMKM KELAPA MUDA DI KISARAN) Astuti, Bela; Irawati, Novica; Nata, Andri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4085

Abstract

Abstract: This study aims to determine the influence of Financial Knowledge (X1), Financial Attitude (X2), and Personality (X3) on Financial Management Behavior (Y), with the research subjects being young coconut MSME (Micro, Small, and Medium Enterprises) actors in Kisaran. The population in this study consisted of 150 respondents, with purposive sampling used to select a sample of 75 respondents. Data analysis was conducted using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method with the SmartPLS 4 software. The results show that Financial Knowledge does not have a positive and significant effect on Financial Management Behavior. Financial Attitude has a positive and significant effect on Financial Management Behavior. Personality has a positive and significant effect on Financial Management Behavior. Furthermore, Financial Knowledge, Financial Attitude. Keywords: Financial Knowledge; Financial Attitude; Personality; Financial Management Behavior. Abstrak: Penelitian ini dilakukan untuk mengetahui pengaruh Pengetahuan Keuangan (X1), Sikap Keuangan (X2), Dan Kepribadian (X3) terhadap Perilaku Manajemen Keuangan (Y) dengan objek penelitian adalah pelaku UMKM Kelapa Muda di Kisaran. Populasi dalam penelitian ini sebanyak 150 responden, kemudian dilakukan pemilihan responden dengan teknik purposive sampling sehingga sampel menjadi 75 responden. Analisis data menggunakan metode Structural Equation Modeling – Partial Least Squares (SEM-PLS) melalui perangkat lunak SmartPLS 4. Hasil Pengujian menunjukkan bahwa Pengetahuan Keuangan tidak berpengaruh positif dan signifikan terhadap Perilaku Manajemen Keuangan, Sikap Keuangan berpengaruh positif dan signifikan terhadap Perilaku Manajemen Keuangan, Kepribadian berpengaruh positif dan signifikan terhadap Perilaku Manajemen Keuangan. Kata kunci: Pengetahuan Keuangan; Sikap Keuangan ; Kepribadian; Perilaku Manajemen Keuangan.
Bijak Bermediasosial Bagi Generasi Gen Z Pada Madrasah Aliyah Alwasliyah Kisaran Rika Nofitri; Irawati, Novica; Arridha Zikra Syah
Journal Of Indonesian Social Society (JISS) Vol. 3 No. 3 (2025): JISS - Oktober
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jiss.v3i2.528

Abstract

Generasi Z merupakan generasi yang tumbuh dan berkembang di tengah pesatnya arus teknologi dan media sosial. Media sosial menjadi bagian tak terpisahkan dalam kehidupan sehari-hari mereka, termasuk bagi para siswa di Madrasah Aliyah Alwasliyah Kisaran. Kegiatan  ini bertujuan untuk mengetahui bagaimana sikap dan perilaku bijak bermedia sosial di kalangan siswa serta sejauh mana pemahaman mereka terhadap dampak positif dan negatif media sosial. Penelitian menggunakan metode deskriptif kualitatif dengan cara penyebaran angket. Hasil kegiatan ini menunjukkan bahwa sebagian besar siswa aktif menggunakan media sosial, namun belum semuanya memiliki kesadaran akan pentingnya etika digital, privasi, dan kemampuan memilah informasi. Oleh karena itu, diperlukan edukasi literasi digital yang menyeluruh dan kontekstual, agar siswa mampu menjadi pengguna media sosial yang bijak, bertanggung jawab, serta mencerminkan nilai-nilai akhlak mulia dalam kehidupan digital mereka.
Classification of Eligibility for BPNT Recipients Using the K-Nearest Neighbor Algorithm Rahayu, Eka; Irawati, Novica; Ananda, Ricki
Sistemasi: Jurnal Sistem Informasi Vol 13, No 1 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i1.3250

Abstract

BPNT (Non-Cash Food Assistance) is food social assistance in non-cash form from the government which is given to Beneficiary Families (KPM) every month. In its implementation, BPNT is still encountering a number of obstacles, one of which is in terms of distribution of aid which has not been optimal in several areas, including in Mekar Sari Village, Kec.Pulau Rakyat, Kab. Sharpen. In carrying out the BPNT program, many residents complained that they did not receive this assistance, but they felt they had the right to receive assistance like the others. The aim of the research is to apply the K-Nearest Neighbor algorithm so that it can help the process of classifying data on citizens who are eligible or not eligible to receive non-cash food assistance (BPNT). The method used uses the application of data mining classification techniques with the K-Nearest Neighbor algorithm. Based on the results of implementing the K-Nearest Neighbor data mining algorithm, the results of the system created can predict and help the village government to make decisions and describe residents who are eligible and not eligible for BPNT assistance using data on poor residents recorded in Mekar Sari Village, Kec. People's Island, Kab. Asahan by using the K-Nearest Neighbor algorithm data mining system.
Analysis of the k-Means Method in Clustering Acceptance of PKH Aid in Pulau Rakyat Tua Village Utami, Dwi Kurnia; Irawati, Novica; Sumantri, Sumantri
Sistemasi: Jurnal Sistem Informasi Vol 12, No 3 (2023): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v12i3.3236

Abstract

The Family Hope Program (PKH) is a program that provides cash assistance to Very Poor Households (RSTM) which are required to fulfill requirements related to efforts to improve the quality of human resources. In selecting residents to be recipients of the Family Hope Program (PKH) in Pulau Rakyat Tua Village, the problem that often arises is that the provision of Family Hope Program assistance is often considered not to be on target. In addition, errors often occur because the selection is still done manually and requires a long time in selecting participants, which can be influenced by the objective assessment of PKH companions. The research objective is to apply the k-means clustering algorithm in selecting prospective beneficiaries of the Family Hope Program (PKH). The method used uses the application of data mining with the k-means clustering algorithm. Based on the results of applying the k-means clustering algorithm, the results of the system being built can make it easier to select potential recipients of Family Program assistance. The results of the k-means clustering algorithm test produced Cluster 1 in the Eligible category totaling 29 PKH beneficiary data and Cluster 2 in the Ineligible category totaling 1 PKH beneficiary data.
IMPLEMENTATION OF SINGLE EXPONENTIAL SMOOTHING METHOD DEMAND FOR HERBAL MEDICINE TO DC RIA SARI ANGGRIANI Zannah, Nur; Irawati, Novica; Andriyani, Suci
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 10 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v10i1.2544

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Abstract: Distributor Center (DC) Ria Sari, one of the official herbal medicine agents from PT HPAI (Herba Penawar Alwahida Indonesia) company. Sales of herbal medicines at the Ria Sari Anggriani Distributor Center (DC) often experience instability. Where in the period March 2022 to May 2022 there was a significant increase in sales. This resulted in the Ria Sari Anggriani Distributor Center (DC) being unable to serve requests for available herbal medicines. So that it becomes an obstacle in the stock of herbal medicines that must be prepared. If there are too many drug stocks but the demand for herbal medicines is decreasing then this will result in a loss, conversely if the demand for medicines increases but the stock of herbal medicines cannot be prepared then this will be a loss for DC Ria Sari Anggriani. For this reason, it is necessary to do a forecasting/prediction technique, using the Single Exponential Smoothing Method . The purpose of the forecasting/prediction will be to assist in terms of the supply of herbal medicines in the following month's period. The results of testing this method were obtained in the period June 2023, requests for 167 herbal medicines, 178 Extra foods, 189 Etta Goat Milk, 91 Herbal Toothpastes, 74 products of Propolis Soap.            Keywords: herbal medicine; prediction; single exponential smoothing  Abstrak: Distributor Center (DC) Ria Sari salah satu agen resmi obat herbal dari perusahaan PT HPAI (Herba Penawar Alwahida Indonesia). Penjualan obat herbal pada Distributor Center (DC) Ria Sari Anggriani sering terjadi ketidak stabilan. Dimana pada periode Maret 2022 sampai dengan Mei 2023 terjadi kenaikan penjualan yang seknifikan. Ini mengakibatkan Distributor Center (DC) Ria Sari Anggriani tidak dapat melayani permintaan akan obat herbal yang tersedia.  Sehingga menjadi kendala dalam stok obat herbal yang harus disiapkan. Jika stok obat terlalu banyak namun permintaan akan obat herbal menurun maka ini akan manjedi kerugian, sebaliknya jika permintaan akan obat meningkat namun stok obat herbal tidak dapat disiapkan maka ini menjadi kerugian bagi DC Ria Sari Anggriani. Untuk itu perlu dilakukan suatu teknik peramalan/prediksi, menggunakan Metode Single Exponential Smoothing (SES). Tujuan dari peramalan/prediksi nantinya dapat membantu dalam hal penyediaan akan obat herbal pada periode bulan berikutnya. Hasil dari pengujian terhadap metode ini diperoleh pada periode Juni 2023, perminaan akan obat herbal 167 , Extrafood 178, Etta Goat Milk 189, Pasta Gigi Herbal 91, Sabun Propolis 74 produk. Hasil simpulan dari penelitian ini koefisien nilai alpha (α) mempengaruhi seberapa besar pengaruh data masa lalu terhadap peramalan masa depan. Kata Kunci: obat herbal; prediksi; single exponential smoothing 
IMPLEMENTATION OF THE USE E-CRM IN IMPROVING OPERATIONAL EFFICIENCY AND PROFITABILITY AT GALLERYPARFUME WEB-BASED Syahillah, Bella; Irawati, Novica; Dewi, Muthia
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 11 No. 1 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v11i1.3344

Abstract

Abstract: Gallery Parfume Shop is a business engaged in cosmetics located on Jalan Merdeka, Simpang Empat, Kec. Tanjung Tiram, Kab. Batu Bara, North Sumatra. In the procedures and management of sales management at Gallery Parfume is still done manually, the reports are still recorded in notes the impact of this is that Gallery Parfume has difficulty in evaluating their sales performance, identifying market trends, and planning effective sales strategies and also difficulty building loyalty. Therefore, a system is needed, by implementing E-CRM at Gallery Parfume can get new customers, improve customer relationships, and retain customers, which will ultimately create customer loyalty and to measure the increase in profitability resulting from the use of E-CRM into a web-based application so that it will later facilitate increasing sales, customer loyalty, and saving operational costs. The method used to collect and analyze this research data is a qualitative method. It is expected that through this web application it can also build a database to make it easier for Gallery Parfume to search for data and reports.Keywords: consumers; e-crm; stores Abstrak: Toko Gallery Parfume merupakan usaha yang bergerak dibidang kosmetik yang berada dijalan Merdeka, Simpang Empat, Kec. Tanjung Tiram, Kab. Batu Bara, Sumatera Utara. Dalam prosedur dan manajemen pengelolaan penjualan di Gallery Parfume masih dilakukan secara manual, laporan nya masih tercatat  di notes dampak dari hal tersebut gallery Parfume kesulitan dalam mengevaluasi kinerja penjualan mereka, mengidentifikasi tren pasar, dan merencanakan strategi penjualan yang efektif  juga kesulitan membangun loyalitas. Maka dengan hal itu diperlukan sebuah sistem, dengan menerapkan E-CRM di Gallery Parfume dapat memperoleh pelanggan baru, meningkatkan hubungan dengan pelanggan, dan mempertahankan pelanggan, yang pada akhirnya akan terciptanya loyalitas pelanggan dan untuk mengukur peningkatan profitabilitas yang dihasilkan dari penggunaan E-CRM kedalam bentuk aplikasi berbasis web agar nantinya memudahkan dalam peningkatan penjualan, loyalitas pelanggan, dan penghematan biaya operasional. Metode yang digunakan untuk mengumpulkan dan menganalisis data penelitian ini dengan metode kualitatif. Diharapankan melalui aplikasi web ini juga dapat membangun database guna memudahkan Gallery Parfume dalam mencari data dan laporan.Kata Kunci: e-crm; konsumen; toko
Bijak Menyikapi Aplikasi Pinjaman Tanpa Agunan Bagi Ibu-Ibu Darmawanita Pada Dinas Lingkungan Hidup Kabupaten Asahan Irawati, Novica; Siagian, Yessica; Sinaga, Hommy Dorthy Ellyany; Syah, Arridha Zikra
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3653

Abstract

Personal finance skills are one of the important competencies that young people need to have in facing future economic challenges, given the increasingly complex global financial dynamics and the need to be able to manage resources effectively in order to survive and thrive amid economic uncertainty. However, the level of financial literacy among vocational high school (SMK) students is still relatively low, as reflected in the results of the National Survey on Financial Literacy and Inclusion by OJK (2019) which shows that only 38.03% of Indonesians have adequate financial literacy, including among students. Of the 30 samples used by using the method of sharing, discussion, and case studies on each student, many were still found to be unable to manage their finances. This financial training has succeeded in providing a basic understanding of good financial management to students of SMK Negeri 1 Kisaran. Through the material presented, students can apply the knowledge gained in their daily lives, from managing expenses, saving, to planning for the future.Keywords: financial literacy; financial skills; training vocational high school students Abstrak: Keterampilan keuangan pribadi merupakan salah satu kompetensi penting yang perlu dimiliki oleh generasi muda dalam menghadapi tantangan ekonomi di masa depan, mengingat semakin kompleksnya dinamika keuangan global dan kebutuhan untuk dapat mengelola sumberdaya secara efektif agar dapat bertahan dan berkembangan di tengah ketidakpastian ekonomi. Namun, tingkat literasi keuangan di kalangan siswa sekolah menengah kejuruan (SMK) masih tergolong rendah, sebagaimana tercermin dalam hasil Survei Nasional Literasi dan Inklusi Keuangan oleh OJK (2019) yang menunjukkan bahwa hanya 38,03% masyarakat Indonesia yang memiliki literasi keuangan yang memadai, termasuk di kalangan pelajar. Kegiatan ini dilakukan oleh team dosen universitas royal dimana sampelnya sebanyak 30 orang yang merupakan siswa Sekolah Menengah Kejurusan Negeri 1 Kisaran dalam penyampaian materi digunakan dengan menggunakan metode sharing, diskusi, dan studi kasus pada masing-masing siswa.  Pelatihan keuangan memberikan pemahaman dasar tentang pengelolaan keuangan yang baik kepada siswa SMK Negeri 1 Kisaran. Melalui materi yang disampaikan, siswa dapat menerapkan ilmu yang diperoleh dalam kehidupan sehari-hari, mulai dari mengatur pengeluaran, menabung, hingga merencanakan masa depan.Kata Kunci: Keterampilan keuangan; literasi keuangan; pelatihan siswa SMK, pengelolaan keuangan pribadi 
PENGELOLAAN PERSEDIAAN BAHAN BAKU NON PERISHABLE FOOD MENGGUNAKAN MODEL SCM (STUDI KASUS : RITZ CAFE) Arhani, Riza; Irawati, Novica; Muhazir, Ahmad
J-Com (Journal of Computer) Vol. 3 No. 3 (2023): November 2023
Publisher : STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/j-com.v3i3.2822

Abstract

Abstract: Technological progress and development is increasingly rapid and rapid and cannot be avoided in life. Every innovation is created to bring positive benefits to human life. Ritz Cafe Kisaran is a well-known restaurant and has been established for a long time in Asahan district, but this restaurant does not yet have a computerized raw material inventory management system. The aim of this research is to create a non-perishable food inventory management system using the Supply Chain Management model so that the operational function of raw material inventory management in restaurants becomes more effective, efficient and structured. The research method used in this research is a descriptive method with a qualitative approach and uses data analysis and uses a Supply Chain Management model including planning, procurement, production, warehouse management, order delivery and order returns. The result of this research is a web-based non-perishable food inventory management system that can manage raw material inventory, minimize the occurrence of ordering errors, raw material stock information can be processed automatically, as well as all existing processes in a The restaurant will be well integrated and useful in anticipating errors and losses for Ritz Cafe Kisaran. Keywords: inventory; non perishable food; supply chain management; xampp Abstrak: Kemajuan dan perkembangan teknologi semakin cepat dan pesat serta tidak dapat dihindari dalam kehidupan. Setiap inovasi diciptakan untuk membawa manfaat positif bagi kehidupan manusia. Ritz Cafe Kisaran merupakan salah satu restoran terkenal dan sudah lama berdiri di kabupaten Asahan namun restoran ini belum mempunyai sistem pengelolaan persediaan bahan baku yang terkomputerisasi. Tujuan pada penelitian ini yaitu untuk membuat suatu sistem pengelolaan persediaan bahan baku yang tidak mudah rusak (non perishable food) dengan menggunakan model Supply Chain Management agar fungsi operasional pengelolaan persediaan bahan baku di restoran menjadi lebih efektif, efesien dan terstruktur. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kualitatif dan menggunakan analisis data serta menggunakan model Supply Chain Management meliputi perencanaan, pengadaan (procurement), produksi, pengelolaan gudang, pengiriman pesanan, dan pengembalian pesanan. Hasil dari penelitian ini adalah sebuah sistem pengelolaan persediaan bahan baku yang tidak mudah rusak (non perishable food) berbasis web yang dapat mengelola persediaan bahan baku, meminimalkan terjadinya kesalahan pemesanan, informasi stok bahan baku dapat diolah secara otomatis, serta seluruh proses yang ada di sebuah restoran akan terintegrasi dengan baik serta bermanfaat dalam mengantisipasi kesalahan dan juga kerugian bagi Ritz Cafe Kisaran. Kata Kunci: persediaan; bahan baku tidak mudah rusak; manajemen rantai pasok; xampp 
Penerapan Supply Chain Management untuk Efisiensi Rantai Pasok Produk Cokelat Milandari, Novi; Irawati, Novica; Rahayu, Elly
Jurnal Algoritma Vol 22 No 2 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-2.2974

Abstract

Business competition in the era of globalization demands that companies operate quickly, efficiently, and adaptively, including in the snack food industry. PT Halven Jaya, as a distributor of chocolate products, continues to face distribution challenges, such as high levels of leftover inventory, frequent product damage, and sales revenue that has yet to meet targets. These conditions indicate inefficiencies in the supply chain, which directly impact company performance and customer satisfaction. This study aims to design and implement a web-based Supply Chain Management (SCM) system to improve product distribution efficiency. The research employed a descriptive qualitative method through interviews, observations, and documentation at PT Halven Jaya. Analysis was conducted to identify weaknesses in distribution, design a system solution, and test the implementation of the SCM software. The results indicate that the developed SCM system can record incoming and outgoing stock, detect damaged products, and provide real-time distribution reports. Its implementation reduces the risk of overstock and product damage, enhances transparency in the distribution flow, and provides strategic information for management in decision-making. Thus, the implementation of a web-based SCM system has been proven to increase operational effectiveness, improve cost efficiency, and support the achievement of company sales targets. These findings offer important managerial implications for enhancing strategic decision-making in supply chain management.