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Hartono, Arif
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The Impact Of Brand Awareness, Brand Reputation, And Perceived Economic Benefits On Brand Trust And Online Purchase Intentions For Skintific Products On The Tiktok Shop Platform TiffaErsantika Alhamdina, Tiffanda; Hartono, Arif
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.832

Abstract

This study aims to test and analyze the influence of brand awareness, brand reputation, perceived economic benefits on brand trust and online purchase intentions for Skintific products through the TikTok Shop platform. The research approach used is quantitative. Data collected by distributing online questionnaires via Google Form to 220 respondents. The sampling technique used convenience sampling method. The method used in this study is PLS-SEM, using the SmartPLS statistical software tool. Data analysis techniques used in this study are validity and reliability tests, collinearity tests, path coefficients, R-Square (R2), Q-Square, t-tests, and p-tests. The results of this study are brand awareness has a positive and significant effect on brand trust, brand awareness has no effect on online purchase intentions, brand reputation has a positive and significant effect on brand trust, brand trust has a positive and significant effect on online purchase intentions, perceived economic benefits have an effect positive and significant impact on brand trust, and perceived economic benefits have a positive and significant effect on online purchase intentions.
Generation Z and the Job-Hopping Phenomenon: An Exploration of Career Preferences and Expectations Dwiyono, Luhur Haris; Hartono, Arif
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2809

Abstract

This study examines how Generation Z workers in Yogyakarta interpret work and engage in job hopping within their early career experiences. Using a qualitative phenomenological approach, in-depth interviews were conducted with six Generation Z individuals who had experienced multiple job transitions. The findings indicate that Generation Z holds a hybrid orientation toward work, integrating economic survival, career development, and value actualisation simultaneously. Job hopping is perceived not as impulsive or disloyal behaviour, but as a rational and adaptive career strategy when employment fails to meet financial, developmental, or psychosocial expectations. Career decisions are shaped by accumulated work experiences, educational background, family responsibilities, and local labour-market conditions, particularly relatively low wage levels. Participants demonstrate high emotional awareness and agency in responding to expectation reality misalignment through adaptive coping strategies, including skill development, parallel job searching, and planned exits.
Member Self-Identification Toward Al-Ma'un Values as Organizational Identity: Case Study at PKU Muhammadiyah Yogyakarta Hospital Djohantini, Siti Noordjannah; Mulkhan, Abdul Munir; Hartono, Arif; Muafi, Muafi
Jurnal Manajemen Bisnis Vol. 13 No. 1: March 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i1.12674

Abstract

Research aims: This study examines the process of member self-identification toward Al-Ma'un values as an organizational identity at PKU Muhammadiyah Yogyakarta Hospital.Design/Methodology/Approach: This study applied a qualitative case study method to obtain data, information, and knowledge related to members' awareness of Al-Ma'un, which was the source of inspiration for the birth of this hospital in 1923. Informants consisted of employees, with the primary data collection through in-depth interviews. Research findings: The study findings revealed that the member identification toward Al-Ma'un values has internalized into a nested identity, which becomes the organizational identity of PKU Muhammadiyah Yogyakarta Hospital. Theoretically, this study found a solid and long-standing distinctive value of the three CED criteria (central, enduring, and distinctive) in the organizational identity concept, as introduced by Albert and Whetten (1995), with Al-Ma'un as a unique feature distinguishing PKU Muhammadiyah Hospital from other hospitals. The facts also showed that there was still a value alignment since several services from some PKU Muhammadiyah Hospital health workers still have not shown consistent Islamic behavior.Theoretical contribution/Originality: This research theoretically contributes to the development of organizational theory related to religiosity organizational identity as a relatively new object of study using a qualitative approach in the discipline of economics. Findings of religiosity organizational identity based on the values of Al-Ma'un have the nature of novelty and originality of this research.Practitioner/Policy implication: This research has practical implications in the form of a new approach to developing hospital management based on religious values (Al-Ma'un) in dealing with the dynamics of social-humanitarian and non-profit orientations with professional and profit orientations. In addition, this research can be used for hospital development, which is coherent between a non-profit with professional orientation and profit orientation, which is still built on the organizational identity values.Research limitation/Implication: This study implies that a more robust internalization is needed to make Al-Ma'un a unique identity, image, and branding of the organizational identity of PKU Muhammadiyah Yogyakarta Hospital. The limitation of this research is that the case study was only in one Muhammadiyah hospital, so it is not to be generalized to other hospitals with different organizational backgrounds. Since it emphasizes the self-identification process related to knowledge, commitment, and action aspects in forming an organizational identity based on Al-Ma'un values, this study did not elaborate in-depth on the dynamic aspects of continuity and discontinuity processes from the identification process of these three aspects, which require further research to obtain a broader understanding of the problem under study.
The Impact of Artificial Intelligence on Perceived Trust and Purchase Intention on Shopee Among Generation Z Wasilah, Qasimatul; Hartono, Arif
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9296

Abstract

Artificial Intelligence (AI) is a rapidly advancing technology that has seen widespread adoption across various sectors of the digital economy, including the e-commerce industry. This study aims to examine the influence of AI in fostering perceived trust and purchase intention among Generation Z users on the AI-integrated e-commerce platform Shopee. A quantitative research design was employed, utilizing an online questionnaire measured on a six-point Likert scale. The respondents consisted of 200 active Shopee users from Generation Z who are familiar with the platform’s AI-driven features. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software. The model comprises three independent variables, namely AI exposure, attitude towards AI, and AI accuracy perception, as well as two mediating variables, namely perceived trust and perceived usefulness, and one dependent variable, purchase intention. The findings reveal that AI exposure, attitude towards AI, and AI accuracy perception each exert a positive and statistically significant effect on perceived trust. Moreover, perceived trust is shown to mediate the relationship between these three independent variables and purchase intention. Additionally, perceived usefulness functions as a mediating variable in the relationship between perceived trust and purchase intention.
Co-Authors Abdul Munir Mulkhan Adhiguna, Harmay Ahmad Sudrajat, Yusuf Alfrida Retnodiani, Anadya Ambar Lukitaningsih Ananda Ramadhan, Syahfara Ari Setiawan Arinasari, Rani Astuti, Hera Puji Astuti, Nuryani Dwi Aziz, Mohd Kasturi Nor Abd Azizah, Alfimalia Nurul Cindrakasih, Nabilah Amanah Desriyanto, Eka Dita, Wahyu Riskina Djohantini, Siti Noordjannah Dwi Wahyuni Dwiyono, Luhur Haris Eka Ardiana, Titin Ika Farida Ulfa, Ika Farida Khusaini, Rayhan Aditya Kriestince, Denada Sari Puspita Kusumawardhani, Ratih Mami Hajaroh Marzuki Marzuki Muafi Muhammad Rusdi Mujakar, Sogin Bayu Muntiah, Nur Sayidatul Mustikasari, Erni Ayu Nur Rachman, Naba’il NURUL HIDAYAH Nurul Utami Nuryana, Harum Pertiwi, Rizki Novia Prihatin, Wijiasih Rachmad, Rachmad Julius Fikri Rahayu, Ema Lukyta Rahmadhani, Iin Rahmi, Tazkia Lailia Ramadhan, Muhammad Rafly Agung Ramayanti, Deviana Eka Rizqy, Rahmatin Sabila Rosa, Hielda Faristria Suhartini Suhartini SYAIFUL BAHRI Taufik, fiqri TiffaErsantika Alhamdina, Tiffanda Titin Eka Ardiana, Titin Eka Ul'hasanah, Anisa Ulfah, Ika Farida Ulfi, Eka Wafirotin, Khusnatul Zulfa Wasilah, Qasimatul Wijianto Wijianto Yuli Prihatni Zahirah, Fairuza