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All Journal Teknotan: Jurnal Industri Teknologi Pertanian IPTEK Journal of Proceedings Series Industria: Jurnal Teknologi dan Manajemen Agroindustri AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal SOLMA Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT SEAS (Sustainable Environment Agricultural Science) Jurnal Ilmiah Pangan Halal Karimah Tauhid Jurnal Agroindustri Halal
Delfitriani
Program Studi Teknologi Industri Pertanian, Fakultas Ilmu Pangan Halal, Universitas Djuanda Bogor
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Social Sciences Other

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Pengembangan Konsep Desain Visual Kemasan Saus Keju dengan Pendekatan Kansei Engineering Delfitriani, Delfitriani; Campakasari, Nia
Teknotan: Jurnal Industri Teknologi Pertanian Vol 20, No 2 (2026): TEKNOTAN, Agustus 2026
Publisher : Fakultas Teknologi Industri Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jt.vol20n2.20

Abstract

Food packaging design plays a crucial role not only as a protective medium but also in shaping consumers’ emotional perceptions. However, many existing studies still focus primarily on aesthetic aspects without providing a systematic analytical framework to translate affective responses into design parameters. This study aims to develop a visual packaging design concept for cheese sauce by integrating Kansei Engineering with data-driven analytical approaches. Theoretically, this study proposes an exploratory framework that links perception weighting (TF-IDF), dimensionality reduction (PCA), and design pattern modeling (Association Rule Mining/ARM) within a unified analytical process. Kansei Words were collected from respondents (n ≥ 30), analyzed using TF-IDF, and reduced using PCA to identify dominant perceptual orientations. Packaging design elements were examined through morphological analysis of 25 product samples and formulated using ARM. The results indicate that consumer perception is strongly dominated by a Premium design orientation, explaining 75.16% of the variance, while the Eco-friendly orientation emerges as a secondary dimension with limited contribution. The association patterns suggest that non-transparent packaging, full label coverage, and top brand placement represent the most consistent configuration within the dataset. The findings suggest that integrating Kansei Engineering with data-driven methods can serve as a conceptual basis for formulating packaging design directions. However, this study remains exploratory, with limitations related to sample size, data homogeneity, and the absence of preference validation for the proposed design, indicating the need for further empirical testing.
Analisis Branding Dalam Strategi Pemasaran Air Minum Dalam Kemasan (AMDK) Di PT Tirta Investama Siti Rahmawati; Delfitriani Delfitriani; Deni Hendarto
JURNAL AGROINDUSTRI HALAL Vol. 12 No. 2 (2026): Jurnal Agroindustri Halal
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jah.v12i2.24975

Abstract

PT Tirta Investama merupakan perusahaan yang bergerak di industri Air Minum Dalam Kemasan (AMDK) dengan merek AQUA yang dikenal sebagai market leader di Indonesia. Di tengah meningkatnya persaingan dan munculnya isu terkait transparansi sumber air, perusahaan dituntut untuk memperkuat strategi branding guna mempertahankan kepercayaan konsumen. Tujuan penelitian ini adalah menganalisis strategi branding dan pemasaran PT Tirta Investama berdasarkan indikator branding, STP, dan 4P, serta faktor internal dan eksternal menggunakan IFAS dan EFAS untuk merumuskan strategi pemasaran berbasis SWOT. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik wawancara, observasi, dan kuesioner. Berdasarkan hasil menunjukkan bahwa nilai IFAS sebesar 4,127 yang mengindikasikan kondisi internal perusahaan berada pada kategori kuat sedangkan EFAS 3,682. Berdasarkan analisis SWOT, strategi yang paling relevan adalah strategi penguatan branding melalui komunikasi yang transparan dan edukatif untuk menjaga kepercayaan konsumen di tengah meningkatnya persaingan dan sensitivitas terhadap isu. Strategi ini menekankan pentingnya konsistensi identitas merek serta penyampaian informasi yang akurat dan mudah dipahami, sehingga mampu memperkuat citra positif perusahaan di mata konsumen. Dengan demikian, perusahaan tidak hanya dapat mempertahankan kepercayaan yang telah terbentuk, tetapi juga mampu meminimalkan dampak negatif dari isu yang berpotensi memengaruhi persepsi dan keputusan pembelian konsumen.
Co-Authors Aditia Ginantaka Agus Susanto Ahmaludin Ahmaludin Akram Dzulfiqar Amar Ma'ruf Amar Ma'ruf Aminullah Aminullah Aminullah Aminullah, Aminullah Antonius Padua Ratu Anwarisyah, Afra Fafhilah Apriani, Yasri Azi Permana Campakasari, Nia Deni Hendarto Diki Distya Riski Hapsari Djatna, T DODIK ARIYANTO Dzulfiqar, Akram Erliza Hambali Fahrezi, Muhammad Rizma Fanani, Muhamad Zainal Fina Uzwatania Fina Uzwatania Firdausy, Hibatul Haqqi Gandung Wibatsu Ginantaka, S.TP, M.Si, Aditia Halimah, Siti Nur Hastuti, Arti Helmi Haris Hendarto, M.Si, Deni Huzaifah, Abu Hanifah Indra Cahya Kusuma Indradewa, Rhian Iqhfar Maulana Irahmah, Siti Ismail, Depanito Anugrah Jabbar, Kariem Jannah, Fadia Wardatul Kartikaratri, Tsaniyah Raihani Khafiza, Salma Rukhiatul Khodijah, Neng Siti Kumalasari, Rafika Ma'ruf, Amar Ma’ruf Pambudi Nurwantara Mardiah MARIA BINTANG Maulana, Iqhfar Ma’ruf Pambudi Nurwantara Mega Silpia NOVITASARI Nur Ali Sa'id Nurhania, Siti Oktavianti, Annisa Putri Permana, Azi Permana, Galih Permana, Gusti Pertiwi, Sri Rejeki Retna Rahmaningrum, Vanieza Ridwan, Muhammad Husein Afifuddin Rimadhani, Farras Fajria Rosy Hutami Sa'id, Nur Ali Shiddiq, Muhammad Fahmi Silpia, Mega Siti Masithoh Siti Masitoh Siti Nurhalimah Siti Rahmawati Suganda, Awalia Rachima Syamsir, E Taufik Djatna Titi Rohmayanti Wicaksono, Muhamad Abdiki Widiatmoko, Wahyu Sigit Yasri Apriani Yudistriono, Wandi