Article Per Year (5 Year)
p-Index From 2021 - 2026
3.655
P-Index
This Author published in this journals
All Journal Katalogis Jurnal Pendidikan Humaniora Journal of Tropical Biodiversity and Biotechnology Sinkron : Jurnal dan Penelitian Teknik Informatika JMM (Jurnal Masyarakat Mandiri) Indonesia Journal of Halal Business Innovation and Entrepreneurship Journal Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Areopagus : Jurnal Pendidikan dan Teologi Kristen Journal of Agri-Food Science and Technology (JAFoST) Indonesian Journal of Community Empowerment HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Lindayani, Lindayani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Enhancing Dodol Micro, Small, And Medium Enterprises (MSMEs) Performance In Garut District: The Impact Of Entrepreneurial Orientation Lindayani, Lindayani; Solihat, Asri; Rahmawati, Rena
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.681

Abstract

Micro, small, and medium enterprises significantly influence economic growth and development. The findings of this study indicate that innovation, risk-taking, and proactiveness are crucial dimensions of entrepreneurial orientation that positively impact the performance of MSMEs in the Garut Regency. The primary objective of this research is to assess the influence of entrepreneurial orientation on the performance of Dodol micro, small, and medium enterprises (MSMEs) in the Garut Regency, focusing specifically on entrepreneurs engaged in Dodol businesses. Conducted as quantitative research with a descriptive approach, the study involves a population of Dodol business actors in the Garut Regency. A sample of 81 respondents was selected through simple random sampling techniques and analyzed with SPSS statistics 21. The research employs various analytical tools, including simple linear regression, instrument testing, classical assumption testing, and hypothesis testing. The research reveals that the entrepreneurial orientation variable has a substantial influence of 44.6% on the performance of MSMEs. In conclusion, this study underscores the critical importance of enhancing the performance of MSMEs, emphasizing the necessity of understanding the entrepreneurial orientation of a company as integral to achieving this goal.
The Influence of E-Marketing on MSME Business Performance in the Culinary Sector and Impact on Customer Loyalty Post the Covid-19 Pandemic in Garut Regency Hamdani, Nizar Alam; Lindayani, Lindayani; Lestari, Citra Dewi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.683

Abstract

This research aims to analyze the influence of e-marketing on the business performance of Micro, Small and Medium Enterprises (MSMEs) in the culinary sector and its impact on customer loyalty after the COVID-19 pandemic. This type of research is quantitative research with a descriptive approach. The sample used in this research was 100 MSME entrepreneurs in the culinary sector in Garut Regency. Using the Structural Equation Modeling (SEM) method with the help of SmartPLS was used to analyze data from respondents consisting of culinary MSME owners in certain areas. Data obtained through questionnaires are processed and analyzed to test the validity and reliability of the construct, as well as test the proposed hypothesis. The aim of this research is to examine the influence of e-marketing on business performance and its impact on customer loyalty. This research is intended to determine the influence of e-marketing on business performance and the influence of e-marketing on customer loyalty using research that has been conducted previously. The analysis used in this research is the outer model test, inner model test and hypothesis test. The results of this research state that the e-marketing variable has an influence on business performance of 68.8%, which shows that the influence exerted is strong enough to be statistically significant. Then there is the e-marketing variable which has an influence of 68.9% on the customer loyalty variable, which means that the influence exerted is strong enough to be statistically significant. These three variables have a positive influence and are considered capable of influencing e-marketing.
Examining The Effects Of Service Quality And Brand Image On Customer Loyalty: A Study Through The Lens Of Customer Satisfaction Lindayani, Lindayani; Napia, Raisa Nai
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 3 (2023): Vol 5 No 3 (2023): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i3.692

Abstract

This study aims to investigate the impact of service quality and brand image on customer loyalty mediated by customer satisfaction. The research incorporates both direct and indirect effects, considering various independent and dependent variables. The targeted population comprises customers who consistently repurchase Haus products. A purposive sampling approach was employed, resulting in a sample size of 96 respondents who received questionnaires. The collected data underwent analysis using SPSS software for validity and reliability testing. Subsequently, SmartPLS software was utilized for further data analysis. The primary objectives of this research are to ascertain the influence of service quality on customer satisfaction, the impact of brand image on customer satisfaction, the relationship between customer satisfaction and customer loyalty, the effect of service quality on customer loyalty mediated by customer satisfaction, and finally, the influence of brand image on customer loyalty mediated by customer satisfaction. The findings reveal that service quality significantly impacts customer satisfaction by 20.3%, while brand image exerts a substantial influence at 75.1%. Moreover, customer satisfaction is a significant driver of customer loyalty, accounting for 89.7%. The study also identifies a notable impact of service quality on customer loyalty through customer satisfaction (18.2%), and brand image similarly affects customer loyalty through customer satisfaction by 67.3%.
The Influence of Product Quality and Service Quality on Consumer Satisfaction Rahmawati, Putri; Solihat, Asri; Lindayani, Lindayani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1156

Abstract

The culinary industry is one of the fastest-growing sectors in Indonesia and plays an important role in supporting the development of the creative economy. One traditional culinary product that remains popular is green banana. However, the rise of modern food trends and increasingly intense competition in the culinary business requires traditional food entrepreneurs to continuously innovate in order to maintain their existence. Mamayu Pisang Ijo is one of the home-based culinary businesses that focuses on product quality and service quality as its main strategies to enhance customer satisfaction and maintain customer loyalty. This study aims to determine the influence of product quality and service quality on customer satisfaction at Mamayu Pisang Ijo. The research employed a quantitative approach with a survey method. A total sample of 176 respondents was obtained using the Slovin formula, and data were collected through an online questionnaire using a Likert scale. Data analysis was conducted using SPSS through validity tests, reliability tests, multiple linear regression, t-tests, F-tests, and coefficient of determination analysis. The results show that product quality and service quality simultaneously have a significant effect on customer satisfaction, with an F-value of 120.842, which is higher than the F-table value of 2.27. In addition, the Adjusted R² value of 0.583 indicates that 58.3% of the variation in customer satisfaction can be explained by the two variables. These findings suggest that improving product and service quality is essential to maintaining customer satisfaction, suggesting that businesses like Mamayu Pisang Ijo must continue to improve the quality offered to remain competitive in the culinary industry. Moreover, this research serves as a reference for traditional culinary businesses in designing marketing strategies based on product and service quality to increase competitiveness. This study also contributes to the academic literature on consumer behavior in traditional culinary industries amid modern competition.
PENINGKATAN LITERASI KOSMETIK AMAN DAN LEGAL MELALUI EDUKASI PEMILIHAN SKINCARE DI MARKETPLACE Lindayani, Lindayani; Jalalkamis, Fazilahwati Binti; Permana, Intan; Ahmad, Sovia Mauluddi; Meilani, Tiwi; Pitriani, Karina
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.37196

Abstract

Abstrak: Kurangnya pemahaman masyarakat mengenai kosmetik yang sudah memiliki izin edar resmi, dan bagaimana cara membeli skincare yang aman di marketplace, serta meningkatnya penyebaran produk skincare ilegal di pasaran menjadi alasan utama untuk diselenggarakan kegiaan PKM di desa Parakan yang ada di Kabupaten Garut. Tujuan utama dari kegiatan ini adalah untuk meningkatkan pengetahuan dan kesadaran 21 orang kader PKK tentang pentingnya menjaga kesehatan kulit serta kemampuan dalam memilih produk perawatan kulit yang aman saat berbelanja, khususnya melalui situs e-commerc. Kegiatan ini dilakukan bekerjasama antara Universitas Garut, STIKES Karsa Husada, dan Universiti Pendidikan Sultan Idris (UPSI) Malaysia dengan pendekatan yang edukatif dan partisipatif. Metode yang digunakan meliputi penyampaian informasi melalui presentasi, diskusi interaktif, dan adanya pre dan post test sebanyak 4 pertanyaan. Hasil awal dari analisis kondisi kulit peserta menunjukkan adanya masalah utama berupa flek di wajah, diikuti dengan tanda-tanda penuaan dini seperti kerutan dan kantung mata. Hasil pre dan post test menunjukkan adanya peningkatan pengetahuan warga dari 80,97% menjadi 100%. Selama kegiatan, anggota PKK menunjukkan partisipasi aktif dan minat tinggi terhadap materi, terutama dalam hal identifikasi produk skincare yang legal, risiko penggunaan produk ilegal, serta pemilihan produk perawatan kulit yang sesuai dengan kebutuhan individu. Kegiatan ini memberikan dampak positif terhadap peningkatan pemahaman peserta mengenai produk kosmetik yang aman, sehat, dan halal. Abstract: The lack of public understanding regarding cosmetics that already have official distribution permits, and how to buy safe skincare in the marketplace, as well as the increasing distribution of illegal skincare products in the market are the main reasons for holding PKM activities in Parakan village in Garut Regency. The main objective of this activity is to increase the knowledge and awareness of 21 persons PKK cadres about the importance of maintaining healthy skin and the ability to choose safe skincare products when shopping, especially through e-commerce sites. This activity was carried out in collaboration between the University of Garut, STIKES Karsa Husada, and Sultan Idris Education University (UPSI) Malaysia with an educational and participatory approach. The methods used included delivering information through presentations, interactive discussions, and pre- and post-tests. Initial results from the analysis of participants' skin conditions showed that the main problem was spots on the face, followed by signs of premature aging such as wrinkles and eye bags. The results of the pre- and post-tests with 4 questions showed an increase in community knowledge from 80.97% to 100%. During the activity, PKK members demonstrated active participation and a high level of interest in the material, particularly regarding identifying legal skincare products, the risks of using illegal products, and selecting skincare products that suit individual needs. This activity had a positive impact on increasing participants' understanding of safe, healthy, and halal cosmetic products.
Evaluasi Label Halal Pada Bakso Aci di Kota Garut Lubis, Novriyanti; Winingsih, Wiwin; Lindayani, Lindayani; Aprilia, Lulu Anandita; Fauziah, Nenden
Indonesia Journal of Halal Vol 8, No 2 (2025): IJH:
Publisher : Pusat Kajian Halal Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/halal.v8i2.26711

Abstract

Kehalalan produk merupakan aspek krusial dalam industri makanan, khususnya di Indonesia yang mayoritas penduduknya beragama Islam. Penentuan kehalalan suatu produk memerlukan serangkaian pengujian dan observasi yang hasilnya harus disesuaikan dengan ketentuan syariat Islam. Penelitian ini bertujuan untuk mengidentifikasi keberadaan label halal pada produk bakso aci yang beredar di Kota Garut, baik yang telah mencantumkan label maupun yang belum. Metode yang digunakan meliputi observasi melalui survei, wawancara, serta studi literatur, dengan tambahan analisis terhadap data dari database LPPOM MUI guna mengetahui status sertifikasi halal masing-masing produk. Hasil penelitian menunjukkan bahwa dari 37 industri bakso aci yang ditemukan, sebanyak 15 sampel telah memiliki sertifikat halal, sementara 22 lainnya belum. Temuan ini mencerminkan masih adanya tantangan dalam penerapan sertifikasi halal, terutama terkait kurangnya pemahaman pelaku usaha mengenai prosedur sertifikasi dan minimnya kesadaran akan pentingnya label halal.
Edukasi Pentingnya Asupan Protein untuk Tumbuh Kembang Siswa di SDN 2 Parakan Shendi Suryana; Andy Dalen; Tia Detiani; Amelia Meisya Utami; Rena Irmana; Zulfa Dwi Ananda; Ajira Nayla Putri; Nazma Barqia Faazan; Lindayani, Lindayani; Lubis, Novriyanti
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 4 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i4.1427

Abstract

Kegiatan penyuluhan ini dilaksanakan untuk mengatasi isu kurangnya pemahaman siswa-siswi SDN 2 Parakan mengenai pentingnya asupan protein dalam mendukung tumbuh kembang siswa. Tujuan dari kegiatan ini adalah untuk meningkatkan pengetahuan siswa tentang jenis-jenis protein dan pentingnya protein dalam menu sehari-hari. Metode yang digunakan meliputi pretest dan posttest untuk mengukur pengetahuan siswa sebelum dan setelah penyuluhan, serta penyampaian materi melalui presentasi pentingnya asupan protein dan gizi seimbang untuk nutrisi yang optimal dan pembagian flyer dengan tema mengenal protein dan gizi seimbang yang berisi informasi terkait. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman siswa, di mana tingkat pemahaman tentang pentingnya protein meningkat dari 80% menjadi 100%, dan pemahaman tentang jenis-jenis protein meningkat dari 68% menjadi 80%. Implikasi dari hasil ini menunjukkan bahwa penyuluhan gizi yang efektif dapat berkontribusi pada peningkatan status gizi anak-anak di sekolah dasar, yang sangat penting untuk mendukung pertumbuhan fisik dan perkembangan kognitif siswa.
Co-Authors Abraham Mayor Adiansyah, Adi Adiwangsa, Alfian Akmal Ahmad, Sovia Mauluddi Ajira Nayla Putri Aladawi, Syifa Amelia Meisya Utami Anam, M. Khairul Andini, Reza Valentina Andy Dalen Annisa, Nayila Sifa Nurul Anto Budiharjo Aprilia, Lulu Anandita Aulia, Naila Azqiatul Belfa, Muhammad budiman, Virly oktaviani Chandra, Mahesa Prana Dahlena, Alni Dede Kurniadi Delsiana Palayukan Dyah Wulandari Fauzi, Rifki Fauziah, Nenden Friska Yani Baaka Hamdani, Nizar Alam Handayani, Niknik HARTAJANIE, LAKSMI Jalalkamis, Fazilahwati Binti Lestari, Citra Dewi lisiawan, Bulan esaura Magfiroh, Yani Maolani, Rivaldy Maulana, Anand Reyna Maulani, Galih Abdul Fatah Mawarni, Risa Arum Meilani, Tiwi mubarok, teten mohamad sapril Mulia Putra Napia, Raisa Nai Nazma Barqia Faazan Novian, Muhamad Ilham Novriyanti Lubis, Novriyanti Nugraha, Robi Asran Nurhayati Nurhayati Patmawati7, Pipit Permana, Intan Pitriani, Karina Putri Rahmawati Putri, Regina Putri, Widia Rahmawati, Rena Ramdani, Rifan Rahmat Rena Irmana Ridwan Setiawan Rosalia, Novita Rosanti, Anisa Rostiana Safari, Shabina Meisya Andriani Santi, Rahmania Sa’adah, Imas Setiawan, Rahyuniati Shabrina, Jauhara Shendi Suryana Solihat, Asri Soni, Mohammad Soni, Muhamad Sution, Sution Syafii, Mhd. Syaiful Hidayat, Syaiful Syarfuni Syarfuni Taufikurohman, Ikbal Tia Detiani Wahyudin, Billy Reza Wahyuningsih Wahyuningsih Wijanarka Wijanarka Winingsih, Wiwin Zein Marshellin Rante Zubairi, Muhammad Zulhairi Bin Zulfa Dwi Ananda