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Pengaruh Kepemimpinan dan Motivasi Kerja terhadap Kinerja Karyawan (Di Cemara Motor Main Dealer Honda Leles Garut) Deri Alan Kurniawan
Journal of Knowledge Management Vol 12 No 1 (2018): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v12i1.612

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan di Cemara Motor Main Dealer Honda Leles Garut. Adapun hipotesis yang digunakan dalam penelitian ini adalah terdapat pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan di Cemara Motor Main Dealer Honda Leles Garut. Penelitian ini menggunakan metode deskriptif. Adapun responden pada penelitian ini adalah sebanyak 30 responden. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda menggunakan SPSS From window 20.0. Hasil pengujian secara parsial menunjukan bahwa bahwa kepemimpinan berpengaruh terhadap kinerja karyawan dan motivasi kerja tidak berpengaruh terhadap kinerja karyawan selanjutnya untuk pengujian secara simultan menunjukan bahwa kepemimpinan dan motivasi kerja berpengaruh terhadap kinerja karyawan di Cemara Motor Main Dealer Honda Leles Garut.
Analisis Faktor-Faktor yang Mendorong Keputusan Pembelian Konsumen Produk Edukasi PT. Tigaraksa Satria di Garut Rahma Anisatul Masriyah; Rohimat Nurhasan; Deri Alan Kurniawan
Journal of Knowledge Management Vol 16 No 1 (2022): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i1.2129

Abstract

Penelitian ini membahas hal faktor-faktor apa saja yang mendorong keputusan pembelian terhadp produk edukasi PT. Tigaraksa pada populasi semua konsumen ataupun reseller produk Al-Qolam PT. Tigaraksa dengan sempel sebanyak 96 responden dengan memakai metode deskriptif dengan pendekatan kuantitatif. Teknik pengumpulan memakai teknik wawancara dan penyebaran kuesioner. Teknik pengolahan data diuji memakai validitas, reliabilitas, serta analisis faktor dengan bantuan aplikasi Software Microsoft Excel serta IBM SPSS 26. Berdasarkan hasil yang ditemukan dalam penelitian keputusan pembelian pada produk edukasi Al-Qolam diakatakan baik. Dan untuk hasil analisa faktor didapat faktor-faktor yang mendorong keputusan pembelian konsumen menggunakan tiga faktor baru yaitu (1) faktor pilihan produk yang terdiri dari harga sesuai manfaat, merupakan produk terkenal, penawaran harga promo, dan memberikan garansi produk. (2) Faktor pilihan penyalur yang terdiri dari rekomendasi teman, memiliki variasi/jenis yang beragam, memiliki fitur-fitur yang menarik, pelayan EPC yang baik,serta kebutuhan akan pendidikan anak. (3) faktor pilihan merek yang terdiri dari teknologi modern, memberikan service gratis bagi setiap garansi, dan membutuhkan akan produk edukasi.
PENINGKATAN LITERASI DIGITAL PADA UMKM GENERASI Z DI KABUPATEN GARUT MELALUI SOSIALISASI PEMASARAN E-COMMERCE Fitri Syakinah; Lina Nurlaela; Deri Alan Kurniawan
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 1 (2026): Periode Januari 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i3.7796

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the main drivers of the economy in Garut Regency. However, many Generation Z entrepreneurs still face marketing challenges due to the suboptimal use of digital platforms. On the other hand, the development of e-commerce provides great opportunities to expand market access and strengthen business competitiveness. The purpose of this community service activity is to increase the understanding and motivation of Generation Z MSME entrepreneurs in utilizing e-commerce. The method used is interactive socialization through face-to-face meetings with material on e-commerce utilization, promotion techniques, and social media integration. The data shows that 35 participants from the culinary, fashion, MUA, and grocery store sectors took part in the activity. The evaluation was conducted using Pre-Test and Post-Test instruments. The results of the activity showed a significant increase in the average understanding score of the participants from 45% to 85%, with a participation rate of 90%. The tangible impact was evident in the strong intention of 85% of the participants to activate their online stores after the activity. In conclusion, this activity successfully provided a strong foundation of digital literacy for Generation Z MSMEs, although follow-up in the form of practical training and ongoing mentoring is needed to have a real impact on their business performance in the digital ecosystem.
Virtual Account Performance on Student Satisfaction: An Analysis through Perceived Ease of Use and Usefulness Wufron Wufron; Hedi Cupiadi; Deri Alan Kurniawan; Artika Dewi; Sri Ayuni
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1493

Abstract

This study examines the influence of the performance of Bank Negara Indonesia (BNI) Virtual Account (VA) on the satisfaction of Garut University students in paying Single Tuition Fees (UKT). This study uses a quantitative approach with Perceived Ease of Use and Perceived Usefulness as the variables analyzed to measure the influence on VA performance and user satisfaction. The purpose of this study is to find out how the perception of convenience and usability of VA affects student satisfaction. The results show that both the perception of ease of use and the perception of technology benefits contribute significantly to the improvement of VA performance. This improvement in VA performance then has a positive impact on student satisfaction. The research also identified factors such as operational efficiency, security, integration, and customer experience as critical elements of VA performance. Most students find that using VA makes the payment process easier, reduces the time required, and improves the overall user experience. The conclusion of this study is that the perception of the convenience and benefits of VA BNI is very important in creating student satisfaction in the UKT payment process. This suggests that efforts to continuously improve the performance of VA services will contribute to higher user satisfaction.