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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Business Innovation and Entrepreneurship Journal JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Business Management Journal Program Studi Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management Jurnal AbdiMas Nusa Mandiri Journal Of Human And Education (JAHE) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Knowledge Management Sinergi International Journal of Logistics Journal Of Entrepeneurship and Strategic Management (JESM) Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Moneta : Journal of Economics and Finance Commercium: Journal of Business and Management
Kurniawan, Deri Alan
Universitas Garut
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pendampingan dan Penyuluhan Harga Pokok Produksi dan Strategi Pemasaran UKM Agar- Agar Rumput Laut Desa Mancagahar Kecamatan Pameungpeuk Garut Hadita, Akmala; Hamdah, Dida Farida Latipatul; Muharam, Husni; Kurniawan, Deri Alan
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1491

Abstract

Agar-agar Laut cap Apel merupakan salah satu Usaha Kecil Menengah (UKM) yang terdapat di Kampung Bunisari Desa Mancagahar Kecamatan Pemeungpeuk Kabupaten Garut berdiri sejak 1993 secara turun temurun. Permasalahan-permasalahan yang dihadapi mitra berkaitan dengan Laporan keuangan diantaranya pembukuan, harga pokok produksi, kemasan produk yang kurang menarik (tidak tahan lama) dan strategi pemasaran yang masih konvensional hanya menggunakan teman relasi. Tujuan dari program Proyek Pengabdian kepada Masyarakat (PKM) bertujuan untuk memberikan solusi terhadap tantangan yang dihadapi oleh mitra melalui kegiatan pendampingan dan penyuluhan terkait harga pokok produksi, pengemasan produk, dan strategi pemasaran digital. Selain memberikan bantuan praktis, proyek ini juga berfokus pada pengembangan pengetahuan dan keterampilan mitra untuk meningkatkan kemandirian mereka dalam aspek-aspek tersebut. Dampak yang diharapkan adanya program tersebut diharapkan mitra dapat memiliki pemahaman dan keahlian dalam penyusunan harga pokok produksi, pengemasan produk yang lebih menarik dan pembuatan sosial media serta akun online shop, sehingga produk yang dipasarkan lebih menarik dan memberikan informasi secara lengkap terkait produk yang terdapat dalam label. Metode pelaksanaan program PKM yang dilakukan adalah pendampingan dan penyuluhan. Target PKM yang diharapkan yaitu peningkatan pemahaman mengenai harga pokok produksi, kemasan produk bagi mitra, peningkatan keterampilan dalam pembuatan kemasan produk mitra, peningkatan pemahaman mitra mengenai pemasaran produk secara online baik di media sosial maupun di online shop.
PERAN SOFT SKILL DALAM MEMPERSIAPKAN FRESH GRADUATE MEMASUKI DUNIA KERJA: ANALISIS MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING DI PERGURUAN TINGGI KABUPATEN GARUT Lathif, Muhammad Abdul; Kurniawan, Deri Alan; Adiatama, Dani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5554

Abstract

This research was conducted to determine the effect of Soft Skills on job readiness, mediated by work motivation, for Fresh Graduates at universities in Garut Regency. The research metho uses a quantitative descriptive approach, where the population includes all Fresh Graduates from universities in Garut Regency, and a sample of 100 people was taken. The sample was selected using a non-probability sampling technique, with the criteria that respondents were male and female Fresh Graduates who graduated in one period in 2024 from universities with "Very Good" accreditation, namely Garut University, the Indonesian Education Institute, and the Garut Institute of Technology. Data was collected through questionnaires, and a Likert scale was used to measure responses. Data analysis was conducted using the PLS-SEM method with SmartPLS 3.0 software. The results of the study show that Soft Skills influence job readiness for Fresh Graduates at universities in Garut Regency, Soft Skills influence work motivation for Fresh Graduates at universities in Garut Regency, work motivation affects job readiness for Fresh Graduates at universities in Garut Regency, and Soft Skills influence job readiness through work motivation as a mediating variable for Fresh Graduates at universities in Garut Regency.
Implementasi Kompensasi, Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening Kurniawan, Deri Alan; Gumilar, Irfan Rizki; Rahmat, Nurul Alifah
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4706

Abstract

The main issue in employee performance at leather tanning Small and Medium Enterprises (SMEs), Garut Regency is when employees feel a lack of specific attention that allows the company to innovate and progress. This difficulty leads to challenges in various aspects, such as providing adequate compensation in accordance with government regulations, dealing with an organizational culture that tends to resist change, and operating in a less supportive work environment that hinders collective progress among supervisors and colleagues. Consequently, this impacts both employee satisfaction and performance. The study population consisted of 981 employees of leather tanning SMEs. The research findings indicate that compensation indirectly has a positive and significant impact on employee productivity through increased job satisfaction among leather tanning SMEs employees in Garut Regency. Organizational culture also indirectly influences employee performance positively and significantly through job satisfaction among the same employees. However, the work environment does not have a significant indirect effect on employee performance through job satisfaction.
Membangun Resiliensi UMKM Melalui Peran Digitalisasi dan Praktek Sumber Daya Manusia Muharam, Husni; Kurniawan, Deri Alan; Rosita, Iis; Rahman, Riqki Taufik
Business Management Journal Vol 20, No 1 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i1.5214

Abstract

Changes in the current digital era occur very quickly and lead to conditions that continue to change dynamically, so overcoming the increasing uncertainty in the organization becomes important and urgent for an organization and the organization's ability to develop resilience is also very necessary. MSMEs face various challenges in the digital era, such as changes in consumer behavior, global competition, and economic uncertainty. These conditions have prompted several previous studies that focus on organizational resilience, which is interesting because all organizations need to survive and recover after facing difficulties and challenges. The resilience of MSMEs is the main determinant to overcome this uncertainty, by understanding how digitalization and HR can complement each other to create excellence. This study aims to determine how digitalization and human resources affect resilience (Study on MSME at Car Free Day Jalan Ibrahim Adjie Garut Regency) The research method used is quantitative with a descriptive approach. Primary data was obtained by distributing questionnaires to 80 respondents using the random sampling method. The data analysis technique used in this study used PLS-SEM. The results of the analysis show that the role of digitalization does not have a significant effect on resilience, but on the contrary, the practice of human resources proves the results that have a significant effect on resilience.
Optimization of Stock Diversification with Quadratic Programming Method Using Lingo Avrianto, Alam; Kurniawan, Deri Alan; Gumilar, Irfan Rizki; Rismanto, Hilman
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1349

Abstract

Portofolio theory emphasizes the search for the optimal combination of investments that gives the maximum profit rate at a particular level of risk. Portfolios are formed by investors in general is a portfolio based on the investor preferences. Portfolios are formed based on the preferences of the portfolio is not really optimal. To determine the composition of shares that must be invested in order to generate optimal portfolios with constraints is by way of optimization techniques.In investing, the investor’s expectation is to obtain a return that is as large as possible or at least greater than the interest rate of deposits. In reducing investment risk, the better investment is done not only in one area. The expectation is if the loss of investment in a field then the loss is expected to be reduced or eliminated from investment in other areas (diversification). When diversifying, investors usually confuse in selecting and determining the proportion of investment he has to do (Optimal). Therefore, investors need to have a grip in diversification so that investor expectations can be fulfilled. One of them is by diversifying with quadratic programming method. Quadratic programming processes conducted based on Markowitz’s model approach using LINGO. The results of this research in the form of investment proportions on some stocks. The research method used is a descriptive and verification method with techniques aimed at sampling such as sampling. The description of the calculations in this study uses secondary data with a sample of historical data shares included in the LQ45 index list during the period February 2004 to July 2009. The data is then processed using the quadratic programming methodThe results showed that the optimal diversification by using the quadratic programming method will be achieved when the investment made in the shares of Indosat Tbk (ISAT) of 13,2%, Indofood Sukses Makmur Tbk (INDF) of 4,12%, Bank Central Asia Tbk(BBCA) of 37,55%, Astra International Tbk (ASII) of 4,11%, Aneka Tambang (Persero) Tbk (ANTM) of 0,91%, Astra Agro Lestari Tbk (AALI) of 5,73%, Telekomunikasi Indonesia Tbk (TLKM) of 31,9% and shares of Holcim Indonesia Tbk (SMCB) of 2,45%. Risks arising from the limitations of existing investments and amounted to 0,14%.
PERAN WORK-LIFE BALANCE MEMEDIASI PENGARUH FLEXIBLE WORKING TERHADAP JOB SATISFACTION PADA PEKERJA INDUSTRI MEDIA DIGITAL Suryani, Fuji Alda; Nurhasan, Rohimat; Kurniawan, Deri Alan
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1833

Abstract

The fast evolution of technology has driven changes in work patterns, particularly for workers in content-based positions, who must be able to meet content upload targets while remaining creative. The purpose of this research aims to examine the influence of flexible working on job satisfaction, mediated by work-life balance, particularly in the digital media industry. The method used is an quantitative approach through the distribution of questionnaires with purposive sampling of 100 workers in digital media companies in content-based positions, particularly Millennials and Generation Z, using non-probability sampling techniques. The data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) assisted by SmartPLS 3.0 software. This research proves that there is a positive impact between flexible working and job satisfaction, flexible working and work-life balance, work-life balance and job satisfaction, and work-life balance acts as a mediator between flexible working and job satisfaction. This study concludes that the implementation of flexible working can increase job satisfaction directly or indirectly through the achievement of work-life balance.
Pengaruh Live Shopping dan Flash Sale terhadap Impulsive buying Produk Fashion di TiktokShop pada Generasi Z Viana Nurul Khovifah; Rohimat Nurhasan; Deri Alan kurniawan
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): JUNI 2025 JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11530

Abstract

Perkembangan e commerce di era digital mengalami perunahan pada pola konsumsi masyarakat khususnya pada Generasi Z yang aktif menggunakan platform media sosial seperti TikTok Shop Strategi pemasaran digital seperti Live shopping< em> dan Flash Sale< em> semakin banyak digunakan untuk menarik perhatian konsumen dan mendorong pembelian impulsif Penelitian ini bertujuan untuk menganalisis pengaruh Live shopping< em> dan Flash Sale< em> terhadap Impulsive buying< em> khususnya untuk produk fashion Pada penelitian ini digunakan pendekatan kuantitatif deskriptif dan data dikumpulkan dari 100 responden melalui survei online kemudian dianalisis dengan metode menggunakan metode Structural Equation Modeling berbasis Partial Least Squares SEM PLS dengan bantuan software SmartPLS versi 3 Hasil penelitian menunjukkan bahwa Flash Sale< em> berpengaruh positif terhadap pembelian impulsif sedangkan Live shopping< em> tidak memiliki pengaruh terhadap Impulsive buying< em> Penemuan dalam studi ini menunjukan bahwa Discount during promo dalam Flash Sale< em> akan lebih efektif dalam mendorong Impulsive buying< em> Implikasi dari penelitian ini adalah pemasar dapat lebih mengoptimalkan strategi Flash Sale< em> dalam kampanye pemasaran digital sementara Live shopping< em> dapat difokuskan untuk membangun loyalitas pelanggan dan meningkatkan keterlibatan konsumen < p>
Behavior Intention dan Use Behavior Penggunaan QRIS Pada Restoran di Garut: Pendekatan Model UTAUT 2 Meisi Martini; Rohimat Nurhasan; Deri Alan Kurniawan
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 1 (2025): JUNI 2025 JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v6i1.11612

Abstract

Kemajuan teknologi dan pertumbuhan ekonomi digital mendorong restoran di Indonesia khususnya di Garut untuk mengadopsi sistem pembayaran digital seperti QRIS Meskipun implementasi QRIS menawarkan berbagai manfaat seperti efisiensi transaksi dan keamanan finansial penggunaannya masih menghadapi tantangan seperti infrastruktur yang belum optimal dan risiko penipuan digital Penelitian ini bertujuan untuk menganalisis faktor faktor yang mempengaruhi behavior intention< em> dan use behavior < em>terhadap penggunaan QRIS oleh restoran di Garut melalui penerapan model UTAUT2 unified Theory of Acceptance and Use of Technology 2 < em> Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif dengan jumlah sampel sebanyak 100 responden yang ditentukan menggunakan skala likert dan dianalisis menggunakan metode Partial Least Square Structural Equation Modeling< em> PLS SEM Hasil penelitian menunjukkan bahwa performance expectancy < em>dan behavioral intention < em>berpengaruh terhadap use behavior < em> sementara facilitating condition < em>hanya berpengaruh terhadap use behavior < em>namun tidak terhadap behavior intention < em> Sebaliknya variabel effort expectancy social influence hedonic motivation < em>dan habit < em>tidak menunjukkan pengaruh terhadap behavior intention < em> Temuan ini menekankan pentingnya peningkatan infrastruktur edukasi digital serta pemahaman praktis terhadap manfaat QRIS sebagai strategi adopsi teknologi yang lebih efektif bagi sektor restoran < p>
Pengaruh Servant Leadership Terhadap Kinerja Karyawan Pada Guru Smp Di Kabupaten Garut Solihin, Agus; Nurhasan, Rohimat; Kurniawan, Deri Alan
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 2 (2025): JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/ft265w38

Abstract

Kinerja guru merupakan faktor penting dalam meningkatkan mutu pendidikan di sekolah. Meski demikian, guru kerap menghadapi tantangan seperti rendahnya motivasi, beban administrasi yang berat, serta dukungan institusi yang terbatas. Di wilayah Kabupaten Garut, sekolah menengah pertama (SMP) yang berada di daerah terpencil menunjukkan adanya penerapan kepemimpinan melayani oleh kepala sekolah. Namun, belum terdapat penelitian empiris yang mengkaji pengaruh gaya kepemimpinan ini terhadap kinerja guru. Penelitian ini bertujuan untuk menganalisis dampak kepemimpinan melayani terhadap kinerja guru di SMP Kabupaten Garut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif-kausal. Pengumpulan data dilakukan dengan menyebarkan kuesioner skala Likert kepada seluruh guru aktif sebagai responden. Analisis data menggunakan teknik regresi linear sederhana dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa kepemimpinan melayani memiliki pengaruh positif dan signifikan terhadap kinerja guru. Semakin baik penerapan kepemimpinan melayani oleh kepala sekolah, maka semakin tinggi pula kinerja guru. Temuan ini memberikan kontribusi penting dalam pengembangan model kepemimpinan berbasis pelayanan di sekolah negeri, terutama di wilayah terpencil, serta menjadi acuan dalam merancang kebijakan pendidikan yang lebih manusiawi dan efektif.
PENGARUH WORK LIFE BALANCE DAN BEBAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PD. FORZAK GARUT Muhamad Rosandi Aulia; Tinneke Hermina; Deri Alan Kurniawan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6244

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh work life balance dan beban kerja terhadap tingkat produktivitas kerja karyawan di PD. Forzak Garut. Dengan latar belakang pentingnya keseimbangan kehidupan di tempat kerja penelitian ini berupaya memberikan pemahaman mengenai faktor-faktor tersebut di konteks spesifik perusahaan. Pendekatan penelitian yang digunakan adalah kuantitatif deskriptif, dengan partisipasi sebanyak 51 karyawan PD. Forzak Garut yang dipilih menggunakan metode sensus. Pengumpulan data dilakukan melalui penyebaran kuesioner, kemudian dianalisis dengan teknik regresi linier berganda menggunakan perangkat lunak SPSS. Hasil menunjukkan bahwa keseimbangan kehidupan kerja berpengaruh positif terhadap produktivitas, sementara beban kerja tidak memiliki pengaruh yang. Temuan ini mengindikasikan bahwa produktivitas lebih dipengaruhi oleh work life balance daripada beban kerja di PD. Forzak Garut meskipun beban kerja mungkin dirasakan, hal tersebut tidak secara langsung memengaruhi tingkat produktivitas karyawan. Implikasi dari penelitian ini menyoroti pentingnya fokus PD. Forzak Garut pada peningkatan work life balance sebagai strategi utama untuk meningkatkan produktivitas karyawannya.
Co-Authors Adiatama, Dani Agus Solihin Ahmad Syarif Munawi Akmala Hadita alam avrianto Artika Dewi Ayuni, Sri Budiman Budiman Cupiadi, Hedi Deden Firman Syuyaman Rukma dewi, artika Fauziah, Hanifah Febianti, Adiesty Nur Fitri Syakinah Gumilar, Irfan Rizki Gumilar, Irfan Rizki Hamdah, Dida Farida Latipatul Hedi Cupiadi Hermina, Tinneke Hermina, Tinneke Husni Muharam Ihsan Fathoni Kurnaeli Kurnaeli Lathif, Muhammad Abdul Lina Nurlaela Martiani, Isye Meisi Martini Mohamad Iqbal Abdul Rauf Muhamad Rosandi Aulia Muharam, Husni Nurhasan, Rohimat Nurlaras Agustin Mardiani Rahma Anisatul Masriyah Rahman, Riqki Taufik Rahmat, Nurul Alifah Rauf, Mohamad Iqbal Abdul Rismanto, Hilman Rosita, Iis Rosita, Iis Sari, Intan Tenisia Prawita Setiawan, Rahyuniati Sri Ayuni Sriarumtias, Framesti Frisma Sundapa, Deden Suryani, Fuji Alda Syahril Maulana Yusup Syamsudin, Raden Aldizal Mahendra Rizkio Tatang Mulyana Viana Nurul Khovifah Wufron Wufron