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All Journal Jurnal Ilmu Komunikasi Sosial Budaya Jurnal Kajian Informasi & Perpustakaan Jurnal Studi Komunikasi Jurnal Common Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Layanan Masyarakat (Journal of Public Service) Indonesian Journal of Law and Economics Review EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Journal of Economics and Business UBS Lingua Susastra Indonesian Journal of Tourism and Leisure International Journal of Applied Sciences in Tourism and Events Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Masyarakat Pariwisata: Journal of Community Services in Tourism RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Pariwisata
Isnaini, Santi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pasar Wadai Ramadhan (Cake Fair) Banjarmasin: Fading Local Food Festival Rchwono, Yudianto; Suharto, Bambang; Isnaini, Santi
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.265

Abstract

This research is tended to explore the cause of declining interest in the annual food festival in Banjarmasin, Pasar Wadai Ramadhan (Ramadhan Cake Fair). This festival has been running for 38 years and only during the month of Ramadhan. It originally sells traditional delicacies and as time goes by some local spectacles are shown during the festival to attract more visitors. The aim of this research is to provide a contribution to the image strengthening of Banjaresse culture as well as economic sustainability for the people in South Kalimantan. SWOT analysis was used to conduct obtain the result of this research. The use of SWOT analysis to conduct this research is to bring out the result by conducting interviews, observation, and documentation. Based on the steps done, the result showed the cause of a lesser audience of this festival is due to the changes of occurring place for the event. To keep this annual festival sustainable, support from local authorities and locals is crucial in implementing a sustainable festival management strategy.
Co-Authors Afifa, Nisa Batrisiyah Angelia, Ruth Christien Pniel Ardianti, Anggita Aulia, Bayu Bambang Suharto Erna Setijaningrum Hayiz Historia Adhi Pratama Intan Fitranisa Irfan Wahyudi Kaligis, Carlita Grace Caesaria Nabila, Ilsa Najihah, Dliyaun Nilawardhani, Farista Dhika Nuri Herachwati Rahayu, Titik Puji Rani Sukma Ayu Suteja Ratih Puspa Rchwono, Yudianto Salelatu, Maria Kristina Septiani, Dina Syaiful Hidayat, Syaiful Tantiyawati Tri Siwi Agustina Wahdah, Nikmatul Bahril Wibawa, Igak Satrya Widodo, Suko Yunita, Febri Rizma