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All Journal Jurnal Ilmu Komunikasi Sosial Budaya Jurnal Kajian Informasi & Perpustakaan Jurnal Studi Komunikasi Jurnal Common Jurnal Riset Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Layanan Masyarakat (Journal of Public Service) Indonesian Journal of Law and Economics Review EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Journal of Economics and Business UBS Lingua Susastra Indonesian Journal of Tourism and Leisure International Journal of Applied Sciences in Tourism and Events Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Masyarakat Pariwisata: Journal of Community Services in Tourism RESLAJ: Religion Education Social Laa Roiba Journal Society Jurnal Ilmiah Pariwisata
Isnaini, Santi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Menuju Pembangunan Berkelanjutan: Mewujudkan Kesetaraan, Pemberdayaan dan Peningkatan Taraf Ekonomi Melalui Perwujudan Kota Kreatif: Toward Sustainable Development: Realising Equity, Empoerment and Economic Improvement Through the Realisation of a Crative City Aulia, Bayu; Isnaini, Santi; Agustina, Tri Siwi
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 6 No. 01 (2025): Ekomabis Edisi Januari 2025
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v6i01.1241

Abstract

Studi ini mengeksplorasi potensi transformatif dalam menciptakan kota kreatif berdasarkan konsep mashlahah mursalah, yang bertujuan untuk mengatasi tantangan ekonomi, ketidaksetaraan, dan mencapai keberlanjutan. UNESCO membentuk Jaringan Kota Kreatif pada tahun 2004 untuk mengidentifikasi kota-kota dengan sektor kreatif yang dinamis. Penelitian ini menekankan pentingnya lingkungan yang kreatif, aset budaya, dan partisipasi masyarakat dalam menumbuhkan kreativitas. Di Indonesia, Kementerian Pariwisata dan Ekonomi Kreatif telah secara aktif mempromosikan kota-kota kreatif, dengan UNESCO mengakui Ambon, Bandung, Jakarta, dan Pekalongan. Model Pentahelix yang melibatkan pemerintah, komunitas, akademisi, dan bisnis diidentifikasi sebagai hal yang sangat penting untuk inovasi yang berkelanjutan. Meskipun temuan-temuannya positif, namun mengakui adanya keterbatasan seperti data secara langsung masih menjadi sebuah keterbatasan. Secara keseluruhan, penelitian ini menggarisbawahi mashlahah mursalah sebagai fondasi yang kuat untuk mewujudkan kota kreatif yang berfokus pada keadilan ekonomi, kesetaraan, dan keberlanjutan melalui upaya kolaboratif antar pemangku kepentingan. This study explores the transformative potential of creating creative cities based on the concept of mashlahah mursalah, which aims to address economic challenges, inequality and achieve sustainability. The emergence of creative cities, originally coined by Charles Landry in 1995, is gaining momentum globally, with UNESCO establishing the Creative Cities Network in 2004 to identify cities with vibrant creative sectors. The research emphasises the importance of creative environments, cultural assets, and community participation in fostering creativity. In Indonesia, the Ministry of Tourism and Creative Economy has been actively promoting creative cities, with UNESCO recognising Ambon, Bandung, Jakarta, and Pekalongan. The Pentahelix model involving government, community, academia and business was identified as critical for sustainable innovation. While the findings are positive, it recognises limitations such as direct data still being a limitation. Overall, this research underscores mashlahah mursalah as a strong foundation for realising creative cities that focus on economic justice, equality, and sustainability through collaborative efforts among stakeholders.
BUILDING BRAND TRUST IN THE MEDIA CONVERGENCE ERA (TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI) Ardianti, Anggita; Isnaini, Santi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15665

Abstract

This study aims to analyze brand trust in the era of media convergence at the tourism office of PT His Tour And Travel Bali. Research using qualitative research methods is descriptive, because the interview technique. Data analysis techniques include data reduction, data display and conclusion of brand characteristics, and company characteristics are used as measuring tools in building brand trust. The results of this study indicate that the characteristics and company characteristics in building a brand truss at PT His Tour And Travel Bali have a good impact on the company, therefore PT His Tour and Travel Bali must continue to increase brand trust by paying attention to brand characteristics and company characteristics that have a positive impact on the company. Keywords: Brand Trust, Convergence Era, Media, PT His Tour And Travel Bali
Tekanan Pemangku Kepentingan untuk Mendapatkan Branding Kota yang Baik di Festival Lamongan Megilan Hidayat, Syaiful; Isnaini, Santi; Suharto, Bambang
Sosial Budaya Vol 21, No 1 (2024): Juni 2024
Publisher : Lembaga penelitian dan pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sb.v21i1.30454

Abstract

Kabupaten Lamongan, salah satu kabupaten besar di Jawa Timur, tengah berupaya untuk branding kotanya lewat berbagai festival bertajuk “Lamongan Megilan”. Saat acara Megilan Lamongan digelar, banyak pemangku kepentingan yang ikut memeriahkan setiap festivalnya. Para pemangku kepentingan ini menciptakan berbagai tekanan seperti tekanan persaingan, tekanan pemerintah, tekanan media, dan tekanan publik. Penelitian ini menggunakan metode studi kasus deskriptif. Dari 23 informan yang diwawancarai dan 25 artikel berita, dijelaskan berbagai tekanan dari pemangku kepentingan masing-masing festival. Hasilnya mengklasifikasikan setiap jenis tekanan pemangku kepentingan berdasarkan teori. Kerangka konseptual baru muncul dari penelitian ini, yang menunjukkan bahwa acara ini menghadapi berbagai jenis tekanan dari pemangku kepentingan. Kesimpulan yang diambil adalah city branding festival Lamongan Megilan mengalami tekanan yang membuat pihak penyelenggara festival merasa tidak nyaman. Disarankan untuk mengadakan rapat koordinasi dengan seluruh pemangku kepentingan dan melakukan evaluasi untuk mengurangi tekanan pemangku kepentingan.
Development strategy of Keraton Museum as the center of cultural tourism destination in Sumenep District Wahdah, Nikmatul Bahril; Nabila, Ilsa; Suharto, Bambang; Isnaini, Santi
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.24-36

Abstract

This study aims to develop a development strategy for the Sumenep Palace Museum as a cultural tourism des-tination in Sumenep Regency. The research approach uses qualitative case studies, SWOT analysis, IFAS/EFAS matrix and TOWS matrix preparation. Data collection was carried out by interviewing museum managers and local communities, as well as observing the location of the Sumenep Palace Museum. Tourism Sumenep Pal-ace Museum has a historical building that is still maintained, but public facilities still need to be improved. People are still highly interested in the Palace Museum, and the threat is losing competitiveness with other tours, so   people are bored visiting the museum. It is found that the Sumenep Palace Museum is located in quadrant 1, which is an aggressive strategy, meaning that it has the potential for development. The devel-opment strategy that can be applied is to collaborate with artists/culturalists, education institution, and young people to enliven the museum by holding art/cultural performances regularly and maximizing the role of so-cial media with influencers in promoting Sumenep Palace Museum tourism.
Female Empowerment on International Women's Day 2023 Ads: Critical Discourse Analysis of Mercedes-Benz “Be One of Many” Salelatu, Maria Kristina; Isnaini, Santi; Wibawa, IGAK Satrya
Lingua Susastra Vol 4, No 2 (2023)
Publisher : Departemen Bahasa dan Sastra Indonesia dan Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ls.v4i2.152

Abstract

Female representation in the media had been drastically changed as the women empowerment was put into the spotlight in international society, including the Western countries. The feminism movement had stimulated various creative content, including in the emotional advertisements where brands were trying to build a closer relation with their customers instead of the usual hard-selling ads. Femvertising was one of the products of women empowerment in the creative industry; in short, it referred to advertisements made with messages to support girls and women. This study was aimed to find out the discourse strategies of current femveritising in conveying female empowerment message. this article conducted a qualitative study of video ads by Mercedes-Benz titled “Be One of Many” and the findings were presented in descriptive format. The data analysis was conducted by using Sara Mills’ model of Critical Discourse Analysis. The findings showed that the 2023’s International Women’s Day femvertising put women as their main subjects and also conveyed a specific “women support women”. In conclusion, current femvertising’s aim went beyond empowering oneself to be better than others or to be either the first or only woman in a profession or field, instead women should empower each other so that more women would achieve their dream and success even in the fields that are still dominated by men.
Analisis Peran Kepemimpinan Digital dan Budaya Organisasi dalam Meningkatkan Kinerja Karyawan: Tinjauan Literatur Sistematis Yunita, Febri Rizma; Isnaini, Santi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 11 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i11.5295

Abstract

The digital era has brought significant changes in organizations, creating a need for effective digital leadership, and adaptation in organizational culture. This transformation not only affects technological aspects, but also impacts how organizations operate. This systematic literature review aims to explore the role of digital leadership and organizational culture that have implications for improvement employee performance in the digital era. Through the Systematic Literature Review (SLR) approach, this study analyzes recent literature on digital leadership, organizational culture, and employee performance in the context of digital transformation. The SLR method is conducted through systematic searches in academic database, study selection based on inclusion and exclusion criteria, data extraction, and synthesis of findings. The results of the review show that digital leadership plays a crucial role in facilitating organizational adaptation to new technologies and driving innovation. Organizational culture that supports digitalization has been found to have a positive impact on employee performance. The interaction between digital leadership and organizational culture creates an environment conducive to increasing productivity, creativity, and employee engagement. Keywords: Transformation, leadership, innovation, and productivity.
ANALISIS E-WOM DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE DUNIA FANTASI ANCOL Nabila, Ilsa; Wahdah, Nikmatul Bahril; Suharto, Bambang; Isnaini, Santi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5082

Abstract

Tujuan dari penelitian ini adalah untuk memastikan temuan dari pengaruh electronic word of mouth (e-WOM) dan harga terhadap pilihan untuk mengunjungi Dunia Fantasi, Ancol. Penelitian ini menggunakan strategi korelasional deskriptif secara kuantitatif. Dengan menggunakan teknik pemilihan purposive sampling, 66 responden dipilih untuk pengambilan sampel berdasarkan persyaratan bahwa mereka adalah pengunjung yang pernah ke Dunia Fantasi, Ancol. Kuesioner digunakan untuk mengumpulkan data, dan versi perangkat lunak SPSS terbaru digunakan untuk pemrosesan. Temuan penelitian menunjukkan bahwa e-WOM secara signifikan memengaruhi keputusan wisatawan untuk bepergian ke Dunia Fantasi, Ancol. Biaya perjalanan juga memiliki pengaruh besar pada pilihan wisatawan. Pengalaman yang dimiliki pengunjung di Dunia Fantasi, Ancol, adalah yang memotivasi mereka untuk menulis ulasan dan memengaruhi pilihan wisatawan lain. Berdasarkan hasil penelitian, strategi untuk meningkatkan kunjungan ke Dunia Fantasi meliputi optimalisasi media sosial untuk meningkatkan interaksi, mendorong wisatawan memberikan ulasan, serta menarik minat pengguna platform di media sosial dalam memilih destinasi wisata. Selain itu, pemberian promosi harga tiket wisata, peningkatan kualitas fasilitas, dan kolaborasi dengan komunitas atau mitra bisnis dapat memperluas jangkauan promosi secara efektif. Penelitian ini menyoroti pentingnya kontribusi dari faktor e-WOM dan harga dalam memengaruhi keputusan wisatawan berkunjung sekaligus memberikan rekomendasi strategis untuk pengelola Dunia Fantasi dalam meningkatkan daya tarik dan kepuasan pengunjung. Diharapkan, strategi yang diberikan dapat menciptakan pengalaman wisata yang lebih baik, meningkatkan loyalitas pengunjung, serta mendukung pertumbuhan pariwisata yang berkelanjutan.
GOVERNMANET PUBLIC RELATIONS IN FACING POLITICAL YEAR: TRAINING FOR LOCAL GOVERNMENT OF MAGETAN Suteja, Rani Sukma Ayu; Rahayu, Titik Puji; Wahyudi, Irfan; Widodo, Suko; Septiani, Dina; Isnaini, Santi; Fitranisa, Intan; Puspa, Ratih
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.247-256

Abstract

The issues faced by Indonesia in the 2019 elections are likely to reemerge in the 2024 elections. In the 2019 elections, digital media became a highly effective tool for disseminating information related to politics and governance. Unfortunately, not all information available on digital media was accurate. Social media, in particular, saw a lot of misinformation and the spread of fake news (hoaxes). This led to a negative perception of the government among the public, which consequently influenced the opinions and political participation of Indonesian society. Therefore, a transformation is needed to support the formation of a positive government image. One of the strategies is maximizing government public relations. On August 8, 2023, the Communication Department at the Faculty of Social and Political Sciences, Universitas Airlangga, held a community service activity on the topic of government public relations training in Magetan Regency to address the political year. The main target of this activity was government officials in Bulukerto Subdistrict, Magetan District, Magetan Regency. The implementation mechanism consisted of three stages. In the initial stage, the community service team conducted surveys and coordinated with local government officials to gain a detailed understanding. During this stage, the Communication Department observed the involvement and performance of government public relations to obtain an initial overview of the strategies or designs used for the training. Subsequently, it was decided that the activity would be conducted through seminars and workshops covering topics such as public speaking, digital government, corporate social responsibility, and government public relations. After the activity, an evaluation was conducted to measure its success. It is hoped that this activity can serve as a foundation for improving the function of government public relations in addressing the political year and can be a supportive factor in ensuring the success of the 2024 elections.
Enhancing Communication Skills for Studentpreneurs: A Training Program on Public Speaking: Meningkatkan Kemampuan Komunikasi untuk Mahasiswa Wirausaha: Program Pelatihan Berbicara di Depan Umum Herachwati, Nuri; Isnaini, Santi; Agustina, Tri Siwi
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.933

Abstract

This research aimed to enhance the communication skills of studentpreneurs in the WEBS unit at Universitas Airlangga. Through a community engagement activity aligned with SDGs 4 and 8, a training program focused on public speaking skills was conducted. The two-day training in May 2023 resulted in notable improvements in participants' knowledge and skills. They displayed increased confidence, effective body language, eye contact, and improved delivery, all crucial for their entrepreneurial pursuits. The training received positive feedback, with high engagement and enthusiasm from participants and speakers. Pre- and post-test assessments revealed enhanced understanding of communication elements, cultural factors, and psychological aspects related to public speaking. Participants also demonstrated growth in public speaking abilities, showcasing greater boldness, facial expressions, vocal modulation, and originality in presenting ideas. The findings underscore the significance of practical application and continuous development of communication skills. This study offers valuable insights to researchers and professionals, providing an effective approach for enhancing communication competencies among studentpreneurs. Highlight: Community engagement activity targeting studentpreneurs within the WEBS unit at Universitas Airlangga, addressing communication weaknesses. Training program on public speaking resulting in increased knowledge, skills, confidence, and improved communication techniques. Positive outcomes demonstrated through high participant engagement, knowledge enhancement, and noticeable improvements in public speaking abilities. Keyword: WEBS, Communication Skills, Public Speaking, Studentpreneurs, Training Program
Peluang dan Tantangan Konvergensi Media Bagi Praktisi Humas di Perusahaan Perkebunan Nusantara XI Pratama, Hayiz Historia Adhi; Isnaini, Santi
Jurnal Ilmu Komunikasi Vol 22 No 2 (2024): Agustus 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i2.8661

Abstract

AbstrakPesatnya perkembangan teknologi menciptakan perubahan yang tidak hanya terjadi di masyarakat, tetapi lini bisnis juga ikut berubah. Penggunaan media online oleh praktisi humas dapat membuat peluang sekaligus tantangan baru yang harus dihadapi dalam menjalankan fungsinya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus yang berfokus pada peran humas PTPN XI dalam menggunakan media online sebagai channel komunikasi. Hasil penelitian menunjukkan bahwa secara tugas pokok dan fungsi humas PTPN XI berfokus kepada stakeholder eksternal, sehingga media sosial dan website perusahan lebih ditujukan kepada stakeholder eksternal. Pemanfaatan media online menciptakan peluang baru dalam hal efektifitas dan efisiensi, seperti berkomunikasi dengan stakeholder, merawat citra perusahaan, dan mengedukasi nilai sejarah PTPN XI dan perkebunan. Sementara tantangan yang dihadapi disebabkan oleh dua faktor, yaitu faktor manajemen perusahaan dan faktor ketika pelaksanaan. Kontribusi yang diberikan dalam penelitian ini adalah rekomendasi bagi PTPN XI untuk mengoptimalkan peran humas dalam penggunaan media online dengan cara segera melakukan rekrutmen karyawan untuk posisi humas dan menyediakan inventaris alat yang dapat menunjang seluruh kegiatan kehumasan. 
Co-Authors Afifa, Nisa Batrisiyah Angelia, Ruth Christien Pniel Ardianti, Anggita Aulia, Bayu Bambang Suharto Intan Fitranisa Irfan Wahyudi Kaligis, Carlita Grace Caesaria Nabila, Ilsa Najihah, Dliyaun Nilawardhani, Farista Dhika Nuri Herachwati Pratama, Hayiz Historia Adhi Rahayu, Titik Puji Rahmalia, Aqila Nur Rani Sukma Ayu Suteja Ratih Puspa Rchwono, Yudianto Salelatu, Maria Kristina Septiani, Dina Setijaningrum, Erna Subiakto, Henri Syaiful Hidayat, Syaiful Tantiyawati Tri Siwi Agustina Wahdah, Nikmatul Bahril Wibawa, Igak Satrya Wibawa, Satrya Widodo, Suko Yuli Nugraheni Yunita, Febri Rizma