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Mariyanti, Eka
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Digital Marketing: Strategi Efektif dalam Meningkatkan Promosi Usaha Siswa SMKN 2 Pariaman Sari, Puti Embun; Mariyanti, Eka; Abdilla, Mohammad; Maivalinda, Maivalinda; Sukma, Tri; Vanisya, Winda; Srihasnita, Rita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1893

Abstract

Digital marketing activities are an important element in entrepreneurial promotion activities, considering that all forms of activities, especially in the business sector, have gone through the digitalization stage, so that understanding in the digital marketing process must be improved and not to be left behind then goals can continue to be achieved. The use of digital marketing is needed to improve entrepreneurial marketing skills in students of SMK Negeri 2 Pariaman, and students can implement digital marketing and are able to increase their business potential.Digital marketing is an effort to market products with digital media and internet networks, such as Google Business, WhatsApp Business, Instagram, Tiktok, Canva and other platforms. One of the applications of digital marketing in business is the use of Canva. This activity provides guidance on the use of digital marketing with the Canva platform, from designing to utilizing it in student business activities.
Peran Budaya Organisasi Dalam Meningkatkan Komitmen Karyawan Pt Sucofindo Cabang Padang Dengan Kepuasan Kerja Sebagai Variabel Mediasi Tasma Agung, Anugerah; Mariyanti, Eka
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2647

Abstract

Penelitian ini bertujuan untuk mengetahui peran budaya organisasi dalam meningkatkan komitmen karyawan PT SUCOFINDO Cabang Padang dengan kepuasan kerja sebagai variabel mediasi. Populasi dalam penelitian ini karyawan PT SUCOFINDO Cabang Padang yang berjumlah 40 karyawan dengan penarikan sampel menggunakan total sampling sehingga sampel sebanyak 40 orang. Data diperoleh dengan melakukan penyebaran kuesioner kemudian diolah dan diuji dengan menggunakan SmartPls 4.0. Dari penelitian yang dilakukan diketahui berdasarkan hasil pengujian hipotesis menunjukkan 1). Budaya organisasi berpengaruh positif dan signifikan terhadap komitmen karyawan, 2). Budaya organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja , 3). Kepuasan kerja berpengaruh positif dan signifikan terhadap komitmen karyawan, 4). Budaya organisasi berpengaruh positif dan signifikan terhadap komitmen karyawan yang dimediasi oleh kepuasan kerja. Kepuasan kerja dipengaruhi oleh variable budaya organisasi sebesar 37%, sedangkan sisanya 63% dipengaruhi oleh variable lain yang tidak ada pada penelitian ini. Selanjutnya variable komitmen karyawan dipengaruhi oleh budaya organisasi sebesar 66,2% tergolong sedang, sisanya sebesar 33,8% dipengaruhi oleh variable lain yang tidak ada pada penelitian ini. Serta variabel yang paling berpengaruh yaitu budaya organisasi terhadap komitmen karyawan sebesar 78,4%. Katakunci:
Edukasi Konsep Pariwisata Berbasis Masyarakat Untuk Meningkatkan Pemahaman Manajemen Destinasi Siswa SMKN 2 Pariaman Bidang Studi Keahlian Pariwisata Mariyanti, Eka; Maivalinda, Maivalinda; Abdilla, Mohammad; Sari, Puti Embun; Sukma, Tri; Vanisya, Winda; Caniago, Rita Sri Hasnita; Wandi, Agus; Konceta, Nesa Dela
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1917

Abstract

Community-Based Tourism (CBT) is an approach that emphasizes active community participation in managing tourism destinations to create sustainable economic, social, and environmental benefits. This community service program aims to enhance students' understanding of CBT concepts and destination management through interactive education. Activities include socialization, workshops, and evaluations using pre-test and post-test assessments to measure the program's effectiveness. A total of 85 students from the hospitality and culinary fields participated in this program. Evaluation results showed an increase in the average understanding score from 65.4 in the pre-test to 87.2 in the post-test, indicating the effectiveness of the applied learning methods. Additionally, interviews with students and teachers revealed increased awareness of the importance of community involvement in tourism management. This education program not only improved conceptual understanding but also encouraged students' creativity in developing innovative ideas for tourism development in Pariaman City. With enhanced knowledge and awareness of CBT, students are expected to contribute to sustainable tourism management in the future.
Pendampingan Penelusuran Minat, Bakat, Hobi dan Passion Siswa di SMKN 1 Sijunjung Maivalinda, Maivalinda; Sulistianingsih, Henny; RC, Rita Srihasnita; Mariyanti, Eka; Abdilla, M.; Eriend , Dion
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.363

Abstract

The search and development of self-potential can be honed through interests, talents, hobbies and passions so that they can be developed optimally. The purpose of this community service activity is to bring out the potential and competence of SMKN 1 Sijunjung students. The service method with the Holland test which is better known as RIASEC (Realistic, Investigative, Artistic, Social, Entrepreneurial and Conventional). The results of the community service activity can identify students' potential and bridge their learning activities with interests, talents, hobbies and passions. This is done to see the choice of majors when they go to college later and their future careers. The results obtained are that most students have chosen the right major according to their interests and talents. A small number of others are still hesitant and have not realized the potential and competence they have so they need direction to be able to choose the right major and career in the future.
Pengaruh Praktek Kerja Industri (Prakerin), Informasi Dunia Kerja Dan Motivasi Memasuki Dunia Kerja Terhadap Kesiapan Kerja Siswa SMK Sari, Yesi Puspita; Mariyanti, Eka
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 2 (2024): Maret-Appril
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1577

Abstract

This study aims to analyze the effect of Industrial Work Practice (PRAKERIN), information on the world of work, and motivation to enter the world of work on the work readiness of XII grade students at the Vocational High School for Agricultural Development (SMK PP) Negeri Padang. By using a sample of 105 students, the sampling technique was carried out using Raosoft Sample Size Calculator Software. The results of data analysis show that the variable that has the most influence on the work readiness of vocational students is Industrial Work Practice (PRAKERIN), with a beta value of 0.477. This study highlights the importance of practical experience in shaping vocational students' work readiness, and emphasizes the need for increased information and motivation related to the world of work. The implication of this finding is the need to improve and develop the PRAKERIN program at SMK PP Negeri Padang, as well as the important role of information and motivation in preparing students to enter the world of work. This research contributes to the understanding of the factors that influence vocational students' work readiness, so that it can be the basis for developing more effective educational strategies and policies in the future.
Kualitas Komunikasi dan Kreativitas Kerja sebagai Prediktor Kinerja Pegawai Sekretariat Dewan Perwakilan Rakyat Daerah" Geomanda, Fauzan Aditya; Mariyanti, Eka; ., Hardinalis
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 2 (2024): Maret-Appril
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1590

Abstract

The purpose of this study is to evaluate the effect of communication on employee performance at the Secretariat Office of the Regional House of Representatives (DPRD) in Padang City. The respondents consisted of 42 employees who are members of the State Civil Apparatus (ASN) at the Secretariat of the DPRD in Padang City. SPSS version 23 software was used to test the effect of communication and creativity on performance. The results showed that employee communication and creativity had a positive and significant effect on employee performance at the Padang City DPRD Secretariat Office. Furthermore, among the two variables, communication is the most dominant factor in influencing employee performance. This finding implies that it is important to improve communication in the work environment to improve employee performance at the Padang City DPRD Secretariat Office. Therefore, it is necessary to develop a communication training and development program in Padang City DPRD Secretariat to improve the effectiveness of communication between employees, management, and DPRD members and to promote creative initiatives to encourage sustainable performance growth.
Peran Lingkungan Keluarga, Motivasi, dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Mahasiswa Prasiska, Dilla Wahyu; Mariyanti, Eka; Nasrah, Rasidah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 2 (2024): Maret-Appril
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1591

Abstract

This study aims to investigate the effect of family environment, entrepreneurial motivation, and entrepreneurial knowledge on the entrepreneurial interest of students of the Faculty of Economics and Business (FEB) of XXX University in Padang City. The population used in this study were active students of FEB of XXX University in Padang City in the 2020 and 2021 academic years, totaling 384 people. The non-probability sampling technique was used for sample selection, and sampling was carried out using the Rao soft Sample Size Calculator Software Technique so that a sample of 102 respondents was obtained. The results of research and data analysis show that entrepreneurial motivation is the most influential variable on entrepreneurial interest, with a beta value of 0.496. This indicates that students who have high entrepreneurial motivation tend to have greater entrepreneurial interest. However, family environment and entrepreneurial knowledge also have a significant influence on student entrepreneurial interest, although not as strong as entrepreneurial motivation.
Peningkatan Pemahaman Pancasila Sebagai Ideologi Negara Dan Identitas Nasional Kepada Siswa Tentang Pendidikan Anti Korupsi Marwenny, Elwidarifa; Firsta, Firsta; Hastini, Lasti Yossi; Mariyanti, Eka; Valentina K, Yunita; Yufiandra, Defika; Raihan, Raihan; Hardianto, Irvan; Istifara, Dinda Rahmi; Mawwaddah, Aulia; Firdaus, Kevin Yuhedi; Putri, Tifanny Syentia; Rahmadani, Dwi; Estasia, Sepriani; Rizki Zulmi, Cahaya Adinda; Fakhriano, Silvi; Situmorang, Al Hafiz
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 1 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i1.2168

Abstract

Corruption is one of the greatest threats to the development and prosperity of the Indonesian nation. This phenomenon not only harms the country's economy but also destroys public morals and trust. Efforts to eradicate corruption require a comprehensive approach that encompasses education from an early age. Anti-corruption education, particularly at the elementary school level, is a crucial strategy for instilling the values of integrity and honesty as the character building blocks for future generations. This community service activity aims to increase elementary school students' understanding of anti-corruption values, grounded in Pancasila as the state ideology and Pancasila as the National Identity. Interactive training methods involving discussions, questions and answers, and simple games were used to encourage student participation in understanding the harmful impacts of corruption and the importance of integrity. The program results showed that 90% of participants understood the material presented, emphasizing the importance of character education as a foundation for creating a young generation with integrity and the ability to resist corruption. With positive results, it is hoped that similar programs can be implemented in other regions to expand their impact significantly on society.
Co-Authors ., Hardinalis Abdilla, M. Abell, Abell Akbari, Deni Adha Alizar, Shahila Nurini Anggi Pratiwi, Anggi Azman, Heru Aulia Caniago, Rita Sri Hasnita Edison, Rizki Edmi Eriend , Dion Estasia, Sepriani Fakhriano, Silvi Firdaus, Kevin Yuhedi Firman Syakri Pribadi Firsta, Firsta Geomanda, Fauzan Aditya Hardianto, Irvan Indra, Evta Indrayeni, Indrayeni Istifara, Dinda Rahmi Karim, Anggie Monica Konceta, Nesa Dela Lasti Yossi Hastini Lumbanraja, Lamtiur Rondang Wulan Lusia, Siska Maivalinda, Maivalinda Marwenny, Elwidarifa Mawwaddah, Aulia Mohammad Abdilla Muhammad Farhan Nasrah, Rasidah Nusantara, Ni Putu Mas Aswameda Yadnya Prasiska, Dilla Wahyu Putri, Tifanny Syentia Rahmadani, Dwi Raihan Raihan, Raihan RC, Rita Srihasnita Renita Astri Rizki Zulmi, Cahaya Adinda Sabrina, Alfatya Sari, Puti Embun Siska Lusia Putri Situmorang, Al Hafiz Srihasnita, Rita Sulistianingsih, Henny Tasma Agung, Anugerah Tri Sukma, Tri Valentina K, Yunita Vanisya, Winda Vitri, Gusni Wandi, Agus Yesi Puspita Sari, Yesi Puspita Yufiandra, Defika Zikrulloh, Genodia