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Marpaung, Fenny Krisna
Universitas Prima Indonesia
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Journal : Jurnal Edueco

 1 
PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM PENGAJUAN KREDIT KEPEMILIKAN RUMAH (KPR) DI BANK TABUNGAN NEGARA (BTN) KC PEMANTANG SIANTAR saragih, elima; Fania, Bona; Sekali, Karolus Karo; Marpaung, Fenny Krisna; Meliza, Juli
Jurnal Edueco Vol. 7 No. 1 (2024): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v7i1.227

Abstract

ABSTRAK Tujuan dari penelitian ini adalah untuk menilai sejauh mana minat masyarakat dalam memperoleh kredit pemilikan rumah (KPR) di Bank Tabungan Negara (BTN) KC Pematang Siantar, melalui penerapan bauran pemasaran yang terdiri dari empat komponen: produk, harga, tempat, promosi. Penelitian ini menggunakan metodologi deskriptif kuantitatif untuk mengetahui pengaruh minat masyarakat terhadap bauran pemasaran ketika mengajukan kredit kepemilikan rumah di BTN KC Pematang Siantar. Data dikumpulkan melalui wawancara ekstensif yang dilakukan dengan perwakilan dan nasabah bank BTN. Kata Kunci: produk,harga,tempat,promosi ABSTRACT The aim of this study is to assess the extent of public interest in acquiring home Ownership credit (KPR) at Bank Tabungan Negara (BTN) KC Pematang Siantar, Via the implementation of a marketing mix consisting of four components: product, price, location, and promotion.This study utilises a quantitative descriptive Methodology to determine the influence of public interest on the marketingmix When applying for home ownership credit at BTN KC Pematang Siantar.The data Was collected via extensive interviews performed with representatives and Customers of BTN bank. Keywords:product,price,place,promotion
Co-Authors Abdul Latif Abdul Wahab Acai Sudirman Agil Nanang Guswara Al Fa Ridho Ryantono Alex Tribuana Sutanto Alex Tribuana Sutanto Almusahwir, M. Agung Andini Alfin Andre Andrian Chandra Simin Anjani Alfin Ariesa, Yeni Aritonang Simare- mare, Vanessa Ashary Arnita Shintia Sari Sirait Asyifa Sofira Ayu Lestari Sinambela Ayub Millennium Simare Mare Beatrice Beatrice Bella Agustri Leo betty betty Chandra, Dhenysa Chandra, Hiunarto Chelsa Audi Mahira Christopher Alexander Mahidin Chyntia Hilda Cindy Monica, Cindy Cindy Trinovita Br Perangin Angin David David Delvin Fransisco La’ia Derrick Darma Yuniharta Dewi. EM. Sormin Dhenysa Chandra Dheybie Zelina Situmorang Dhita Adriani Rangkuti Dhiva Azzriel Dhinda Shavitry Dian Saputra Harahap Diki Abramsa Putra Ginting Edi Winata Efendy Pakpahan Enda Ferbina Erbert Lorenzo Lo Ernest Grace Eva Margareth Sarah Fania, Bona Faomasi Ndruru - Fauzi Fauzi Felicia Austin Holando Fitria Halim Floren Natalia br. Surbakti Franfer Lie Girsang, Christin Imelda Grassella Hutasoit H. Siregar, Lamhoras Hardy Hardy Hendra Jonathan Sibarani Hendri Hendri Hendri Hendri Hendro Wijaya Hendry . Holan Dianju Melva Meinaria Sitanggang Indah Rahmi Irma Ndraha Irwanto Lim Jeffry Julian Tandela Jeremi Siahaan, Nico Jessica Apriani Simbolon Jessica Thengio Juan Felix Hutabarat Juli Meliza Juniarlina Sianipar Kelvin Kevin Wijaya Kirsni Hareyani Lamtota Togatorop Latif , Abdul Lili Nova Natalia Br Perangin Angin Lim, Irwanto Lusiana Girsang Maria Sugiat Mariana Tinambunan, Maria Marisi Anastasia Samosir Markus Willy Arnold Simarmata Marselli Chandra Matodang, Sofiyan Michael Fernando Sihombing Michael Yosua Toni Sitompul Milka Rositi Sianipar N. Hutagalung, Irma Nagian Toni Namirah, Yuni Natalia Angkasa Nialindawaty, Nialindawaty Nigel Alvio Chrislando Nurhidayah, Adillah Nyimpado, Gregori Datiar Onita Sari Sinaga Pakpahan, Efendy Pua Merari Br Lubis Putra, Ganda Putri, Gaby Anissha Reni Shinta Dewi Riski Juniati Rizki Ari Wibowo Rizki Aulia, Muhammad Ronatio Afriani Lumban Tobing Rosita Rosita Rosita Rosita Saputra, Vandi saragih, elima Sarah Elisabeth Sitohang Sekali, Karolus Karo Selvy Chairunnisa Septiani, Bella Shapira Evani Sihaloho, Ezra Amanda Silvia Aloyna Simanjuntak, Philif Marganda Simanullang, Andry Simon Ginting Siska A. Siahaan Stephanie Virginia Surbakti , Floren Natalia br. Suriati Tirawani Sutanti, Hesti Syaifuddin Syaifuddin Telaumbanua, Syahputra Toni, Nagian Trimartha Sihombing - Tuty Nainggolan Usandra, Silvia Vandi Saputra Vanessa Ashary Aritonang Simare- mare Vincent Vincent Virginia, Stephanie Vrancois Salim Wang, Robby William Paulus William Queteres William William William William Wu, Rubern Yeni Rafita Sihombing Yuli Elena Zendra Natalina Br. Sitompul Zuhri Zuhri, Zuhri