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Journal : Jurnal Mantik

Prices, Location, Store Atmosphere and Promotions On Buying Interests at Maju Bersama Medan Mall: Prices, Location, Store Atmosphere and Promotions On Buying Interests at Maju Bersama Medan Mall Fenny Krisna Marpaung; Andrian Chandra Simin; Chyntia Hilda; Derrick Darma Yuniharta; Hardy Hardy; Vincent Vincent
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.922.pp1178-1184

Abstract

This study aims to determine the effect of price, location, store atmosphere and promotion on buying interest at Maju Bersama Medan Mall. This type of research is explanatory research. The entire population is 26,645 consumers who have made purchases during the 2019 period. Due to the large number of population, the sampling technique will be reduced by using the Slovin formula with an error tolerance level of 10% so that there are as many as 100 respondents in the study which will be distributed with questionnaires measured by a Likert scale. The data analysis used multiple linear regression analysis and the coefficient of determination as well as simultaneous test and partial test. The results showed that price, location, store atmosphere and sales promotion partially or simultaneously have a positive and significant effect on consumer buying interest at Maju Bersama Medan Mall. Based on the results of this study, the implications for management are to further improve pricing for each product, determine a better location, update the store atmosphere to make it look attractive and provide even more attractive promotions.
The Effect of Communication, work Motivation and Leadership on Employee Performance at PT. Alfa Scorpii Medan Jeffry Julian Tandela; Fenny Krisna Marpaung
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1232.pp2648-2653

Abstract

The purpose of this study was to test and analyze the influence of communication, work for motivation, and leadership on employee performance at PT. Alfa Scorpii Medan. This research is descriptive research. The population of this study was employees of PT. Alfa Scorpii Medan Indonesia, totaling 136 people. The sample in this study was 102 people with the Slovin Formula and the Sampling Technique, namely Simple Random Sampling. The statistical method used is multiple linear regression analysis. The results showed that partially stated that Communication, Work Motivation, and Leadership had a significant effect on Employee Performance at PT. Alfa Scorpii Medan. And also simultaneously stated that Communication, Work Motivation, and Leadership have a significant effect on Employee Performance at PT. Alfa Scorpii Medan. The conclusion of this research is simultaneous and partial communication, work motivation, and leadership has a significant effect on employee performance at PT. Alfa Scorpii Medan..
The Effect Of Product Quality, Price And Coca Cola Promotion On Student Satisfaction Of the Faculty Of Law, Prima Indonesia University Andre; Fenny Krisna Marpaung; William Paulus; Bella Agustri Leo; Grassella Hutasoit; Hendro Wijaya
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at Prima Indonesia University. The purpose of this study was to examine and analyze the effect of product quality, price and promotion of Coca Cola on student satisfaction at the Faculty of Law, University of Prima Indonesia. Satisfaction has decreased due to a decrease in product quality, prices and promotions that are not optimal. The research method uses quantitative. The population is 250 students and the sample is 150 students. The sampling technique used is random sampling. The results of the calculation of partial hypothesis testing Product Quality has a positive and significant effect on Student Satisfaction of the Faculty of Law, University of Prima Indonesia, partially Price has a positive and significant effect on Student Satisfaction of the Faculty of Law, University of Prima Indonesia.
Co-Authors Abdul Latif Abdul Wahab Acai Sudirman Agil Nanang Guswara Al Fa Ridho Ryantono Alex Tribuana Sutanto Alex Tribuana Sutanto Almusahwir, M. Agung Andini Alfin Andre Andrian Chandra Simin Anjani Alfin Ariesa, Yeni Aritonang Simare- mare, Vanessa Ashary Arnita Shintia Sari Sirait Asyifa Sofira Ayu Lestari Sinambela Ayub Millennium Simare Mare Beatrice Beatrice Bella Agustri Leo betty betty Chandra, Dhenysa Chandra, Hiunarto Chelsa Audi Mahira Christopher Alexander Mahidin Chyntia Hilda Cindy Monica, Cindy Cindy Trinovita Br Perangin Angin David David Delvin Fransisco La’ia Derrick Darma Yuniharta Dewi. EM. Sormin Dhenysa Chandra Dheybie Zelina Situmorang Dhita Adriani Rangkuti Dhiva Azzriel Dhinda Shavitry Dian Saputra Harahap Diki Abramsa Putra Ginting Edi Winata Efendy Pakpahan Enda Ferbina Erbert Lorenzo Lo Ernest Grace Eva Margareth Sarah Fania, Bona Faomasi Ndruru - Fauzi Fauzi Felicia Austin Holando Fitria Halim Floren Natalia br. Surbakti Franfer Lie Girsang, Christin Imelda Grassella Hutasoit H. Siregar, Lamhoras Hardy Hardy Hendra Jonathan Sibarani Hendri Hendri Hendri Hendri Hendro Wijaya Hendry . Holan Dianju Melva Meinaria Sitanggang Indah Rahmi Irma Ndraha Irwanto Lim Jeffry Julian Tandela Jeremi Siahaan, Nico Jessica Apriani Simbolon Jessica Thengio Juan Felix Hutabarat Juli Meliza Juniarlina Sianipar Kelvin Kevin Wijaya Kirsni Hareyani Lamtota Togatorop Latif , Abdul Lili Nova Natalia Br Perangin Angin Lim, Irwanto Lusiana Girsang Maria Sugiat Mariana Tinambunan, Maria Marisi Anastasia Samosir Markus Willy Arnold Simarmata Marselli Chandra Matodang, Sofiyan Michael Fernando Sihombing Michael Yosua Toni Sitompul Milka Rositi Sianipar N. Hutagalung, Irma Nagian Toni Namirah, Yuni Natalia Angkasa Nialindawaty, Nialindawaty Nigel Alvio Chrislando Nurhidayah, Adillah Nyimpado, Gregori Datiar Onita Sari Sinaga Pakpahan, Efendy Pua Merari Br Lubis Putra, Ganda Putri, Gaby Anissha Reni Shinta Dewi Riski Juniati Rizki Ari Wibowo Rizki Aulia, Muhammad Ronatio Afriani Lumban Tobing Rosita Rosita Rosita Rosita Saputra, Vandi saragih, elima Sarah Elisabeth Sitohang Sekali, Karolus Karo Selvy Chairunnisa Septiani, Bella Shapira Evani Sihaloho, Ezra Amanda Silvia Aloyna Simanjuntak, Philif Marganda Simanullang, Andry Simon Ginting Siska A. Siahaan Stephanie Virginia Surbakti , Floren Natalia br. Suriati Tirawani Sutanti, Hesti Syaifuddin Syaifuddin Telaumbanua, Syahputra Toni, Nagian Trimartha Sihombing - Tuty Nainggolan Usandra, Silvia Vandi Saputra Vanessa Ashary Aritonang Simare- mare Vincent Vincent Virginia, Stephanie Vrancois Salim Wang, Robby William Paulus William Queteres William William William William Wu, Rubern Yeni Rafita Sihombing Yuli Elena Zendra Natalina Br. Sitompul Zuhri Zuhri, Zuhri