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Soeliha, Siti
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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA ANGKRINGAN GIRAS DI SITUBONDO Arizal, Mohammad Dimas; Hamdun, Edy Kusnadi; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3501

Abstract

The angkringan business is also a good plan in terms of attracting consumers and in the current era it is certainly a big opportunity for angkringan entrepreneurs to make it easier to survive and develop an angkringan business. Consumer satisfaction must always be considered for entrepreneurs engaged in the culinary field. Observing consumer satisfaction, consumers feel satisfied in terms of service because it is in accordance with the wishes expected. If the consumer is satisfied, the consumer will definitely come back to make a purchase. Consumer expectations in feeling satisfied or dissatisfied will create high consumer loyalty. The purpose of this study is to determine the quality of service and location of consumer loyalty with consumer satisfaction as an intervening variable at Angkringan Giras in Situbondo. the population in this study is the entire population in this study are all consumers who make purchases at Angkringan Giras Situbondo. After observing and interviewing consumers of Angkringan Giras in Situbondo. Random sampling method (simple probability sampling) without regard to strata in the population in this study. Data analysis and hypothesis testing in this study used the Structural-partial Least square equation model (PLS-SEM). The results of the hypothesis test have a direct effect using the smart PLS 3.0 application, indicating that service quality has a significant positive effect on consumer satisfaction. Location has a significant negative effect on consumer satisfaction. Service quality has a significant positive effect on consumer loyalty. Location has a significant positive effect on consumer loyalty. Consumer satisfaction has a significant positive effect on consumer loyalty. Service quality has a significant positive effect on consumer loyalty through customer satisfaction. Location has a significant negative effect on customer loyalty through customer satisfaction.
ANALISIS KUALITAS PELAYANAN DAN SUASANA CAFE TERHADAP LOYALITAS KONSUMEN DENGANKEPUASAN KONSUMEN SEBAGAI VARIABELINTERVENINGPADA CAFE ANAK PANTAI DI BONDOWOSO Zarkasih, Zarkasih; Soeliha, Siti; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 5 (2023): MEI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i5.3511

Abstract

Marketing plays a crucial role in company management and is an essential factor as it directly impacts the success of the company in achieving its business objectives. This study aims to analyze the relationship between service quality and cafe ambience with customer loyalty, with customer satisfaction as an intervening variable, at Anak Pantai Cafe in Bondowoso. The sampling method is determined using quota sampling. Data analysis and hypothesis testing in this study are conducted using the Structural Equation Model - Partial Least Square (PLS-SEM). From the results of hypothesis testing using Smart PLS 3.0 application, it was found that service quality has a positive and significant impact on customer satisfaction, as well as cafe ambience, which also has a positive and significant impact on customer satisfaction. Furthermore, service quality also has a positive and significant influence on customer loyalty, as well as cafe ambience, which has a positive and significant impact on customer loyalty. Customer satisfaction itself also has a positive and significant influence on customer loyalty. Additionally, service quality has a positive and significant impact on customer loyalty through customer satisfaction, and the same is observed for Cafe ambience, showing a positive and significant impact on customer loyalty through customer satisfaction.
PERANAN KEPUASAN KONSUMEN DALAM MEMODERASI PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM D’PORE MEME DI SITUBONDO Musleha, Ummi Rohmatil; Pramitasari, Triska Dewi; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6505

Abstract

UMKM D’pore Meme has an important role in developing work processes, encouraging innovation and providing comprehensive contributions to economic growth. The purpose of this study was to determine the effect of the Brand Image, Product Quality, and Service Quality on purchasing decisions through Consumer Satisfaction as a moderating variable at UMKM D’pore Meme in Situbondo. The population in this study was consumers of UMKM D’pore meme in Situbondo. The sampling technique was determined by purposive sampling. The data analysis and hypothesis testing in this study used the Smart PLS 3.0 application. The results of the direct influence hypothesis test show that the Brand image strengthens the relationship significantly positive to Purchase Decisions, the Product Quality strengthens the relationship significantly positive to Purchase Decisions, the Service Quality weakens the relationship positively to Purchase Decisions, and the Consumer Satisfaction weakens the relationship negatively to the role of Service Quality in increasing Purchase Decisions.
PENGARUH PERCEIVED VALUE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA TOKO JAKARTA CLOTH SITUBONDO Zaufariyanto, Abdul Malik; Soeliha, Siti; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3727

Abstract

The research objective is to determine the effect of perceived value and service quality on purchasing decisions through consumer satisfaction as a mediating variable at the Jakarta Cloth Situbondo store. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Perceived value has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on consumer satisfaction, perceived value has a positive and significant effect on purchasing decisions, service quality has a negative but not significant effect on purchasing decisions, consumer satisfaction has a positive and significant effect on purchasing decisions, perceived value has a positive but not significant effect on purchasing decisions through consumer satisfaction, service quality has a positive and significant effect on purchasing decisions through consumer satisfaction.
ANALISIS HARGA DAN KUALITAS PELAYANAN DALAM MENENTUKAN LOYALITAS PELANGGAN PADA ARNOLD GYM DI BONDOWOSO MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Putra, Virai Mandia; Soeliha, Siti; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3742

Abstract

Marketing is a total system of business activities designed to satisfy consumer needs. Arnold Gym is currently required to provide other needs that support the development of this business in the future. Arnold Gym is a place of business engaged in services that provides places and facilities to do sports that are oriented towards health. The purpose of this study was to analyze and test price analysis and service quality in determining customer loyalty at Arnold Gym in Bondowoso through consumer satisfaction as an intervening variable. This research is a quantitative method research. The population in this study are consumers of Arnold Gym. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that the price variable has a significant positive effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, price has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer loyalty, Consumer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis test show that the price variable on customer loyalty through customer satisfaction has a significant positive effect, service quality on customer loyalty through customer satisfaction has a significant positive effect.
PENGARUH KOMPETENSI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA SMPN 1 PANJI KABUPATEN SITUBONDO Arinata, Selfi; Soeliha, Siti; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5199

Abstract

Human resources are valuable assets and function as the main driving force behind every action or activity of an organization. An organization really needs a professional and skilled workforce to contribute optimal performance in achieving the goals set by the organization's leadership. The aim of this research is to analyze and test the influence of competency and work environment on teacher performance through job satisfaction as an intervening variable at SMPN 1 Panji Situbondo. The population used in this research were 36 teachers at SMPN 1 Panji Situbondo. This sampling technique is saturated sampling. Data analysis and hypothesis testing in research uses Structural Equation Models - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Competence has a significant positive influence on job satisfaction, Motivation has a significantly positive influence on job satisfaction, Work environment has a significantly positive influence on job satisfaction, Competency has a positive but not significant influence on teacher performance, Motivation has a positive influence but not significant on teacher performance, work environment has a positive but not significant effect on teacher performance, job satisfaction has a significant positive effect on teacher performance. Then the results of the indirect influence hypothesis test show that Competence on teacher performance through job satisfaction has a significant positive effect, Motivation on teacher performance through job satisfaction has a significant positive effect, Work environment on teacher performance through job satisfaction has a significant positive effect
PENGARUH LOKASI PROMOSI PENJUALAN DAN SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MIE RATU SITUBONDO Jamilah, Alfi Wahidatul; Wahyuni, Ika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6974

Abstract

This study aims to analyze the effect of location, sales promotion, and service quality on repurchase interest through customer satisfaction as an intervening variable at Micro, Small and Medium Enterprises. Mie Ratu Situbondo. The research method used is quantitative with a survey approach to 97 respondents randomly selected from the population of Mie Ratu Situbondo consumers. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 to test the validity, reliability, and relationship between variables. The results showed that sales promotion and service quality have a significant effect on customer satisfaction, while location has no significant effect. In addition, service quality also has a significant effect on repurchase intention, while location and sales promotion do not show a significant effect. Customer satisfaction as an intervening variable has no significant effect on repurchase intention, as well as the indirect effect of location, sales promotion, and service quality through customer satisfaction. This research provides practical implications for Mie Ratu Situbondo to focus more on improving service quality and sales promotion strategies to increase consumer satisfaction and repurchase interest. The findings also enrich the literature related to factors that influence consumer satisfaction and repurchase intention in the context of culinary Micro, Small and Medium Enterprises.
PERAN ROA, CURRENT RATIO DAN DER DALAM MEMENGARUHI PERTUMBUHAN LABA TERHADAP HARGA SAHAM PADA BANK UMUM YANG TERDAFTAR DI BEI PERIODE 2020-2023 Sholehah, Rofiqotus; Soeliha, Siti; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6507

Abstract

Banks play a crucial role in driving national economic growth. Through their obligations, commercial banks collect funds and act as intermediaries for third parties in facilitating the demand and supply of credit, influencing the stability and progress of a country's economy. The objective of this research is to determine the influence of ROA (Return on Assets), current ratio, and DER (Debt to Equity Ratio) on stock prices through profit growth as an intervening variable in commercial banks listed on the IDX for the 2020-2023 period. The population in this study comprises commercial banks listed on the IDX during the 2020 2023 period. The sampling technique was determined using purposive sampling. Data analysis and hypothesis testing in this research utilized the Smart PLS 3.0 application. The results of the direct influence hypothesis testing indicate that ROA, Current Ratio, and DER have a positive but not significant effect on profit growth. ROA and DER have a negative but not significant effect on stock prices, while the current ratio has a significant negative effect. Profit growth has a positive but not significant effect on stock prices, and ROA, current ratio, and DER have a positive but not significant effect on stock prices. Keywords: ROA, Current ratio, DER, profit growth, stock price
PERAN KEPUTUSAN PEMBELIAN DALAM MEMEDIASI LIFESTYLE E-WOM DAN PRODUCT DIVERSITY TERHADAP KEPUASAN KONSUMEN CONATO BAKERY & CAFÉ SITUBONDO Hafi, Mufida Asri Laila; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6501

Abstract

The era of increasingly competitive business competition requires a deep understanding of consumer behavior as a strategic factor in designing and implementing practical and sustainable marketing strategies. Consumer preferences constantly change, and business actors must constantly adapt and innovate to meet consumers’ needs, desires, and expectations. This study aims to analyze and test the role of purchasing decisions in mediating lifestyle, E-WOM, and product diversity on customer satisfaction at Conato Bakery & Café Situbondo. The sampling technique was determined by purposive sampling. This study’s data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that lifestyle has a negative but not significant influence on purchasing decisions, E-WOM has a significant positive influence on purchasing decisions, Product Diversity has a significant positive influence on purchasing decisions, lifestyle has a negative but not significant influence on consumer satisfaction, E-WOM has a significant positive influence on consumer satisfaction, Product diversity has a negative but not significant influence on consumer satisfaction, Purchasing decisions have a significant positive influence on consumer satisfaction. The indirect influence hypothesis test results show that lifestyle has a negative but insignificant influence on consumer satisfaction through purchasing decisions, E-WOM has a significant positive influence on consumer satisfaction through purchasing decisions, and Product diversity has a significant positive influence on consumer satisfaction through purchasing decisions.
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN SMARTPHONE SAMSUNG PADA TOKO PONSEL CEMPAKA CELL DI KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Pratiwi, Dwi; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3620

Abstract

The aim of the study was to determine the Analysis of the Effect of Price and Product Quality on Consumer Repurchase Interests of Samsung Smartphones at Cempaka Cell Cell Phone Shops in Situbondo Regency with Consumer Satisfaction as an Intervening Variable. The sampling technique used in this study was simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that price has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on repurchase intention, product quality has a negative and significant effect on interest repurchase, consumer satisfaction has a positive and significant effect on repurchase intention, price has a positive and significant effect on repurchase intention through consumer satisfaction, product quality has a positive and significant effect on repurchase intention through consumer satisfaction
Co-Authors A, Muhammad Iqbal Adhinda, Elok Gita Adzania, Rifanda Tirta Alfadhil, Thoriq Anggara, Awangga Leo Anggraini, Indri Dwi Arief, Mohammad Yahya Arifin, Miftahussurur Arinata, Selfi Arizal, Mohammad Dimas Assagaf, Mohammad Furkon Aunillah, Indy Husni Badriyah, Nuril Budi, Fahrurrozi Oktavian Setia Ciptasari, Ayu Dita Windra Darmawan, Rivanto Dwi Dewi, Elsa Aulia Diana Susilowati Dwi Pratiwi Ediyanto Fadilah, Sohibul Faradila, Sofia Mirza Fardian, Fardian Febriyanto, Arik Feriyanto, Yudi Fitria, Anjar Hafi, Mufida Asri Laila hamdun, Edy kusnadi Handoni, Tirta Hidayat, Irwan Hidayatullah, Muhammad Arya Husain, Putri Nur Alika Husnul Hotimah, Husnul Ika WAHYUNI Irfan, Mohammad Zidni Iriansyah, Nur Arik Istiqomah, Laily Jamilah, Alfi Wahidatul Jazuli, Mohammad Hasan Kafi, Ahmad Atha'il Laia, Stiven Mawati Lusiana Tulhusnah Marham, Muhammad Minullah, Minullah Musleha, Ummi Rohmatil Nanda Widaninggar, Nanda Ningsih, Anisatul Fitria Nurwijayanti Oktavianti, Diana Pandango, Herlina Pramesthi, Riska Ayu Pramitasari, Riska Ayu Putra, Virai Mandia Putri, Dwi Maryamah Haniza Qomariyah, Badriyatul Qumariah, Nurul Rifa'i, Ahmad Rini Kartika Sari Rizky Nur Amalia Safako, Bahjatus Sariyanti, Sariyanti Sholehah, Rofiqotus Soleha, Maulidatul Amaliatus Suliyana, Putri Mita Susanto, Fidy Deli Triska Dewi Pramitasari Utami, Nanda Siti Nur Wati, Yulia Ika Yudha Praja, Yudha Zarkasih Zarkasih Zaufariyanto, Abdul Malik