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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Soeliha, Siti
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PERANAN MINAT BELI DALAM MEMEDIASI KESADARAN MEREK LAYANAN CASH ON DELIVERY DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSA PEMBELIAN PADA LIVE TIKTOK HIKMAH_STORE Hikmah, Hotijah Husnul; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6984

Abstract

Hotijah Husnul Hikmah. Student ID 202113272. "The Role of Purchase Intention in Mediating Brand Awareness, Cash on Delivery Service, and Experiential Marketing toward Purchase Decision of Handmade Products on TikTok Live Hikmah_Store" This study aims to examine the role of purchase intention in mediating the influence of brand awareness, Cash on Delivery (COD) service, and experiential marketing on purchase decisions of handmade products during TikTok Live sessions at Hikmah_Store. The sampling technique used in this study is simple random sampling (SRS) with a total of 200 respondents. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling - Partial Least Squares (PLS-SEM) approach. The results show that brand awareness has a negative and insignificant effect on purchase intention. Cash on Delivery service has a positive but insignificant effect on purchase intention. Experiential marketing also has a positive but insignificant effect on purchase intention. However, brand awareness, Cash on Delivery service, and experiential marketing have positive and significant effects on purchase decisions. Meanwhile, purchase intention has a positive but insignificant effect on purchase decisions. Additionally, the indirect effect of brand awareness, Cash on Delivery service, and experiential marketing on purchase decisions through purchase intention is not significant.
PENGARUH BRAND IMAGE PRICE DISCOUNT DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UMKM UTI DHIFA KATERING DI BANYUPUTIH SITUBONDO Roziqin, Khoirur; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6983

Abstract

The purpose of this study is to determine the influence of Brand Image, Price Discount, and Experiential Marketing on Trust through Customer Satisfaction as an intervening variable in MSME Uti Dhifa Catering in Banyuputih, Situbondo. The sampling technique used in this research is Simple Random Sampling (SRS) with a total of 192 respondents. Data analysis and hypothesis testing in this study employed the Structural – Partial Least Square (PLS-SEM) model. The results show that Brand Image has a positive and significant influence on Customer Satisfaction, Price Discount has a positive but not significant influence on Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Customer Satisfaction. Furthermore, Brand Image has a positive but not significant influence on Trust, Price Discount has a negative and not significant influence on Trust, while Experiential Marketing has a positive and significant influence on Trust. Customer Satisfaction has a positive and significant influence on Trust. Brand Image has a positive and significant influence on Trust through Customer Satisfaction, Price Discount has a positive but not significant influence on Trust through Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Trust through Customer Satisfaction.
PENGARUH CITA RASA, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PIVY SWEET DI SITUBONDO Pratama, Rico Arif; Subaida, Ida; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7204

Abstract

Marketing plays a crucial role within a company, particularly in external environments, such as market dynamics. This study aims to analyze and test the influence of taste, price, and product quality on customer loyalty, with customer satisfaction as an intervening variable, in the context of the Pivy Sweet business in Situbondo. The population in this study consists of Pivy Sweet’s customers, and the sampling method used is probability sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach. The hypothesis testing results, conducted using Smart PLS 3.0, indicate that taste has a significant positive effect on customer satisfaction, and price also has a significant positive effect on customer satisfaction. Meanwhile, product quality has a positive but not significant effect on customer satisfaction. Furthermore, taste has a positive but not significant effect on customer loyalty; price has a significant positive effect on customer loyalty; and product quality has a significant positive effect on customer loyalty. Customer satisfaction also has a significant positive effect on customer loyalty. Additionally, both taste and price have a significant positive impact on customer loyalty, contributing to customer satisfaction. In contrast, product quality has a positive but not statistically significant indirect effect on customer loyalty through customer satisfaction.
PENGARUH PROMOSI MEDIA SOSIAL, KUALITAS PELAYANAN DAN LAYANAN COD TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA UD AFITA HANDCRAFT DI BONDOWOSO Wulandasari, Hamseh; Soeliha, Siti; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7061

Abstract

This study aims to analyze the influence of social media promotion, service quality, and COD services on purchasing decisions through purchase interest as an intervening variable at UD Afita Handcraft in Bondowoso. The research method used a quantitative approach with simple random sampling techniques on 83 respondents. The data were analyzed using Partial Least Square (PLS) through the Smart PLS 3.0 application. The results indicate that social media promotion has a positive but insignificant effect on purchase intention, while service quality and COD services have a significant positive effect. Meanwhile, service quality is proven to have a significant effect on purchasing decisions, but social media promotion and COD services do not show a significant effect. Purchase intention as an intervening variable is also proven to have a significant effect on purchasing decisions. Specifically, COD services have a significant influence on purchasing decisions through purchase interest, while social media promotions and service quality are not significant in this relationship. The implications of this study suggest that UD Afita Handcraft should focus more on improving service quality and optimizing COD services to strengthen consumer purchase interest and purchasing decisions. In addition, social media promotion strategies need to be improved to be more effective in attracting purchase interest.
PENGARUH LOKASI PROMOSI PENJUALAN DAN SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MIE RATU SITUBONDO Jamilah, Alfi Wahidatul; Wahyuni, Ika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6974

Abstract

This study aims to analyze the effect of location, sales promotion, and service quality on repurchase interest through customer satisfaction as an intervening variable at Micro, Small and Medium Enterprises. Mie Ratu Situbondo. The research method used is quantitative with a survey approach to 97 respondents randomly selected from the population of Mie Ratu Situbondo consumers. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 to test the validity, reliability, and relationship between variables. The results showed that sales promotion and service quality have a significant effect on customer satisfaction, while location has no significant effect. In addition, service quality also has a significant effect on repurchase intention, while location and sales promotion do not show a significant effect. Customer satisfaction as an intervening variable has no significant effect on repurchase intention, as well as the indirect effect of location, sales promotion, and service quality through customer satisfaction. This research provides practical implications for Mie Ratu Situbondo to focus more on improving service quality and sales promotion strategies to increase consumer satisfaction and repurchase interest. The findings also enrich the literature related to factors that influence consumer satisfaction and repurchase intention in the context of culinary Micro, Small and Medium Enterprises.
PENGARUH MOTIVASI KERJA, BUDAYA KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN NON MEDIS PADA RSUD dr. ABDOER RAHEM SITUBONDO DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING Sa’diah, Halimatus; Soeliha, Siti; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7029

Abstract

Bureaucratic reform is a strategic step to create better, more transparent, and accountable governance. The main goal is to increase the efficiency, effectiveness, and quality of public services in order to optimally meet the needs of the community. This reform includes updating the institutional structure, work processes, and developing the capacity and integrity of ASN. Improving ASN professionalism is the main pillar, with training programs, competency development, and merit-based performance evaluations. A fair reward and punishment system is also implemented to encourage better performance. This study examined the influence of work motivation, work culture, and work environment on the performance of non-medical civil servants (ASN) at Dr. Abdoer Rahem Situbondo Regional Hospital, with work discipline as an intervening variable. Using PLS-SEM analysis on data from 96 employees, the results showed that work motivation and work culture significantly improved work discipline, while the work environment had a negative (but insignificant) effect. Although none of the three factors directly enhanced employee performance, work discipline itself had a significant positive impact. Importantly, work motivation and work environment indirectly boosted performance through work discipline, whereas work culture did not show a significant mediating effect. These findings suggest that fostering discipline, motivation, and a supportive work environment rather than work culture alone can effectively enhance employee performance in non-medical hospital settings.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WARUNG NASI GORENG PELANGI DI SITUBONDO Jannah, Balqis Raudhatul; Soeliha, Siti; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7031

Abstract

The increasingly intense competition in the culinary industry requires business owners to maintain customer loyalty. This study aims to examine the extent to which brand image, product quality, and service quality influence customer loyalty, both directly and indirectly through customer satisfaction as an intervening variable, at Warung Nasi Goreng Pelangi in Situbondo. A quantitative research method was employed, involving 94 respondents selected from a total population of 1,580 customers. Data were collected through questionnaires and analyzed using Smart PLS 3.0. The findings reveal that both brand image and product quality have a significant and positive effect on customer satisfaction. Additionally, service quality shows a significant and positive effect on customer loyalty. However, service quality does not have a significant effect on customer satisfaction. Furthermore, brand image, product quality, and customer satisfaction do not have significant effect on customer loyalty, either directly or indirectly through customer satisfaction as an intervening variable.
PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU PELAYANAN DAN KENYAMANAN LINGKUNGAN TERHADAP KEPUASAN PASIEN MELALUI KEPERCAYAAN PASIEN RAWAT INAP DI RSUD ASEMBAGUS SEBAGAI VARIABEL INTERVENING Wijaya, Yan Parta; Soeliha, Siti; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7193

Abstract

The purpose of the study was to determine the Effect of Service Quality, Timeliness of Service, and Environmental Comfort on Patient Trust through Inpatient Satisfaction at Asembagus Hospital as an Intervening Variable. The sampling technique used in this study was simple random sampling of 98 patients. Data analysis and hypothesis testing in this study used Structural Equation Model – Partial Least Square (PLS-SEM) The results showed that Service Quality has a significant positive effect on Patient Trust, Timeliness of service has a significant positive effect on Patient Trust, Environmental comfort has a significant positive effect on Patient Trust, Service Quality has a significant positive effect on Patient Satisfaction, Timeliness of service has a significant negative effect on Patient Satisfaction, Environmental comfort has a positive but not significant effect on Patient Trust, Patient Trust has a significant positive effect on Patient Satisfaction, Service Quality has a significant positive effect on Patient Satisfaction through Patient Trust, Timeliness of service has a significant positive effect on Patient Satisfaction through Patient Trust, Environmental comfort has a significant positive effect on Patient Satisfaction through Patient Trust
PERAN ROA, CURRENT RATIO DAN DER DALAM MEMENGARUHI PERTUMBUHAN LABA TERHADAP HARGA SAHAM PADA BANK UMUM YANG TERDAFTAR DI BEI PERIODE 2020-2023 Sholehah, Rofiqotus; Soeliha, Siti; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6507

Abstract

Banks play a crucial role in driving national economic growth. Through their obligations, commercial banks collect funds and act as intermediaries for third parties in facilitating the demand and supply of credit, influencing the stability and progress of a country's economy. The objective of this research is to determine the influence of ROA (Return on Assets), current ratio, and DER (Debt to Equity Ratio) on stock prices through profit growth as an intervening variable in commercial banks listed on the IDX for the 2020-2023 period. The population in this study comprises commercial banks listed on the IDX during the 2020 2023 period. The sampling technique was determined using purposive sampling. Data analysis and hypothesis testing in this research utilized the Smart PLS 3.0 application. The results of the direct influence hypothesis testing indicate that ROA, Current Ratio, and DER have a positive but not significant effect on profit growth. ROA and DER have a negative but not significant effect on stock prices, while the current ratio has a significant negative effect. Profit growth has a positive but not significant effect on stock prices, and ROA, current ratio, and DER have a positive but not significant effect on stock prices. Keywords: ROA, Current ratio, DER, profit growth, stock price
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO ROTI PERMATA BAKERY SITUBONDO Rasyid, Miftahur; Fandiyanto, Randika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7169

Abstract

This study aims to analyze the effect of brand image, service quality, and product diversity on purchase decisions, with purchase intention as an intervening variable among customers of Permata Bakery Situbondo. This research uses a quantitative approach with a survey method, involving 99 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that brand image, service quality, and product diversity have a significant positive effect on purchase intention. Furthermore, purchase intention significantly influences purchase decisions. In addition, brand image and product diversity have a significant effect on purchase decisions both directly and indirectly through purchase intention as a mediating variable. These findings highlight the importance of strengthening brand image, improving service quality, and providing product variety to enhance consumers’ purchase decisions.
Co-Authors A, Muhammad Iqbal Adhinda, Elok Gita Adzania, Rifanda Tirta Alfadhil, Thoriq Anggara, Awangga Leo Anggraini, Indri Dwi Arief, Mohammad Yahya Arifin, Miftahussurur Arinata, Selfi Ariyantiningsih, Febri Arizal, Mohammad Dimas Assagaf, Mohammad Furkon Aunillah, Indy Husni Badriyah, Nuril Budi, Fahrurrozi Oktavian Setia Ciptasari, Ayu Dita Windra Darmawan, Rivanto Dwi Dewi, Elsa Aulia Diana Susilowati Dwi Pratiwi Ediyanto Fadilah, Sohibul Fandiyanto, Randika Faradila, Sofia Mirza Fardian, Fardian Febriyanto, Arik Feriyanto, Yudi Fitria, Anjar Hafi, Mufida Asri Laila hamdun, Edy kusnadi Handoni, Tirta Hidayat, Irwan Hidayatullah, Muhammad Arya Hikmah, Hotijah Husnul Huda, Moh. Nuril Husain, Putri Nur Alika Husnul Hotimah, Husnul Ika WAHYUNI Irfan, Mohammad Zidni Iriansyah, Nur Arik Istiqomah, Laily Jamilah, Alfi Wahidatul Jannah, Balqis Raudhatul Jazuli, Mohammad Hasan Kafi, Ahmad Atha'il Karnadi, Karnadi Laia, Stiven Mawati Lesmana, Catur Setyo Lusiana Tulhusnah Marham, Muhammad Mayangsari, Andina Minullah, Minullah Muhammad Ikbal Musleha, Ummi Rohmatil Mustofa, Malik Fahri Nanda Widaninggar, Nanda Ningsih, Anisatul Fitria Nurul Avidhah Elhany Nurwijayanti Oktavianti, Diana Pandango, Herlina Pramesthi, Riska Ayu Pramitasari, Riska Ayu Pratama, Rico Arif Putra, Virai Mandia Putri, Dwi Maryamah Haniza Qomariyah, Badriyatul Qumariah, Nurul Rahman, Muhammad Holilur Rasyid, Miftahur Rifa'i, Ahmad Rini Kartika Sari Rizky Nur Amalia Rosida, Alfiatur Roziqin, Khoirur Safako, Bahjatus Sariyanti, Sariyanti Sa’diah, Halimatus Sholehah, Rofiqotus Siti Khumairoh, Siti Soleha, Maulidatul Amaliatus Suliyana, Putri Mita Susanto, Fidy Deli Susianto, Ifan Thoifur Ibnu Fajar, Muhammad Triska Dewi Pramitasari Untari, Wiwik Sri Utami, Nanda Siti Nur Wati, Yulia Ika wijaya, yan parta Wijayanto, Novie Wulandasari, Hamseh Yudha Praja, Yudha YUNI KARTIKA SARI Zarkasih Zarkasih Zaufariyanto, Abdul Malik