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Soeliha, Siti
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PADA KARYAWAN TETAP PERUMDA AIR MINUM TIRTA BALURAN KABUPATEN SITUBONDO DENGAN ETOS KERJA SEBAGAI VARIABEL MODERATING Husain, Putri Nur Alika; Pramesthi, Riska Ayu; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4792

Abstract

Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency is a regional drinking water company committed to providing clean, healthy and affordable drinking water for the people of Situbondo Regency, East Java. This study aimed to analyze and test the effect of work discipline and work environment on performance in permanent employees of Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency with work ethic as a moderating variable. The population in this study were permanent employees of the Regional Public Company (Perumda) of Air Minum Tirta Baluran Situbondo Regency. Sampling technique using a saturated sampling technique. This study's data analysis and hypothesis testing used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application show that work discipline has a significant positive effect on performance, work environment has a considerable positive impact on performance, work ethic has a negative but insignificant effect on moderating the relationship between work discipline variables on performance, work ethic has a positive but insignificant effect on moderating the relationship between work environment variables on performance.
HARGA DAN SUASANA TOKO (STORE ATMOSPHERE) DALAM MENENTUKAN KEPUASAN KONSUMEN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA COFFEE SHOP TITIK KUMPUL CAPORE SITUBONDO Adhinda, Elok Gita; Arief, Mohammad Yahya; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 3 (2022): MARET 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.425 KB) | DOI: 10.36841/jme.v1i3.1986

Abstract

Lifestyle phenomena, especially young people who tend to like to hangout or hang out together in cafes which is a form of globalization demands that have a significant impact on people's way of life. Not only to be used as a place to hangout or hang out, café is also a place or a place to express aspirations and ideas. The purpose of this study was to analyze and examine of Price and Store Atmosphere on Consumer Satisfaction at the Coffee shop Titik Kumpul Capore Situbondo through Consumer Trust. This research is an explanatory research. The population in this study were consumers at the Coffee shop Of Capore Situbondo Titik Kumpul. The sampling technique is determined by probability sampling by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The result of the analysis using the smart partial least square (PLS) 3.0 software, show that price has a significant positive effect on Consumer Confidence. Store Atmosphere has a significant negative effect on Consumer Confidence. Price and Store Atmosphere have a significant positive effect on Consumer Satisfaction. Consumer Trust has a significant positive effect on Consumer Satisfaction. Price for Consumer Satisfaction through Consumer Trust has a significant positive effect. Store Atmosphere on Consumer Satisfaction through Consumer Trust has a positive but insignificant effect.
PENGARUH HARGA DAN KERAGAMAN PRODUK DALAM MENENTUKAN KEPERCAYAAN KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO SEMBAKO SYAFA SYAFI DI ASEMBAGUS SITUBONDO Anggara, Awangga Leo; Soeliha, Siti; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.213 KB) | DOI: 10.36841/jme.v1i4.2119

Abstract

Marketing is an activity that must be carried out by a company, both goods and services companies in an effort to gain profits and maintain the viability of the company. The purpose of this study was to analyze and examine the effect of Price and Product Diversity in Determining Consumer Trust with Consumer Satisfaction as an Intervening Variable at the Syafa-Syafi Asembagus Grocery Store. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that price (X1) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 1 is accepted. Product diversity (X2) has a significant positive effect on consumer satisfaction (Y1), thus Hypothesis 2 is accepted. Price (X1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 3 is accepted. Product diversity (X2) has a negative but not significant effect on Trust (Y2), thus Hypothesis 4 is rejected. Consumer satisfaction (Y1) has a significant positive effect on consumer confidence (Y2), thus Hypothesis 5 is accepted. Price (X1) on consumer confidence (Y2) through consumer satisfaction (Y1) has a significant positive effect, thus Hypothesis 6 is accepted. Product diversity (X2) on consumer confidence (Y2) through consumer satisfaction (Y1), has a significant positive effect, thus Hypothesis 7 is accepted.
PENGARUH HARGA DAN PROMOSI ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO RIFKHASIRA DI SITUBONDO (Studi kasus mahasiswa Universitas Abdurachman Saleh Situbondo Angkatan 2018) Sariyanti, Sariyanti; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.065 KB) | DOI: 10.36841/jme.v1i9.2222

Abstract

Marketing is the beginning of a sale. In sales, performance is measured based on how many transactions were successfully closed and some value from the transaction. Judging from the timeframe, selling aims to get marketshare where products and prices become weapons in selling. The purpose of this study is to analyze and test the influence of Online Pricing and Promotion through Instagram on Purchasing decisions with Buying interest as an intervening variable in the Rifkhasira Store. The population in this study was students of Abdurachman Saleh Situbondo University class of 2018. The sampling technique uses random sampling techniques. This data analysis and testing uses the Structural Equation Model – Partial Least Square (PLS). Based on the hypothesis test of direct influence using the Smart PLS 3.0 application, the results of the study showed that Price has a significant positive effect on buying interest, Promotion has a significant positive effect on buying interest, Price has a positive but insignificant effect on purchasing decisions, Promotion has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions, price has a significant effect on purchasing decisions. to the purchase decision through buying interest, promotion positively affects the purchase decision through buying interest.
PENGARUH KERAGAMAN PRODUK, KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELI PRODUK FASHION MUSLIM SEBAGAI VARIABEL INTERVENING Faradila, Sofia Mirza; Kusnadi, Edy; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 2 (2022): FEBRUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.736 KB) | DOI: 10.36841/jme.v1i2.1867

Abstract

The development of increasingly sophisticated technology has resulted in changes in people's lifestyles in online shopping activities which are an option for some people due to the density of activities. The increasing growth of the e-commerce market in Indonesia has caused business actors to compete to switch to selling products in the electronic commerce market. The purpose of this study was to analyze and examine the effect of product diversity, service quality on Shopee consumer purchasing decisions with interest in buying Muslim fashion products. This research is a quantitative approach. The population in this study were students of the Faculty of Economics and Business, Abdurachman Saleh University, Situbondo. The sampling technique used is Probability Sampling by choosing the Proportionate Stratified Random Sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, product diversity has a significant positive effect on purchasing decisions, service quality has a significant positive effect on buying interest, service quality has a significant positive effect on purchasing decisions, interest buying has a significant positive effect on purchasing decisions. The results of the indirect effect hypothesis test show that product diversity on purchasing decisions through buying interest has a significant positive effect, service quality on purchasing decisions through buying interest has a significant positive effect.
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA DISTRO BANDUNG CLOTHING SITUBONDO Hidayatullah, Muhammad Arya; Soeliha, Siti; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (865.272 KB) | DOI: 10.36841/jme.v1i8.2218

Abstract

The purpose of the study was to determine the effect of product quality and location on consumer satisfaction through purchase decisions as an intervening variable in Bandung Clothing Distro Situbondo. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 86 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a positive and significant effect on purchasing decisions, location has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on consumer satisfaction, location has a positive and significant effect on consumer satisfaction , Purchase decisions have a positive and significant effect on consumer satisfaction, product quality has a positive but not significant effect on consumer satisfaction through purchasing decisions, location has a positive and significant effect on consumer satisfaction through purchasing decisions.
Co-Authors A, Muhammad Iqbal Adhinda, Elok Gita Adzania, Rifanda Tirta Alfadhil, Thoriq Anggara, Awangga Leo Anggraini, Indri Dwi Arief, Mohammad Yahya Arifin, Miftahussurur Arinata, Selfi Arizal, Mohammad Dimas Assagaf, Mohammad Furkon Aunillah, Indy Husni Badriyah, Nuril Budi, Fahrurrozi Oktavian Setia Ciptasari, Ayu Dita Windra Darmawan, Rivanto Dwi Dewi, Elsa Aulia Diana Susilowati Dwi Pratiwi Ediyanto Fadilah, Sohibul Faradila, Sofia Mirza Fardian, Fardian Febriyanto, Arik Feriyanto, Yudi Fitria, Anjar Hafi, Mufida Asri Laila hamdun, Edy kusnadi Handoni, Tirta Hidayat, Irwan Hidayatullah, Muhammad Arya Husain, Putri Nur Alika Husnul Hotimah, Husnul Ika WAHYUNI Irfan, Mohammad Zidni Iriansyah, Nur Arik Istiqomah, Laily Jamilah, Alfi Wahidatul Jazuli, Mohammad Hasan Kafi, Ahmad Atha'il Laia, Stiven Mawati Lusiana Tulhusnah Marham, Muhammad Minullah, Minullah Musleha, Ummi Rohmatil Nanda Widaninggar, Nanda Ningsih, Anisatul Fitria Nurwijayanti Oktavianti, Diana Pandango, Herlina Pramesthi, Riska Ayu Pramitasari, Riska Ayu Putra, Virai Mandia Putri, Dwi Maryamah Haniza Qomariyah, Badriyatul Qumariah, Nurul Rifa'i, Ahmad Rini Kartika Sari Rizky Nur Amalia Safako, Bahjatus Sariyanti, Sariyanti Sholehah, Rofiqotus Soleha, Maulidatul Amaliatus Suliyana, Putri Mita Susanto, Fidy Deli Triska Dewi Pramitasari Utami, Nanda Siti Nur Wati, Yulia Ika Yudha Praja, Yudha Zarkasih Zarkasih Zaufariyanto, Abdul Malik